KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Top-converting URLs can be found in the Google Analytics Behavior > Site Content > Landing Pages report, backlinks through tools like Buzzsumo or SEMrush.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Tweets from a Twitter user. Tweets from a Twitter user.

Process 53

Process Optimization Curation RSS 53

Valasys

DECEMBER 21, 2022

Services of SEO for an HVAC company can help you rank higher in search engine results, increase your website’s web traffic, and ultimately lead to more sales. Here, we’ll outline 10 HVAC SEO services you can take advantage of to improve your rankings and make more sales. Keyword Research. Content Optimization.

SEO 40

SEO Paid Search Agency Service Companies 40

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. Sales materials. Sales page. Enter our product launch timeline. An audience you own.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Contently

NOVEMBER 12, 2019

I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. This episode in particular, on social platform algorithms, is exceptionally useful for figuring the algorithms of the four social media giants: Facebook, Twitter, Instagram, LinkedIn. The Beginner’s Guide to SEO | Moz.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Valasys

MAY 2, 2023

Once you’ve built your website, you must optimize it for search engines like Google and Bing. Keywords linked to your business should be strategically placed in your URL, title tags, and meta descriptions. To ensure that search engines like Google and Bing can index your site’s material, you should submit it to them.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Telemarketing Marketing & Strategy 52

SmartBug Media

JULY 15, 2019

Seventy-five percent of senior living consumers research options on search engines. In fact, the overwhelming majority of senior living and senior care customers start their journeys with online research, with 75 percent of senior living consumers researching on search engines. Google ads. Print ads in local publications.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

NuSpark Consulting

MARCH 3, 2016

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Post it out on LinkedIn groups, Facebook, and Google+.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.) Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. My next move? I hired an agency. I was okay admitting that.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Convince & Convert

MAY 7, 2013

Choose a topic and a headline that has great search potential. Using the URL of the landing page (not the URL of the webinar software registration), create a different link for each of the tactics using the Google URL Builder. Using the social media URL you created, begin to post the webinar on your social networks.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). 1) Trello. Pricing: free.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Optimize your site for search engines. Internet Marketing Strategies.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Become a Content Marketer - LinkedIn Learning. Become a Content Strategist - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Identify high-potential SEO keywords for our [Product/Service] that can drive organic traffic and generate leads through search engines.”

Examples 78

Examples ROI Planning Work Management 78

Sharpspring

OCTOBER 27, 2021

While large corporations typically have both the cash and the caché to keep up their sales, small- to medium-sized enterprises (SMEs) must protect a slim profit margin. Here are a few core tenets to keep in mind: Any ad or social post should lead to a specific page rather than your main website URL or social profile.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

NuSpark Consulting

DECEMBER 9, 2012

Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. With LinkedIn, promote your white paper in a form of discussion. . Paid Search.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

NuSpark Consulting

APRIL 28, 2012

I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So before we look at calculating ROI of social media let’s understand the following: Social media marketing IS marketing; and that means the goal is leads and sales; no argument there.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Adobe Experience Cloud Blog

JUNE 6, 2018

Example KPI: Generate 100 new leads for sales in the next 90 days. Take building/growing an audience as an example: The specific goal is to build an audience of your own, to become less dependent on external sources—search, social, and advertising—for getting content in front of prospects and customers. Generating more leads for sales.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. Bit.ly – use this tool to create shortened URLs and track clicks. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Schubert B2B

FEBRUARY 5, 2019

Sales qualified leads. A sales qualified lead (or SQL) is the next stage after MQL. When an MQL transitions into the SQL stage, that means it’s time for sales to close the deal. They typically break down website traffic into the following sources: Organic search: visits from search engines like Google, Bing, etc.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 54% of people come to a website from a search engine (source: Forrester ).

SEO 80

SEO Tools Tips Long Tail Marketing 80

Go Beyond SEO

AUGUST 3, 2017

In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. It’s safe to say that there are thousands, if not millions of people in your area searching for the services you offer. If you deal with tax law for business LinkedIn is probably best.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Webbiquity

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Search for a brand name or keyword across all of the most popular social networks at once? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available.

Social Media 100

Social Media Tools Buzz Media 100

KoMarketing Associates

MAY 15, 2014

Gathering this information allows us to better understand our readers and provide them with news that they will find valuable to keep them engaged throughout the sales cycle. Google currently controls 67% of the United States search market and its news service provides its massive user-base with relevant stories. Create unique URLs.

Process 120

Process B2B Guidelines Paid Search Agency 120

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. Website Content Strategy.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. Website Content Strategy.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Convince & Convert

MARCH 19, 2018

First, focus on the story, not the sale. Create value for the user instead of another sales pitch in their news feed. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. And it doesn’t stop at Twitter. Make it fun! Optimize Quality Score.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Get creative. Remember the tip from yesterday about surveying and interviewing your customers?

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Schubert B2B

FEBRUARY 5, 2019

Sales qualified leads. A sales qualified lead (or SQL) is the next stage after MQL. When an MQL transitions into the SQL stage, that means it’s time for sales to close the deal. They typically break down website traffic into the following sources: Organic search: visits from search engines like Google, Bing, etc.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Hubspot

JANUARY 20, 2013

Facebook and Bing are collaborating to put a larger dent in the world of social and search. Even the way we optimize our time with social media is changing due to the recent death of LinkedIn Answers. Facebook Announces New Social Search Feature Called 'Graph Search'. SEO For Facebook Graph Search?

Linkedin 28

Linkedin Planning Webinar Metrics Television marketing 28

KoMarketing Associates

DECEMBER 5, 2013

While we don’t always love giving away our personal information, make sure to fill out your website URL info. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Lead Generation Search Engine Marketing Blog Search Engine Optimization' Pitch to Speak. Headed to a show?

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

Ontraport

APRIL 14, 2021

There are a few KPIs that you can use to effectively measure your results: Number of brand mentions: You can keep track of brand mentions across a variety of mediums including social media, search engines and forums using free brand tracking tools such as Google Alerts or Social Searcher. Adding UTMs to your URLs.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Twitter tip: Keep your network updated as to where you are.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Biznology

NOVEMBER 8, 2012

But I would rather show you with a real-life example, once again from my work as IBM’s search strategy lead, in coordination with my colleagues Lynn Porterfield (@lynnport) and Lisa Lanspery (@lanspery), who ran the advertising and media relations aspects of the campaign, respectively, and did the lion’s share of the leg work.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80