Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. The sales folks who answered the post leaned toward the feeling that their time was valuable, and they weren’t inclined to waste it on those not ready to buy. Especially if the notion shared by those sales folks above holds true across the majority. Lack of Agreement.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. Edelman/LinkedIn ). Predictable revenue through closed-won deals (Sales). Net dollar retention and expansion (Success).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. Ultimately, buyers spend only about 20% of their buying process in conversations with sales reps. The Opportunity for Marketers and Sales Teams.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

JANUARY 15, 2023

My friend, Dave Brock , recently penned a post, Buyers Using ChatGPT , where he approached it from a sales perspective and suggests his readers: “Think of the power available to buyers in leveraging these tools to help them think about their buying process.”. Buyers Are Already Using ChatGPT.

Marketing Management 80

Marketing Management B2B Vendors Buy 80

Marketing Interactions

FEBRUARY 17, 2020

Get rid of the sales pitch and marketing fluff. Sales: Challenges to overcome. Sales Content: Evidence content that supports sales conversations to help buyers act, get everyone on board and mitigate risk of disruption with making the change. But for many buyers, the B2B content they encounter is out of context.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

SEPTEMBER 21, 2021

Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. And you filter out the people who won’t ever buy from you, just waste your sales reps’ time. Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. The noise is deafening.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

JANUARY 27, 2020

These are the people who will also become the vendor point of contact with your sales reps. However, they are also the business professionals interviewed the most, who participate in round-table discussions, speak at conferences, write articles published on LinkedIn, in industry publications, or Medium. Mini Buyer Persona.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69