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  • MARKETING INTERACTIONS  |  TUESDAY, JULY 19, 2011
    [Linkedin, Sales] Content Marketing is a Practice
    If this is true, then what are marketers doing on blogs, Twitter, Facebook, LinkedIn and other online communities? Content: After all of the above are defined and integrated, content is developed to execute the strategy which can include the objectives of lead generation, lead nurturing, sales engagement and customer retention and loyalty.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Linkedin, Sales] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
    It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones. However, after the initial phase, you have to focus on providing meaningful content if you want to convert your success in phase 1 into qualified leads and sales.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Linkedin, Sales] Three Ways Personas Improved My Marketing
    Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! wanted to play with the marketing automation software and start blasting out content. Irrelevant?
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 11, 2013
    [Linkedin, Sales] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    'Artillery B2B Marketing Blog > The Forward Observer With the right fundamentals and strategy, B2B marketers can use social media to attract and convert leads, close sales and delight customers. LinkedIn is an example: It may not be driving the most traffic but the traffic it is generating might have the highest conversion rate (i.e.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Linkedin, Sales] 47 Essential Social Media Tools for Content Marketers
    LinkedIn  - Start the practice of connecting with every business card you receive from contacts. LinkedIn Answers  - Listen and answer. LinkedIn Groups  - Find groups that make sense for your business. Dlvr.it – Possibly the best reporting structure for distributing Twitter, Facebook and LinkedIn. The Basics. Yahoo!
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [Linkedin, Sales] Q and A from 3 Must-Haves for Successful Lead Nurturing Webinar
    Q: Ardath, would you agree that sales people are educators as well? It's likely that by the time a sales conversation takes place, the buyer knows quite a bit about the problem they're solving, the product and company and is now looking to see exactly how it will apply to their specific situation. How long is your sales cycle?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 24, 2013
    [Linkedin, Sales] Got 5 Minutes? Use It to Find a New Prospect on Social Media
    As a social media manager, it’s your job to figure out how to find who those prospects are and get them to your sales team -- and fast. As Vaynerchuk mentioned, social media prospecting is about creating context with people so that your social interactions might eventually lead to a sale. LinkedIn. No, seriously. Let me explain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 27, 2010
    [Linkedin, Sales] Can your website pass the 20 second test?
    There are four messages you need to deliver in those precious moments that will determine whether somebody is a sales lead or a passerby: 1) Graphic impact. Create another touch point between you and this sales lead. There’s not much more you can do in 20 seconds to give yourself a shot at creating a sales lead out of a visitor.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [Linkedin, Sales] Is Thought Leadership The Future of Marketing?
    invite you to connect with Liz on  Facebook  or  LinkedIn. I And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In our last interview, Steve McKee asked if Big Data was the future of marketing. Tell us: who is Liz Alexander?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Linkedin, Sales] Everything you wanted to know about Twitter Chats
    Twitter Chats have become an important networking and sales tool. To promote the chat, you may want to create a homebase on Facebook, LinkedIn group, or blog where you can make announcements and post completed conversations. In fact, you can even make money off of Twitter chats. The idea behind a Twitter Chat is very simple. Set-up.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin, Sales] Social Selling: Step Up Your Game
    Even tech giant IBM reported a 400% increase in sales through a first-quarter social selling program in 2011. Once a dialogue has been started (and only then), connect with them on LinkedIn. -        Fall back on your existing network and connections. 'Imagine, for a moment, you’re at a party where you don’t know many people.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 9, 2015
    [Linkedin, Sales] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
    Zero sales experience. Sales doesn’t have to be slimy. Email, Twitter, LinkedIn to name a few. My sales pitch for how to be the anti-salesperson salesperson. 'Welcome to another new blog series! Once a month Leah will stop our blog to share any and all digital awesomeness she encounters along the way. There is no secret.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 13, 2012
    [Linkedin, Sales] Why B2B Companies Ought to Bring in Pros BEFORE Hiring In-House
