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  • PUZZLE MARKETER  |  WEDNESDAY, MAY 29, 2013
    [Linkedin, Sales] The New Rules of Lead Generation Book Review
    However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. Social media advertising (Facebook, LinkedIn, and Twitter). There are many elements to marketing that can prove effective for growth of a business. The 7 Most Successful Lead-Generation Tactics. Search engine marketing. banner ads).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin, Sales] Tweet with Other B2B Marketers on B2B Chat
    Another way to connect with others is through the #B2Bchat Group on LinkedIn. Ways for B2B Companies to Engage on Twitter Just as B2B sales relationships aren’t built over night, sustained. Tags: Communications LinkedIn Social Media 101 Twitter b2bchat The mechanics of #B2Bchat, and any other Twitter chat are simple.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Linkedin, Sales] The Fundamentals of Increasing Web Traffic from Social Media
    At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. When and where appropriate, mention that you have private discussion groups on the likes of LinkedIn or Google+, or link to a high-performing social post.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [Linkedin, Sales] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    ” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year. “Our biggest competitors are our customers.”
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Linkedin, Sales] Next-Generation Marketing Automation Systems Target Small Business
    On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Salesformics is designed primarily to give sales people a pleasant-to-use CRM system, while offering marketing automation and dashboards to everyone in the organization. Among U.S-based
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Sales] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    In his experience sales and marketing typically leads the economy. Traditionally, sales and marketing budgets drop before the economic markets because the C-level executives see what''s on the horizon. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Stay Tuned
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Linkedin, Sales] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. There are multiple ways to schedule Twitter, Facebook, LinkedIn, and Pinterest posts using various tools. LinkedIn. On LinkedIn, I am Guy Kawasaki. Twitter.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Linkedin, Sales] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. Stage five introduces revenue-based tracking through the entire marketing and sales funnels. Where are you?
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Linkedin, Sales] Why You Need A Single Source Of Truth For Marketing Data
    And then finally, the sales team will often use a different set of filters to identify the leads that they’re actually interested in following up with. Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Linkedin, Sales] Personal business lessons from 2015 and what you can learn from them
    Since my customers are predominantly in the US, I want to use networks that North Americans prefer, like LinkedIn, even though the European-centric rival Xing is much better for the local biz networking here. An American wanting to do biz with Germans for example should first focus on Xing, even though their preferred platform was LinkedIn.
  • SAZBEAN  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Sales] Small Business Help from The Visa Business Network
    You have to be CEO, VP of Sales, VP of Marketing, CIO, administrator assistant AND actually get some work done. Similar to LinkedIn, VBN has an answers section where anyone can ask a question and anyone can answer it. Also similar to LinkedIn, your own questions and answers show up on your profile. They’re all tactics.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, AUGUST 17, 2010
    [Linkedin, Sales] Marketing Dashboards & You Part 1
    So finance cares about spending (a bit too much in my view), revenue, run rates and discounts and sales wants to know call volumes and marcom wants to know if they’re still popular. The problem with rental cars is that right about the time you figure them out, you have to give them back. They are mysterious, helpful and widely variable.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 19, 2010
    [Linkedin, Sales] When Good Things Happen to Good Research
    If you do it right, you can publish meaningful data, position your company as a thought leader, get a little PR and create a great lead generation tool or sales piece. Uncategorized B2B marketing bizmarketer branding Elizabeth Williams linkedin research sponsored research ubercrap visibilityDo a credible job. Several, actually. Lather.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, SEPTEMBER 12, 2010
    [Linkedin, Sales] Arsenic, Horseshoes and Not Being Creepy
    There will be tears when someone’s brother scores the coveted travel alarm for selling a Reader’s Digest subscription or wins the super-sized stuffed armadillo for the most single-day sales.  My mother will need to change her phone number, again. Please don’t say I didn’t warn you. But you, my friends, will buy. On the other hand….
