Writing on the Web

APRIL 4, 2011

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Share this on LinkedIn. Guest Post by Lauren Carlson, SoftwareAdvice.com. Alternatives. Blog this on Blogger. Share this on del.icio.us.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

AUGUST 29, 2012

Do you use social media like Facebook , Twitter or LinkedIn ? Your content should be created with the end in mind: to further a relationship, make a sale, download a report. Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. Which e-newsletter and blogs do you subscribe to? What about you?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

MARCH 27, 2013

As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. Then follow up with building trusting relationships with your readers that lead to sales. Everybody is selling something, but if you’re not asking for the sale, you won’t get it. That’s what content marketing does.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). Don’t like the way hard-selling marketers format long sales letters. P.S. If you agree with what I’m saying, have found landing pages to be a problem, and want a solution, read more about the WP Sales Page template developed by Suzanne Bird-Harris, here: PatsiPicksWPSalesPage.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

NOVEMBER 14, 2012

And they do go to Facebook , Twitter , and LinkedIn. Here are a couple of SEO resources I like: Suzanne Bird-Harris’ DIY-SEO (free), and her Sales Pages for WordPress (for fee). It’s not likely they go online looking for you, your business or your blog. I’m not saying that.

SEO 100

SEO Internet Marketing Business Blogging Traffic 100

Writing on the Web

AUGUST 22, 2015

When readers learn from the comments from other people about your business, they become your most persuasive sales people. Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn.

Linkedin 100

Linkedin Ideal Customer Profiles Peer-to-peer Profiling 100

Writing on the Web

JULY 18, 2012

Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Are you thinking about creating a social media page for your business?

Social Media 100

Social Media Media Business Merchandising 100

Writing on the Web

NOVEMBER 2, 2010

Take advantage of the sale that’s going on. But you can’t take advantage of the sale without the promo code on this page here… Get Scribe Promo Code. Share this on LinkedIn. Everybody’s scrambling to get people over to the Scribe site before the deadline Friday Nov. 5, 2010 at 5 p.m. Email this via Gmail.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

DECEMBER 30, 2010

Share this on LinkedIn. Related posts: Content for Coaches: Save 15% during Memorial Day Sale. Content Sale: End of Year Discounts from Customized Newsletter Articles. Add this to Google Reader. Email this to a friend? Ping this on Ping.fm. Share this on Plaxo. Post this to Posterous. Share this on Reddit. Tweet This!

Consulting 100

Consulting Work Management Content Marketing Marketing Management 100

Writing on the Web

DECEMBER 16, 2010

Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)? Share this on LinkedIn. What about you?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

AUGUST 3, 2010

They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000. Share this on LinkedIn. Here’s why I can recommend this new teleseminar: The seminar leader, Kim Ades, runs a full time coaching practice called Frame of Mind Coaching. Share this on Facebook.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

MARCH 17, 2011

When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. Share this on LinkedIn. Related posts: 5 Phrases to Close the Sale on the Phone or by Email. Email can’t do that.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Share this on LinkedIn. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JULY 29, 2010

Share this on LinkedIn. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion Pathway to Profits client stories content marketing with blogs converting readers to clients landing pages persuasion triggers sales pages social proof testimonials. Share this on Facebook. Share this on FriendFeed. Share this on Mixx.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

MARCH 24, 2011

Share this on LinkedIn. Video: How to Create Great Sales Pages in WP. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this to a friend? Ping this on Ping.fm. Share this on Plaxo. Post this to Posterous. Share this on Reddit.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

DECEMBER 9, 2010

Then associate the digital download with an autoresponder and write a series of messages that are appropriate, giving further tips and links to sales pages. Share this on LinkedIn. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Share this on Facebook. Post on Google Buzz.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

AUGUST 3, 2010

Share this on LinkedIn. Blog Face Lift: It’s official… Sales & Landing Pages Using WordPress: Learn How. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this to a friend? Ping this on Ping.fm. Tweet This!

