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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Linkedin, Sales] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Once you’ve figured out what your readers are looking for, you can teach them about how your product or service can fulfill that need, and eventually send them over to your sales team.  But this is a process; you can’t just include a sales pitch in all of your content, or you’ll never gain your readers’ trust or interest from the start.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin, Sales] How to Convince Your Boss to Invest in Social Media Marketing
    Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. Don’t let this happen to you!
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Sales] The Traditional Marketing Playbook Is Dead!
    Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. You create flashy sales collateral. Now I’m NOT saying we should stop supporting sales or that we should stop helping them to close deals.
  • STORIES THAT SELL  |  THURSDAY, JUNE 24, 2010
    [Linkedin, Sales] 3 Tips for Finding Your Next Case Study Customer
    Then, take your requests to all your communication channels that touch employees, partners and customers: Sales meetings. Social media: LinkedIn, Facebook, Twitter. Several times a week, an appeal for funds from a charity (or alma mater) arrives in my mailbox or inbox. The same organizations contact me over and over. Partner events.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 1, 2010
    [Linkedin, Sales] 2011 B2B Marketing Trends
    slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on LinkedIn. Strange.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Linkedin, Sales] Five of the All-Time Biggest Blogging Questions Answered
    Get guest posts from sales, PR, customers, suppliers, community members. Go to a relevant LinkedIn group for your industry. 6) Indirect sales. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! Money? Community?
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Linkedin, Sales] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    LinkedIn: 39% increase. was surprised at the jump in Twitter AND LinkedIn usage. LinkedIn always seems to be the “unsexy” network, yet so powerful for B2Bs. have become a big fan of LinkedIn myself (not having used it prior to working at Red Rocket Media) – a great tool for B2B.Of Are you a PRO MEMBER?
  • FUNNEL FOCUS  |  FRIDAY, FEBRUARY 24, 2012
    [Linkedin, Sales] Why B2B Buyers are Like ‘The Bachelor’
    At this point, the B2B buyer will likely connect with people like himself on social media, most frequently LinkedIn and Twitter, to get opinions about his potential vendors.  One of my guilty pleasures is to watch ‘The Bachelor’ on Monday nights with my wife.  Overtime, they both start eliminating those they don’t like or are unsuitable.
  • WWW.BRAINSHARK.COM  |  TUESDAY, NOVEMBER 19, 2013
    [Linkedin, Sales] 60% of Marketers Say Video Improves Email Conversion Rates [Report]
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog PowerPoint Sales & Marketing eLearning & Training Mobile SlideShark Customer Stories News & Updates Community. What the Right Content Can Do for Sales Prospecting. Sales & Marketing. Sales.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Linkedin, Sales] B2B Marketing Tactics That Work Today
    am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&# Realize that, especially in B2B, we need to help our sales people sell stuff. would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Augmented Reality?
  • NUSPARK  |  SATURDAY, JULY 17, 2010
    [Linkedin, Sales] Set the Record Straight: Marketing Automation vs. Email Programs
    It does take work and effort to manage Marketing Automation systems, and if your company is not willing to assign the role internally, NuSpark Marketing will manage the platform and act as a conduit between your department and sales. For Sales People : You have goals and quotas to meet. Marketing Automation gives you that intelligence.
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Linkedin, Sales] Top 10 Posts on B2B Lead Gen for 2010
    Blog Makeover Nets Sales Leads for Software Company. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Linkedin, Sales] The Importance of a Good Leadership page – Rob and Deploy Ideas
    One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did. Thanks to LinkedIn and WordPress.com for great support to help me add it! which specialized in strategic sales and marketing consulting for marketing services firms. No he does not.
  • FATHOM  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin, Sales] Content Marketing World 2014: What We Learned
    Best of Sales Oriented Strategies. Sales emails should be “choose your own adventure.” Marketing content is “what and why,” while SALES content is “choice and change.” Publish more through LinkedIn. 'Image Credit: Content Marketing World. Who knew, Cleveland definitely rocks! Ardath Albee (Click to Tweet).
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 10, 2010
    [Linkedin, Sales] What the Grateful Dead Can Teach Us About Consumer Insights and Marketing.
