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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network.

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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. Now we have other communication channels such as social.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. From #SXSW: Charting the Road Ahead for B2B Marketing.

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PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Leveraging social media is a familiar tactic for individuals. Companies have been a bit slower than individuals in realizing the power of social media. Companies have been a bit slower than individuals in realizing the power of social media. An evangelist for social selling — and a U.S. What is Social Selling?

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Some of these features might include CRM overlap and integration where the capabilities span across multiple platforms, data cleaning/cleansing, social media integrations, and technology prospecting. Deliver campaigns to tailor-made audiences through Demand-Side Platforms or ZoomInfo’s network. LinkedIn Sales Navigator.

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How To Empower Transgender Employees To Be Their Authentic Selves

Salesforce Marketing Cloud

August Scott knew her life would change that day in February when she took a deep breath and published an especially personal post on LinkedIn. She officially reintroduced herself to her professional network as August Scott. But she may not have realized how much her words would affect other people’s lives, too. It’s just me.”.