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” Yet the content on your website or blog is the key component of your content marketing strategy.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

DECEMBER 13, 2010

Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions. Share this on LinkedIn. It works like a magnet for drawing people to you, creating credibility and potential working relationships. You have to persist at things in order to learn them. Share this on Facebook.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 18, 2010

We build relationships, stimulate sales and promote loyalty. Share this on LinkedIn. They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Here’s the way they describe themselves: MediaPartners Group inspires with text and images. Email this via Gmail.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

MAY 18, 2011

Share this on LinkedIn. Video: How to Create Great Sales Pages in WP. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this to a friend? Ping this on Ping.fm. Share this on Plaxo. Post this to Posterous. Share this on Reddit.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

JULY 15, 2010

Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Sales & Landing Pages Using WordPress: Learn How. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this via Hotmail.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. There are a couple key persuasion triggers to remember when composing sales content: Social proof.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

JUNE 16, 2010

Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Share this on LinkedIn. It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JANUARY 5, 2011

Share this on LinkedIn. Content Sale: End of Year Discounts from Customized Newsletter Articles. Add this to Google Reader. Email this to a friend? Ping this on Ping.fm. Share this on Plaxo. Post this to Posterous. Share this on Reddit. Add to a lense on Squidoo. Stumble upon something good? Share it on StumbleUpon. Tweet This!

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

SEPTEMBER 20, 2010

For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re educating people without any sales objective in mind. Share this on LinkedIn. What is it you’d like readers to do? Contact you for more information? Sign up for a digital report? Leave a comment?

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

NOVEMBER 3, 2010

Share this on LinkedIn. Related posts: Sales & Landing Pages Using WordPress: Learn How. Post on Google Buzz. Add this to Google Reader. Email this to a friend? Ping this on Ping.fm. Share this on Plaxo. Post this to Posterous. Share this on Reddit. Add to a lense on Squidoo. Stumble upon something good? Share it on StumbleUpon.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

AUGUST 25, 2010

And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Share this on LinkedIn. This is important when you’re writing on the Web , when your composing blog posts. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Post on Google Buzz.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

JUNE 29, 2010

Share this on LinkedIn. Sales & Landing Pages Using Wordpress: Learn How. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this via Hotmail. Email this to a friend? Share this on Mixx. Store this link on MyLinkVault.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

AUGUST 2, 2010

It does mean, however, that you need to take off those professorial glasses, step out from behind the podium, and stop building your web pages, slides, and sales presentations with bar graphs and Excel spread sheets. Share this on LinkedIn. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Post on Google Buzz.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

OCTOBER 13, 2010

The company does sales training using neuroscience as it applies to what influences buying decisions. Share this on LinkedIn. I just love this site: SalesBrain , a neuromarketing company. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

AUGUST 10, 2010

Ba-da-boom , instant sales and subscriptions. Share this on LinkedIn. Your blog writing can improve. What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Don’t be silly, there are no easy formulas, of course not. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

SEPTEMBER 9, 2010

Lulu also lets you sell books of your photos – maybe you’ve taken a great collection of photos of a special event in your town and you want to offer it for sale. Share this on LinkedIn. If you take lots of photos, Redbubble lets you offer high-quality prints of your work, from postcards to large wall-hangings.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JUNE 22, 2010

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. This one factor is the basis of expensive sales copywriting courses.

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

JUNE 14, 2010

Specifically, I’m going to interview an expert about how to create a sales page using Wordpress. Stay tuned for a date, and… of course, a WP sales page where you can sign up for the free class and learn more Wordpress tips. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Domain 100

Domain Marketing Management Traffic Stats 100

Writing on the Web

JULY 21, 2010

Good content, especially when it is delivered into environments where people might be on autopilot (email, sales pages, TV, any advertisement, web pages, etc.) Share this on LinkedIn. Mid-brain: emotional words, nostalgia, memories of childhood, love, anger, regret, frustration. Old brain: sex, food, alarm, danger. Post on Google Buzz.

Ning 100

Ning Digg Content Buzz 100