    You have to believe in what you are doing to sell it and we’re all in sales — even if we’re simply selling our own skills. Connect with Bill on  LinkedIn , or follow him on  Twitter. Share this on LinkedIn. Bill Harriss. Brian and David have recently published the book,  Marketing Lessons from the Grateful Dead. link].
  • INBLURBS  |  TUESDAY, FEBRUARY 19, 2013
    [Linkedin, Sales] My prospects aren’t using social media, so I don’t need to be there!
    Companies need to understand that they need be there before they ask for a sale. The most popular channel to share content is social media, the advantages of platforms like Facebook, Twitter and LinkedIn for business and to win customer loyalty are known. WRONG! Increasingly prospects shift from traditional to the digital media.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Linkedin, Sales] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    'Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. beautiful and finely-optimized website certainly help, but it isn’t quite enough to sustain or grow your sales. Send him a tweet on Twitter or connect with him out on LinkedIn If only things were that simple.
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 9, 2010
    [Linkedin, Sales] What’s the next big idea in B2B?
    Here are 11 predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing, lead generation and conversion, complex sales cycles, marketing agency services, enterprise software and customer relationship management who were nice enough to respond.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, APRIL 18, 2007
    [Linkedin, Sales] B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
    This is a common theme in sales and marketing automation, CRM implementation being another good example. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.
  • INTEGRATED B2B  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Sales] Best practices for using social media at a trade show
    Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. With the right strategy, the right tactics, and the right best practices, your business can turn every trade show into a lucrative sales opportunity using social media marketing. 2.     Got a contest?
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Sales] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Pinterest is doing a great job of driving traffic, leads, and sales,” Jesica Meher outlines six benefits of Pinterest, from generating inbound links to integration with existing Twitter and Facebook accounts. What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin, Sales] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
    If you don’t have existing relationships, cultivate a role in appropriate LinkedIn groups and tap your peer network by asking them to introduce you to their favorite thought leadership contacts. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Linkedin, Sales] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    And because of the changes in customer buying patterns, marketing programs, not sales efforts, now impact at least two-thirds of the buying process. 'by Kevin Akeroyd | Tweet this The onus is on us. The C-Suite expects marketers to be able to measurably contribute to the bottom line and deliver loyal customers who return time and time again.
  • ONPATH  |  MONDAY, OCTOBER 18, 2010
    [Linkedin, Sales] Welcome to the Kingdom of “…Ish” in the Province of ‘Non-Commitment’
    Connect with him on LinkedIn. Question: “When can I expect to see the sales appointments proposal on my desk?” Connect with him on LinkedIn Article by Cale Helmer (Business Development Trainer - OnPath). How much of that information do we actually process, understand and retain? scanned the room quickly.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 12, 2009
    [Linkedin, Sales] ClickInsights: What is your favorite case study? Why do you like it?
    Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Linkedin, Sales] Hello Europe! HubSpot's Heading to Dublin, Ireland
    We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. Our Dublin office will hire aggressively in sales, marketing, account management, and support. Today is an exciting day. Click image to enlarge.).
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Linkedin, Sales] Big Data For Marketing: I Want My Real-Time Dashboard
    Retailers are quickly realizing that big data is the new battleground in the fight for high-volume but razor-thin sales margins. Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. “Data is the new oil.” Retailers Looking To Leverage Big Data.
  • HUBSPOT  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Everything Marketers Need to Research & Create Detailed Buyer Personas [Template]
    Personas help us all -- Marketing, Sales, Product -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans. Understanding your buyer persona is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Linkedin, Sales] 5 social media tools to kickstart your business
    Agorapulse is a Facebook Marketing platform which contains a broad range of functionality, including page management, 14 applications and the facility for building up a profile of your fans to help turn these fans into leads and ultimately sales. By Ian Cleary, Contributing {grow} Columnist. Be more social using Nimble. Love IFTTT.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 3, 2011
    [Linkedin, Sales] How To Overcome The 4 Main Challenges In B2B Content Marketing
    started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. With our longer sales cycles and larger buying teams, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Linkedin, Sales] Facts about Fearless Competitor
    And our Linkedin Profile and social media. In addition, I’m speaking at the 140Conference on Long Island on May 26th and appearing on Sales Lead Management Association radio on June 9th. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. Why not?
