Tony Zambito

MARCH 23, 2011

The good old days, for some sales and marketing people, were the days huddling up for the big presentation.    Everyone working on their portion of the sales pitch to be sure they are in tune and in the right key – just like an American Idol contest.  Image by TheeErin via Flickr.

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

MAY 1, 2011

  If you are a Chief Sales Officer, when was the last time you checked how often your sales teams are making contact with potential buyers?    For many organizations, they rely on the sales force’s knowledge of buyers and then plan around that knowledge gleamed from call reports and sales automation systems. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MAY 22, 2011

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.    Undoubtedly bringing a heightened awareness to understanding the social buyer today. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Tony Zambito

JULY 24, 2011

.  My focus has been on using qualitative research to understand how buyers are developing social oriented ecosystems and how does this map to conventional thinking in B2B marketing and Sales.  Sales: “Look, I’ve been around a while.    There have been some surprising revelations. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

OCTOBER 23, 2016

Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers. For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

MAY 18, 2011

  This phenomenon is causing turmoil in the rank and file infrastructure of B2B Marketing and B2B Sales.    The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.    Why do some work and others do not remain a puzzle.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

MAY 13, 2011

  Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.  Reinvent B2B Sales With Buyer Personas (buyerpersonainsights.com).   All those who have clamored about social media and social technology dominance, hold on to your seats.  Related articles.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100