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  • B2B MARKETING UNPLUGGED  |  TUESDAY, JULY 27, 2010
    [Linkedin, Sales] Porcupines Part II:How Can I Ignore You When You Keep Going Away?
    So I took my lumps from sales and moved on. One of the chief reasons we don’t manage to respond to inquiries in a reasonable timeframe is the long-standing difference between what marketing thinks is a great lead and what sales is willing to follow-up. They turn sales people into order takers or call centre drones. Corner them.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Linkedin, Sales] Stories (Not Ads) Help Brands Connect With Millennials
    The survey found that millennials significantly prefer company brands that have a great product (77 percent) and that they already know and trust (69 percent) and nearly a third said they’re more likely to buy a product if the brand’s content isn’t sales-y and rather feels authentic and truthful. More years means more dollars, right?
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Linkedin, Sales] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    Scott Sidman, head of sales and marketing, knew that the 50 plus people he would ultimately reach with the event would justify the cost and effort. Distribute content to the sales team in a useful format. Visit Jim’s blog or connect with him on LinkedIn We're pleased to present this guest post by Jim Burns of Avitage.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Linkedin, Sales] Research Shows Firms with Employee Advocacy Programs Grow Faster
    High growth firms are also more likely than their slower growing counterparts to say a formal employee advocacy program helps to shorten sales cycles (27.1%). And dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives. But to be successful, it must go deeper. Employee advocacy is not new.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] How Do You Explain Marketing to a Six-Year Old?
    ” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update.  Lo and behold, that single post generated more Likes and Comments than any other LinkedIn update I’ve ever made. Sales = when a specific buyer and seller start talking about exactly what they have in common. ”).
  • THE ROI GUY  |  MONDAY, DECEMBER 29, 2014
    [Linkedin, Sales] Surviving Frugalnomics: Top 5 Articles in 2014
    link] SiriusDecisions Interview: From Pitching Products to Selling Value [link] The New ABCs of Selling: Always Be Challenging [link] Gartner: The Technology Sales Rep Lost Their Mojo [link] Aristotles’s Persuasions and the Neuroscience of Purchase Decisions [link] Thanks for your continued interest and support.
  • SMASHMOUTH MARKETING  |  TUESDAY, JANUARY 25, 2011
    [Linkedin, Sales] 28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors
    There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Words of wisdom from two industry leaders: Trish Bertuzzi, Inside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not.
  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 23, 2015
    [Linkedin, Sales] Carlos Hidalgo On His New Book Driving Demand
    Driving Demand discusses how to first change the marketing and sales culture as well as how to align people, process, content, technology, and KPIs to the buyer in order to effectively execute demand generation. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Check it out: 1. ″ 3.
  • B2B LEAD GENERATION BLOG  |  SATURDAY, MAY 28, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: One-to-one lead generation for B2B companies
    DMNews.com: One-to-One Marketing Builds Sales Kermit Yensen writes, "Sales and marketing leaders often have a clear vision of how one-to-one marketing can benefit their prospective customers, their sales force and their bottom line. One-to-one marketing requires tremendous synergies between marketing, IT and sales.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Linkedin, Sales] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    This triad, if done correctly, will allow everyone’s sales to peak! The sales cycle is longer and the foreplay is usually in intriguing lessons and stimulating education series. Subway gains an advantage in avoiding the sale of franchises in areas where the likelihood of success is poor due to misaligned demographics.
  • EMAGINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Linkedin, Sales] The B2B Online Marketing Quick Checklist for 2014
    With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. The options of what you can do on Facebook, Twitter, LinkedIn, and other social media sites expands monthly. LinkedIn. Content Management System (CMS).
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Linkedin, Sales] Is Video An Opportunity For Marketers?
    Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. These are all helpful insights you can pass on to your sales team that were previously unavailable. Chat with Michael on Twitter  @ MichaelLitt  or LinkedIn  to learn more. Absolutely!