    Go to Linkedin and search for “demand generation” roles. See our free Sales Lead Calculator  for a free calculation tool.) More and more, I’ve grown convinced that it is in a company’s best interest to bring in top professionals before hiring in-house for key demand generation roles. There are a lot there.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Linkedin, Sales] 78 Questions to Ask Before Launching a Blog
    CONTENT: You can't have content marketing without content, but creating successful blog content is about more than repurposing press releases and existing sales materials. What LinkedIn groups can you join that might provide ideas? Will that dialog extend into your other social outposts like twitter and LinkedIn? Got it?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin, Sales] Find New Customers Fan of the Month – Joe Large
    According to Linkedin, Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. Contact Find New Customers by calling (516) 495-9350 or by sending an email to sales at findnewcustomers.com. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Go Irish!). We really appreciate it.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 19, 2010
    [Linkedin, Sales] Real Examples of Social Media ROI
    The company expected this to yield at least one sale which would cover the entire annual cost of the program. Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Linkedin, Sales] Eloqua Announces Chatter Integration
    In short, the upgrade forges a stronger collaboration channel between Marketing and Sales, as well as extends socialized enterprise value further in an organization. Her professional experience spans journalism, sales, advertising and SEO marketing. LinkedIn – Twitter – Google +. Also, data from Eloqua is synced with Chatter.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin, Sales] The 2013 Social Business Marketing Manifesto
    We’ll see our colleagues in sales look to marketing for leadership on how to become more social business savvy. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And finally, I will make some marketing predictions for 2013. Change or die!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
  • FEARLESS COMPETITOR  |  MONDAY, MAY 3, 2010
    [Linkedin, Sales] Some ground rules on dealing with me
    I get lots of Linkedin invitations, requests for help and blog comments. Requests for help — I always want to do these, but if you beg, have misspelled words or a blatant sales pitch, the answer is “no.&#  I fully understand that money is tight for many of us, but it does not take money to write well or check spelling.
  • INBLURBS  |  MONDAY, FEBRUARY 7, 2011
    [Linkedin, Sales] Old school marketing vs. inbound marketing
    You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more. LinkedIn. How many sales leads does your website generate? You are also active in Foursquare and have set your place in Google places. Business.com.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Linkedin, Sales] How to Do Great Marketing with (Almost) Zero Money
    Without deep pockets can they really market their businesses and get new sales opportunities? Ask questions on LinkedIn. Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video).
  • FATHOM  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin, Sales] Content Marketing World 2014: What We Learned
    Best of Sales Oriented Strategies. Sales emails should be “choose your own adventure.” Marketing content is “what and why,” while SALES content is “choice and change.” Publish more through LinkedIn. 'Image Credit: Content Marketing World. Who knew, Cleveland definitely rocks! Ardath Albee (Click to Tweet).
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Linkedin, Sales] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    How many Twitter followers and LinkedIn recommendations do you have? If your company needs more and better sales leads, you want to contact Find New Customers. 'Hiring managers are making a big mistake – they are asking the wrong questions. Most often they want to know your role and for whom you worked. Tell me about it.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 10, 2012
    [Linkedin, Sales] It's A Beautiful Day In The Office
    Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Colleen MacNeil. ” While reading Gloria’s article, which explains how Mr. Rogers’ “simple and deliberate” way of speaking connected him with his audience, I couldn't help but relate these principles to my job in sales.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin, Sales] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Get it? Adroll.
  • SMASHMOUTH MARKETING  |  TUESDAY, AUGUST 18, 2009
    [Linkedin, Sales] Inbound Marketing and Outbound Marketing, by Tony Soprano
    Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". relevancy -- just a little fun ;). Then there was the Google. Classic inbound marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 21, 2013
    [Linkedin, Sales] 8 Great Apps to Save You Time Every Day
    Buffer enables you to schedule posts for Twitter, Facebook and LinkedIn to go up throughout the day (and night). of ticket sales for event organizers if event tickets cost money. Buffer enables you to schedule posts for Twitter, Facebook and LinkedIn to go up throughout the day (and night). How to cope? Trello. Diigo. Buffer.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Linkedin, Sales] How Should B2B’s Spend PPC Dollars?