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 7, 2010
    [Linkedin, Sales] Hail Mary Marketing
    We get tough with our colleagues in sales too. How wonderful! The recession is over! President Obama said so. I’m happy for my friends and neighbours who need the work and for college students who should be worried about STDs and not the job market. But I admit I’m a little sad to see it go. Hail Mary marketing rules the day in tough times.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 25, 2011
    [Linkedin, Sales] Is it Time to Fire the Outsourcerer’s Apprentice?
    Meanwhile, back in IT, an exultant Geek Lord is collecting a big fat bonus for reducing support costs by 30%, while the P-Cube pretends not to notice that the cost of supporting some poor road warrior with his VPN has simply moved from IT to sales in the form of lost productivity, lower revenue and someone’s sh*t going missing. Poor bugger. .
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 30, 2010
    [Linkedin, Sales] My thought leadership interview at Marketo
    Jeff) In early 2009, I observed what happening in the world of B2B sales and decided to get involved. Having read Brian Carroll’s book, Lead Generation for the Complex Sale cover to cover several times, I decided I wanted to focus on this key business challenge. Recently I asked Jill Konrath of Selling to Big Companies what happened.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Linkedin, Sales] Basic Training For B2B Social Media Turtles: Research & Preparation
    When networking with customers or prospects, always invite them into your LinkedIn network and monitor their discussion group involvement. Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. Research Fundamentals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Linkedin, Sales] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Once you’ve figured out what your readers are looking for, you can teach them about how your product or service can fulfill that need, and eventually send them over to your sales team.  But this is a process; you can’t just include a sales pitch in all of your content, or you’ll never gain your readers’ trust or interest from the start. 5.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Linkedin, Sales] The 25 Best Social Media Books of 2011
    ” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” This book, arguably the first of its kind devoted to the subject, is a hands-on guide that delves into subjects that are unique to this segment, especially those engaged in marketing and sales to other businesses. Engage! The
  • SALES LEAD DYNAMICS  |  MONDAY, NOVEMBER 7, 2011
    [Linkedin, Sales] For Effective Prospecting, Use a Scorecard.
    Most of us have sales goals and some form of a “sales pipeline” to track closed deals, proposals and key prospects. You make connections on Linkedin. LinkedIn Connections. 1. 2. 1. 1.  . 5. 5.  At the end of each week, you look at your activities to see whether you met your goals. But that is only part of the process.
  • SALES LEAD DYNAMICS  |  MONDAY, NOVEMBER 7, 2011
    [Linkedin, Sales] For Effective Prospecting, Use a Scorecard.
    Most of us have sales goals and some form of a “sales pipeline” to track closed deals, proposals and key prospects. You make connections on Linkedin. LinkedIn Connections. 1. 2. 1. 1.  . 5. 5.  At the end of each week, you look at your activities to see whether you met your goals. But that is only part of the process.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Linkedin, Sales] The Importance of a Good Leadership page – Rob and Deploy Ideas
    One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did.  It’s at the top of this blog now. Thanks to LinkedIn and WordPress.com for great support to help me add it! I’ve been talking with a cool company called Conversant Media.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 5, 2012
    [Linkedin, Sales] Snagging Hot Prospects – an Inbound Marketer’s Guide to Getting the Best Leads to Come to You
    While most sales and marketing organizations designate lead qualification representatives to vet the best leads, lead qualification should start in the marketing department. Before you throw 5,000 unqualified leads over the fence to sales, make sure you’ve snagged the right prospects in your hunting traps. Target Practice. Automate.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 17, 2009
    [Linkedin, Sales] B2B Appointments, A Third of C/VP Execs Delegated Down - POLL
    We used LinkedIn's paid poll feature to collect the results. We just sliced the data by title and found that meetings convert to ongoing sales activity slightly more with Dir/Mgr initial engagements, whereas C/VP convert slightly more to nurturing activities. What makes a sales ready lead ? inside sales sales
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Podcast Segment 1: Selling to BIG Companies
    « Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Linkedin, Sales] The World Has Changed. Has Your Marketing?
