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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141
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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

LinkedIn, however powerful it is, is not a good tool for helping salespeople be in an open state for inbound customer interest. But, as Reid Hoffman (PayPal, LinkedIn) says, it is the entrepreneur who jumps off the cliff and tries to assemble a plane on the way down. You can connect with Lief Larson on Twitter and LinkedIn.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Comments after the fold.

Lead Gen 100
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The Prophets of Profit: Predictions for ABM Success in 2021

Engagio

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn. Chief Marketing Officer at Sendoso | LinkedIn. CEO at LeadMD | LinkedIn. The truth is vision isn’t easy.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. Eloqua provides interesting graphs of activity trends.

Marketo 120
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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Social media is this month’s Trend of the Year. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing.