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  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin, Sales] My Leads Went Where??! – Lead Generation Horror Story #1
    With years of experience and great insight into ROI, the programs in place were working well, and the challenge for the marketing group was simply to expand exposure over time to continue to ramp up sales. How had the sales people gotten in touch? The salespeople who called his friends were not this Demand Manager’s sales people.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 29, 2010
    [Linkedin, Sales] 10 Best Posts of 2010
    LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. What a Trifecta of a Year!
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin, Sales] B2B Social media- A case of drowning man clutching at the straw
    Now they are creating Facebook & Linkedin company pages, open a twitter account and perhaps upload some content on YouTube, Scribd and slideshare. Somewhat fewer said the same of LinkedIn, and just 35% considered Twitter effective according to a report from eMarketer. ’ than ‘what they (company) do?’
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 3, 2011
    [Linkedin, Sales] How To Overcome The 4 Main Challenges In B2B Content Marketing
    started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. With our longer sales cycles and larger buying teams, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Linkedin, Sales] The Rise of Social Selling
    Your LinkedIn profile is a great example. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels. Gathering sales intelligence. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Making connections.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Linkedin, Sales] Stories (Not Ads) Help Brands Connect With Millennials
    The survey found that millennials significantly prefer company brands that have a great product (77 percent) and that they already know and trust (69 percent) and nearly a third said they’re more likely to buy a product if the brand’s content isn’t sales-y and rather feels authentic and truthful. More years means more dollars, right?
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 5, 2011
    [Linkedin, Sales] Why is Social Media Different than Traditional Marketing?
    Socia,l to be successful, needs to follow the storytelling path as opposed to the feature/benefit bullet points from a sales sheet. Let’s face it, there’s not much emotional response in sales sheet copy. Networking - You need to build online networks again using LinkedIn, Twitter and Facebook.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Linkedin, Sales] The Importance of a Good Leadership page – Rob and Deploy Ideas
    One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did.  It’s at the top of this blog now. Thanks to LinkedIn and WordPress.com for great support to help me add it! I’ve been talking with a cool company called Conversant Media.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Linkedin, Sales] Next-Generation Marketing Automation Systems Target Small Business
    On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Salesformics is designed primarily to give sales people a pleasant-to-use CRM system, while offering marketing automation and dashboards to everyone in the organization. Among U.S-based
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin, Sales] The Future of Marketing: Is The Science of Marketing Taking Over?
    started my career in the CPG industry and worked in a variety of sales and marketing roles working for companies like Danone and Diageo. We have been doing some “internal marketing” to re-position the role of Marketing beyond its traditional support role of helping the Sales organization sell to one that drives and builds the business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Linkedin, Sales] Five of the All-Time Biggest Blogging Questions Answered
    Get guest posts from sales, PR, customers, suppliers, community members. Go to a relevant LinkedIn group for your industry. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Money?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Linkedin, Sales] 5 Media Lessons Every Marketer Should Learn
    by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. By the way, if you’re here for Dreamforce, join LinkedIn and Eloqua on “When Social Marketing and Social Selling Converge” at the LAM Theater on Thursday. The media industry is no exception. Register now.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin, Sales] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus.
  • INBOUND SALES NETWORK  |  FRIDAY, MARCH 1, 2013
    [Linkedin, Sales] Is Social Selling The New Door Opener?
    Your sales people have to call many times in order to get prospects to call back; and more often than not, they never do. If you aren’t maximizing your online presence, you can safely assume that your competitors are stealing all your prime sales opportunities. Don’t make an ass of your sales team with bad assets.