    Generating leads is challenging enough, but when you add long sales cycles, intense competition and niche audiences into the mix it becomes even more difficult. LinkedIn. LinkedIn is the best social network for lead generation because it allows you to target qualified people. Remarketing. Google and Bing Search Ads.
  • SAZBEAN  |  SATURDAY, OCTOBER 22, 2011
    [Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of October 23, 2011
    How to Put Your Company on Facebook, LinkedIn, and Twitter  (CIO.com). New Research Shows Social Media Marketing has Strong Impact on Retail Sales  (Ignite Social Media). Social Signals & SEO: Focus on Authority  (Search Engine Watch). Infographic: Social Media Sharing Trends  (Digital Buzz). Simply Zesty). Social Fresh).
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Sales] 25 Clever Ways to Grow Your Email Marketing List
    16) Target offers redeemable using an email address on your LinkedIn Company Page or in appropriate and relevant LinkedIn groups , or recommend an offer as the answer to someone's question in LinkedIn Answers. It's a sad fact, but your email marketing database degrades by about 25% every year. 1) Create remarkable email content.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin, Sales] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    With more and more sales leaders implementing new strategies, it''s important for inside sales rep to keep up with the trends. Most importantly, focus on what matters most for your company''s sales funnel. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. Smile and dial.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Linkedin, Sales] Keep your bet on Facebook’s dominance … for now
    We don’t need two Twitters of LinkedIns. We don''t need two Twitters of LinkedIns. common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.”
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Hot or Not: Sales and Marketing Trends in 2012  (Small Biz Trends). How to Boost LinkedIn Lead Gen With Targeted Company Pages (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). What’s the right social cocktail for you? GigaOM).
  • INBLURBS  |  THURSDAY, AUGUST 1, 2013
    [Linkedin, Sales] Is Content Marketing the New Home for PR Professionals?
    With the rise of digital marketing, you now need to figure out new ways to engage your audience like, Twitter, Facebook, Linkedin, or blog. Her professional experience spans journalism, sales, advertising and SEO marketing. LinkedIn – Twitter – Google +. Is the Growth in Content Marketing Driving Demand for PR Specialists?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 1, 2010
    [Linkedin, Sales] Confessions Of A B2B Marketer
    Talk to sales to identify what kind of support they need from marketing in order to deliver their annual numbers. We had become sales order-takers and now we were paying the price. It’s about aligning with sales on business outcomes and working together to craft plans to achieve those outcomes. It used to be so easy.
  • HINGE MARKETING  |  MONDAY, MARCH 17, 2014
    [Linkedin, Sales] 10 Ways B2B Content Marketing Goes Bad
    Your content isn’t sales or marketing copy. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories 3 Ways to Get the Most Out of LinkedIn Groups Hinge’s Fab Five: February 2014 The Importance of Brand Reputation in Management Consulting The wrong resources. Missing offers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 7, 2010
    [Linkedin, Sales] An Interview with Sean Geehan, CEO and Founder Geehan Group
    Conversely at Starbucks, $6 Billion of their sales comes from approximately 11,000,000 customers. And yes, you’ve just generated a qualified lead for your sales organization. The host expects this single event to increase total 2010 sales by 5-12%. Share this on Linkedin. A:  It’s simple. There’s a celebration. Digg this!
  • CONNECT THE DOCS  |  THURSDAY, APRIL 29, 2010
    [Linkedin, Sales] The Content Marketing Question: To Gate or Not To Gate?
    We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog posts.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Linkedin, Sales] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Linkedin, Sales] Marketing That Helps People? An Interview With Jay Baer
    Instead, all companies would find a way to help their customers and prospects live better lives, and every company would consequently be rewarded with attention, sales, loyalty and advocacy. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Linkedin, Sales] Is Video An Opportunity For Marketers?
    Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. These are all helpful insights you can pass on to your sales team that were previously unavailable. Chat with Michael on Twitter  @ MichaelLitt  or LinkedIn  to learn more. Absolutely!
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Linkedin, Sales] Is The Corporate Website Dead?
