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The Point
SEPTEMBER 11, 2017
For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.
Webbiquity
JANUARY 27, 2011
Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. You can view the chart on their blog post here.
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ViewPoint
APRIL 2, 2013
The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. For B2B Marketing, Email Should be Personalized and Targeted.
Customer Experience Matrix
JULY 25, 2014
The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products.
Webbiquity
MARCH 12, 2019
And 50% of buyers view sales people as “pushy” (while only 17% of sellers see themselves that way). LinkedIn, however powerful it is, is not a good tool for helping salespeople be in an open state for inbound customer interest. You can connect with Lief Larson on Twitter and LinkedIn. Here is Lief’s story.
Customer Experience Matrix
MARCH 26, 2015
For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). And Lenovo uses just only two of Adobe’s eight solutions. ad inventory.
ViewPoint
AUGUST 14, 2013
Here are some salient outtakes from our discussion, which can be viewed in its entirety below. Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. But in sales, you’re out in the cold if you don’t have a browser open to LinkedIn. Stay Tuned.'
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