    The conference will challenge us all to decide if Marketing is out of its silo for good, if we have a seat at the executive table and if we are better aligned with sales and the larger business including IT, HR , Finance, Operation and other functions. All this is putting new pressures on today’s B2B Marketing leaders. Real-time Marketing.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Sales] 25 Clever Ways to Grow Your Email Marketing List
    16) Target offers redeemable using an email address on your LinkedIn Company Page or in appropriate and relevant LinkedIn groups , or recommend an offer as the answer to someone's question in LinkedIn Answers. It's a sad fact, but your email marketing database degrades by about 25% every year. Share your ideas in the comments.
  • BIZIBLE  |  THURSDAY, JANUARY 21, 2016
    [Linkedin, Sales] 13 Reasons To Implement B2B Marketing Attribution Right Now
    In its most basic role, good marketing attribution connects sales and marketing data so companies can see which marketing efforts are having the most impact on sales. It tracks all of a visitor’s touchpoints through the funnel on its way to becoming a customer and attributes revenue back to the marketing efforts that led to the sale.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Linkedin, Sales] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    It just makes sense to increase the budget and feed sales more opportunities.”. It just makes sense to increase the budget and feed sales more opportunities. At SiriusDecisions, we see too many marketers responding to sales support requests in a reactive fashion. Sales and marketing alignment doesn’t simply just happen.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin, Sales] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. Build Reach.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Linkedin, Sales] Content Marketing ROI Starts With A Strong Business Case
    This means that ALL marketing spend should be tied to quantifiable results that the sales team and executives can understand. But sometimes, the CEO wants to “extend the brand” and sometimes sales folks want to work under the cover of a nice, massive awareness blitz. We know our customers are tuning out advertising. Utilization.
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Linkedin, Sales] Be Inspired: The Best B2B Content Of 2015
    In reality different content has different objectives and typically a piece of content will support one or two parts of the sales funnel as we can see below. We have looked across the sales funnel and identified examples of inspiring highly shared content from some of the leading B2B companies. What did we miss? eBooks and Guides.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Linkedin, Sales] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. beautiful and finely-optimized website certainly help, but it isn’t quite enough to sustain or grow your sales. Send him a tweet on Twitter or connect with him out on LinkedIn If only things were that simple.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 9, 2007
    [Linkedin, Sales] B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI
    « B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow. calls.My
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Linkedin, Sales] Top 10 Marketing Techniques for Professional Services
    We’re not talking about strategies for closing sales once you have the opportunity – marketing techniques are all about generating those opportunities in the first place. These highly visible experts generate more leads, command billing rates that are up to thirteen times higher, and close sales more easily. Conclusion.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 3, 2009
    [Linkedin, Sales] Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing
    Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing -. The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising. Good post by a good friend. hope my readers enjoy it.
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Linkedin, Sales] 5 Outbound Calling Best Practices
    I'll be presenting these 5 Outbound Calling Best Practices later today (4:00-6:30) at Papa Razzi in Burlington at the AA-ISP meeting ( American Association of Inside Sales Professionals ). Dialing the phone all day is a task. have one guy who calls it panning for gold. Then an hour later he'll yell "Eureka!" Validate lists prior to dialing.