  • SMASHMOUTH MARKETING  |  TUESDAY, JULY 6, 2010
    [Linkedin, Sales] Content Marketing: Accuracy, First Impressions and Demand Gen
    You betcha. A few days ago someone in a sales group on LinkedIn posed this question: "Love reading and participating in this group, but I could not help noticing all the blatant spelling errors in our posts. Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Linkedin, Sales] The True Stories Behind the Web's Coolest Content
    Taking a cue from VH1''s Behind the Music , we''ve teamed up with our pals at LinkedIn to bring you Behind the Content. Like many men, I threw out my razor only when I had to because I hated going to the local drugstore wasting time looking for the sales clerk to unlock that razor fortress. and the musicians who made it. Hammer.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Linkedin, Sales] Is This The Year Of Big Data For Marketing?
    The “Internet of Things” will allow us all to become smarter marketers. I do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships and product development – all can be improved with better insights and connectivity. More about the insights than the technology. Strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin, Sales] 6 Great B2B Business, Marketing, and Strategy Books
    Pink is an interesting look as to what actually makes the sale. B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. It’s been proven that high income earners read more books than other demographics. Cohen.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Linkedin, Sales] 25 Ways To Promote Brand Awareness For Your Small Business
    Better to be a helpful voice that encourages sales to happen more organically. Contribute to Q & A sections online, whether on LinkedIn or another site, to share your expertise. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Be Unique.
  • INBLURBS  |  THURSDAY, JULY 5, 2012
    [Linkedin, Sales] 5 Jobs for Tomorrow’s Marketing Team
    Her professional experience spans journalism, sales, advertising and SEO marketing. LinkedIn – Twitter – Google +. If you want to see the future of marketing, just take a look at recent job postings. At the same time, the U.S. So what does this shift in desired skills mean for the industry? Photo courtesy of Victor1558.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Linkedin, Sales] The Rise of the Content Marketer « The Effective Marketer
    Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 31, 2009
    [Linkedin, Sales] Marketing Automation Weekly Wrap-up - 2009/08/31
    focus on helping the prospective buyer better understand the space and solve their pains is key, not just a repeated attempt to sell: [link] Steve Kellogg ( LinkedIn ) from Crowds2Crowds writes a letter to sales introducing all that marketing can do for them. Surprisingly experimental and early adopter usage profile: [link].
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin, Sales] The Art of Marketing: 6 DIY Design Projects to Try
    many sales-qualified leads. X% lead-to-customer conversion rate. you can set how long each frame should be shown for) and -- best of all -- we have this blog post that walks you through the entire process. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Sales] The Traditional Marketing Playbook Is Dead!
    Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. You create flashy sales collateral. Now I’m NOT saying we should stop supporting sales or that we should stop helping them to close deals.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Linkedin, Sales] An Introduction to 7 of the Most Popular Social Networks for Business
    For example, you could encourage your sales and marketing employees to search for questions your leads commonly ask, and provide insightful answers to which you can point future leads. Getting to Know LinkedIn, The Professional. LinkedIn has a very distinct personality. LinkedIn's Superpower. Twitter's Superpower. Yikes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Sales] How Data Can Be a Competitive Weapon in Your Content Marketing
    For our next study, we considered doing research on how marketers use content across the stages of the sales cycle. LinkedIn posts. Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. Content Marketin
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Linkedin, Sales] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    This triad, if done correctly, will allow everyone’s sales to peak! The sales cycle is longer and the foreplay is usually in intriguing lessons and stimulating education series. Subway gains an advantage in avoiding the sale of franchises in areas where the likelihood of success is poor due to misaligned demographics.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 1, 2012
    [Linkedin, Sales] Does Social Selling Really Work in B2B?
    ” To answer that question you need to take a hard t look at what it takes to be successful in sales in the 21 st century. 21 st century sales people need to have insight, collaboration, engagement, and agility. All of these aspects work hand in hand and play a key role in your day-to-day sales process.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Linkedin, Sales] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    Timing is an extremely important element in B2B marketing and sales.  Pull marketing allows prospects to be in control over the timing of the sale.  Here are five ways you can keep in touch with B2B prospects until the time is right to engage with them in the sales process: Connect with prospects through social media. 
