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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

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The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. Marketing Automation Software That Delivers the Most Data Wins.

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PowerViews with Koka Sexton: How to Leverage Social Media

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Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. For salespeople in particular, LinkedIn allows you to differentiate yourself—not by what’s listed on your resume, but by the people you’re connected to. LinkedIn is more buttoned up. Stay Tuned.'

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B2B Prospecting Data Just Keeps Getting Better

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Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Links to LinkedIn profiles of company managers (Stirista). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes.

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What I learned at Dreamforce 2011

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To accomplish this, social profile has been integrated with LinkedIn, Twitter, Facebook and takes advantage of open API. Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. Creation of an employee social network.

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