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Linkedin, Sales] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Sales Lead (52). Linkedin (112). There better be.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Linkedin, Sales] Your Testing Program: Smart Ways to Get Your Team On Board
    After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales? For examples, check business publications, LinkedIn, public case studies, blogs and so forth. 'Posted in eCommerce Optimization Testing.
  • WWW.BRAINSHARK.COM  |  MONDAY, OCTOBER 14, 2013
    [Linkedin, Sales] Video Still Rising with B2B Content Marketers [Report]
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog PowerPoint Sales & Marketing eLearning & Training Mobile SlideShark Customer Stories News & Updates Community. Systematic Approach to Sales Enablement. Sales Enablement Tour. Sales & Marketing.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 4, 2010
    [Linkedin, Sales] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 15, 2011
    [Linkedin, Sales] Top 40 Twitter Feeds You’re Not Following
    Lauren Harper – A community manager for Focus, Lauren cultivates the best questions and facts about sales and marketing. Jonah Minton – Vice President of Sales for Ustream, and a former executive with MySpace and NBCU, Jonah follows video and social media closely. LinkedIn. Well, not always. Leo Ramirez Jr. Share email. Reddit.
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Linkedin, Sales] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    Listening in inbound marketing is about applying advanced technology and social media to find out exactly where your potential customers are talking, whether that’s on Facebook, LinkedIn, Youtube or on other platforms - and what they’re talking about. Staying ahead is what business is all about. Listening. Online research.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Linkedin, Sales] The Death of Branding [INFOGRAPHIC]
    recent LinkedIn survey showed that 37% of small to medium sized businesses still view a company logo as the main focus of a company brand, while 32% see branding as only relevant to large businesses (Source: Tomorrow People). What is branding and why does it matter? Branding is a word that is used a great deal these days. The Design Council).
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 23, 2012
    [Linkedin, Sales] Why It Doesn’t Matter that CEOs Aren’t Using Social Media
    So the company went out and counted how many Fortune 500 CEOs have their own Twitter, Facebook, LinkedIn, Google+ and Pinterest accounts. Should she make a LinkedIn connection to all of the members of Congress? What to do? Say, let’s do some Ritual Shaming and dress it up with a few hysterical headlines. And guess what? Holy cow!
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [Linkedin, Sales] B2B Marketing Summit Shows Old Problems Persist
    According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 8, 2011
    [Linkedin, Sales] A B2B Marketing Fail With Positive ROI
    I’ve averaged about 10 twitter posts per day (Retweets of others at about a 9 to 1 ratio to tweets with my links) and at least once per day, I’ve updated my Linkedin status with something that I felt would be of interests to my contacts. Goal: Be more active in discussions on LinkedIn and Focus. What were the results?
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 20, 2010
    [Linkedin, Sales] Writing Better Web Content: Ask what? Who? Why?
    For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re educating people without any sales objective in mind. Share this on LinkedIn. Content marketing isn’t a buzz word because marketing people just like new buzzes. Writing content for the Web is different.
  • B2B VOICES  |  FRIDAY, APRIL 12, 2013
    [Linkedin, Sales] The Next Chapter for Social Finance and Three Things to Consider
    While this is a big win for Facebook, Twitter and LinkedIn, it means we need to be even more engaged as communicators with these platforms. 'Some of the biggest news the past two weeks in social media surrounded the SEC’s announcement and Bloomberg’s news around social media. But what does this mean for communicators? Let us know.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 28, 2013
    [Linkedin, Sales] How to Create an Automated Follow-Up System
    Regardless of what you sell, I am willing to bet that you get asked the same pre-sales questions over and over again. The first list you want to make is a list of every pre-sales question you can think of. STEP 2: Create Content That Provides Answers to Pre-Sale Questions. Get more info from Trent on  Twitter  and  LinkedIn.