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Sales] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Pinterest is doing a great job of driving traffic, leads, and sales,” Jesica Meher outlines six benefits of Pinterest, from generating inbound links to integration with existing Twitter and Facebook accounts. What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin, Sales] Yes, you’re in the right place
    The internet and the applications that have evolved with it have created a new marketing and sales world. Feel free to comment here or on the B2B Lead Roundtable LinkedIn Group. As you can see, my blog has a new look. That’s because it isn’t just my blog anymore. This will truly be a roundtable to discuss and explore the best ideas.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Linkedin, Sales] Must Attend Marketing Events In 2014
    This year’s event theme is “ Transforming Sales, Marketing and Product.”. 6.  by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. Here is a compilation of events to inspire you in 2014. Social Media Insider Summit - Jan 29-Feb 1 / South Seas Island Resort, FL.
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Linkedin, Sales] How Does Social Media Leave A Footprint On Your Business?
    For example, did you know over 50% of marketers believe social media is responsible for boosting their sales? According to the infographic, 52% of marketers gained new customers through Facebook; 43% through LinkedIn; and 36% via Twitter. LinkedIn (19%). LinkedIn (44%). 49% of Internet users own a Twitter account.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Linkedin, Sales] How Axial Ramped Up Deliverability and Measurement Strategies
    By split-testing landing pages, Axial recently discovered that sending prospects straight into a nurturing cycle wasn't nearly as effective as offering them training and then sending them on to the sales team. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies.
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 7, 2010
    [Linkedin, Sales] 10 Best Marketing Apps for Salesforce
    This application makes it possible to track the effectiveness of keywords and ads all the way to sales opportunities and closed deals. Jigsaw is best known for the sales tool Jigsaw Prospector , but using the same database, they now also offer a data management tool that appends data to your incomplete records. Share this on LinkedIn.
  • SALES CHALLENGER  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Sales] The Secret to Social Selling
      (This is the fourth post in our series on sales organizations’ emerging use of social media as a channel for shaping demand.) . In previous blogs we have given you practical advice about  getting onto LinkedIn , and ways that  corporations have supported reps  to get into Twitter and blogging.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 8, 2011
    [Linkedin, Sales] Is There an Alternative to Traditional Advertising?
    So what are the new options overtaking advertising right now? A big leap from one-off : Now companies can use inbound marketing to integrate and plan a strategy that actively connects sales and marketing. They can also benefit from free advertising online and getting noticed through approaches like LinkedIn advertising.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Linkedin, Sales] Connecting the Dots Between Social Media & Demand Generation
    Tip: Social sign-on allows site visitors to log in via social accounts such as Facebook, Twitter, and LinkedIn. Late-Stage: Connect buyers with influencers, customers—and sales. Tip: Connect your customer community to other marketing and sales activities, and be ready to demonstrate the value to management.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin, Sales] Why Modern Marketers Fail at Big Data
    Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. Sales soared. And then European sales started to slow. Find her on Google+ or LinkedIn businesses each day.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Linkedin, Sales] 29 Quotes On The Future of Business
    Peer recommendations drive sales. US-based mobile phone operating systems maintain 88% share of all global mobile phone sales (up from 5% 6 years ago). And please follow along on  Twitter , LinkedIn , Facebook   and Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The world has changed.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin, Sales] The Real Roadblock to Social Business Success
    the head of marketing, the top HR exec, anyone in customer service, the webmaster, the VP of sales, even the CEO) at any of those companies, through information presented on the company’s website. Most will not provide any email addresses beyond the generic “info@” or “sales@” variety. marketing and HR).
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Linkedin, Sales] 17 Reasons Why I’m Lucky To Be In Business Development
    Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also ,  LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. Sales success never comes from shutting off after hours or on weekends (or even on vacations).
