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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Linkedin, Sales] Personal business lessons from 2015 and what you can learn from them
    Since my customers are predominantly in the US, I want to use networks that North Americans prefer, like LinkedIn, even though the European-centric rival Xing is much better for the local biz networking here. An American wanting to do biz with Germans for example should first focus on Xing, even though their preferred platform was LinkedIn.
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Linkedin, Sales] Get a Jump on Your Competition with Pre-Launch Marketing
    If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. 2. We don’t even have our product ready!” What’s appropriate?
  • HINGE MARKETING  |  FRIDAY, MAY 27, 2016
    [Linkedin, Sales] Expanding Your Professional Visibility is Critical for Both You and Your Firm
    How Business Development Roles Can Leverage Marketing to Close the Sale. Knowledgeable professionals are the foundation of every firm. But providing top-notch expertise is just not enough to differentiate your firm in today’s marketplace. To find out how Visible Experts help firms move onto center stage, check out our infographic below.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin, Sales] New Report: Improve The B2B Buying Process With Social Proof Marketing
    If prospects consider online information and opinions from peers as two of the most vital sources of information when starting the buying process, then marketing and sales teams need to leverage their customers to generate social proof for their product. In the B2B software world, it’s a buyer’s market. The answer: social proof marketing.
  • BIZIBLE  |  THURSDAY, JANUARY 21, 2016
    [Linkedin, Sales] 13 Reasons To Implement B2B Marketing Attribution Right Now
    In its most basic role, good marketing attribution connects sales and marketing data so companies can see which marketing efforts are having the most impact on sales. It tracks all of a visitor’s touchpoints through the funnel on its way to becoming a customer and attributes revenue back to the marketing efforts that led to the sale.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Linkedin, Sales] Where’s your marketing plan? The most important marketing tool.
    What is the marketing environment and how is it affecting sales? company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. online and off-line, sales oriented or vertical, which includes a promotion for the sales team and the end users. Age range, Sex of primary customer.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Linkedin, Sales] Three Ways Personas Improved My Marketing
    Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! wanted to play with the marketing automation software and start blasting out content. Irrelevant?
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Linkedin, Sales] Converting B2B Leads Through Social Content: 3 Keys to Success
    For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. Infographic from Ethos3.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin, Sales] Six Surprising B2B Content Marketing Ideas
    Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. Or, create a LinkedIn Group around a shared interest of your customers. Boring white papers and boastful case studies are common pitfalls.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin, Sales] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Get it? Adroll.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Linkedin, Sales] How social media amplifies competitive advantage
    With this experience, I am in a fortunate position to help people in a unique way.  I often go into LinkedIn forums and answer interesting questions.  I don’t worry about sharing my secrets with the competition. I don’t worry about my messages competing for attention. Is the traditional idea of competition obsolete?
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Linkedin, Sales] How Should B2B’s Spend PPC Dollars?
    Generating leads is challenging enough, but when you add long sales cycles, intense competition and niche audiences into the mix it becomes even more difficult. LinkedIn. LinkedIn is the best social network for lead generation because it allows you to target qualified people. Remarketing. Google and Bing Search Ads.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Linkedin, Sales] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates. This can be automated to help you with targeting and pushing prospects through from Marketing to Sales.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Linkedin, Sales] The Beginner's Guide To B2B Marketing Attribution
    When the conference rolls around, he drops by your booth, chats with your sales reps and scans his badge, making him a lead. The next day he sees one of your ads on LinkedIn, remembers that he was going to search your company the day before and types in your company name on Google, where he proceeds to navigate to an ebook and downloads it.
  • ANNUITAS  |  TUESDAY, APRIL 12, 2016
    [Linkedin, Sales] Four Problems with Account-Based Marketing
    Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. Account-Based Marketing Puts Sales In Control of the Marketing Process. This post first ran March 31, 2016 in LinkedIn. And that is where the trouble lies. The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Linkedin, Sales] Five of the All-Time Biggest Blogging Questions Answered
    Get guest posts from sales, PR, customers, suppliers, community members. Go to a relevant LinkedIn group for your industry. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Money?
