Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
Adobe Experience Cloud Blog
NOVEMBER 6, 2012
It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? All the information I needed was already within Salesforce.com. This can be a simple Google search result, LinkedIn information or possibly another tool like Hoovers.
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