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin, Sales] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    Gilded Links: In a B2B corporate marketing environment where 60-70% of the buyer’s journey takes place before he/she speaks to Sales, Shafqat sees LinkedIn as a golden demand generation opportunity. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Linkedin, Sales] Case study in data-driven B2B customer acquisition marketing
    Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts. Like this post?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Linkedin, Sales] Online Personal Branding Opportunities Within Your Professional Organizations
    Sales Prospecting Perspectives is pleased to bring you a guest post from Ryan Corey , founder and COO of Sales Rep Marketing which provides online marketing and personal branding services for sales professionals. Everyone knows the value of these groups, meet new people, make new relationships, open up new leads etc.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Linkedin, Sales] Our Home Page Work-Over at Find New Customers
    ” – that’s the lament of sales everywhere today. Need help with the alignment of sales and marketing? For instance, on the  Get New Customers  page, you’ll find superb white papers on optimizing lead generation, sales and email marketing. It will be beautiful too, just like CopyBlogger. What do you think?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Linkedin, Sales] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. hours to 6.3 hours.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Linkedin, Sales] The Rise of Social Selling
    Your LinkedIn profile is a great example. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels. Gathering sales intelligence. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Making connections.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 1, 2014
    [Linkedin, Sales] 4 Social Media Marketing Predictions for 2014
    LinkedIn will become the go-to social media site. LinkedIn is making big strides to earn your attention , Geltner says. “LinkedIn will become a social media powerhouse in 2014,” she says. Retailers are flocking to the video hub as a way to boost online sales. YouTube channels will grow. In fact, the U.S.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 11, 2010
    [Linkedin, Sales] Jobseekers: Start Thinking Like a Social Media Strategist
    Social media marketing is not just about networking and it is not just about LinkedIn.  It requires a mindset, a mindset that says that you become a resource for others instead of broadcasting your requests to others.  It also means there are a plethora of other social media channels out there that you need to explore, not just LinkedIn.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Linkedin, Sales] How to Become a B2B Lead Generation Master
    Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified sales leads. Most often, lead generation masters are tightly aligned with sales and have a service level agreement in place. Technorati Tags: Lead Generation , Sales Leads. Want to Achieve Your Revenue Goals?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Linkedin, Sales] Event Marketing: How a technology start-up made a trade show splash booth-free
    LinkedIn profile for Seymour. Brickstream created mobile booths by: Decking the sales professionals out in orange-and-white-checked golf pants, and. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad. Here’s what happened.
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Linkedin, Sales] You’ve Discovered SEO Keywords, But What’s Next?
    Sales teams love small talk, especially when it’s meaningful. Keep a list of the keywords your sales leads are using, then use one as a catalyst for the next sales call. Hey! I saw your awesome LinkedIn post about content marketing yesterday. Guest post by Adam Hutchinson. Group Your Keywords. Act on Keywords.
  • FATHOM  |  WEDNESDAY, MARCH 9, 2016
    [Linkedin, Sales] This Week in Publish or Perish: Top 10 Reasons Content Marketing Drives Sales Productivity
    Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome support delivered by a strong Content Marketing program. 10 Reasons Content Marketing Rocks for Sales.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Linkedin, Sales] Can Your Customers Find Your B2B Industrial Company Online?
    The other listings are for our blog, Twitter feed, Facebook page, and LinkedIn company profile. How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Or joining relevant LinkedIn discussion forums and answering questions your product is a solution for?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 27, 2015
    [Linkedin, Sales] 6 Broader Business Questions to Inform Your SEO Strategy
    read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. The rise of LinkedIn publishing is proof of concept that people want to read content published by individuals.
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Linkedin, Sales] Say Hello to Personalized Video!
    Personalization can take many forms – from text, like their name, email, company name and job title to images, like their company logo, LinkedIn photo or picture of their website or one of their products. More than just a party trick, personalization is critical for B2B marketing and sales. Say hello to Personalized Video!