    ” According to Sam: Our goal is not to promote ourselves but our thinking; our website is not a sales tool but an educational one. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. This is not just headline bait. Maybe even more so.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Linkedin, Sales] Prove Your Worth:10 KPIs for Marketers
    Sales Revenue. You need to ensure that you can report that your sales revenue exceeds the expenses your marketing campaigns incur. Marketing Qualified Leads : Sales Qualified Leads. If the lead is not accepted by sales, the lead is put back on marketing’s radar. What numbers would you give them? Customer Lifetime Value.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2011
    [Linkedin, Sales] The Nifty 50 Top Women of Twitter for 2011
    Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Director of Sales for @ klout. B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. And yes, she really knows LinkedIn. What is it? aaker. Ambal.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Linkedin, Sales] 5 Essential Functions for Every B2B Website
    The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force.  'Photo credit: Wikipedia. But what kind of functionality does your B2B website really need?  Sort of like the Boy Scout law. 
  • SAZBEAN  |  THURSDAY, SEPTEMBER 30, 2010
    [Linkedin, Sales] Why Regularly Updated Content is so Important
    But without a compelling reason to visit that site, it sits out there in limbo, like a sign reading “GOING OUT OF BUSINESS SALE” outside an electronics boutique in an isolated desert. Hint: They may not be Twitter, Facebook or LinkedIn — look outside of the box (industry publications, forums, associations, etc.).
  • EB2BLEADS  |  MONDAY, JULY 4, 2011
    [Linkedin, Sales] Social Media For Business
    Sites like Facebook , LinkedIn and Twitter are very different from one another and there are differences between the free and paid things you can do on these sites. Sites like Facebook and LinkedIn are broken down into individuals (profiles), organisations (pages) and groups (mini communities). Learn more about using LinkedIn.
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 19, 2012
    [Linkedin, Sales] Five Engagement Strategies for Bank Marketers in 2012
    Combine a more sophisticated use of wealth data into ongoing nurturing programs to keep in touch with high-value prospects in an efficient way during the typical long sales cycle for bank relationship switching – even while your wealth management team may change over time. Follow Martha on  Twitter  or connect with her on  LinkedIn.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin, Sales] 12 Important Places You're Forgetting to Add Calls-to-Action
    On Your LinkedIn Company Page and in LinkedIn Answers: When answering questions related to your industry via LinkedIn Answers, includes text CTAs for downloadable content like webinars and ebooks when applicable. Why not add CTAs for your offers to the products tab on your LinkedIn Company Page, too? Connect with HubSpot
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Linkedin, Sales] What Does B2B Social Media Success Look Like?
    First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Objectives. Leads and new business.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Linkedin, Sales] RedPoint Offers Broad, Deep B2C Marketing Automation
    This perspective has always been part of consumer marketing, where the classic description of Customer Relationship Management (CRM) was “marketing, sales and service”. That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 11, 2012
    [Linkedin, Sales] The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise
    Have conversations with your sales team and others on the front line and then determine who matters and who doesn’t. Do you see this person frequently popping up in relevant LinkedIn discussions answering questions and offering advice? by Sheila Lahar | Tweet this Who should be responsible for “influencer relations”? Scale.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Linkedin, Sales] Report: Blogs Are An Important Part Of The Marketing Mix
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Who Blogs? They spend on average more than 10 hours a week blogging. Demographically
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Linkedin, Sales] 9 Reasons Why Your Social Media Strategy Isn’t Working
    When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. Social media is the hottest way businesses are reaching out to potential customers.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Linkedin, Sales] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. With more than 540 million monthly active users, 350 million more than LinkedIn, Google+ is a sleeping giant in the social media world, and a low hanging fruit in terms of B2B social media marketing. Tactics. Social Medi
  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 3, 2012
    [Linkedin, Sales] Going Guerrilla – our week at Dreamforce 2012:
    Genius used the Dreamforce event to thank our customers with an intimate appreciation event, as well as an opportunity to introduce our new social sales tool to our customers, prospects, and Dreamforce participants. Wow what a week that was! We also recently announced a new and improved social selling application called LeadRocket.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 17, 2011
    [Linkedin, Sales] 5 Practical Ways Manufacturers Can Use 2D Bar Codes