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • HUBSPOT  |  THURSDAY, FEBRUARY 21, 2013
    [Linkedin, Sales] 8 Useful Tools for Identifying and Connecting With Prospects
    Twitter and LinkedIn Search. In fact, according to Google and CEB research , a lead conducts 57% of the research they’re going to do before ever talking to a sales rep. Here’s how it works on Twitter and LinkedIn. At the free level, you can search for people and status updates across LinkedIn using keywords and company mentions.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 2, 2010
    [Linkedin, Sales] Why Do Small Businesses Act Like Consumers? Hint: It’s Not Because They Want To
    Medium and large customers are assigned an account manager, maybe a sales engineer or even a service manager. In any gathering of B2B marketers, the topic of small business inevitably comes up. Or if they existed, they certainly didn’t buy complicated things like computers and machinery. Or did they? The nerve. With respect, I disagree.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 14, 2010
    [Linkedin, Sales] Tradeshows Part 8: Other Things I Know
    Usually the sales people have no idea who my competitors are. All Awesome Ideas Trade Shows B2B marketing budget planning budgeting events Hand-Wringers linkedin media relations planning product launch research trade shows vertical vertical marketing vertical markets visibilityEvent Planning is a Year-Round Activity. Work the calendar.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, AUGUST 4, 2010
    [Linkedin, Sales] Porcupines Part IV: A Jack Russell Betrayed
    Somewhere between the sales person shaking the customer’s hand and running off with the big cheque, and the installer, trainer or service person showing up to deliver whatever was sold, a rift in space-time occurs. Final post on porcupines, I promise. First we can ignore them. Airlines and hotels are famous for porcupine-making on this level.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 5, 2011
    [Linkedin, Sales] You’re Still Not Green, You’re Just Clever
    would bet the user documentation and sales literature isn’t far behind. Ad Agencies Direct Marketing Random Rants Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams green marketing greening greenwashing linkedinAh, yes, Earth Day. So how are we really doing with all this green stuff ? thought not.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 21, 2011
    [Linkedin, Sales] Who Should Wear Your Corporate Speedo®?
    Sales, perhaps? Ad Agencies Social Media ad agency B2B marketing bizmarketer call center call centre corporate overlords customer service Elizabeth Williams linkedin P-Cube porcupines social mediaLast week we looked at the terrifying beachfront property known as social media. So what does a Corporate Baywatch cast member look like?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 1, 2010
    [Linkedin, Sales] What Not To Do For Better B2B Customer Relationships
    Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience. Have a safe and happy 4th of July weekend!
  • LEADERSHIP  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin, Sales] Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
    The true definition of a qualified lead is one that is “actionable” , so a qualified B2B lead can be used to start a meaningful dialogue with a potential customer, but the differentiator is that it has a far greater chance of resulting in a sales conversion. Why You Must Resist the Lure of Cheap Data. Cheap data is ultimately expensive.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
    And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. They are relying less on your website and the relationship with your sales representative than they used to. Align as closely as you can with sales. Heck yeah! About the Study.
  • SNAPAPP  |  WEDNESDAY, JANUARY 7, 2015
    [Linkedin, Sales] Best of 2014: Surveys & Polls
    This survey allowed MarketingProfs to collect profile data on their audience as well as new leads for their database, promoting it via their influential Facebook, Twitter, and LinkedIn accounts. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. MarketingProfs: A Day in the Life of a Marketer.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Linkedin, Sales] Why Most Executives Should Stay Clear of Social Media
    How many of your customer care, technical support and sales numbers ring to your CMO’s house? When was the last time your VP of sales updated your webpages or your CIO proofread your monthly statements?  I hope it wasn’t recently because that’s not what senior executives (at least in larger companies) do. That’s what people like us do.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin, Sales] 6 Great B2B Business, Marketing, and Strategy Books
    Pink is an interesting look as to what actually makes the sale. B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. It’s been proven that high income earners read more books than other demographics. Cohen.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Sales] The Traditional Marketing Playbook Is Dead!
    Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. You create flashy sales collateral. Now I’m NOT saying we should stop supporting sales or that we should stop helping them to close deals.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 2, 2013
    [Linkedin, Sales] How the famous marketing expert Guy Kawasaki Manages Social Media
    The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. There are multiple ways to schedule Twitter, Facebook, LinkedIn, and Pinterest posts using various tools. LinkedIn On LinkedIn, I am Guy Kawasaki.