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Linkedin, Sales] The Best Example You Will Find On The Value Of Storytelling
    What happens when you hire creative writers to make up stories about cheap trinkets, and they post these stories, along with the items online for sale? This trust is what ultimately will drive real sales and business value. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here  for regular updates. Show me.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 6, 2012
    [Linkedin, Sales] 7 Habits Of Highly Effective (And Successful) Teleprospectors
    A colleague of mine recently discussed the 7 bad habits inside sales people practice. Successful sales reps will get a fresh list and immediately sort it by Company/Account in their CRM. Successful sales reps have a way of differentiating themselves from the average person. Jigsaw, LinkedIn, Facebook, Hoovers, Twitter etc.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Linkedin, Sales] Is This The Year Of Big Data For Marketing?
    The “Internet of Things” will allow us all to become smarter marketers. I do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships and product development – all can be improved with better insights and connectivity. More about the insights than the technology. Strategy
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Linkedin, Sales] 3 Lead Scoring Problems – And How to Solve Them
    Few marketers would argue with the premise that “less is more” when it comes to delivering the right leads to sales. Challenge #3:  Finding enough high quality leads to fill the sales pipeline. Maintaining the right volume of leads based on agreed-upon definitions of sales-ready is another common issue. LinkedIn. Twitter.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 22, 2009
    [Linkedin, Sales] Comment on Jeff’s upcoming Twitter event
    LinkedIn  Groups. Group: Linking Sales Leaders. hope everyone saw Jeff’s e-book on “ how to find new customers “ I would add a link, if I was learned at Linkedin. Jill is an absolute sales amazon, although I don’t think she is dangerous… It is always great to learn from really smart people.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Linkedin, Sales] What Is CRM? [FAQs]
    And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. If you run a small business or work in sales, you''ve probably heard of CRM. That way sales reps can be more effective and more productive. Well, no.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Sales] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. 4. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When Map social engagement to your sales funnel. Use social sign-on.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Linkedin, Sales] 23 Outstanding Social Media Marketing Guides
    Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. How are social media marketing best practices evolving?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 17, 2010
    [Linkedin, Sales] The #1 Way to Improve Customer Loyalty and Satisfaction
    This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. One of the main reasons I began to utilize social media tools like LinkedIn and Twitter was because it provided me with direct access to other employees within my company and across our ecosystem. James L.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Sales] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Pinterest is doing a great job of driving traffic, leads, and sales,” Jesica Meher outlines six benefits of Pinterest, from generating inbound links to integration with existing Twitter and Facebook accounts. What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts?
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Linkedin, Sales] 12 Tips for Creating a Social Media Content Strategy
    Define information needs throughout the sales process. Remember, the sales process goes all the way from before interest through customer service and when they’re no longer a customer. Identifying these differences can make the sales process much smoother (and more effective). What content do you already have?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MARCH 6, 2007
    [Linkedin, Sales] B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins
    « Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list. Positioning: How To Test, Validate, And Bring Your Idea To Market
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Linkedin, Sales] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    Timing is an extremely important element in B2B marketing and sales.  Pull marketing allows prospects to be in control over the timing of the sale.  Here are five ways you can keep in touch with B2B prospects until the time is right to engage with them in the sales process: Connect with prospects through social media. 
