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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. That’s why I interviewed Mathew Sweezey ( @msweezey ).

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New B2B Persona Research From Salesforce & LinkedIn Study with Mathew Sweezey, Salesforce.com

Markempa

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. From there, we grew that, sold that to Exact Target, which Salesforce.com then acquired. That’s why I interviewed Mathew Sweezey ( @msweezey ).

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Corporate Traveler Transforms its Business with Vidyard and Salesforce

Vidyard

Salesforce partners such as Vidyard are part of the growing Salesforce economy, which according to a new study by IDC * , is projected to produce more than 9 million new jobs and $1.6 The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 trillion in new business revenue by 2026.

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Corporate Traveler Transforms its Business with Vidyard and Salesforce

Vidyard

Salesforce partners such as Vidyard are part of the growing Salesforce economy, which according to a new study by IDC * , is projected to produce more than 9 million new jobs and $1.6 The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 trillion in new business revenue by 2026.

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How To Empower Transgender Employees To Be Their Authentic Selves

Salesforce Marketing Cloud

August Scott knew her life would change that day in February when she took a deep breath and published an especially personal post on LinkedIn. According to a recent UCLA study , more than 1.6 Studies have shown that employees who feel able to show up as their authentic selves at work are more engaged and satisfied.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Links to LinkedIn profiles of company managers (Stirista).

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Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

Marketers define “challenges”, such as sharing content, making a referral, creating case studies, or providing a reference, and the system issues points to advocates who perform them. Influitive tackles the control issue head on. It applies game-based motivational methods to company advocates.