MODERN B2B MARKETING | THURSDAY, AUGUST 23, 2012
[Linkedin, Sales] How Do You Explain Marketing to a Six-Year Old?
” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update. Lo and behold, that single post generated more Likes and Comments than any other LinkedIn update I’ve ever made. Sales = when a specific buyer and seller start talking about exactly what they have in common. ”).
B2B MARKETING INSIDER | TUESDAY, AUGUST 9, 2011
[Linkedin, Sales] 20 Quotes To Inspire Your Marketing
Right’ but Sales but wants ‘Mr. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. I intended to sit down this weekend and write a completely different blog post. But the weather was nice. There are lots of folks enjoying their vacations here in the lazy days of summer.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 22, 2014
[Linkedin, Sales] Next-Generation Marketing Automation Systems Target Small Business
On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Salesformics is designed primarily to give sales people a pleasant-to-use CRM system, while offering marketing automation and dashboards to everyone in the organization. Among U.S-based
B2B MARKETING ZONE POSTS | TUESDAY, JANUARY 4, 2011
[Linkedin, Sales] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010. Linkedin (1158). Get ready.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 22, 2012
[Linkedin, Sales] No Surprises in GlobalSpec’s Industrial Marketing Trends Survey
Here are some highlights: 83% of companies anticipate increased sales over 2011. It was also nice to see more and more manufacturers are starting to use social media with LinkedIn being the most used followed by Facebook. GlobalSpec recently released its annual marketing trends report for the industrial sector.
B2B MARKETING INSIDER | TUESDAY, APRIL 23, 2013
[Linkedin, Sales] 8 Steps To Build A Content Hub That Converts [Slides]
Conversion: define the processes that will pull your visitors into an active relationship that converts down the sales funnel. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Once the video is ready, I will post that too.
FIFTH GEAR ANALYTICS | FRIDAY, JULY 2, 2010
[Linkedin, Sales] The Future Is “Tradigital”
Media consumption changes are blurring the boundaries between the old and the new, as TV viewing is either delayed or online; print now offers its content in print and digital form; and online activities are leveraged for both online and offline sales goals. Connect with Barb on LinkedIn or follow her on Twitter. Barb Coté. Digg this!
SAVVY B2B MARKETING | SUNDAY, JANUARY 10, 2010
[Linkedin, Sales] I Thought I Knew More Than You about B2B Marketing, But I Forgot
Late in '08, I began discovering hundreds of B2B marketing professionals with a passion for the business through LinkedIn , Twitter , the Inbound Marketing Summit , HubSpot , Marketing Sherpa , MarketingProfs and a variety of B2B blogs. We're delighted to welcome Billy Mitchell to Savvy B2B. It was time to forget the past and start over.
WEBBIQUITY | MONDAY, SEPTEMBER 22, 2014
[Linkedin, Sales] The 5-point plan: how to increase marketing ROI from call conversions
One company wanted to reduce information only calls to make capacity for Sales calls. By Conversion to sale. These three strategies do just that, which significantly increases your chance of making a sale: Call screening alerts the agent about the campaign that has motivated their call. converting at 20% from call to sale.
VOLACCI | TUESDAY, JUNE 4, 2013
[Linkedin, Sales] 5 Email Marketing Tips for a Record-Breaking Quarter
Focus on education, not sales. know, I know -- sales make the world go ‘round. Focus on providing free, useful information that people can use, rather than cramming your mediocre sales copy down their throats. . . Email Marketing Google Plus One Tweet Widget Linkedin Share Button Facebook Like Let''s fix that!
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 11, 2010
[Linkedin, Sales] Do You Have Any Idea Who You're Talking To?
Talk to your sales team to understand buyer roles. Using LinkedIn to Gather Industry IntelligenceIt's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. What is a Buyer Persona? to achieve their goals.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 23, 2010
[Linkedin, Sales] Building a B-to-B Social Media Lead Generation Program Targeting.
Yes, social isn’t about getting business (short-term), it’s about branding and thought leadership roles , but in the real world and especially in this economic climate, companies are also identifying new potential customers and taking them through the selling cycle to see if they can be converted to a sale. take my survey [link].