  • IKO-SYSTEMS  |  MONDAY, JANUARY 18, 2016
    [Linkedin, Sales] Engaging Your Prospects – The Real Numbers
    This isn’t the place to go into comparing lead sources – I’m more interested in looking at the tactics used to get sales conversations going, conversations that will lead more or less (according to the approach) to identifying a qualified project. Targeted ads (such as on LinkedIn). Here are the 9 tactics that I analyzed.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Linkedin, Sales] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles.
  • BIZIBLE  |  TUESDAY, APRIL 5, 2016
    [Linkedin, Sales] What We Learned From Our Latest Account-Based Marketing Campaign, CMO Box [Data]
    As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. To start, we worked with the sales team to create a list of target accounts in each of our sales reps’ territories.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Linkedin, Sales] 47 Superb Social Media Marketing Stats and Facts
    Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. Just 14% tie social media to sales levels. ( The CMO Survey ). 70% of the U.S.
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Linkedin, Sales] 5 New Year’s Resolutions for Marketers
    Coordinate (and Collaborate) with Sales on a Regular Basis. I’ve read, watched, and even written a lot about the need for better alignment between marketing and sales teams over the past year. Fortunately, I work for a company where sales and marketing generally operate in synch. Hope springs eternal. Become (a Lot) More Social.
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 2, 2015
    [Linkedin, Sales] The Light at the End of the Outbound Marketing Tunnel
    You are not going to earn a customer from your sales literature.  is the hub for the management, creation and distribution of outbound and inbound marketing.  To learn more, visit them on via  Web , Facebook , LinkedIn , Twitter , Pinterest and Google Plus. Chugging Into the 21 st Century. Be Careful of That Electrified Third Rail.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin, Sales] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Get it? Adroll.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 28, 2013
    [Linkedin, Sales] How to Create an Automated Follow-Up System
    Regardless of what you sell, I am willing to bet that you get asked the same pre-sales questions over and over again. I’m also willing to bet that you ask your prospects plenty of questions of your own so that you can qualify them on their ability to purchase, as well as to determine what products or services are going to best meet their needs.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin, Sales] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
    Jeff will be joined by social media experts from Linkedin and Google. Host of  Mad Marketing TV  – a weekly marketing show with interviews of top marketing and sales experts from all over the world. Please come and hear me present on blogging, social media and ways to “move the needle” in business. Jeff Ogden.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 13, 2010
    [Linkedin, Sales] Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck
    Usually the sales people are too embarrassed to sit there. Have a theme: That makes it easier to plan and stops sales from putting random bits of tinsel in your booth. Your sales people will thank you, and you may just find your afternoon booth traffic increases as people linger on your lovely carpet. escwilliams@gmail.com.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 7, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath
    « The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. So would you like to hear what really works?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Linkedin, Sales] Five of the All-Time Biggest Blogging Questions Answered
    Get guest posts from sales, PR, customers, suppliers, community members. Go to a relevant LinkedIn group for your industry. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Money?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Linkedin, Sales] There Is No One Size Fits All B2B SEO Program
    It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. Preliminary SEO Analysis. BuzzSumo. SEMRush.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [Linkedin, Sales] Inbound Marketing and Outbound Marketing, by Tony Soprano
    Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. inside sales sales demand gen Tony Soprano : "Every decision you make affects every facet of every other #?%!% Then there was the Google. Classic inbound marketing.
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Linkedin, Sales] Why Buyer Personas are Crucial to Inbound Marketing Success
    Lastly, don’t forget to talk to your sales team when constructing buyer personas. If anyone if going to be able to tell you about your prospects’ and customers’ concerns, questions, and pain points, it’s your sales team. Tip: Don’t be afraid to take advantage of certain groups on social channels such as LinkedIn groups.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, AUGUST 21, 2010
    [Linkedin, Sales] Marketing Dashboards & You Part 2
    How many times have you sat in meetings where the sales dashboard and the marketing dashboard have very different numbers for the same metric? All Metrics & Measures 3G Treatment B2B marketing bizmarketer corporate overlords dashboard Elizabeth Williams Excel Frankenjob linkedin marketing dashboards measurement metrics PowerPoint
  • B2B MARKETING UNPLUGGED  |  TUESDAY, AUGUST 31, 2010
    [Linkedin, Sales] Marketing to the F-Word Part 2: Feel the Burn
    While there is always the risk that the whole thing went horribly wrong and they have your company name on the hazardous substances list in the kitchen, a quick call to your sales or implementation teams should let you know how things went, more or less. To win here you need F-Bombs.  Here we go with Part 2. Simplify. Simple is good.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Linkedin, Sales] What Is Thought Leadership? And When You Should Use It?