  • WRITING ON THE WEB  |  MONDAY, JULY 12, 2010
    [Linkedin, Sales] Content Marketing Results: Landing Pages Rule
    Also known as a sales page, squeeze page). Don’t like the way hard-selling marketers format long sales letters. P.S. If you agree with what I’m saying, have found landing pages to be a problem, and want a solution, read more about the WP Sales Page template developed by Suzanne Bird-Harris, here: PatsiPicksWPSalesPage.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 24, 2010
    [Linkedin, Sales] Trade Shows Part 6: Stupid Ideas
    Our sales manager drank so much coffee he had to detox for a week. All Stupid Ideas Trade Shows bad marketing branding events give-aways Hooters girls linkedin marshmallow premiums slingshots stupid ideas trade shows trinkets visibilityHere are some stupid things to do at your booth: Massages: This seems like such a nice thing.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 14, 2011
    [Linkedin, Sales] The Shoemaker’s Children Should Run Away from Home
    The best sales people first sell themselves then sell their product. Ad Agencies Getting & Losing Business Random Rants Websites ad agency B2B marketing bizmarketer Elizabeth Williams getting the business linkedin losing the business shoemakers children websiteMe: What’s the deal with your website? Busy flying to Cannes.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 16, 2010
    [Linkedin, Sales] Toxic Auto-Spamming at Happy Hour
    It’s a little harder when you sell a commodity, particularly a lower-priced one where there may not be an account team or even a sales person. Invite them to join your online forums, Facebook groups, LinkedIn groups, customer councils and other inclusive things that don’t cost anything or put them on your auto-spam list. How often?
  • BIZIBLE  |  MONDAY, NOVEMBER 16, 2015
    [Linkedin, Sales] 12 Stats On B2B Clients of Paid Search Agencies from the State of Pipeline Marketing
    These twelve statistics on paid search agency clients show how these marketers approach their strategy, how they allocate their budget, which channels they focus on, how they use marketing attribution, whether they’re aligned with their sales team, and lots of other insightful info. Sales / Marketing Alignment. Annual Company Revenue.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [Linkedin, Sales] The Death of Salesmen, Really
    This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. The call got me thinking about how the sales function – as we knew it – is dead. The sales man called and said something like, “You mentioned your client, and I have some ideas for them.”
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 2, 2011
    [Linkedin, Sales] Genius Simplicity
    People often ask me why we named the company Genius.  It’s simple: we wanted to make it simple for marketing to help sales to connect with their best prospects in real time, and have fun serving customers who want to buy. Share this on LinkedIn. And they are SO inexpensive to boot. But here’s the irony. Tweet This!
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Linkedin, Sales] Fixing the Appalling State of Marketing in Florida
    The calls and web research will continue as well: David Meerman Scott recently created a great SlideShare presentation entitled The New Rules of Sales that said Every company is in Sales today. Asking «COMPANY_NAME» 5 direct marketing questions. You can check it out here. Because buyers changed and hold the power today.”.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 25, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: How to leverage word of mouth for more leads
    « Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable. Be visable.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Linkedin, Sales] How Axial Ramped Up Deliverability and Measurement Strategies
    By split-testing landing pages, Axial recently discovered that sending prospects straight into a nurturing cycle wasn't nearly as effective as offering them training and then sending them on to the sales team. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Linkedin, Sales] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. It''s hard. social media! Then check out your results!
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Linkedin, Sales] Web Presence Optimization, Reloaded
    From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Linkedin, Sales] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    Peter Hoffman, VP of sales and marketing for the company, sat down with Paige Musto, Act-On’s director of communications, to discuss how a traditional firm infused new digital marketing techniques into its day-to-day business activities. HOFFMAN:  I provide leadership around marketing, sales, and company strategy. We’d follow-up.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
    And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. They are relying less on your website and the relationship with your sales representative than they used to. Align as closely as you can with sales. Heck yeah! About the Study.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 12, 2012
    [Linkedin, Sales] List Buying: 3 reasons why this tactic can be deadly for marketers
    Because there are marketers and sales professionals still entrenched in the ’80s. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Downside #3: You’ll harm your brand’s reputation and your sales results. Or your phone rings.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Linkedin, Sales] Building Your B2B Marketing Database
    In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale. Revenue/sales. Sales and marketing contacts. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  Plenty.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 10, 2010
    [Linkedin, Sales] Trade Shows Part 7 – It’s All in The Follow Through
    Just like a tennis or a golf swing, you only hit your target with a great follow through. I’m writing this about a month after that disgraceful convention of lazy sales people  I wrote about earlier. And I’ve been tracking the follow-up by same. He didn’t send the materials we had discussed. felt so special. She was nothing if not determined.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 9, 2010
    [Linkedin, Sales] Don’t You Have a Mall Santa You Can Bother?