MARKETING INTERACTIONS | THURSDAY, JULY 1, 2010
[Linkedin, Sales] Using Editorial Calendars in B2B Content Marketing
Distribution: website, Twitter, LinkedIn, Facebook, blog, nurture email send, syndication, etc. This post is due to a Twitter exchange that ended a bit badly because I misunderstood the person's intentions. The questions were coming so fast - before I could answer one, another several would appear. Many roads to Oz, as they say.
B2BBLOGGERS | TUESDAY, OCTOBER 18, 2011
[Linkedin, Sales] How To Market Internet Videos On Social Media Platforms
LinkedIn. LinkedIn has and always will be business as usual. With that in mind, you wouldn’t think LinkedIn is really the place to try and market a video right? LinkedIn is full of Groups and Discussions that could be relevant to your videos topic or subject area. YouTube. Facebook. Well you’d be surprised. Twitter.
MARKETING INTERACTIONS | MONDAY, APRIL 16, 2012
[Linkedin, Sales] Marketing Beyond the Chit Chat in Social Media
On LinkedIn or Focus.com we may ask questions of a community of people interested in the topic on our minds. In my opinion, you can use them for just about anything related to marketing and sales. Margie asked her community the question What is marketing? This is a great topic! The Quest for Information. What are my options?
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 10, 2012
[Linkedin, Sales] The More Industrial Marketing Changes, the More it Stays the Same
Here are some other key findings from their report: 83% of the companies expect their sales to increase in 2012 and 35% of them are spending more on marketing in 2012 than they did in 2011. An integrated industrial marketing approach may be a better strategy depending on your target audience’s preferences and your sales process.
FEARLESS COMPETITOR | FRIDAY, JUNE 7, 2013
[Linkedin, Sales] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
Kevin shared the deceptively simple imperative in business today to get qualified sales leads, which I loved due to its simplicity. ” Once added to the marketing database, we can nurture them by sharing compelling content and turn them into warm sales leads. You can also follow Find New Customers on LinkedIn too.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 12, 2011
[Linkedin, Sales] Have Infographics Jumped the Shark?
ve explored it on my personal blog ; I’ve commented on it on Focus ; and I will address it in my presentation at Content Marketing World (“ How to create attention, interest and sales with infographics ”). LinkedIn. by Joe Chernov | Tweet this This is a question I’ve been thinking a lot about lately. Or so I thought. Share email.
WHAT WORKS - WHAT DOESN'T | WEDNESDAY, JULY 21, 2010
[Linkedin, Sales] Selling Your Weaknesses in B2B Content Marketing
Since social media (the use of content-sharing sites such as Facebook, Twitter and LinkedIn to promote a product or service) is one of the main uses for HubSpot’s software you would expect HubSpot to be a leader in sharing lots of tips about how to use social media and why it’s good. Which they are. The implied solution?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 3, 2013
[Linkedin, Sales] RedPoint Offers Broad, Deep B2C Marketing Automation
This perspective has always been part of consumer marketing, where the classic description of Customer Relationship Management (CRM) was “marketing, sales and service”. That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation.
WEBBIQUITY | THURSDAY, JANUARY 30, 2014
[Linkedin, Sales] 12 (of the) Best Guides to Marketing on Pinterest of 2013
Generate leads and sales? more time on Pinterest than Linkedin. Writing that “Pinterest can…have a substantial effect on driving traffic to a website, raising brand awareness, and an eventual increase in sales,” Rebekah Radice (notice a pattern here?) Which social network saw its membership outside the U.S.
HUBSPOT | TUESDAY, NOVEMBER 23, 2010
[Linkedin, Sales] How to Determine Which Social Media Site is Right for Your Business
Then you want to tie your social media efforts with actual sales. Make sure you have closed loop website analytics in place to help you track the traffic, leads, and of course, sales that come from social media so that you can evaluate the results. LinkedIn, Facebook, and Twitter have each delivered a significant number of customers.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 18, 2010
[Linkedin, Sales] B2B Marketing Predictions For 2011
Marketing and sales alignment continues to be the #1 issue impeding marketing’s ability to be perceived as a major driver of B2B business value. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
FIFTH GEAR ANALYTICS | THURSDAY, NOVEMBER 11, 2010
[Linkedin, Sales] Web Analytics: Understanding the Real Value of Online Conversions.
