Onalytica B2B

APRIL 6, 2017

If you’re viewing influencer marketing as more of an advertising exercise as opposed to a communications exercise: If this is simply a way of increasing brand awareness, product interest and sales, then this may be the favoured approach.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

AUGUST 31, 2017

He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Connect with me on LinkedIn , Twitter , or email me on michael@marketinginsidergroup.com. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

JANUARY 18, 2018

I am very passionate about data management, lead management, sales qualification processes and marketing analytics. LinkedIn is probably the best way to reach me or on Twitter @MoniOloyede. Marketing teams can’t become successful when these processes are broken or nonexistent. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

NOVEMBER 22, 2017

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” It seems that, to be truly successful, you have to be truly social and, to do that, you need to put relationships before sales.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

APRIL 26, 2018

A great way to keep the barriers low and create an appealing offer is to approach relevant influencers to contribute quotes to your branded content, as touched on by Ian Moyse , Cloud Influencer & UK Sales Director at Natterbox. It’s quick, easy and relevant to the influencer so they’re likely to say yes. GET IN TOUCH.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

OCTOBER 4, 2017

In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? Have you seen an increase in web traffic, enquiries and sales? How can you measure what people are doing offline in person?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

OCTOBER 30, 2018

Key Topics: B2SMB Marketing, Sales, Content. As Editor-in-Chief, he oversees each strategic engagement and is passionate about helping enterprise companies achieve their sales and marketing goals. Feel free to reach out Twitter or LinkedIn or you can contact me through the website. Location: New York, USA.

SMB 157

SMB Small Business Marketing Custom Publishing Network Marketing 157

Onalytica B2B

JANUARY 18, 2017

MarTech is created through alchemy…or at the very least born of a powerful amalgamation combining business sense, sales savvy, marketing know-how, technological prowess, and an understanding of the value of a customer’s journey and experience.” LinkedIn Marketing. REVOLVE Conference. rgaventures. R/GA Ventures. LinkedInMktg.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

FEBRUARY 13, 2018

Tiffani Bova – Sales Strategist | Growth Advisor | Change Agent at Salesforce. Key Topics: Sales, Marketing, Customer Experience. Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. Location: Los Angeles, California. Her new podcast “What’s Next!

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

APRIL 20, 2016

It’s converting that traffic and engagement into leads and sales. For these 3 revenue generators, funnel effort into 3 primary traffic channels (paid, owned and earned) that will gain qualified exposure for your business — e xposure that converts into sales. But they often don’t work on the last few hard yards.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

FEBRUARY 17, 2016

” Simon Porter – Vice President – Commercial Sales, Europe, at IBM. That top layer is by far the toughest to crack but the rewards for perseverance are high. The future’s bright, we’re just still a little disconnected.”

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

JULY 16, 2018

Jason Miller – How LinkedIn Uses LinkedIn for Marketing. Jason leads content and social media marketing for LinkedIn Marketing Solutions , helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Measure the SSI scores on LinkedIn. No executive sponsorship.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

SEPTEMBER 5, 2017

You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example. Top 50 Sales Influencers. HOT TOPICS IN CONTENT MARKETING.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

JANUARY 17, 2017

Interestingly when searching for people that work in Influencer Marketing on LinkedIn there are currently 20,580 results for the search term ‘Influencer Marketing’ and 1,549 for ‘Influencer Relations’ – so 22,129 in total. THE REASONS WHY. 1) Lack of influencer-focused resource. To put this into context, there are 5.8

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100