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 1, 2014
    [Linkedin, Sales] 4 Social Media Marketing Predictions for 2014
    LinkedIn will become the go-to social media site. LinkedIn is making big strides to earn your attention , Geltner says. “LinkedIn will become a social media powerhouse in 2014,” she says. Retailers are flocking to the video hub as a way to boost online sales. YouTube channels will grow. In fact, the U.S.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 25, 2013
    [Linkedin, Sales] Why Reddit Is Relevant To Marketers [CHART]
    Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! Successful Modern Marketing takes an integrated approach to social media.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Linkedin, Sales] Social CRM: Curb Your Enthusiasm
    Strategy changes, turnover, layoffs and the like make the first step difficult enough, and we all know how analytically challenged sales managers can be. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. encourage you to restrain your enthusiasm. right. anything.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Linkedin, Sales] 3 Lead Scoring Problems – And How to Solve Them
    Few marketers would argue with the premise that “less is more” when it comes to delivering the right leads to sales. Challenge #3:  Finding enough high quality leads to fill the sales pipeline. Maintaining the right volume of leads based on agreed-upon definitions of sales-ready is another common issue. LinkedIn. Twitter.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Linkedin, Sales] Get a Jump on Your Competition with Pre-Launch Marketing
    If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. 2. We don’t even have our product ready!” What’s appropriate?
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Linkedin, Sales] Big Data For Marketing: I Want My Real-Time Dashboard
    Retailers are quickly realizing that big data is the new battleground in the fight for high-volume but razor-thin sales margins. Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. “Data is the new oil.” What Is Big Data For Marketing?
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Linkedin, Sales] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogs have been around for quite some time now. Blogging is free or very low cost. Conclusion.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Linkedin, Sales] Doing what’s right – a full decade later
    Recently, I tracked him down on Linkedin by searching for his name – he’s now working for The SAS Institute. connected to him on Linkedin and even wrote a recommendation for him. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. Go sell something else.”).
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Linkedin, Sales] Social Media and Lead Generation: Befriending Your Audience
    Regardless of network, you should focus on mixing paid content and sales material SPARINGLY with free and educational content. Approach all your interactions as a cross between marketing, sales, and customer service. LinkedIn has a whole host of tools meant to increase your social lead generation. Is everything in order?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 23, 2009
    [Linkedin, Sales] because you can't beat free marketing training
    While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one. Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. If you are familiar with them, not much new material.
  • BIZNOLOGY  |  MONDAY, JULY 15, 2013
    [Linkedin, Sales] 7 case studies prove mobile ROI to healthcare marketers
    They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. SALES DETAILING. Benco used iPad and mobile devices with its 450 sales representatives to dispatch information faster and in real time. Image via CrunchBase. It had a 6-to-1 ROI.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Linkedin, Sales] Content Marketing Objectives And KPIs
    For B2B brands, the ultimate conversion is leads or even direct sales. If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What are the right objectives and KPIs for content marketing? Reach. Engage.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, MAY 3, 2012
    [Linkedin, Sales] Does Your Startup Lack Data Science?
    About the Author: Christopher Brodhead is SVP of Sales and Marketing at SIGMA Marketing Group. Connect with Chris on  LinkedIn. Christopher Brodhead. Furthermore, “crowdfunding” is now a reality, as companies can have 500 unaccredited investors, and 2,000 total investors, before being required to register with the SEC. Who uses it?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Linkedin, Sales] How Sage Does Social Demand Generation
    It’s important to note that, while Facebook or LinkedIn might be free, the resources you’ll need to support social efforts won’t be. For instance, Sage knows that leads coming from their SlideShare channel, where the content is more meaty, are more mature, and closer to getting kicked over to sales. 5. Do a Social Audit.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin, Sales] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
    Jeff will be joined by social media experts from Linkedin and Google. Host of  Mad Marketing TV  – a weekly marketing show with interviews of top marketing and sales experts from all over the world. Please come and hear me present on blogging, social media and ways to “move the needle” in business. Jeff Ogden.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Linkedin, Sales] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Who will it be?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 28, 2013
    [Linkedin, Sales] How to Create an Automated Follow-Up System
    Regardless of what you sell, I am willing to bet that you get asked the same pre-sales questions over and over again. I’m also willing to bet that you ask your prospects plenty of questions of your own so that you can qualify them on their ability to purchase, as well as to determine what products or services are going to best meet their needs.