Company #2 was also a terrific example of how to gauge the value of and make the business case for a website whose primary purpose is not direct sales to customers. Share this on LinkedIn. Andrew Lucyszyn. Nobody loves numbers more than your boss. Except his or her boss. Did you get all that? That $39.50 Tweet This! Digg this!
EVERYTHING TECHNOLOGY MARKETING | MONDAY, MARCH 14, 2011
[Linkedin, Sales] 8 Tips for Marketing SaaS and Software in the Cloud
Especially if your marketing and sales organization is new to content and buyer centric marketing, don't be tempted to build the perfect system that, for example, captures 8 granular buying stages, 5 buyer personas, across, 5 market segments. Don't gloss over these concerns in your marketing and sales engagements. Here is why.
MARKETING INTERACTIONS | TUESDAY, JULY 6, 2010
[Linkedin, Sales] The Contagious Content Challenge
Over the weekend, I received an email from a reader of my book, eMarketing Strategies for the Complex Sale, sharing his success with contagious content. When we issued these materials we would post on LinkedIn updates and to discussions in relevant groups. read your book and am beginning to implement your strategies.
LEADER NETWORKS | TUESDAY, AUGUST 17, 2010
[Linkedin, Sales] The Difference Between Doing Social Vs. Being Social
Most companies start doing social within their marketing and sales departments to drive traffic to their site and raise awareness about their products or services. There is a rather large difference between companies "doing" social and "being" social. Doing social is the imperative part of the equation.
B2B MARKETING INSIDER | TUESDAY, MARCH 5, 2013
[Linkedin, Sales] The Future of Marketing – Adapt And Be Creative!
Please follow Paula online on Twitter , LinkedIn and Google+. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati.
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 25, 2012
[Linkedin, Sales] 11 Tips For Your Voice Mails To Increase Response Rate
When Michael asked the executive about returning sales calls, his comment was “Return their call? First and foremost, do a quick check on Linkedin or Zoominfo and confirm that the person you are calling is at least in the right department. You must be joking! I’d be playing defense on their home field!” Guess what?
SOCIAL MEDIA B2B | THURSDAY, JUNE 30, 2011
[Linkedin, Sales] 5 Ways to Find Your B2B Company’s Online Fans
If your B2B company has been diligent in its product research, sales relationship and customer service development, it has developed a core group of fans. Additionally, be sure to actively check in with these followers to build relationships beyond sales and promotions. Use services designed to tune into online conversations.
B2B MARKETING TRACTION | FRIDAY, JANUARY 3, 2014
[Linkedin, Sales] 4 Winning Tactics to Put in Your Marketing Plan
used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. ”) The same thing happened to LinkedIn in the last few years, and believe me, you will want to be on the platform and actively sharing and engaging with others for maximum results. 'Happy New Year!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 2, 2009
[Linkedin, Sales] Inbound Interaction Management (IIM)
First it can encompass how you respond to all that Inbound Marketing across your website and social outposts for your content – typically with a system for capturing all the touches that have happened and nurturing those in sales leads has a lot of promise. Share this on Linkedin. Inbound Interaction Management could mean many things.
MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 18, 2011
[Linkedin, Sales] Inbound vs. Outbound: What’s Better?
Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. Other charts, which I’ll feature in future posts, show whether leads are being generated via Linkedin, Twitter and Facebook. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 16, 2011
[Linkedin, Sales] The Four Pillars Of Revenue Performance Management
The solution Eloqua came up with is known today as lead scoring , and it’s a fundamental building block of sales and marketing alignment. Managing an integrated sales and marketing funnel. This means more than just integrating data and lead flow between your marketing and sales systems. LinkedIn. Benchmarking to improve.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 19, 2013
[Linkedin, Sales] 9 Questions On Content Marketing [Q & A]
And conversion: are they turning into quantifiable sales leads that ultimately become customers. How do your content efforts impact the sales funnel? For those who are quite close to being ready to buy, we employ mechanisms to capture them and begin the process of converting them directly into sales. But they take time.
SALES PROSPECTING PERSPECTIVES | TUESDAY, OCTOBER 1, 2013
[Linkedin, Sales] How to Become a Thought Leader In Your Industry
Your company and the people within it should be seen as the leading experts in your industry, whether that be sales, marketing or, in AG Salesworks case, both. Thought leaders These may write blogs on behalf of their company, tweet, post on LinkedIn or Facebook, even Instagram or Vine. The key word here is novel. Novel ideas?