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 1, 2011
    [Linkedin, Sales] Find New Customers Fan of the Month – Don F. Perkins
    According to Linkedin, Don is a Business Development Executive at Innovative Information Inc. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month. Perkins.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Linkedin, Sales] Content Marketing ROI Starts With A Strong Business Case
    This means that ALL marketing spend should be tied to quantifiable results that the sales team and executives can understand. But sometimes, the CEO wants to “extend the brand” and sometimes sales folks want to work under the cover of a nice, massive awareness blitz. We know our customers are tuning out advertising. Utilization.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 13, 2010
    [Linkedin, Sales] Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck
    Usually the sales people are too embarrassed to sit there. Have a theme: That makes it easier to plan and stops sales from putting random bits of tinsel in your booth. Your sales people will thank you, and you may just find your afternoon booth traffic increases as people linger on your lovely carpet. escwilliams@gmail.com.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 7, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath
    « The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. So would you like to hear what really works?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 7, 2013
    [Linkedin, Sales] By Failing to Prepare, You Are Preparing to Fail
    For example, as a sales rep I need to reach 1 million dollars in net new revenue over the next twelve months. Knowing my average sale price is $100,000, I need to close 10 new deals. Great sales reps make it happen, they don’t wait for it to happen. Pick up the phone, get on LinkedIn, and attend industry events.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin, Sales] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    With more and more sales leaders implementing new strategies, it''s important for inside sales rep to keep up with the trends. Most importantly, focus on what matters most for your company''s sales funnel. In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. Smile and dial.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Linkedin, Sales] 7 Lead Management Tools That Will Save You Hours
    Leads are great, but there’s a long road between a lead and a sale. Setting your sales team up for success right in the inbox is a great way to get a handle on lead management. It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. Sales Genius. Boomerang.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Linkedin, Sales] What Is Thought Leadership? And When You Should Use It?
    Thought Leadership can come from any source – executives, customers, product managers, designers, customer service reps, sales people. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Few terms raise the ire of the buzzword police more than thought leadership. But Others have pointed.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Sales] The Traditional Marketing Playbook Is Dead!
    Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. You create flashy sales collateral. Now I’m NOT saying we should stop supporting sales or that we should stop helping them to close deals.
  • VOLACCI  |  TUESDAY, JUNE 4, 2013
    [Linkedin, Sales] 5 Email Marketing Tips for a Record-Breaking Quarter
    Focus on education, not sales. know, I know -- sales make the world go ‘round. I’m talking about the way you write. Focus on providing free, useful information that people can use, rather than cramming your mediocre sales copy down their throats.  .  . The name of the game hasn’t changed, but the path to increased revenue has.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Linkedin, Sales] Do B2B Companies Really Need to Be on Facebook?
    Step 3: LinkedIn. Increasing sales is a business goal. “We just posted this really fun picture of the sales team on our Facebook Page. If Twitter or LinkedIn are working for you, driving traffic and leads, and otherwise serving your business and its goals, and Facebook is not, it is time to leave. Step 1: Twitter.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, AUGUST 21, 2010
    [Linkedin, Sales] Marketing Dashboards & You Part 2
    How many times have you sat in meetings where the sales dashboard and the marketing dashboard have very different numbers for the same metric? All Metrics & Measures 3G Treatment B2B marketing bizmarketer corporate overlords dashboard Elizabeth Williams Excel Frankenjob linkedin marketing dashboards measurement metrics PowerPoint
  • B2B MARKETING UNPLUGGED  |  TUESDAY, AUGUST 31, 2010
    [Linkedin, Sales] Marketing to the F-Word Part 2: Feel the Burn
    While there is always the risk that the whole thing went horribly wrong and they have your company name on the hazardous substances list in the kitchen, a quick call to your sales or implementation teams should let you know how things went, more or less. To win here you need F-Bombs.  Here we go with Part 2. Simplify. Simple is good.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Linkedin, Sales] Prove Your Worth:10 KPIs for Marketers
    Sales Revenue. You need to ensure that you can report that your sales revenue exceeds the expenses your marketing campaigns incur. Marketing Qualified Leads : Sales Qualified Leads. If the lead is not accepted by sales, the lead is put back on marketing’s radar. What numbers would you give them? Customer Lifetime Value.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Linkedin, Sales] The 15 Best Content Marketing Videos Of 2015
    They show how you can draw out maps for customers and get them hooked into your sales funnel with your content marketing strategy. Defining and Using the Sales Funnel in Content Marketing”. Want to learn all about the sales funnel, and how it relates to PR and content marketing? B2B Content Marketing Tutorials. 1. Fernandez.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 28, 2013
    [Linkedin, Sales] How to Create an Automated Follow-Up System
    Regardless of what you sell, I am willing to bet that you get asked the same pre-sales questions over and over again. I’m also willing to bet that you ask your prospects plenty of questions of your own so that you can qualify them on their ability to purchase, as well as to determine what products or services are going to best meet their needs.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Linkedin, Sales] 7 Modern Marketing Experience Takeaways