    Thought Leadership can come from any source – executives, customers, product managers, designers, customer service reps, sales people. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Few terms raise the ire of the buzzword police more than thought leadership. But Others have pointed.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Linkedin, Sales] 78 Tweetable Moments From Social Media Plus #SMPlus
    Brand, Reputation, PR, Community, Cust Serv, R&D, Sales / Leads – “The 7 Business Drivers of social” @jasonfalls. IBM drives sales w/ social media thru social listening “listening for leads” encourages social sales participation. “Social networks are already in use by sales. Serve.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Linkedin, Sales] The Best Example You Will Find On The Value Of Storytelling
    What happens when you hire creative writers to make up stories about cheap trinkets, and they post these stories, along with the items online for sale? This trust is what ultimately will drive real sales and business value. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here  for regular updates. Show me.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin, Sales] Why Modern Marketers Fail at Big Data
    Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. Sales soared. And then European sales started to slow. Find her on Google+ or LinkedIn businesses each day.
  • HUBSPOT  |  FRIDAY, OCTOBER 15, 2010
    [Linkedin, Sales] 9 Things Sales Should Do To Help With Inbound Marketing
    The sales and marketing teams are trying to accomplish the same goal, create new customers, so why not work together? have worked with other organizations where sales representatives believe they are the root of each sale; however this couldn’t be further from the truth. Marketers thrive off of data. That says it all.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [Linkedin, Sales] 5 Ways to Make A Killer First Impression On Social Media
    In today’s world, customers are 57% through the sales process before engaging a sales representative , so your prospects are over 50% of the way through the sales process before even talking to anyone from your company! LinkedIn: best practices for your company page. LinkedIn: how to create the perfect profile.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Linkedin, Sales] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    Those nearest to the core are loyal, lifetime customers, prospects in active sales cycle and others that you have direct influence on. Traditional “push marketing” models chart this movement through the marketing and sales sequence using terminology such as suspects, leads, cold prospects, hot prospects and customers.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Linkedin, Sales] Our Home Page Work-Over at Find New Customers
    ” – that’s the lament of sales everywhere today. Need help with the alignment of sales and marketing? For instance, on the  Get New Customers  page, you’ll find superb white papers on optimizing lead generation, sales and email marketing. It will be beautiful too, just like CopyBlogger. What do you think?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin, Sales] Another Dreamforce 2011 Recap #DF11
    We had an excellent time meeting with our customers that have InsideView embedded into their CRM and met a ton of new people that wanted to know more about how our application can help drive sales and marketing efforts. That’s where sales intelligence comes into the picture and has shown to increase revenue for B2B companies.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 22, 2011
    [Linkedin, Sales] The Biggest Mistake Marketers Make
    How about your relationship with sales? The topic was sales and marketing alignment - a popular topic lately. After the session I was speaking to one of the few sales people at the event. He said he does both marketing and sales for his small printing business. Does your content languish on the shelves? Use their words.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Linkedin, Sales] Here’s Why Dumping Ron and iOptimize Marketing was the right idea
    We built a website and went to work making sales calls and trying to crank up the business, But soon I felt this first company was doomed and I told my partner that I wanted to end it. We love comments (not SPAM) and those who share on social media too, such as Twitter, LinkedIn and Facebook. Were you able to get rid of him in time?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 20, 2010
    [Linkedin, Sales] Tips for using online video to engage prospective buyers
    Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. Simple lead generation Social Networks lead generation marketing campaigns marketing funnel marketing sales sales challenges With more and more having high-speed internet connection, video is huge and growing more popular all the time. Plan it carefully.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Linkedin, Sales] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    To help you decide, I've outlined some of the most common signs that your content marketing efforts are stuck in Bizarro World. 1) Your “strategy” consists of calling product datasheets and sales events “content.”. At LinkedIn, we put content into three buckets: Reach, Nurture, and Acquire. Yeah, that Bizarro World. agree. completely.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Linkedin, Sales] 9 Questions On Content Marketing [Q & A]
    And conversion: are they turning into quantifiable sales leads that ultimately become customers. How do your content efforts impact the sales funnel? For those who are quite close to being ready to buy, we employ mechanisms to capture them and begin the process of converting them directly into sales. But they take time.