INBLURBS | FRIDAY, DECEMBER 31, 2010
[Linkedin, Sales] 5 Things you should do in 2011 to generate more business
Start monitor Facebook, MySpace, Twitter, LinkedIn, YouTube and industry related blogs and forums. You can do a program which pays affiliates per sale so you are on the secure side. Next Start with social media like Facebook (Fan Page), Twitter, Linkedin and other industry related forums! Use Video to address your message.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 20, 2013
[Linkedin, Sales] How to Produce 269 (or more) Content Assets From a Single eBook
It can be overwhelming to keep up with the quantity of content required to fuel the ever-growing number of distribution channels used to reach target buyers, from blogs to social media to marketing automation and beyond, not to mention content for sales enablement and account management… But it doesn’t have to be so much of a struggle.
SAVVY B2B MARKETING | MONDAY, JUNE 4, 2012
[Linkedin, Sales] 25 Ways To Promote Brand Awareness For Your Small Business
Better to be a helpful voice that encourages sales to happen more organically. Contribute to Q & A sections online, whether on LinkedIn or another site, to share your expertise. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Be Unique.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 11, 2011
[Linkedin, Sales] The High Cost Of Bad Data
Poor data quality can have a negative impact on your lead management system, the number of hours required for sales and marketing spends on menial tasks, and can lead to additional costs to increase the quality of the original data. Perhaps you pass it to the sales guy to call. Sales: Correcting Information. $ 3.00. Title.
THE FORWARD OBSERVER | TUESDAY, JUNE 4, 2013
[Linkedin, Sales] How to Explain To Your CEO That Social Media Is Not Optional
If your website plays a role in your sales funnel, more traffic is a good thing. And with more leads comes the opportunity to convert those leads into sales. 65% of B2B companies have acquired a customer through LinkedIn. Most CEOs today started their careers before social media had taken hold. See above video.).
BIZNOLOGY | MONDAY, JANUARY 12, 2015
[Linkedin, Sales] 10 Reasons why you should have an active business blog
To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. 'Blogs have been around for quite some time now. Blogging is free or very low cost. Conclusion.
B2B MARKETING INSIDER | THURSDAY, JANUARY 31, 2013
[Linkedin, Sales] The Future of Marketing: Is The Science of Marketing Taking Over?
started my career in the CPG industry and worked in a variety of sales and marketing roles working for companies like Danone and Diageo. We have been doing some “internal marketing” to re-position the role of Marketing beyond its traditional support role of helping the Sales organization sell to one that drives and builds the business.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 12, 2015
[Linkedin, Sales] 6 Great B2B Business, Marketing, and Strategy Books
Pink is an interesting look as to what actually makes the sale. B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. 'It’s been proven that high income earners read more books than other demographics. Current Cost: $15.99
B2B MARKETING INSIDER | THURSDAY, JUNE 20, 2013
[Linkedin, Sales] Does Your Organization Need A Chief Content Officer? [Video]
” Todd and Jodi also brought in the nuance of content marketing as including the content that is not developed for sales. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Here is a very brief summary of the major points.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 4, 2010
[Linkedin, Sales] Lead Generation: Top Business Benefit for Small Businesses Using.
In the long run, as leads are converted into sales, you’ll all benefit! Facebook was the most beneficial followed by LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Most are aware of social media but are lacking in education of how to use to benefit their business.
JUNTA 42 | TUESDAY, OCTOBER 27, 2009
[Linkedin, Sales] Personal Branding Success in 15 Steps
Shorten sales cycles. Focus especially on LinkedIn, Facebook, Twitter, and your Google Profile. Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine. The latest issue includes an article from yours truly, which I've included below. Drive your career. Are you in?
FEARLESS COMPETITOR | FRIDAY, AUGUST 26, 2011
[Linkedin, Sales] Find New Customers Fan of the Month – Kenny Madden
According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Who will it be?
FEARLESS COMPETITOR | MONDAY, AUGUST 1, 2011
[Linkedin, Sales] Find New Customers Fan of the Month – Kenny Madden
According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. This month our fan of the.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 6, 2014
[Linkedin, Sales] Who Is Your B2B Customer & How Do They Find You?