  • HUBSPOT  |  WEDNESDAY, AUGUST 11, 2010
    [Linkedin, Sales] 30 Awesome B2B Social Media Resources
    B2B Social Media LinkedIn Group. Social Media Measurement for B2B Linkedin Group. LinkedIn Group. Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media.
  • VIEWPOINT  |  THURSDAY, OCTOBER 27, 2011
    [Linkedin, Sales] The Top Ten Actions to take from the book: "Social Marketing to the Business Customer"
    LinkedIn is a great platform to use to develop customer advisory councils. They go on to say that online interactions that morph into a sales pitch are likely to send all but the latest-stage leads running in the other direction. First, I like the format. The book is broken down into three sections: Tools, Technology, Tactics.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [Linkedin, Sales] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    Be there before the sale. Greg from Blue Sky Factory was there before the sale, hanging out and buying people beer. JDGershbein and @LewisHowes are great resources for LinkedIn. Metrics should be about sales. He even gave the scribbled book away as a gift. How do we build relationships that go beyond a single transaction?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Linkedin, Sales] 29 Quotes On The Future of Business
    Peer recommendations drive sales. US-based mobile phone operating systems maintain 88% share of all global mobile phone sales (up from 5% 6 years ago). And please follow along on  Twitter , LinkedIn , Facebook   and Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The world has changed.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 12, 2010
    [Linkedin, Sales] Marketing Leads: Quality Vs. Quantity
    The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks.  Sales says they want better leads. As the end of the fiscal period comes to a close and the pressure to hit the sales goals becomes tangible, the debate begins. Help sales fill their pipeline funnels. So if you: a.
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 3, 2010
    [Linkedin, Sales] B2B Marketing Personas in Action: What Would Morton Do?
    In action, you could be working on a high-level presentation that your CEO or sales director might deliver to top-tier prospects to close a deal. Get your B2B LinkedIn Toolkit In B2B marketing, creating a buyer persona is key to understanding your audience. Personalize your personas by giving them names and a quote each one might say.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 6, 2010
    [Linkedin, Sales] Use Webinars for Content Acquisition
    One of the reasons we introduced the Marketing Automation Acceleration Service recently is the inability of companies to create enough or the right content for lead nurturing in their demand generation programs, which hampers their ability to generate sales leads. To generate sales leads ”. “). link]. Live audience Q&A.
  • INBOUND SALES NETWORK  |  TUESDAY, NOVEMBER 22, 2011
    [Linkedin, Sales] Is Your B-2-B Social Media Strategy Full of B.S.?
    The reason has nothing to do with the complexity of the sale; it is more that B-2-B marketers need to focus less on building community and more on generating leads and sales. Sales & marketing professionals and their companies must plan, measure, and manage their activity and behaviour in order to maximize their sales results.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Linkedin, Sales] B2B prospecting data just keeps getting better
    Links to LinkedIn profiles of company managers (Stirista). A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. '(Photo credit: Wikipedia). In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. .  . Why not? 
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. .  . Why not? 
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Linkedin, Sales] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Customer Questions - Ask your sales or customer service folks what the most common questions are that they get and you''ll generate some of the most helpful and popular posts. Promote your blog articles through social posts (Twitter, LinkedIn company page, Facebook, etc). LinkedIn, Quora) with links back to relevant blog posts.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Linkedin, Sales] Canadian Companies Use of Social Media
    Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. We ARE in a new era of marketing and sales in my opinion. Leave a comment below or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 11, 2012
    [Linkedin, Sales] The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise
    Have conversations with your sales team and others on the front line and then determine who matters and who doesn’t. Do you see this person frequently popping up in relevant LinkedIn discussions answering questions and offering advice? by Sheila Lahar | Tweet this Who should be responsible for “influencer relations”? Scale.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 2, 2011
    [Linkedin, Sales] 12 Creative Ideas for Using QR Codes in B2B Marketing
    Have codes that take users directly to your LinkedIn, Twitter or Facebook accounts so they can quickly connect with you. Prospects on the road can scan from their cars to view product sales pages, your mobile website, and even provide them with directions to your office. You bet! Include codes on your actual products and packaging.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Linkedin, Sales] Social Media can be thread to your reputation
    Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. Do not make the mistake to use social media as a distribution channel and overload your audience with dump sales pitches. With or without your involvement. So you can respond professionally and show your opinion.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Linkedin, Sales] Eloqua Raises the Bar Once Again
    Eloqua is a company that, over the years, has continued to distinguish itself with the quality of its platform and as a thought leader in aligning marketing with sales. Connect with us on   Twitter ,   Facebook , and   Linkedin So we necessarily utilize different tools internally and always look for ways to elevate our game.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 19, 2011
    [Linkedin, Sales] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. B2B Lead Generation | Find New Customers Fan of the Month. Why don’t you follow him?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Linkedin, Sales] Is This The End Of Social Media?