    An integration with LinkedIn Prospector (formerly Bizo) was presented as part of the Eloqua integration (see previous write up here ). Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin, Sales] Content And Technology Will Define The Future of Marketing
    Now imagine that’s every weekday – something I don’t think is out of reach for a B2B company trying to get content visible across a platform like LinkedIn, for example. That could quickly be over a million likes and shares a year on LinkedIn. To review, Mark Schaefer discussed culture and  the future of search.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Linkedin, Sales] 5 Essential Functions for Every B2B Website
    Lead generation.   The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force.  So don’t squander the opportunity to turn your website into a lead generation tool.  Community.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 2, 2012
    [Linkedin, Sales] B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize
    Marketo/Modern B2B blogs. 5 B2B social media questions to ask about LinkedIn Answers. B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. Another component of their success is the mastery of the LinkedIn Answers feature. Doyle asks.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Linkedin, Sales] Unveiling The Pipeline Marketing Technology Stack
    With this stack, you will have the technology necessary to cover the entire marketing pipeline, from attracting visitors for the first time to closing sales. The last stage of the funnel is where the sales team tries to close the deal. The CRM handles customer profiles and where their relationship with the sales team currently stands.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 3, 2011
    [Linkedin, Sales] How To Overcome The 4 Main Challenges In B2B Content Marketing
    started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. With our longer sales cycles and larger buying teams, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process.
  • BIZIBLE  |  TUESDAY, APRIL 5, 2016
    [Linkedin, Sales] What We Learned From Our Latest Account-Based Marketing Campaign, CMO Box [Data]
    As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. To start, we worked with the sales team to create a list of target accounts in each of our sales reps’ territories.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Sales] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
    So how does Social Media affect the teleprospecting industry and inside sales representatives? LinkedIn has solidified its place as the number 1 social media site for B2B engagement within the teleprospecting industry. There are two areas to consider when utilizing LinkedIn for prospects and opportunities.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Linkedin, Sales] The Importance of a Good Leadership page – Rob and Deploy Ideas
    One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did.  It’s at the top of this blog now. Thanks to LinkedIn and WordPress.com for great support to help me add it! I’ve been talking with a cool company called Conversant Media.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Linkedin, Sales] Report: Blogs Are An Important Part Of The Marketing Mix
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Who Blogs? They spend on average more than 10 hours a week blogging. Demographically
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Linkedin, Sales] Ready to Nurture? Simply Remember Your A,B,C's
    I’ve been speaking at a number of conferences recently where marketers and sales people are quite interested in adopting a demand generation discipline within their organization. Ardath Albee, author of eMarketing Strategies for the Complex Sale, writes extensively about how to develop customer personas on her blog. B is for Behavior.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Linkedin, Sales] Four “New Marketing” Skills You’d Better Learn Quick
    He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. 
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Linkedin, Sales] How Does Social Media Fit Into the Lead Generation “Funnel”?
    This is partly because communication processes in a traditional B2B lead nurture “funnel” are visualized as sequential – Awareness + Consideration + Trial = Sale , for example. Improve the sales experience for potential clients. At this point, social media can: Provide prospects with proof of the sales person’s expertise.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 20, 2010
    [Linkedin, Sales] Tips for using online video to engage prospective buyers
    Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. Simple lead generation Social Networks lead generation marketing campaigns marketing funnel marketing sales sales challenges With more and more having high-speed internet connection, video is huge and growing more popular all the time. Plan it carefully.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 14, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing
    Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
  • B2B LEAD GENERATION BLOG  |  FRIDAY, AUGUST 11, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: New Book on Corporate Blogging
    Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 22, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds
    Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 11, 2016
    [Linkedin, Sales] Client Newsletters: Do They Belong in Your B2B Marketing Mix?
    Use a content discovery tool like BuzzSumo or search for specific terms on LinkedIn, Google, and your favorite industry blogs to curate a great list of content for your audience to enjoy. This may start to blur the line into “regular email marketing” territory, which is used with the aim of solely driving sales. Final Thoughts.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 5, 2014
    [Linkedin, Sales] The Critical Importance of Marketing Specialization
    Recently Jeff Ogden of Find New Customer s added a post to LinkedIn and there was a minor typo in my post.  I didn’t notice it but another top marketing expert, Ruth Stevens, sure did, a nice lady I have known for years and years and someone I met in NYC too. Why everyone needs to have a specialty, like mine in Marketing. Ruth Stevens.