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Linkedin, Sales] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    If possible, get third-party validation for your numbers or offer to share your methodology confidentially in specific sales situations. Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn. Image credit: Carla Zanoni. ” Not gonna happen.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 28, 2010
    [Linkedin, Sales] 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
    For B2B marketing purposes, I recommend blogging, LinkedIn and Twitter. You will need fresh content to support every part of the end-to-end marketing and sales process.  What works when a person first hits your website is not what will work when they are in the later stages of the sales cycle. . You can find that article here. 
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Linkedin, Sales] Brand Advocates: The Greatest Resource You Never Knew You Had
    How to find them: You can often identify these customers by monitoring who’s posting and commenting in your user and Linkedin communities, or on your blog. They’re ideal advocates because they’re already familiar with your sales process and have helped you close deals. Here are the key takeaways from our conversation.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 21, 2011
    [Linkedin, Sales] Customer Engagement: "You've Got to Have Faith"
    Apparently, the “relationship business” was the domain of her sales department, not marketing. So when it’s time for a sales call – or if she calls you first – you can confidently believe that you’re positioned to make the sale. Get your B2B LinkedIn Toolkit. Hold off on the hard sell.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Linkedin, Sales] Social Media in 2013: Great, Another Year Of This Crap!
    What I don’t understand is how marketers and sales professionals are using Social Media as an excuse to be lazy. Since when did we determine that you don’t need hard work to succeed, but that success can come by simply joining Linkedin or Twitter and blasting off a few tweets? The laziness is probably the thing that bothers me most.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Linkedin, Sales] 8 Steps To Build A Content Hub That Converts [Slides]
    Conversion: define the processes that will pull your visitors into an active relationship that converts down the sales funnel. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Once the video is ready, I will post that too.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin, Sales] Content Marketing Personalization: Build Relationships At Scale
    He said, “that’s like sales, right?” Pageviews, bounce rate, time spent, social shares, uniques, sessions, likes, tweets, comments, even conversions, leads and sales – these metrics don’t tell us if we are reaching the right people before they are ready to buy. ” I promise I will get to that.
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 17, 2009
    [Linkedin, Sales] Marketing Automation Weekly Wrap-up - 2009/08/17
    The requisite cash-for-clunkers sales offer is of course there, but it would have been odd if it was missing. Some great posts last week from the marketing automation and B2B marketing blogging community. I've enjoyed a lot, so it's hard to pick out just 10 as favorites.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2011
    [Linkedin, Sales] Meet The Parents: 6 Things To Watch For After A Merger
    LinkedIn. Marketing Efficiency acquisitions buyer personas data data health database marketing Demand Generation lead management M&A marketing mergers sales and marketing alignmentby Gaea Connary | Tweet this. A lot of companies have been feeling the urge to merge lately. Sibling Rivalry. Make the customer feel cared for. Blech.
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Sales] 7 Ways to Use Social Media to Rock Your Next Event
    You just might make some additional ticket sales because of your social promotion. Others may prefer LinkedIn. Tip #5: Create LinkedIn and Google+ event pages. If you're planning an industry event, LinkedIn should be the focus of a lot of your efforts. The season of events is upon us!
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Linkedin, Sales] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    Generate leads and sales? more time on Pinterest than Linkedin. • 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • 93% of Pinterest users are women. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? grow 125% in 2013? Foster engagement? Share.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 10, 2012
    [Linkedin, Sales] It's A Beautiful Day In The Office
    Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Colleen MacNeil. ” While reading Gloria’s article, which explains how Mr. Rogers’ “simple and deliberate” way of speaking connected him with his audience, I couldn't help but relate these principles to my job in sales.