    The people who sell events, trinkets, ad space, mysterious consulting services and that sinister outplacement stuff (which, as the name suggests, is taking used up things to the curb to be hauled away) are all trying to slide in a few more sales before the end of the year. Such a lovely time of the year. So why am I stressed? They are wrong.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin, Sales] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
    Jeff will be joined by social media experts from Linkedin and Google. Host of  Mad Marketing TV  – a weekly marketing show with interviews of top marketing and sales experts from all over the world. Please come and hear me present on blogging, social media and ways to “move the needle” in business. Jeff Ogden.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 21, 2010
    [Linkedin, Sales] 8 Essential Elements of Demand Generation
    In a recent meeting of the Sales Association, I sat down with the sponsor, Oracle, who told me about an earlier meeting with a large group of VPs of Sales. He said they all suffer from the same problem — a lack of sales-ready leads. Post links in Twitter, Linkedin and Facebook. Lead scoring and sales hand-off.
  • HINGE MARKETING  |  THURSDAY, APRIL 2, 2015
    [Linkedin, Sales] 5 Point Checklist to Ensure Your Content Gets Maximum Reach
    Optimal times for sharing on Facebook, Twitter, LinkedIn are all different. Investigate LinkedIn groups where your target audience is engaged. To create content that reaches prospects at each stages of the sales funnel, download a free copy of the Content Marketing Guide for Professional Services. On Twitter or LinkedIn?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Linkedin, Sales] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), and video channels like YouTube and Vimeo, or even used to facilitate conversations with influencers and media outlets. Marketing—at its core—hasn't changed. How They Work Together.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 21, 2010
    [Linkedin, Sales] When Bad Assumptions Happen to Smart Marketers
    Our top sales people will never leave. Our worst sales people will always leave. Sales and marketing are motivated by the same things. Sales always follows up on all the leads we send their way. Sales never follows up on any of the leads we send their way. The point of this is that we make assumptions.  .
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Linkedin, Sales] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, MAY 16, 2010
    [Linkedin, Sales] Trade Shows Part 5: Getting People to Your Booth
    This is where your crack sales team will hunt.   How to bring people to the booth during the event: Never underestimate the power of the room drop. The response was enormous and we closed most of our sales on the first day. So what are you going to do to get them to stay long enough for your sales guys to speak to them?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Linkedin, Sales] New Developments in B2B Loyalty Marketing
    Dedicated sales teams, some of them even housed on site at the customer’s operation. Photo credit: Wikipedia. Business marketers have much to gain from retention marketing.  Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one.  How do you prevent defection?  Incentive programs.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Linkedin, Sales] The ROI of Paid Social Media Ads
    This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. LinkedIn Advertisements. LinkedIn offers an amazing ability to target specific B2B buyers, including targeting by Job Title and Job Function, Seniority (e.g.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 27, 2013
    [Linkedin, Sales] Online Content Marketing: Let’s Put the “We” Back Into Weblog
    As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. Then follow up with building trusting relationships with your readers that lead to sales. Everybody is selling something, but if you’re not asking for the sale, you won’t get it. What are their struggles?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Podcast Segment 1: Selling to BIG Companies
    « Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 17, 2009
    [Linkedin, Sales] B2B Appointments, A Third of C/VP Execs Delegated Down - POLL
    We used LinkedIn's paid poll feature to collect the results. We just sliced the data by title and found that meetings convert to ongoing sales activity slightly more with Dir/Mgr initial engagements, whereas C/VP convert slightly more to nurturing activities. What makes a sales ready lead ? inside sales sales
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Linkedin, Sales] Spark New Results from Your B2B Marketing at Mid-Year
    Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. 2. Find out if they have discontinued any products or services, expanded or contracted their sales force or employee count, closed offices or made other changes. Marketing can be challenging. Any new players?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 4, 2014
    [Linkedin, Sales] 4 Steps To Success In The New Demand Generation World
    He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. Companies have a Marketing Department and of course a Sales Department, but they often struggle with where to put Demand Generation.  Process.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin, Sales] The Real Roadblock to Social Business Success
    the head of marketing, the top HR exec, anyone in customer service, the webmaster, the VP of sales, even the CEO) at any of those companies, through information presented on the company’s website. Most will not provide any email addresses beyond the generic “info@” or “sales@” variety. marketing and HR).