    He also mentions that Burger King has fired it’s agency despite relative success in gaining social media attention but not sales. The sales and market share figures he conveys cannot be fully attributed to the company’s social media efforts. Is this the end of social media or a new beginning? What do you think? Want more?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Linkedin, Sales] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    This makes sense, because the messages that typically resonate better are objectively credible information versus a sales pitch. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Sales] Thought leadership – some are more sophisticated than others
    Your point of view should differentiate you from your competitors, establish you as the ‘go to’ expert in that field and position you as a trusted advisor - all with the intent of underpinning the sale. You can follow him on Twitter @thoughtstrategy or join him on LinkedIn. What to clients want from your thought leadership?
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 29, 2012
    [Linkedin, Sales] Savvy Week in Review: June 29th
    Key Tips for Using LinkedIn Profiles To Demonstrate Your Content Marketing Expertise – by @CarlFriesen via @junta42. Carl Friesen provides some useful tips on how you can easily use LinkedIn to help with your content marketing efforts. Lead Generation: How 64% of marketers starve Sales of opportunity by @brianjcarroll.
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Linkedin, Sales] Brand Advocates: The Greatest Resource You Never Knew You Had
    How to find them: You can often identify these customers by monitoring who’s posting and commenting in your user and Linkedin communities, or on your blog. They’re ideal advocates because they’re already familiar with your sales process and have helped you close deals. Here are the key takeaways from our conversation.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin, Sales] The Art of Marketing: 6 DIY Design Projects to Try
    many sales-qualified leads. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help. Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing Software. 'I’ve heard it before.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Linkedin, Sales] 5 Reasons to Outsource Marketing Today
    While CMOs are spending more and more on social media, they are using social media as an add-on to their digital marketing programs rather than a part of an integrated marketing strategy (Hire a twenty-something, arm her with Twitter, Facebook and LinkedIn, stick her in a corner and pray for results.) Get your answer below. Austin Finch, Sr.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Linkedin, Sales] You Can Grow Your Business with Social Media. Learn How Here.
    You have a LinkedIn account. 45 am to 10:45 am – LinkedIn for B2B Carrie Craig. LinkedIn. With more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. BMA-NJ’s B2B Social Media Symposium (SMS) April 10, 2012 in Weehauken, NJ. You have a Facebook page. of America.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Linkedin, Sales] How to Grow Your B2B Business Using Social Media
    You have a LinkedIn account. 45 am to 10:45 am – LinkedIn for B2B Carrie Craig. LinkedIn. With more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. BMA-NJ’s B2B Social Media Symposium (SMS). One week from today. You have a Facebook page. But now what? Google.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 20, 2009
    [Linkedin, Sales] How to Lay a Solid Foundation for Marketing Success
    Further along in the activity cycle, marketers can extract additional value from this exercise by developing buyer personas that keep everyone focused when developing sales tools and communicating with prospective buyers. by Michele Linn Using LinkedIn to Gather Industry Intelligence - by Dianna Huff Read more Savvy B2B posts from Stephanie
  • INBLURBS  |  WEDNESDAY, JANUARY 19, 2011
    [Linkedin, Sales] 4 Easy ways to make your brand more social
    2 Do things responsibly: There are so many social networking sites such as, Facebook, Twitter, LinkedIn, Digg and StumbleUpon and many other. You should post that link to every social networking sites like Facebook, Twitter, LinkedIn, Digg and StumbleUpon and many other. FREE Report: 8 Steps to Get Seen On LinkedIn.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Linkedin, Sales] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    How many Twitter followers and LinkedIn recommendations do you have? If your company needs more and better sales leads, you want to contact Find New Customers. 'Hiring managers are making a big mistake – they are asking the wrong questions. Most often they want to know your role and for whom you worked. Tell me about it.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Linkedin, Sales] Who Should "Own" Social Media at Your Company?