    LinkedIn & Facebook - Add the code and position yourself as a forward innovative thinker. In-Store Point of Sale & Coupons – Provide instant coupons at the counter of your distributor. Businesses that don’t understand how to use 2D codes think that they’re just a way to drive people through to a mobile landing page.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Linkedin, Sales] 5 Smart Tips for B2B Content Marketing
    'According to a recent study, buyers contact a sales representative after 70% of the buying decision is made. So if you don’t have content that interests them, you’ve lost the sale before you’ve begun. You need to talk with sales, customer service, and product management as well. What does this mean? Produce Good Content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Linkedin, Sales] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    The results – nearly a thousand tweets, hundreds of inbound links and 49 sales/opportunities – suggest Stelzner is right: The way to the brain is, indeed, through the eyes. The Sales Lion. LinkedIn. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. So we are back at it, again.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
    And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. They are relying less on your website and the relationship with your sales representative than they used to. Align as closely as you can with sales. Heck yeah! About the Study.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 18, 2011
    [Linkedin, Sales] Inbound vs. Outbound: What’s Better?
    Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. Other charts, which I’ll feature in future posts, show whether leads are being generated via Linkedin, Twitter and Facebook. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 27, 2012
    [Linkedin, Sales] Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture
    Your employees are busy, and it takes effort and time to create a Twitter account, post on Facebook, post on LinkedIn, and create blog posts. Building relationships with sales leads. We also did a series of blog posts: Go On Get Your Blog On and Utilizing LinkedIn to Improve SEO and Organic Visibility. 3) Show them the WIIFM.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [Linkedin, Sales] Is Social Media Really Living Up to Expectations?
    Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. she queried.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Linkedin, Sales] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    In this example, social media network, LinkedIn treads lightly by including my first name to make me feel “special,” indicating this information is just for me, “Top News for Kim: Google Latitude to be retired August 9.”. Piperlime entices their subscribers with bargain basement language of, “Extra 25% ALL SALE. New styles just added.”
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 6, 2013
    [Linkedin, Sales] How to Time Your Social Media Updates
    Dublin-based sales team? The wisdom behind this is that it is during these times that most of people find some time to check their Facebook, LinkedIn, Twitter and Pinterest among other social networks. If you have something important to say on social media, make sure it gets heard! Are they a New York financial firm? An L.A. to 3 p.m
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2010
    [Linkedin, Sales] Do You Have Any Idea Who You're Talking To?
    Talk to your sales team to understand buyer roles. Using LinkedIn to Gather Industry IntelligenceIt's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. What is a Buyer Persona? to achieve their goals.
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Linkedin, Sales] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The BMZ then uses social signals from sites like Facebook, Twitter, LinkedIn, and delicious as well as clicks and views.  What’s changed is that now the BMZ enables you to sign up and provide your Twitter and LinkedIn info. Over time, the site has evolved and added new features to enhance its value to readers.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Linkedin, Sales] The Life of a Content Asset: Tracking Real ROI
    Opportunities can be defined as leads who have been accepted by sales and are being actively worked by a sales rep. Make sure you track your social sharing across all of the different social platforms—Facebook, Twitter, LinkedIn, and Google+–and others depending on your unique business case. Downloads. Not too shabby!
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    [Linkedin, Sales] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Stay Tuned
  • ACHIEVE MARKET LEADERSHIP  |  FRIDAY, MARCH 22, 2013
    [Linkedin, Sales] Marketers, Give Your Salespeople the Info They Need to Succeed
    In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process. In fact the asymmetry has become so significant that the ability of the sales rep to do their job is greatly at risk. am talking about arming the sales rep with the same or better information than the buyer.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Linkedin, Sales] The End of Valued Customers
    It’s great that your entire sales team wants to connect on LinkedIn, but I believe I have made my position clear to them about why that is not going to happen. 'Dear Valued Supplier, Thank you for your quarterly newsletter. should also thank you for the unsolicited copy of your annual report – my, that’s a bruiser! Quite  a treasure.