  • HUBSPOT  |  THURSDAY, FEBRUARY 21, 2013
    [Linkedin, Sales] 8 Useful Tools for Identifying and Connecting With Prospects
    Twitter and LinkedIn Search. In fact, according to Google and CEB research , a lead conducts 57% of the research they’re going to do before ever talking to a sales rep. Here’s how it works on Twitter and LinkedIn. At the free level, you can search for people and status updates across LinkedIn using keywords and company mentions.
  • WEBBIQUITY  |  TUESDAY, MARCH 6, 2012
    [Linkedin, Sales] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    How To Use Occupational Targeting In Facebook For B2B Leads & Sales by Search Engine Land. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. What common mistakes should marketers avoid? Facebook Marketing Tips & Techniques.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Linkedin, Sales] [Video] What If You Couldn't Get Any New Customers?
    If you're on a sales team, talk about it together. Your ideas may stimulate us all to think at a higher level. >" target="_self">Check out the video now >> Video Script: If you've been in the sale profession for any length of time, you probably have a whole laundry list of assumptions about what it takes to be successful.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 22, 2010
    [Linkedin, Sales] A Customizable Holiday
    Sales 2.0 Social Selling B2B b2b sales crm 2.0 facebook linkedin marketing Sales Intelligence social selling twitterLast weekend, I returned home to find my mother brimming with excitement over a Christmas gift for my sister.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin, Sales] The New Science of Professional Services Marketing
    These insights have profound relevance to professional services sales, which are often sold for tens or hundreds of thousands of dollars. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Is professional services marketing an art or a science? But today, that’s all changed. How do they find one?
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Linkedin, Sales] Six Essential Online Marketing Tools for AEC Firms
    Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. LinkedIn measures how many people view, click, and pass along any content you post on your page. On Google+ or LinkedIn? Did I mention that its free)?
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Linkedin, Sales] An Introduction to 7 of the Most Popular Social Networks for Business
    For example, you could encourage your sales and marketing employees to search for questions your leads commonly ask, and provide insightful answers to which you can point future leads. Getting to Know LinkedIn, The Professional. LinkedIn has a very distinct personality. LinkedIn's Superpower. Twitter's Superpower. Yikes.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Linkedin, Sales] B2B vs. B2C: How Content Marketing Changes by Target Audience
    LinkedIn’s Sponsored Updates , for example, give B2B content marketers an opportunity to get their messages in front of highly-targeted business buyers. They've generated 400% more leads within their target audience using LinkedIn Sponsored Updates than lead generation efforts on other platforms. Intent. Messaging. Channel. Format.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Linkedin, Sales] Who Is Your B2B Customer & How Do They Find You?
    For example: When asking the question “where are B2B manufacturing buyers spending their time,” we discovered that participating in various B2B manufacturing groups on LinkedIn was a productive way to build relationships and develop product awareness. Buyer personas, as a result, become critical. Image Credit. Image Credit. Video.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin, Sales] The Art of Marketing: 6 DIY Design Projects to Try
    many sales-qualified leads. X% lead-to-customer conversion rate. you can set how long each frame should be shown for) and -- best of all -- we have this blog post that walks you through the entire process. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JANUARY 28, 2010
    [Linkedin, Sales] 6 things the iPad means for B2B Marketers
    New applications like foursquare, or older applications like LinkedIn will build deep location knowledge of people in your network, allowing new forms of social networking to increasingly bridge the physical divide. Tags: Mobile sales enablement lead management Content What are your thoughts on these trends? Any I have missed?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Linkedin, Sales] How to Produce 269 (or more) Content Assets From a Single eBook
    It can be overwhelming to keep up with the quantity of content required to fuel the ever-growing number of distribution channels used to reach target buyers, from blogs to social media to marketing automation and beyond, not to mention content for sales enablement and account management… But it doesn’t have to be so much of a struggle.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Linkedin, Sales] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The real issues are budgetary (budgets and content), organizational (skills, data quality, sales feedback, sales integration, and performance standards), and technical (data collection and compatibility). Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Here’s how I see things.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Linkedin, Sales] 9 Questions On Content Marketing [Q & A]
    And conversion: are they turning into quantifiable sales leads that ultimately become customers. How do your content efforts impact the sales funnel? For those who are quite close to being ready to buy, we employ mechanisms to capture them and begin the process of converting them directly into sales. But they take time.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 9, 2015
    [Linkedin, Sales] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
    Zero sales experience. I’ll share the boring part first. Sales doesn’t have to be slimy. Email, Twitter, LinkedIn to name a few. My sales pitch for how to be the anti-salesperson salesperson. Welcome to another new blog series! With that said, here is today’s Digital Awesomeness… 4 weeks in. There. lucked out.
