Buzz Marketing for Technology

MAY 4, 2010

The numbers coming in about the iPad is already staggering (The iPad already has sold over 500000 units since it went on sale April 3) without what some would consider being key features (no camera, no phone, no flash, no multi-tasking etc). Share this on Linkedin. Answer – Yes I think it could! Tweet This! Share this on Facebook.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JUNE 25, 2008

So he turned to LinkedIn, an online social-networking service that ? One of LinkedIn?s s happy with the choice and credits LinkedIn with helping him make the right decision. of which LinkedIn is currently the most prominent ? t even know how I would have found names without LinkedIn,? t know anybody in this field,?

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

JUNE 1, 2009

Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people. What are they contributing on Twitter, Facebook, and LinkedIn. This is why the hiring process has always bedeviled me. Do they have a blog? What do they say?

Social Media 100

Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Share this on Linkedin. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This! Share this on Facebook.

Digg 100

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Buzz Marketing for Technology

MARCH 16, 2010

I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. Share this on Linkedin. based on his original tweet that’s $4000 a character!). But the Expressed Need can also be much more subtle such as this tweet: “I’m looking to replace my old PBX – anyone have a strong preference?” Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

SEPTEMBER 30, 2009

Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates. And finally, Learning and Development teams will be harnessing social tools internally to train and enable everyone from new hires to sales teams and beyond. IT was already on the scene with Web 2.0

Social Media 100

Social Media Web 2.0 Paid Search Agency Companies 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Even conduct the sale with payment options like PayPal in the future. Share this on Linkedin.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Share this on Linkedin. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This!

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

DECEMBER 29, 2010

LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

APRIL 10, 2013

After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? For examples, check business publications, LinkedIn, public case studies, blogs and so forth.

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

Share this on Linkedin. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. So that means they need to be fluent in many social media sites. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

MARCH 11, 2010

In the last post we discussed the Social Media Budget Ratio in B2B Marketing and a healthy portion of my budget is focused in this area of listening for mentions of our brand name that are an indication that a conversation that could lead to a sales opportunity or a support opportunity are at hand. Share this on Linkedin. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JANUARY 21, 2010

Share this on Linkedin. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Launch them using all available Social Media. 4 Measure Reach Efficiency and Value. 4 Max strategy – maximize appearance in channels. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Share this on Linkedin. In the last post we covered how to create a Social Media Lead Flow. Tweet This! Share this on Facebook.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Not only do they build cool marketing campaigns but they can connect to your sales process. They in effect unify sales and marketing so that clients see that their campaign pay off – thereby eliminating the normal tension between sales and marketing. InsideView also tells you who you are connected to in Facebook or LinkedIn.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Take, for example, the old multi page books of data reports on personnel, sales, or accounts receivable/payable reports. What we can learn from Linkedin. Each of these categories were broken up into units that included related readings and activities that used each of the technologies listed above. and community building.

Wiki 100

Wiki Web 2.0 Work Management Class 100

Buzz Marketing for Technology

NOVEMBER 9, 2009

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. The reason the sales team loves case studies is it gives them evidence. Share this on Linkedin. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done.

Social Marketing 100

Social Marketing B2B Marketing B2B Thought Leadership B2B 100

Buzz Marketing for Technology

JULY 7, 2010

Conversely at Starbucks, $6 Billion of their sales comes from approximately 11,000,000 customers. And yes, you’ve just generated a qualified lead for your sales organization. The host expects this single event to increase total 2010 sales by 5-12%. Share this on Linkedin. This is always the low hanging fruit. Tweet This!

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

DECEMBER 2, 2009

First it can encompass how you respond to all that Inbound Marketing across your website and social outposts for your content – typically with a system for capturing all the touches that have happened and nurturing those in sales leads has a lot of promise. Share this on Linkedin. Tweet This! Share this on Facebook.

Marketing Management 100

Marketing Management Inbound Marketing Digg Response Rate 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

Prior to joining KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008. Share this on Linkedin. Romi Mahajan is President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors. Tweet This!

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

For example, a b2b company has a great product and you have sales/production already started. Posted by: Josh Catone | May 13, 2008 9:32 AM. does anybody know if there is a crowdsourcing site for salespeople? POPULAR TAGS. social networking. social media. semantic web. mobile web. data portability. friendfeed. lifestreaming. enterprise.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 27, 2008

Take, for example, the old multi page books of data reports on personnel, sales, or accounts receivable/payable reports. What we can learn from Linkedin. Each of these categories were broken up into units that included related readings and activities that used each of the technologies listed above. and community building.

Work Management 100

Work Management Wiki Marketing Management Training 100