  • INBLURBS  |  MONDAY, JUNE 20, 2011
    [Linkedin, Sales] Inbound Marketing to gain the trust and respect of your buyer personas
    Trust and respect comes before the sale. Trust and respect are important in real life and much more important in today’s anonymous times of internet and internet business. When people trust and respect you they are more willing to listen what you have to say. Be helpful and try to assist where ever you can. Tweet this on Twitter! =.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Linkedin, Sales] How To Build A Culture of Content
    Marketing at many B2B brands emerged out of the sales team’s need for more leads. Most businesses think that the best way to drive new sales is to talk about themselves. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin, Sales] Have The Right Content. Help Your Buyers. Get More Customers.
    Imagine walking into a sales meeting and explaining that as a marketer you are not going to help them promote your products. At this point the sales folks will immediately assume you are going to talk about what color your logo should be. Now the sales team is starting to think you’ve lost your marbles. The Problem.
  • WORKFACE  |  TUESDAY, JUNE 12, 2012
    [Linkedin, Sales] Are You Using the Social Business Model in Your Company?
    Only certain specific individuals (most frequently in roles such as sales, customer service and field consulting) were designated as “customer-facing” personnel. Sales. The focus will be on answering questions and providing information rather than overt sales or promotion. Customer Support. Recruiting. Crowdsourcing.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 14, 2013
    [Linkedin, Sales] Get More out of your Marketing Automation with Interactive Content
    Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. Forescout uses personality quizzes to perform pre-sales qualification and deliver targeted whitepapers. Why interactive Content? Social sharing rates of 20%.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Linkedin, Sales] Fixing the Appalling State of Marketing in Florida
    The calls and web research will continue as well: David Meerman Scott recently created a great SlideShare presentation entitled The New Rules of Sales that said Every company is in Sales today. If you run a small company, then you’re in Sales.  If you are a doctor or a lawyer or an account, you’re in Sales…Everyone is in Sales.” 
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 30, 2011
    [Linkedin, Sales] Weekly Wrap Up - September 30
    15 Presentations from Corporate Vision's Marketing & Sales Alignment Conference by @ corpv. How to Use LinkedIn to Size a B2B Market by @penknifetlv via @b2community. valuable guide to figuring out your addressable market using LinkedIn. Are sales and product management not loving the messages coming out of marketing?
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Linkedin, Sales] 6 Ways Social Media Marketing Is Changing (For the Better)
    And, unlike the loss of LinkedIn Answers , I’m feeling pretty good about them. 1) Social Media Is Gaining Weight as a Sales Tool. But more and more, sales teams are finding ways to incorporate it into their sales processes; and those that do are seeing some pretty impressive results. Timeline. for the better.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2011
    [Linkedin, Sales] What Google+ Needs to Offer Businesses
    Because of the industry’s longer, complex sales cycles, the ability to measure the interaction of social and search fills in the missing piece of the b2b social media strategy. LinkedIn. by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. Obviously, size matters. Eric Swayne. David Armano.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Linkedin, Sales] The 10 Best B2B Videos
    Best Sales Video went to RightNow’s Welcome to CX , while the Microsoft Dynamics CRM Partner Landscape production earned the Best Video Made from Graphics award. LinkedIn. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor. 
  • HUBSPOT  |  WEDNESDAY, AUGUST 11, 2010
    [Linkedin, Sales] 30 Awesome B2B Social Media Resources
    B2B Social Media LinkedIn Group. Social Media Measurement for B2B Linkedin Group. LinkedIn Group. Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Linkedin, Sales] The ROI of Paid Social Media Ads
    This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. LinkedIn Advertisements. LinkedIn offers an amazing ability to target specific B2B buyers, including targeting by Job Title and Job Function, Seniority (e.g.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Sales] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Share this on LinkedIn. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info?