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Linkedin, Sales] Let’s Make a Deal: Social Selling Technology
    What do you get when you mix social media, content marketing, and sales? Social selling, the latest trend in savvy sales techniques. hodgepodge of marketing philosophies, sales techniques, and technology supported relationships, social selling is a concept that is growing in popularity, as can be seen in the Google Trends graph below.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin, Sales] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. Build Reach.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Linkedin, Sales] My Top Content Marketing Predictions For 2016
    My  2012 Marketing predictions  included the challenge of CMOs struggling with talent, a hope that marketing would increase their focus on supporting sales (dead wrong). also predicted the need for content strategists, social sales leaders and data scientists. Well it’s that time of year again. Yes, it’s my birthday today!
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Linkedin, Sales] Content Marketing Objectives And KPIs
    For B2B brands, the ultimate conversion is leads or even direct sales. If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What are the right objectives and KPIs for content marketing? Reach. Engage.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Linkedin, Sales] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Sales & Marketing Alignment. It’s from 2009.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Linkedin, Sales] Millennials Hate Ads! Want This Instead
    Ask most people what marketing is, and they will reply with something closer to advertising or sales. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 12, 2012
    [Linkedin, Sales] Lead Scoring Best Practices
    Remember when sales reps used to track sales progress on Excel spreadsheets? CRM has become such a massive part of our sales process that those days seem long gone. In reality, they were only a few years ago, and many companies are still stuck in the little rows of cells that used to dictate sales. Score Each Activity.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Linkedin, Sales] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. million likes*.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin, Sales] The Future of Marketing: Is The Science of Marketing Taking Over?
    started my career in the CPG industry and worked in a variety of sales and marketing roles working for companies like Danone and Diageo. We have been doing some “internal marketing” to re-position the role of Marketing beyond its traditional support role of helping the Sales organization sell to one that drives and builds the business.
  • MARKETING ACTION  |  FRIDAY, AUGUST 9, 2013
    [Linkedin, Sales] What Makes Marketers Tick?
    The top 2 marketing activities contributing to the sales pipeline are email marketing and tradeshows and events. Every month for the past two years, Act-On has been running a marketing survey that seeks to understand the tools, technologies, and tactics employed by B2B and B2C marketers in the course of their work.
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin, Sales] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    The purpose of a landing page is to convert a visitor into a sales lead. Social Media Marketing – Includes strategies on how to convert your social traffic into sales leads , primarily with Twitter, Facebook and LinkedIn. For many businesses, online marketing can be as overwhelming as how to approach a major home renovation.
  • HUBSPOT  |  FRIDAY, NOVEMBER 6, 2015
    [Linkedin, Sales] Job Expectations Around the World: What Do People Care About Most? [New Data]
    Specifically, we asked these folks to rate the following priorities, in order of importance: culture, compensation, work-life balance, quality of sales leadership team, company performance, industry, perks (like tuition, child care, and so on), colleagues/team, and opportunities for growth. Turns out, it isn't all about the ping pong tables.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 25, 2009
    [Linkedin, Sales] Sourcing Leads from Twitter: Good, bad and ugly
    While I do see Twitter becoming a real-time source for sales leads, especially when directly related to your product and services, I think there are some best practices to follow: Reference Source: As the sales person acknowledged, he/she forgot to highlight that this was based on my Twitter posting. The response?: What do you think?
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Linkedin, Sales] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. There are multiple ways to schedule Twitter, Facebook, LinkedIn, and Pinterest posts using various tools. LinkedIn. On LinkedIn, I am Guy Kawasaki. Twitter.
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 2, 2015
    [Linkedin, Sales] The Light at the End of the Outbound Marketing Tunnel
    You are not going to earn a customer from your sales literature.  is the hub for the management, creation and distribution of outbound and inbound marketing.  To learn more, visit them on via  Web , Facebook , LinkedIn , Twitter , Pinterest and Google Plus. Chugging Into the 21 st Century. Be Careful of That Electrified Third Rail.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Linkedin, Sales] The Future of Marketing – Adapt And Be Creative!
