Valasys

MARCH 26, 2019

Today, March 26 th 2019, Adobe announced an extension of its partnership with Microsoft in order to bolster each other’s sales and marketing software capabilities and take aim at their common rival, Salesforce.com. They will now be able to: Gain a deep, real-time understanding of target accounts.

Linkedin 60

Linkedin Marketing Management Marketo Salesforce.com 60

Customer Experience Matrix

JANUARY 22, 2014

nurture campaigns), and share leads with a CRM system like Salesforce.com. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

JULY 25, 2014

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

ViewPoint

APRIL 2, 2013

The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. For B2B Marketing, Email Should be Personalized and Targeted.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Customer Experience Matrix

MAY 11, 2011

The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Engage still relies on Salesforce.com to produce revenue reports. Salesforce.com integration. Silverpop's form builder handles this quite elegantly, without requiring the user to embed rules or a scripting language. social sharing. revenue tracking.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

NuSpark Consulting

APRIL 27, 2013

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. Twitter keyword advertising offers “real-time” targeting for advertisers, as ads are targeted to users within minutes of the user tweeting or engaging with a tweet about a certain keyword/topic.

Keywords 100

Keywords Promotion Campaigns Adwords 100

Liveintent

NOVEMBER 29, 2022

With Identity Enrichment, a client can perform identity resolution, audience targeting, measurement, personalization, and so much more. The Identity Enrichment app equips customers with the intelligence and insights needed to segment, personalize, and target their audiences by leveraging first-party data. Follow LiveIntent on LinkedIn.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

Customer Experience Matrix

NOVEMBER 29, 2010

GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Heinz Marketing

DECEMBER 9, 2021

Sales intelligence tools over a diverse set of insights for sales teams that eliminate the manual labor involved with creating and tailoring prospect lists for targeting. Pros: The ability to get such deep insights into targeted accounts, contact information and more is unmatched by any tool I’ve personally used.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

LeanData

NOVEMBER 4, 2014

LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account based marketing and target account selling initiatives. Our use of LeanData provides us with a highly efficient method for named account targeting and lead data management.”. LeanData, Inc.

Marketing Management 40

Marketing Management Lead Management Sales Qualified Leads Account Based Marketing 40

LeanData

NOVEMBER 4, 2014

LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account based marketing and target account selling initiatives. Our use of LeanData provides us with a highly efficient method for named account targeting and lead data management.”. LeanData, Inc.

Marketing Management 40

Marketing Management Lead Management Sales Qualified Leads Account Based Marketing 40

LeanData

NOVEMBER 4, 2014

LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account based marketing and target account selling initiatives. Our use of LeanData provides us with a highly efficient method for named account targeting and lead data management.”. LeanData, Inc.

Marketing Management 40

Marketing Management Lead Management Sales Qualified Leads Account Based Marketing 40

LeanData

NOVEMBER 4, 2014

LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account based marketing and target account selling initiatives. Our use of LeanData provides us with a highly efficient method for named account targeting and lead data management.”. LeanData, Inc.

Marketing Management 40

Marketing Management Lead Management Sales Qualified Leads Account Based Marketing 40

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn. Our goal is to target the right buyers rather than scooping up distractions and expenses along the way. Chief Marketing Officer at Sendoso | LinkedIn. CEO at LeadMD | LinkedIn. Maneeza Aminy. Dan Frohnen.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Brandpoint

MAY 18, 2020

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. Important blog posts and other content should be reviewed so the messaging is targeted to match common questions asked by customers.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

ViewPoint

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Customer Experience Matrix

DECEMBER 26, 2014

Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. lead scoring assigns separate scores for “fit” against a target buyer profile (which LeadLiaison calls “grading”), for recency, total activity, buying signals, and specific actions the user has assigned points.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

APRIL 17, 2015

Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Again, this is pretty standard retargeting and look-alike targeting, with the advantage of tailoring messages to people in different stages in Marketo campaigns.

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Customer Experience Matrix

JANUARY 24, 2015

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. The company doesn’t publicly state how many contacts that $500 gets you.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

APRIL 17, 2013

The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. All this information is placed in a timeline so that modeling systems can look at events before and after the target activities. Clients specify blogs to follow, which receive similar treatment.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Webbiquity

APRIL 27, 2017

Owned by Salesforce.com. A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Customer Experience Matrix

FEBRUARY 21, 2014

The business value is that DemandBase is allowing marketers to tailor messages to target accounts even before they engage directly with the company, thereby (hopefully) luring new prospects into the top of the funnel and engaging them if they accounts don’t respond. So much for the mechanics. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Smashmouth Marketing

OCTOBER 3, 2010

As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

LeadSloth

NOVEMBER 16, 2010

via progressive profiling), so they could run more targeted campaigns. Of course, these leads were already qualified, but it shows that nurturing can actually directly help sales people meet their targets. Another company was saving those replies straight into Salesforce.com. Email Sent on Behalf of Sales Reps. ROI Calculations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Honigman – Social Media Manager at Sears Holdings Corporation.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. It can also search other Web sites for email addresses containing the targeted domain. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Capstone Insights

MARCH 13, 2018

As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. Go to existing customers next and then target accounts.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

Full Circle Insights

FEBRUARY 28, 2023

Since Full Circle ABM is built natively inside the CRM, marketing and sales teams that use it to measure campaign impact can align around a single source of data truth and work more collaboratively to target accounts – a key ABM advantage. For more information, visit 6sense or follow us on LinkedIn and Twitter. 6sense.com.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Vidyard

JANUARY 17, 2017

Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. With LeadIQ, you can build lead lists by browsing sites like LinkedIn and AngelList, and sync contact data from these leads directly into Salesforce.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Smashmouth Marketing

MAY 19, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke: You ARE stealing my thunder, Mike! The resulting revenue opportunity in the pipeline exceeds $1M.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke : You ARE stealing my thunder, Mike! The resulting revenue opportunity in the pipeline exceeds $1M.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

LeanData

APRIL 8, 2015

LeanData’s latest B2B suite provides a full-funnel solution to simplify account-based marketing (ABM) and target account selling initiatives for demand generation, marketing and sales operations. Our lead management software is specifically built to address account-based marketing and target account selling initiatives.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56