B2B Marketing Traction

JULY 1, 2015

Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. Find out if they have discontinued any products or services, expanded or contracted their sales force or employee count, closed offices or made other changes. Are there new opportunities we can leverage?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JANUARY 3, 2014

I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. ”) The same thing happened to LinkedIn in the last few years, and believe me, you will want to be on the platform and actively sharing and engaging with others for maximum results.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

DECEMBER 16, 2014

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. By telling the world what values your company stands for. People buy based on their emotions. They want stories. They want meaning.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

MAY 11, 2015

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? At a certain point in your sales cycle when it’s key to get prospects to listen to your message about why you’re different or to watch a video of your best customer testimonial.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JULY 8, 2015

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true? for group member viewing.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

APRIL 17, 2013

The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+. According to the Optify survey, Twitter leads have a higher conversion rate than organic search.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 12, 2012

The idea of a seller owning information that a buyer cannot access, with the power to make the sale happen when they seller wants it, is no longer real. Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. a stimulus like an ad, 2.)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Pinterest encourages sales and has partnered with Shopify to facilitate business commerce on its platform. And, yes, this does work for B2B marketing!

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. SEO Has Changed.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

AUGUST 22, 2011

There is a good discussion about this on LinkedIn that I waded through – Elyse Devries, Alterian SM2, recommends that corporate business blogs be contained in the corporate website. A blog on a commercial site might be seen as a sales ploy – not as genuine information.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

MARCH 10, 2010

sales pitch at the lunch that was intended to “get to know each other?” Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Your eyes glazed over, and you excused yourself to refresh your drink (and wipe off your face).

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

sales pitch at the lunch that was intended to “get to know each other?” Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Your eyes glazed over, and you excused yourself to refresh your drink (and wipe off your face).

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

AUGUST 15, 2011

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. The wall on your Facebook company page offers a lot of opportunity.

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. Speaking of sales, what about that selfishness factor?

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100