  • LEADER NETWORKS  |  TUESDAY, AUGUST 17, 2010
    [Linkedin, Sales] The Difference Between Doing Social Vs. Being Social
    Most companies start doing social within their marketing and sales departments to drive traffic to their site and raise awareness about their products or services. There is a rather large difference between companies "doing" social and "being" social. Doing social is the imperative part of the equation.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Linkedin, Sales] Six Essential Online Marketing Tools for AEC Firms
    Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. LinkedIn measures how many people view, click, and pass along any content you post on your page. On Google+ or LinkedIn? Did I mention that its free)?
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Hot or Not: Sales and Marketing Trends in 2012  (Small Biz Trends). How to Boost LinkedIn Lead Gen With Targeted Company Pages (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). What’s the right social cocktail for you? GigaOM).
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Linkedin, Sales] B2B Marketing Predictions For 2011
    Marketing and sales alignment continues to be the #1 issue impeding marketing’s ability to be perceived as a major driver of B2B business value. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Linkedin, Sales] How to Explain To Your CEO That Social Media Is Not Optional
    If your website plays a role in your sales funnel, more traffic is a good thing. And with more leads comes the opportunity to convert those leads into sales. 65% of B2B companies have acquired a customer through LinkedIn. Most CEOs today started their careers before social media had taken hold. See above video.).
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Linkedin, Sales] 87 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Sales & Marketing Alignment. It’s from 2009.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Linkedin, Sales] The ROI of Paid Social Media Ads
    This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. LinkedIn Advertisements. LinkedIn offers an amazing ability to target specific B2B buyers, including targeting by Job Title and Job Function, Seniority (e.g.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MARCH 14, 2011
    [Linkedin, Sales] 8 Tips for Marketing SaaS and Software in the Cloud
    Especially if your marketing and sales organization is new to content and buyer centric marketing, don't be tempted to build the perfect system that, for example, captures 8 granular buying stages, 5 buyer personas, across, 5 market segments. Don't gloss over these concerns in your marketing and sales engagements. Here is why.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 4, 2013
    [Linkedin, Sales] SEO, Cross-departmental Communication and the Extinct Career in Social Media?
    by dgutierrezblog Related Stories 11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC] Yes, Social Media Can Drive E commerce Sales (and quite easily) The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats. Featuring Contributions from Global Thinkers. Where are you taking your.
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [Linkedin, Sales] B2B Search and Content Marketing: Getting Found by Prospects
    Consider a few data points that back this up: According to IDC's Third Annual Buyer Experience Study: Guidance for Sales & Marketing, released in April 2010, respondents rated "consumption of vendor content" as the most important part of their pre-purchase activities for IT products or solutions.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Linkedin, Sales] Six Best Practices for Marketing with White Papers
    Too often, white papers topics are chosen by looking inward, reflecting subjects the vendor wants to talk about rather than trends and issues that matter to their sales prospects. Suggestions from your company’s consultants, customer service representatives, and sales people. Though the format is sometimes misused (i.e.,
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 7, 2013
    [Linkedin, Sales] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
    Kevin shared the deceptively simple imperative in business today to get qualified sales leads, which I loved due to its simplicity. ” Once added to the marketing database, we can nurture them by sharing compelling content and turn them into warm sales leads. You can also follow Find New Customers on LinkedIn too.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Linkedin, Sales] Social Media can be thread to your reputation
    Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. Do not make the mistake to use social media as a distribution channel and overload your audience with dump sales pitches. With or without your involvement. So you can respond professionally and show your opinion.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Linkedin, Sales] Is This The End Of Social Media?
