Digital B2B Marketing

JUNE 11, 2012

Prospects want to know what you think In enterprise B2B sales and marketing, prospects want to understand how you view their marketplace, challenges and opportunities. Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages. Curation, by itself, is not enough to differentiate you.

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Digital B2B Marketing

FEBRUARY 13, 2012

Every sale. If so, I would love to connect with you on LinkedIn. Real Big Data Brought to Marketing In marketing, Big Data often refers to the data that is created and captured in digital marketing. In business, big data means far more than that. It means tracking every piece of inventory, individually. Every customer touchpoint.

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Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

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Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JULY 1, 2013

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Fills the Mobile Gap.

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Digital B2B Marketing

SEPTEMBER 27, 2011

So your sales consultant can contact me? The marketing automation machine lives on a diet of email and your sales process is built on the telephone. “Why do you want my email and phone number again? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder.

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Consulting B2B Sales Marketing Automation Contact Marketing 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

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Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market.

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Digital B2B Marketing

MARCH 21, 2011

Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales. If it does not, the vision is hollow, and the prospects that were attracted to the vision quickly fall out of your sales funnel when they realize your product is not aligned.

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Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

FEBRUARY 16, 2015

He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). Jumping Straight to Sales. You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Toby is one of those guys. via Flickr cc.

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Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. It certainly isn’t (in fact, I know a few of the folks in the room do use Twitter and LinkedIn somewhat actively). It was the silence of Twitter. B2B marketing thought leaders champion social media.

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Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 24, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. We expect bad behavior, and we lie to avoid it. Are you ready to market your marketing and begin changing perception and behavior?

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B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

APRIL 7, 2011

Admit that the real goal is content consumption, registrations or direct sales, and manage appropriately. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Brand marketers, will you rise above click rate and toss all activity-based measurements aside.

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Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.

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Digital B2B Marketing

MARCH 1, 2011

We cannot measure the ultimate outcome (sales) with a long sales cycle and be agile marketers. It takes too long and there are not enough sales to provide meaningful insight into each element of a program. Step One: Choose Measurements Select one or two activities that are good early proxies for future sales.

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Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MAY 14, 2013

Consider the following statistics: 57% of the buying process happens before a buyer contacts sales. When they search on the sites they use, whether it be LinkedIn or IndustryWeek, they find you. Your prospects’ needs don’t map to your quarterly communications plan. 78% of B2B buyers start with search.

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