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Linkedin, Sales] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    These can range from thought leadership and customer intelligence, to supporting current sales plays, to actually selling product. LinkedIn, too, is friendly to videos and slideshows, and increasingly it’s a good place for blogs, as well as Twitter-like commentary. Connect with Scott on Twitter via  @ScottAVaughan  or on  Linkedin.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Linkedin, Sales] 4 Metrics to Track ROI in B2B Online Marketing
    How many impressions do your LinkedIn updates have? Increased sales. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories Networking on LinkedIn The Art of Advanced Email Marketing: A/B Testing 3 SEO Elements Web Pages Need to Rank Highly in Search Engine Results.
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Linkedin, Sales] How To Protect Your B2B Marketing Budget
    In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? Align your efforts with the sales department. Budgets are cut for all sorts of reasons, some rational and some not.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 11, 2015
    [Linkedin, Sales] Stop Blindly Spending On Digital (And Start Doing This)
    Marketing seeks to build relationships at scale – a scale that sales cannot achieve. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Digital. Native. Mobile. Social. We love to talk about, and focus on the channels. We care about the content. So stop the blind rush to digital. Brands.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Linkedin, Sales] Next-Generation Marketing Automation Systems Target Small Business
    On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Salesformics is designed primarily to give sales people a pleasant-to-use CRM system, while offering marketing automation and dashboards to everyone in the organization. Among U.S-based
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 8, 2010
    [Linkedin, Sales] Trade Shows Part 3: Do You Give Good Booth?
    This was one of the poorest collections of sales people ever assembled on one show floor. That way they won’t have to listen to your sales pitch. Remember, we want good sales people at these things. I’m writing this on the plane home from a very good event. really shouldn’t have worried. This is a great way to ignore people too.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Linkedin, Sales] Why You Need A Single Source Of Truth For Marketing Data
    And then finally, the sales team will often use a different set of filters to identify the leads that they’re actually interested in following up with. Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Linkedin, Sales] 5 social media tools to kickstart your business
    Agorapulse is a Facebook Marketing platform which contains a broad range of functionality, including page management, 14 applications and the facility for building up a profile of your fans to help turn these fans into leads and ultimately sales. By Ian Cleary, Contributing {grow} Columnist. Be more social using Nimble. Love IFTTT.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Sales] How Data Can Be a Competitive Weapon in Your Content Marketing
    For our next study, we considered doing research on how marketers use content across the stages of the sales cycle. LinkedIn posts. Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. Content Marketin
  • ANNUITAS  |  TUESDAY, APRIL 12, 2016
    [Linkedin, Sales] Four Problems with Account-Based Marketing
    Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. Account-Based Marketing Puts Sales In Control of the Marketing Process. This post first ran March 31, 2016 in LinkedIn. And that is where the trouble lies. The result?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Linkedin, Sales] Is The Corporate Website Dead?