    He also mentions that Burger King has fired it’s agency despite relative success in gaining social media attention but not sales. The sales and market share figures he conveys cannot be fully attributed to the company’s social media efforts. Is this the end of social media or a new beginning? What do you think? Want more?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, APRIL 5, 2013
    [Linkedin, Sales] [Video] Most Important Info to Get from Your Prospect Research
    I spend of time LinkedIn looking at people’s profiles. think they’re a gold mine of information for savvy sales professionals who wants to learn as much they can about their prospects before contacting them. Many of your prospects are sharing invaluable information about themselves on LinkedIn.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Linkedin, Sales] Let the market view in
    Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Like this post?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin, Sales] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Re-purpose executive and sales presentations into blog posts and slideshares and videos. Do you see organizations combining content marketing with sales enablement efforts? Social selling is the sales art of using content (vs. Twitter, Facebook, Linkedin, etc. After the webinar, we received dozens of questions.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Linkedin, Sales] The Opportunity Social Media Offers Manufacturers
    Use LinkedIn to Help Fill the Sales Funnel A final tool that I’d like to highlight here is LinkedIn. For manufacturers, getting the most out of LinkedIn requires more than just becoming a member of the social network. The manufacturing industry has been somewhat slow to accept social media as a marketing tool.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 22, 2010
    [Linkedin, Sales] Real World Social Selling
    One of the things that sets InsideView for Sales apart from other applications out there is that we can run specific searches for executive contacts with social media profiles. Tags: Sales 2.0 This is a letter from one of our customers that gives an explanation of this functionality and how he uses it. How do you use InsideView? [.].
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Linkedin, Sales] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Critical Components of Successful B2B SEO Content Marketing Execution. 4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles. LinkedIn Marketing. Here are two resources we wrote about LinkedIn over the past year. You’re Not eBay.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Linkedin, Sales] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Depending on your typical sales cycle, these workflows can span anywhere from a month to several months and include anywhere between three and ten emails. Depending on the length of your typical sales cycle, this first follow up should come between five and seven days after the initial content download. On Twitter or LinkedIn?
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Linkedin, Sales] ROI for content marketing
    So as a modern marketer sometimes a lot of what we do does not directly lead to sales per action we take. Virally can also help bridge the gap between sales and marketing by giving you an insight into who your audience is. The visitor has the option to download via LinkedIn, Facebook or Twitter. Events
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin, Sales] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
    If you don’t have existing relationships, cultivate a role in appropriate LinkedIn groups and tap your peer network by asking them to introduce you to their favorite thought leadership contacts. 2. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it?
  • MARKETING GENIUS BLOG  |  TUESDAY, OCTOBER 5, 2010
    [Linkedin, Sales] Walk Before You Run With Lead Nurturing
    Begin to extend your email tracking, so you can tailor future communications and start making behavioral data available to your sales reps, so they know who who’s interested and how to follow up. The goal is to convert “ready” leads to sales and timing is everything. Share this on LinkedIn. View On-Demand Webinar Recording.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 16, 2011
    [Linkedin, Sales] SNCR Research Findings Highlight the Evolution of Social Business
    How do business leaders use social media for customer engagement/support; innovation of products and service; employee engagement; strategy development; sales and marketing? The study is a result of collaboration between my co-researcher Don Bulmer and me as part of our fellowship with SNCR.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin, Sales] Grab Your Free Guide to Lead Nurturing
    Lead Nurturing, particularly when paired with Lead Scoring , is one of the most effective ways to drive sales and marketing alignment, increase marketing efficiency, and ultimately grow revenues. LinkedIn. So, here it is:  Eloqua’s Grande Guide to Lead Nurturing. Share email. Facebook. StumbleUpon. del.icio.us. Google Bookmarks.
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Linkedin, Sales] How to Determine Which Social Media Site is Right for Your Business
    Then you want to tie your social media efforts with actual sales. Make sure you have closed loop website analytics in place to help you track the traffic, leads, and of course, sales that come from social media so that you can evaluate the results. 3. Overall, LinkedIn provided the greatest yield from visitor to customer. Reach.
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