    Please follow Paula  online on Twitter , LinkedIn and Google+. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 12, 2010
    [Linkedin, Sales] Yes, Mom, I Really AM a Professional Social Media Consultant
    Yes, there are professionals with years of successful sales, marketing, public relations, human relations, customer service, and business development experience that are out there helping businesses who are behind the ball or just lack the experience or expertise in understanding how to integrate social into their organization.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Linkedin, Sales] The Life of a Content Asset: Tracking Real ROI
    Opportunities can be defined as leads who have been accepted by sales and are being actively worked by a sales rep. Make sure you track your social sharing across all of the different social platforms—Facebook, Twitter, LinkedIn, and Google+–and others depending on your unique business case. Downloads. Not too shabby!
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [Linkedin, Sales] Does Your Organization Need A Chief Content Officer? [Video]
    ” Todd and Jodi also brought in the nuance of content marketing as including the content that is not developed for sales. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Here is a very brief summary of the major points.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Linkedin, Sales] 5 Smart Tips for B2B Content Marketing
    According to a recent study, buyers contact a sales representative after 70% of the buying decision is made. So if you don’t have content that interests them, you’ve lost the sale before you’ve begun. You need to talk with sales, customer service, and product management as well. What does this mean? Produce Good Content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin, Sales] Grab Your Free Guide to Lead Nurturing
    Lead Nurturing, particularly when paired with Lead Scoring , is one of the most effective ways to drive sales and marketing alignment, increase marketing efficiency, and ultimately grow revenues. LinkedIn. So, here it is:  Eloqua’s Grande Guide to Lead Nurturing. Share email. Facebook. StumbleUpon. del.icio.us. Google Bookmarks.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Linkedin, Sales] 5 Marketing Predictions & How To Prepare For Them
    Stick with doing great marketing, on the platforms that make sense for your audience—whether that’s on Twitter, Facebook, LinkedIn, SnapChat, or Instagram, etc. This also includes developing a greater alignment between marketing and sales. But what if you could have a better idea of the changes 2016 has in store for marketers?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Linkedin, Sales] 17 Reasons Why I’m Lucky To Be In Business Development
    Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also ,  LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. Sales success never comes from shutting off after hours or on weekends (or even on vacations).
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Linkedin, Sales] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    In this example, social media network, LinkedIn treads lightly by including my first name to make me feel “special,” indicating this information is just for me, “Top News for Kim: Google Latitude to be retired August 9.”. 4. Piperlime entices their subscribers with bargain basement language of, “Extra 25% ALL SALE. All rights reserved.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Linkedin, Sales] 5 Ways Social Media Can Drive Revenue
    More people are finding content through social networks like LinkedIn, Twitter and Facebook. Combining these methods speed up the movement of your buyers through the sales and marketing funnel. 4. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Extending Your Reach.
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Sales] 7 Ways to Use Social Media to Rock Your Next Event
    You just might make some additional ticket sales because of your social promotion. Others may prefer LinkedIn. Tip #5: Create LinkedIn and Google+ event pages. If you're planning an industry event, LinkedIn should be the focus of a lot of your efforts. The season of events is upon us!
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 30, 2011
    [Linkedin, Sales] 5 Ways to Find Your B2B Company’s Online Fans
    If your B2B company has been diligent in its product research, sales relationship and customer service development, it has developed a core group of fans. Additionally, be sure to actively check in with these followers to build relationships beyond sales and promotions. 2. Use services designed to tune into online conversations.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Linkedin, Sales] Google has carnal knowledge of social
    What this means is that your social media team can no longer b t you when it comes to how effective their social media campaigns are and how effective they are in channeling your followers, friends, and all those Likes into your sales and conversion funnel. Twitter and Google have made amends. In the past, this was not the case.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Linkedin, Sales] 15 Important Ways to Use Case Studies in Your Marketing
    Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. Get Inspired: It''s important that your lead nurture workflow content includes the appropriate content for where prospects are in the sales cycle. 10) Equip your sales team with case studies. IP addresses.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Linkedin, Sales] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    We''ve all got to be able to get our thoughts across clearly in emails, business plans, blog posts, website copy, LinkedIn messages, etc. 4) Interviewing. If you get good an interviewing (see above) and hire a team of talented people, delegation won''t be so scary. 7) Sales. When I was little, I decided I wanted to be an astronaut.
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