For example: When asking the question “where are B2B manufacturing buyers spending their time,” we discovered that participating in various B2B manufacturing groups on LinkedIn was a productive way to build relationships and develop product awareness. Buyer personas, as a result, become critical. Image Credit. Image Credit. Video.
SAZBEAN | TUESDAY, MAY 17, 2011
[Linkedin, Sales] Using Game Mechanics to Increase Engagement & Participation
Sales teams use game mechanics to entice achievement with quotas and having a “leaderboard with a list of where everyone falls in relation to everyone else. Gamification is also used on websites like Facebook and LinkedIn to encourage people to do certain actions. Popularity of Gaming. Gaming is massively popular.
LEADER NETWORKS | WEDNESDAY, MARCH 16, 2011
[Linkedin, Sales] SNCR Research Findings Highlight the Evolution of Social Business
How do business leaders use social media for customer engagement/support; innovation of products and service; employee engagement; strategy development; sales and marketing? The study is a result of collaboration between my co-researcher Don Bulmer and me as part of our fellowship with SNCR.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 7, 2012
[Linkedin, Sales] Top 10 Tips for Exhibition Marketing in the Social Sphere.
One of the best tricks to effectively use Hoot Suite is to assign multiple social accounts including LinkedIn, Facebook, & Pinterest so you can control which tweets go to which areas to secure the best exposure. Tweets should be repurposed for use within LinkedIn. Top 10 Tips for Exhibition Marketing in the Social Sphere.
SAVVY B2B MARKETING | FRIDAY, MARCH 11, 2011
[Linkedin, Sales] Savvy Week in Review - March 11
Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups - by Martine Hunter on @B2BLaunchPad. Quick overview of why and how to join LinkedIn groups followed by short list of resources for additional research adn inspiration. Is it really the middle of March?!? How the heck did that happen?!?). Tips every marketer can use!
MARKETING GENIUS BLOG | TUESDAY, MAY 18, 2010
[Linkedin, Sales] 5 Content Marketing Thought Leaders
She is the author of eMarketing Strategies for the Complex Sale and writes about B2B Content Marketing at her blog Marketing Interactions. Share this on Linkedin. In today’s business environment, great marketing requires great content. “Is this still marketing? you may ask. Joe Pulizzi ( @juntajoe ). Tweet This!
MARKETING GENIUS BLOG | THURSDAY, APRIL 29, 2010
[Linkedin, Sales] 6 Social CRM Thought Leaders
Social CRM is a broad topic: it’s not just about sales force automation, but about all activities that touch customers. Share this on Linkedin. Social CRM is a big shift in the way companies interact with their customers. In this post I’m recommending six thought leaders in the Social CRM space. Ray Wang ( @rwang0 ).
MARKETING GENIUS BLOG | THURSDAY, JUNE 16, 2011
[Linkedin, Sales] Our Business Pivot to Freemium: Insights from the Process
freemium based or volume operations model requires a different sales strategy and therefore a shift in mind-set in the employee base. Successful volumes based models require automated or self service systems so that you aren’t straining your sales teams on smaller deal conversions. Share this on LinkedIn. 4) How will you scale?
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 29, 2012
[Linkedin, Sales] 6 Burning Questions about Social Media for B2B
And if you have tools to match social identities to existing identities in your database, you can track the impact social media is having on your reach, pipeline velocity, and even sales and revenue. by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B.
CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 29, 2010
[Linkedin, Sales] Treehouse Interactive Refines Its Features and Targets Larger Firms
bit of background: Treehouse’s started in 1997 with the Sales View sales automation product. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. This might foreshadow attrition problems at other vendors. Here's an update. form integration.
LOOPFUSE | WEDNESDAY, JUNE 30, 2010
[Linkedin, Sales] Why Free? Why Now?
We have also witnessed a dramatic rise in the number of digital touchpoints over the past few years from traditional email marketing and website click tracking, to banner ads, SEO, paid search, online events, communities, and the onslaught of social media channels such as Twitter, Facebook, LinkedIn, YouTube, etc. Why Free? Why Now? Why Now?