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Linkedin, Sales] Targeting Audiences Not Looking for You; Advertising Options for B2B
    The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. They need more education and evidence before contacting sales and beginning the closing process.  Marketing Strategy:  You Still Need to Persuade with Content ; Before Search and Social. Lead Generation Overview.
  • SALES LEAD INSIGHTS  |  MONDAY, SEPTEMBER 28, 2009
    [Linkedin, Sales] An Interview With Mike Damphousse About B-to-B Appointment Setting
    But it has evolved from a task that sales reps used to do for themselves into a program that inside sales teams and outsourced marketing vendors now predominantly provide. The real appeal in having an executive-level meeting already set for sales as opposed to getting 20 raw leads sent over. Please tell me more about it.
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Linkedin, Sales] HubSpot Launches New Marketing Grader Tool
    Are my marketing efforts generating enough leads and sales? How effectively are we using Facebook, LinkedIn and Twitter in our marketing? HubSpot added a new tool to its Grader suite, today. These are all key metrics that HubSpot has been focusing on for years with clients internally. Competitive Benchmarking). Lead Generation).
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Linkedin, Sales] The Rise of the Content Marketer « The Effective Marketer
    Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!
  • WORKFACE  |  TUESDAY, JANUARY 3, 2012
    [Linkedin, Sales] Web 4.0: The Era of Online Customer Engagement
    know Tom, he knows me, thus we connect on LinkedIn. Steve is a potential customer, we don’t know each other, therefore we can’t connect on LinkedIn. The near-automated sale of commodity products on the web has, for all intents and purposes, been figured out. All that remains is closing the sale. Web 2.0 Web 3.0
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Linkedin, Sales] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. VEST Report. Less is more, I suppose. Here’s what struck me. social data.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin, Sales] Top Trends in Technology Marketing for 2015
    In a study of competitions for professional services sales, the winning firms consistently did one thing: successfully educated their prospects. By contrast, firms that lost their respective sales were consistently ranked poorly for educating prospects. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Linkedin, Sales] Find New Customers Fan of the Month – Paige O’Neill
    Paige is Vice President of Marketing at  Aprimo , based on her Linkedin profile. Critical change agent; proficient at introducing marketing initiatives that create new categories, differentiate from competitors, and increase sales. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Linkedin, Sales] Doing what’s right – a full decade later
    Recently, I tracked him down on Linkedin by searching for his name – he’s now working for The SAS Institute. connected to him on Linkedin and even wrote a recommendation for him. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. was ashamed and humiliated.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin, Sales] Why Are You In Marketing?
    started my career in sales. looked at marketing as sales, at scale. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? wanted more!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Linkedin, Sales] 70 Rising Social Media Stars
    Fernando Labstida (Emprende) — Fernando is an experienced international marketing and sales professional dedicated to bridging the gap between Latino business owners and content marketing best practices. 'Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Linkedin, Sales] Oops! I made this Social Media mistake. How about you?
    Suddenly, their enthusiastic following vanishes into thin air leaving behind crickets and one or two “mercy” sales. You can spot them congregating around LinkedIn Groups or following one-another on Quora. By Stanford Smith, Contributing {grow} Columnist. Their error is simple. But, don’t beat yourself up. ve been in the exact same rut.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Linkedin, Sales] 4 Tips To Becoming A B2B Marketing Insider (and More)
    Towards the end of my tenure at Bliss, with the help of mentor Elizabeth Sosnow , I began incorporating Twitter, Facebook, LinkedIn and SEO, as part of comprehensive PR and communications programs for clients. So far, I’ve held social media 101, LinkedIn, Twitter, Facebook, blogging and analytics trainings for management and the sales team.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Linkedin, Sales] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Have you enabled company status updates for your LinkedIn Company Page ? The reason for this shift? Hallelujah!
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 16, 2013
    [Linkedin, Sales] The Power of Positioning in B2B Content Strategy
    What about Frank, in sales, who wants to get prospects into conversation faster and is participating in groups on LinkedIn? Brand positioning is becoming critical as more B2B marketers turn to content marketing across a range of channels to cultivate standoffish, self-service buyers. If not, they wouldn't be in business.
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