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Linkedin, Sales] 23 Marketing Takeaways and Tips From Inbound 2015
    In the case of Rainmaker/Copyblogger they use Twitter a lot and get substantial engagement on LinkedIn. They find LinkedIn works well as they can have conversations and listen to feedback. Viveka von Rosen says that Site-wide Auto Moderation is the punishment of choice for people who share spammy content on LinkedIn Groups.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Linkedin, Sales] Where’s your marketing plan? The most important marketing tool.
    What is the marketing environment and how is it affecting sales? company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. online and off-line, sales oriented or vertical, which includes a promotion for the sales team and the end users. Age range, Sex of primary customer.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Linkedin, Sales] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. With more than 540 million monthly active users, 350 million more than LinkedIn, Google+ is a sleeping giant in the social media world, and a low hanging fruit in terms of B2B social media marketing. Tactics. Social Medi
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin, Sales] New Report: Improve The B2B Buying Process With Social Proof Marketing
    If prospects consider online information and opinions from peers as two of the most vital sources of information when starting the buying process, then marketing and sales teams need to leverage their customers to generate social proof for their product. In the B2B software world, it’s a buyer’s market. The answer: social proof marketing.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Linkedin, Sales] What’s Behind the Resurgence for Account-Based Marketing
    As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Sales and marketing professionals often equate ABM to different stages of the customer lifecycle.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Linkedin, Sales] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Sales & Marketing Alignment. It’s from 2009.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Linkedin, Sales] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. million likes*.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Linkedin, Sales] Why CEOs Say Yes to Marketing Automation
    Why it matters : Lead management greases the pipeline, so that it culminates in warmer, better-educated leads, shorter sales cycles – and often in bigger deals. You can also show the CEO how marketing contributes to closed sales, and get the credit you deserve. 4. Marketing Automation Aligns Sales and Marketing. Lead management.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Linkedin, Sales] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    The results – nearly a thousand tweets, hundreds of inbound links and 49 sales/opportunities – suggest Stelzner is right: The way to the brain is, indeed, through the eyes. The Sales Lion. LinkedIn. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. So we are back at it, again.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Linkedin, Sales] Content Marketing Objectives And KPIs
    For B2B brands, the ultimate conversion is leads or even direct sales. If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What are the right objectives and KPIs for content marketing? Reach. Engage.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Linkedin, Sales] My Top Content Marketing Predictions For 2016
    My  2012 Marketing predictions  included the challenge of CMOs struggling with talent, a hope that marketing would increase their focus on supporting sales (dead wrong). also predicted the need for content strategists, social sales leaders and data scientists. Well it’s that time of year again. Yes, it’s my birthday today!
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Linkedin, Sales] 5 (BIG) Reasons Why You Need a Social Media Content Calendar
    With just a few clicks of the keyboard, we’re able to send out a tweet or share content to our LinkedIn connections. And don’t forget: for most professional services firms, LinkedIn and Twitter are the most important social networks to have a strong presence on. 3. Save Time. Stay Organized. Be Timely. Be Relevant.
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