B2B MARKETING TRACTION | WEDNESDAY, JULY 9, 2014
[Linkedin, Sales] B2B Marketers: Why It’s Time to Commit…
'…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
B2B MARKETING INSIDER | TUESDAY, JANUARY 7, 2014
[Linkedin, Sales] Is This The Year Of Big Data For Marketing?
do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships and product development – all can be improved with better insights and connectivity. 'A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. My Take. What do you think?
HUBSPOT | TUESDAY, AUGUST 28, 2012
[Linkedin, Sales] 7 Ways to Use Social Media to Rock Your Next Event
You just might make some additional ticket sales because of your social promotion. Others may prefer LinkedIn. Tip #5: Create LinkedIn and Google+ event pages. If you're planning an industry event, LinkedIn should be the focus of a lot of your efforts. The season of events is upon us! Tip #1: Create a hashtag.
FIFTH GEAR ANALYTICS | THURSDAY, MAY 3, 2012
[Linkedin, Sales] Does Your Startup Lack Data Science?
About the Author: Christopher Brodhead is SVP of Sales and Marketing at SIGMA Marketing Group. Connect with Chris on LinkedIn. Christopher Brodhead. Last month, President Obama signed the JOBS Act (Jumpstart Our Business Startups) into law. Great news, right!? Customers: Who buys it? Who uses it? So what are you waiting for?
FUNNEL FOCUS | FRIDAY, FEBRUARY 24, 2012
[Linkedin, Sales] Why B2B Buyers are Like ‘The Bachelor’
At this point, the B2B buyer will likely connect with people like himself on social media, most frequently LinkedIn and Twitter, to get opinions about his potential vendors. One of my guilty pleasures is to watch ‘The Bachelor’ on Monday nights with my wife. Overtime, they both start eliminating those they don’t like or are unsuitable.
THE POINT | MONDAY, DECEMBER 6, 2010
[Linkedin, Sales] Top 10 Posts on B2B Lead Gen for 2010
Blog Makeover Nets Sales Leads for Software Company. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.
VERTICAL RESPONSE | WEDNESDAY, JANUARY 1, 2014
[Linkedin, Sales] 4 Social Media Marketing Predictions for 2014
LinkedIn will become the go-to social media site. LinkedIn is making big strides to earn your attention , Geltner says. “LinkedIn will become a social media powerhouse in 2014,” she says. Retailers are flocking to the video hub as a way to boost online sales. YouTube channels will grow. In fact, the U.S.
B2B IDEAS @ WORK | THURSDAY, DECEMBER 9, 2010
[Linkedin, Sales] What’s the next big idea in B2B?
Here are 11 predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing, lead generation and conversion, complex sales cycles, marketing agency services, enterprise software and customer relationship management who were nice enough to respond.
WEBBIQUITY | MONDAY, JULY 9, 2012
[Linkedin, Sales] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
If possible, get third-party validation for your numbers or offer to share your methodology confidentially in specific sales situations. Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn. Image credit: Carla Zanoni. ” Not gonna happen.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 19, 2014
[Linkedin, Sales] How Data Can Be a Competitive Weapon in Your Content Marketing
For our next study, we considered doing research on how marketers use content across the stages of the sales cycle. LinkedIn posts. 'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention.
NUSPARK | SATURDAY, JULY 17, 2010
[Linkedin, Sales] Set the Record Straight: Marketing Automation vs. Email Programs
It does take work and effort to manage Marketing Automation systems, and if your company is not willing to assign the role internally, NuSpark Marketing will manage the platform and act as a conduit between your department and sales. For Sales People : You have goals and quotas to meet. Marketing Automation gives you that intelligence.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 15, 2014
[Linkedin, Sales] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
And because of the changes in customer buying patterns, marketing programs, not sales efforts, now impact at least two-thirds of the buying process. 'by Kevin Akeroyd | Tweet this The onus is on us. The C-Suite expects marketers to be able to measurably contribute to the bottom line and deliver loyal customers who return time and time again.
FATHOM | TUESDAY, SEPTEMBER 23, 2014
[Linkedin, Sales] Content Marketing World 2014: What We Learned
Best of Sales Oriented Strategies. Sales emails should be “choose your own adventure.” Marketing content is “what and why,” while SALES content is “choice and change.” Publish more through LinkedIn. 'Image Credit: Content Marketing World. Who knew, Cleveland definitely rocks! Ardath Albee (Click to Tweet).