    Sales? For most companies, social media management is a function of the marketing department, but there is a slew of social applications for your customer service and sales teams , too. Wouldn't your sales team like to know if their assigned leads were asking questions about your products on Twitter? Sales' Involvement.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Linkedin, Sales] 10 Essential Reports and Research for B2B Marketers
    visits to stores, phone calls, app downloads, website sales, etc.) In fact, Janrain’s Social Login Trends across the Web for Q3 2013 shows 87% of internet users have come across buttons that ask for authentication via popular platforms like Facebook, LinkedIn, and Twitter. Moz’s 2013 Search Engine Ranking Factors.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 6, 2013
    [Linkedin, Sales] How to Time Your Social Media Updates
    Dublin-based sales team? The wisdom behind this is that it is during these times that most of people find some time to check their Facebook, LinkedIn, Twitter and Pinterest among other social networks. If you have something important to say on social media, make sure it gets heard! Are they a New York financial firm? An L.A. to 3 p.m
  • WWW.BRAINSHARK.COM  |  THURSDAY, OCTOBER 17, 2013
    [Linkedin, Sales] The Marketer’s Guide to Video SEO [eBook]
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog PowerPoint Sales & Marketing eLearning & Training Mobile SlideShark Customer Stories News & Updates Community. Sales Enablement Tour. Sales & Marketing. Sales. Sales presentations. Search.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Linkedin, Sales] Social CRM for Small Business
    Jon is on Twitter, Linkedin, Facebook and he uses email. Enhanced versions will allow for lead capture, nurturing, sales forecasting and pipeline management. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. But, Nimble is much more. love it!
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 2, 2010
    [Linkedin, Sales] In B2B Inbound Marketing, Don't Be a Jerk
    Now I start jumping up and down (figuratively) when we’ve increased website visitors month after month and a continuously improving traffic ranking that generates sales leads. Get your B2B LinkedIn Toolkit. I remember cracking up at the naiveté of Steve Martin’s character, Navin R. Things are happening to us now!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Linkedin, Sales] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    Social media presence on Facebook, Twitter and LinkedIn. If you have a strong online presence, you’ll generate a large volume of unfiltered leads, and nurture tracks can filter those leads and move them through the sales funnel. Over 50% of leads consist of sales prospects that are hesitant or not ready to buy. Build loyalty.
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    [Linkedin, Sales] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Stay Tuned
  • SAZBEAN  |  THURSDAY, MARCH 13, 2014
    [Linkedin, Sales] Five Ways Mobile Apps Can Be Used To Market Your Business
    No more switching back and forth between Facebook, LinkedIn, Twitter, and all of the other social media apps that seem to spring up constantly. Using Twitter , Facebook , and other apps, you can alert your base of fans and followers to flash sales, special giveaways, and more. That’s right; their cell phone.
  • B2B VOICES  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin, Sales] Why Visuals Matter in B2B
    My point was that organizations should be looking at the right sources for content ideas — sales, research, IT, marketing, HR, legal and beyond. Think of the transformation made by social media’s early platforms like Facebook and LinkedIn and the focus of new platforms like Pinterest and Instagram. Visuals tell stories.
  • B2B VOICES  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin, Sales] Who are Your Content Superheroes?