    ” According to Sam: Our goal is not to promote ourselves but our thinking; our website is not a sales tool but an educational one. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. This is not just headline bait. Maybe even more so.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 9, 2007
    [Linkedin, Sales] B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI
    « B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow. calls.My
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Linkedin, Sales] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    The results – nearly a thousand tweets, hundreds of inbound links and 49 sales/opportunities – suggest Stelzner is right: The way to the brain is, indeed, through the eyes. The Sales Lion. LinkedIn. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. So we are back at it, again.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 23, 2013
    [Linkedin, Sales] How to Segment Your Target Market on Social Networks
    Segmentation isn’t necessarily a new concept, but it is a crucial discipline to master in today’s sales climate. So, not only is segmentation helpful for moving customers through our various sales funnels, but its also necessary for survival. At its core, segmentation is about relevance. The Inherent Value of Segmentation.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MAY 26, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility
    " There was an interesting discussion on PRs Value in Sales Lead Generation here a while back. " There was an interesting discussion on PRs Value in Sales Lead Generation here a while back. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 7, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results
    That’s a good thing - but as many of us know – generating a ton of clicks/visitors does not mean that more sales leads will follow. That’s a good thing - but as many of us know – generating a ton of clicks/visitors does not mean that more sales leads will follow. Ten times more people call now. Most landing pages dont do that!"
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 16, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
    interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [Linkedin, Sales] Stay The Course With Demand Generation  
    Often times people look to a new direction with nothing more than a “we need more Sales” mantra. Do not fear the simple approach because it isn’t “sexy” or being talked about on LinkedIn by the masses. When discussing Demand Generation Strategy you should always look at all options before making a decision. Bertram Lance).
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin, Sales] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Re-purpose executive and sales presentations into blog posts and slideshares and videos. Do you see organizations combining content marketing with sales enablement efforts? Social selling is the sales art of using content (vs. Twitter, Facebook, Linkedin, etc. After the webinar, we received dozens of questions.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin, Sales] Nobody Reads. Get Over It
    If you present your sales strategy as a graphic novel, they won’t read it. Random Rants B2B marketing bizmarketer Elizabeth Williams ignoring linkedin not reading readingIt’s really not unusual to find people crying in the ladies room at work. Often it has to do with boyfriends, football pools or American Idol. Nobody reads stuff.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JANUARY 26, 2011
    [Linkedin, Sales] The Problem with Surveys is All Those Damn Questions
    Number of cheap shots from sales I endured because you dropped the ball (really sucky). All Awesome Ideas Metrics & Measures B2B marketing bizmarketer Elizabeth Williams Hand-Wringers linkedin metrics porcupines research surveysSo what I propose is this: Let customers ask and answer their own questions. Who you elevated?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Linkedin, Sales] Banners Have 99 Problems And A Click Ain’t One
    And trust is what drives conversion to real sales, real customers and real business value. “ If great content is the hero, then banners are the villain.”  ( Tweet This! ). 60% of LinkedIn users have clicked on an ad on the site. Please follow me on Twitter , LinkedIn ,  Facebook and Subscribe here for regular updates. Whoa!!!
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Linkedin, Sales] How Does Social Media Leave A Footprint On Your Business?
    For example, did you know over 50% of marketers believe social media is responsible for boosting their sales? According to the infographic, 52% of marketers gained new customers through Facebook; 43% through LinkedIn; and 36% via Twitter. LinkedIn (19%). LinkedIn (44%). 49% of Internet users own a Twitter account.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 14, 2010
    [Linkedin, Sales] Shadow Pipeline – accounting for the missing dollars
    Depending on your sales force and their comfort with your CRM system you may see some of these “fly in” proposals. Share this on Linkedin. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. Not really.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Linkedin, Sales] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    To help you decide, I've outlined some of the most common signs that your content marketing efforts are stuck in Bizarro World. 1) Your “strategy” consists of calling product datasheets and sales events “content.”. At LinkedIn, we put content into three buckets: Reach, Nurture, and Acquire. Yeah, that Bizarro World. agree. completely.
  • INBLURBS  |  TUESDAY, FEBRUARY 25, 2014
    [Linkedin, Sales] 5 Critical Steps for Creating a Lead Generation Strategy
    By using the five step process listed above, you’re going to have a lot better chance of actually converting leads into sales, which should be your main goal in the first place. You can connect with Adam on LinkedIn , Google Plus , Facebook   and Twitter. Keep reading if you want to learn how to make sure you see results.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Linkedin, Sales] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. All this activity pushes their brand in front of new eyes, and new eyes usually mean new sales opportunities. thought.
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