WEBBIQUITY | WEDNESDAY, SEPTEMBER 8, 2010
[Linkedin, Sales] Best Social Media Stats and Market Research of 2010 (So Far)
national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MARCH 16, 2012
[Linkedin, Sales] 7 Reasons Your Content Marketing Strategy Isn’t Working
Once you’ve figured out what your readers are looking for, you can teach them about how your product or service can fulfill that need, and eventually send them over to your sales team. But this is a process; you can’t just include a sales pitch in all of your content, or you’ll never gain your readers’ trust or interest from the start.
WEBBIQUITY | FRIDAY, JANUARY 7, 2011
[Linkedin, Sales] 2011 Social Media Marketing Trends
This will demonstrate itself as social moves into product development, operations, customer service and even sales, according to Michael Brenner. Share this on LinkedIn. Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. So what’s next? link on Twitter.
FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 10, 2010
[Linkedin, Sales] What the Grateful Dead Can Teach Us About Consumer Insights and Marketing.
You have to believe in what you are doing to sell it and we’re all in sales — even if we’re simply selling our own skills. Connect with Bill on LinkedIn , or follow him on Twitter. Share this on LinkedIn. Bill Harriss. Brian and David have recently published the book, Marketing Lessons from the Grateful Dead. link].
INBOUND SALES NETWORK | FRIDAY, JUNE 1, 2012
[Linkedin, Sales] Does Social Selling Really Work in B2B?
” To answer that question you need to take a hard t look at what it takes to be successful in sales in the 21 st century. 21 st century sales people need to have insight, collaboration, engagement, and agility. All of these aspects work hand in hand and play a key role in your day-to-day sales process.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 30, 2012
[Linkedin, Sales] Five of the All-Time Biggest Blogging Questions Answered
Get guest posts from sales, PR, customers, suppliers, community members. Go to a relevant LinkedIn group for your industry. 6) Indirect sales. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! Money? Community?
MODERN B2B MARKETING | TUESDAY, JUNE 12, 2012
[Linkedin, Sales] Sharpen Your Social Marketing: MarketingProfs’ Digital Marketing World Recap
Can You Really Generate Leads on LinkedIn? ProResource’s CEO, Judy Schramm, addressed what B2B marketing professionals are often asking themselves when investing time and money into a tool like LinkedIn, “Can you really generate leads on LinkedIn?” The answer is yes – though it takes some tact and time.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 7, 2013
[Linkedin, Sales] By Failing to Prepare, You Are Preparing to Fail
For example, as a sales rep I need to reach 1 million dollars in net new revenue over the next twelve months. Knowing my average sale price is $100,000, I need to close 10 new deals. Great sales reps make it happen, they don’t wait for it to happen. Pick up the phone, get on LinkedIn, and attend industry events.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 5, 2015
[Linkedin, Sales] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. VEST Report. Less is more, I suppose. Here’s what struck me. social data.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 15, 2013
[Linkedin, Sales] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
'Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. beautiful and finely-optimized website certainly help, but it isn’t quite enough to sustain or grow your sales. Send him a tweet on Twitter or connect with him out on LinkedIn If only things were that simple.
B2B LEAD GENERATION BLOG | WEDNESDAY, APRIL 18, 2007
[Linkedin, Sales] B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
This is a common theme in sales and marketing automation, CRM implementation being another good example. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.
B2B IDEAS @ WORK | THURSDAY, SEPTEMBER 8, 2011
[Linkedin, Sales] A B2B Marketing Fail With Positive ROI
I’ve averaged about 10 twitter posts per day (Retweets of others at about a 9 to 1 ratio to tweets with my links) and at least once per day, I’ve updated my Linkedin status with something that I felt would be of interests to my contacts. Goal: Be more active in discussions on LinkedIn and Focus. What were the results?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, APRIL 5, 2013
[Linkedin, Sales] [Video] Most Important Info to Get from Your Prospect Research
'I spend of time LinkedIn looking at people’s profiles. think they’re a gold mine of information for savvy sales professionals who wants to learn as much they can about their prospects before contacting them. Many of your prospects are sharing invaluable information about themselves on LinkedIn.