    Sales staff : Look no further than the people in your organization who are talking with customers daily. Some people will find you because they want to help and they understand that getting their name around good content will help their sales efforts; others will be harder to find and identify. Content members assemble! Who can help?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Linkedin, Sales] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The real issues are budgetary (budgets and content), organizational (skills, data quality, sales feedback, sales integration, and performance standards), and technical (data collection and compatibility). Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Here’s how I see things.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Linkedin, Sales] 6 Steps to Successful Blogging
    Open feedback channels with customer service and sales. Twitter, Facebook, LinkedIn, Google+. Following you on Twitter or LinkedIn. Making something available for sale. The central theme of the presentation was blogging. First off, blogging is just a tool.nothing more, nothing less. How did Marcus do it? Not bad. Enjoy!
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    [Linkedin, Sales] Q&A with Content Marketing Expert Jeff Molander: Selling with Content
    define failure, or under-producing, as "not generating sales leads." LinkedIn Groups, Webinars, Monitor www.search.twitter.com (for expressions of pain or un-met needs around what it is you’re selling… and complaints about your competitors) and, of course, Google keyword research. How does a sales team us social media to sell?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Linkedin, Sales] 78 Tweetable Moments From Social Media Plus #SMPlus
    Brand, Reputation, PR, Community, Cust Serv, R&D, Sales / Leads – “The 7 Business Drivers of social” @jasonfalls. IBM drives sales w/ social media thru social listening “listening for leads” encourages social sales participation. “Social networks are already in use by sales. Serve.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Linkedin, Sales] Transitioning to Inbound: A Recipe for Long-Term Success
    That initial phase is about planning, thinking, and starting the work required to get all the foundational elements in place so the program helps your business get found, get leads, and grow sales. How many of those are actual sales opportunities? How many Facebook fans, LinkedIn connections or Twitter followers have you accumulated?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 27, 2012
    [Linkedin, Sales] The Straight Dope On List Vendors
    Then I became desperate and posted the question up on an inside sales forum on Linkedin. Most sales and marketing teams I work with go this route first when in need of large list quickly. A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Bad move.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 19, 2010
    [Linkedin, Sales] K’s Top Five for the Week – November 19
    Send Less Leads to Sales by @brianjcarroll. Are you like the 80 percent of marketers who pass along unqualified leads to sales? Share this on LinkedIn. Tweet This week my top five picks feature three articles about how to improve your website. Hope you find something you find helpful. d love to hear about it. Until next week!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Sales] How Data Can Be a Competitive Weapon in Your Content Marketing
    For our next study, we considered doing research on how marketers use content across the stages of the sales cycle. LinkedIn posts. 'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Linkedin, Sales] The ROI of Paid Social Media Ads
    This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. LinkedIn Advertisements. LinkedIn offers an amazing ability to target specific B2B buyers, including targeting by Job Title and Job Function, Seniority (e.g.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Linkedin, Sales] Chart: The Summer of the Small Business Social Boom
    Quite a few of these customers are growing at a very fast pace and are attracting alot of attention on traditional social sites like Facebook, LInkedIn, and Twitter, but also on less talked about, but high volume social discovery sites like Quora, Reddit, and StumbleUpon. Those customers ?with What is going on? 
  • B2B MEMES  |  TUESDAY, OCTOBER 19, 2010
    [Linkedin, Sales] Editorial Wall, or Prison Wall?
    Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. m a big fan. But, really, it’s lame.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Linkedin, Sales] 9 Ways to Make Your Marketing Analytics Actionable
    For many marketers, LinkedIn is the top lead generator among the social networks , but this may be different for you. As you're mapping the content you use to a lead's stage in the sales cycle , you'll want to fill in that content map with the most successful content you have. Score & Prioritize Your Leads for Sales.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin, Sales] 3 Online Marketing Tasks: Get Found, Get Known, Get Clients
    Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)? Share this on LinkedIn. Seriously. Digg this!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Linkedin, Sales] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. This is a great social prospecting and nurturing featuring that will keep you and your sales team abreast of what is being talked about right now.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 31, 2013
    [Linkedin, Sales] Mobile, Social, Data and CRM: Top Analysts Predict the Future
    ‘Curated Data’ Will Address Specific Marketing or Sales Goals. Depending on whether I’m in their “ marketing sweet spot ,” a salesperson might have proactively reach out via on-site chat at the same time I was served content proven to speed companies with my “firmographics” down the sales funnel.
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