ONPATH | MONDAY, OCTOBER 18, 2010
[Linkedin, Sales] Welcome to the Kingdom of “…Ish” in the Province of ‘Non-Commitment’
Connect with him on LinkedIn. Question: “When can I expect to see the sales appointments proposal on my desk?” Connect with him on LinkedIn Article by Cale Helmer (Business Development Trainer - OnPath). How much of that information do we actually process, understand and retain? scanned the room quickly.
WEBBIQUITY | WEDNESDAY, DECEMBER 1, 2010
[Linkedin, Sales] 2011 B2B Marketing Trends
slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on LinkedIn. Strange.).
B2B IDEAS @ WORK | THURSDAY, JUNE 10, 2010
[Linkedin, Sales] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
Be there before the sale. Greg from Blue Sky Factory was there before the sale, hanging out and buying people beer. JDGershbein and @LewisHowes are great resources for LinkedIn. Metrics should be about sales. He even gave the scribbled book away as a gift. How do we build relationships that go beyond a single transaction?
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 27, 2010
[Linkedin, Sales] Have Digital Marketing and Social Media Killed the Industrial.
Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?
WEBBIQUITY | TUESDAY, AUGUST 28, 2012
[Linkedin, Sales] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
Pinterest is doing a great job of driving traffic, leads, and sales,” Jesica Meher outlines six benefits of Pinterest, from generating inbound links to integration with existing Twitter and Facebook accounts. What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts?
CONNECT THE DOCS | THURSDAY, NOVEMBER 12, 2009
[Linkedin, Sales] ClickInsights: What is your favorite case study? Why do you like it?
Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing.
FEARLESS COMPETITOR | FRIDAY, MAY 6, 2011
[Linkedin, Sales] Facts about Fearless Competitor
And our Linkedin Profile and social media. In addition, I’m speaking at the 140Conference on Long Island on May 26th and appearing on Sales Lead Management Association radio on June 9th. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Why not?
B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
[Linkedin, Sales] Top 60 B2B Marketing Posts and Hottest Topics November 2010
Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Sales Lead (52). Linkedin (112). There better be.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 10, 2013
[Linkedin, Sales] Your Testing Program: Smart Ways to Get Your Team On Board
After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? For examples, check business publications, LinkedIn, public case studies, blogs and so forth. 'Posted in eCommerce Optimization Testing.
BIZNOLOGY | MONDAY, DECEMBER 16, 2013
[Linkedin, Sales] Top 15 social CEO’s tell what social media taught them
JEFF WEINER (CEO, LINKEDIN) : “The key is to concentrate extremely hard on getting the right processes and infrastructure in place early on. ” REID HOFFMAN (CHAIRMAN, LINKEDIN) : “The impact of the Internet on business will continue to increase massively. What are the secrets they’ve learned?
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 14, 2013
[Linkedin, Sales] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
If you don’t have existing relationships, cultivate a role in appropriate LinkedIn groups and tap your peer network by asking them to introduce you to their favorite thought leadership contacts. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it?
B2B IDEAS @ WORK | TUESDAY, AUGUST 3, 2010
[Linkedin, Sales] B2B Marketing Personas in Action: What Would Morton Do?
In action, you could be working on a high-level presentation that your CEO or sales director might deliver to top-tier prospects to close a deal. Get your B2B LinkedIn Toolkit In B2B marketing, creating a buyer persona is key to understanding your audience. Personalize your personas by giving them names and a quote each one might say.
TOMORROW PEOPLE | MONDAY, OCTOBER 10, 2011
[Linkedin, Sales] Zoober - Inbound Marketing Methodology to Outflank Your Competition
Listening in inbound marketing is about applying advanced technology and social media to find out exactly where your potential customers are talking, whether that’s on Facebook, LinkedIn, Youtube or on other platforms - and what they’re talking about. Staying ahead is what business is all about. Listening. Online research.
TOMORROW PEOPLE | MONDAY, MARCH 26, 2012
[Linkedin, Sales] The Death of Branding [INFOGRAPHIC]
recent LinkedIn survey showed that 37% of small to medium sized businesses still view a company logo as the main focus of a company brand, while 32% see branding as only relevant to large businesses (Source: Tomorrow People). What is branding and why does it matter? Branding is a word that is used a great deal these days. The Design Council).