SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 26, 2014
[Linkedin, Sales] Why Modern Marketers Fail at Big Data
Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. Sales soared. And then European sales started to slow. Find her on Google+ or LinkedIn businesses each day.
B2B MARKETING INSIDER | TUESDAY, APRIL 23, 2013
[Linkedin, Sales] 8 Steps To Build A Content Hub That Converts [Slides]
Conversion: define the processes that will pull your visitors into an active relationship that converts down the sales funnel. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Once the video is ready, I will post that too.
B2B MARKETING TRACTION | TUESDAY, DECEMBER 9, 2014
[Linkedin, Sales] Get a Jump on Your Competition with Pre-Launch Marketing
If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. 2. We don’t even have our product ready!” What’s appropriate?
HINGE MARKETING | FRIDAY, FEBRUARY 27, 2015
[Linkedin, Sales] How to Extend the Life of Your Content
reveal: 3 ways to determine relevant topics for content The different formats to repurpose content into in order to reach prospective clients in every stage of the sales funnel Why you need to share content via social media, particularly LinkedIn Have questions about how to extend the life of your content? On Twitter+ or LinkedIn?
MARKETING INTERACTIONS | WEDNESDAY, JANUARY 16, 2013
[Linkedin, Sales] The Power of Positioning in B2B Content Strategy
What about Frank, in sales, who wants to get prospects into conversation faster and is participating in groups on LinkedIn? Brand positioning is becoming critical as more B2B marketers turn to content marketing across a range of channels to cultivate standoffish, self-service buyers. If not, they wouldn't be in business.
PAUL GILLIN | THURSDAY, OCTOBER 7, 2010
[Linkedin, Sales] Social CRM: Curb Your Enthusiasm
Strategy changes, turnover, layoffs and the like make the first step difficult enough, and we all know how analytically challenged sales managers can be. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. encourage you to restrain your enthusiasm. right. anything.
B2B MARKETING INSIDER | MONDAY, JULY 7, 2014
[Linkedin, Sales] Content Marketing Objectives And KPIs
For B2B brands, the ultimate conversion is leads or even direct sales. If you want more information on this topic, reach out to me via Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. What are the right objectives and KPIs for content marketing? Reach. Engage.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
[Linkedin, Sales] Doing what’s right – a full decade later
Recently, I tracked him down on Linkedin by searching for his name – he’s now working for The SAS Institute. connected to him on Linkedin and even wrote a recommendation for him. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. Go sell something else.”).
WEBBIQUITY | MONDAY, JULY 9, 2012
[Linkedin, Sales] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
If possible, get third-party validation for your numbers or offer to share your methodology confidentially in specific sales situations. Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn. Image credit: Carla Zanoni. ” Not gonna happen.
BIZNOLOGY | MONDAY, JULY 15, 2013
[Linkedin, Sales] 7 case studies prove mobile ROI to healthcare marketers
They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. SALES DETAILING. Benco used iPad and mobile devices with its 450 sales representatives to dispatch information faster and in real time. Image via CrunchBase. It had a 6-to-1 ROI.
GREAT B2B MARKETING | TUESDAY, DECEMBER 28, 2010
[Linkedin, Sales] 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
For B2B marketing purposes, I recommend blogging, LinkedIn and Twitter. You will need fresh content to support every part of the end-to-end marketing and sales process. What works when a person first hits your website is not what will work when they are in the later stages of the sales cycle. . You can find that article here.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 18, 2010
[Linkedin, Sales] B2B Marketing Predictions For 2011
Marketing and sales alignment continues to be the #1 issue impeding marketing’s ability to be perceived as a major driver of B2B business value. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
THE EFFECTIVE MARKETER | TUESDAY, JUNE 23, 2009
[Linkedin, Sales] because you can't beat free marketing training
While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one. Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. If you are familiar with them, not much new material.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011
[Linkedin, Sales] Can Your Customers Find Your B2B Industrial Company Online?
The other listings are for our blog, Twitter feed, Facebook page, and LinkedIn company profile. How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Or joining relevant LinkedIn discussion forums and answering questions your product is a solution for?
WEBBIQUITY | THURSDAY, JANUARY 30, 2014
[Linkedin, Sales] 12 (of the) Best Guides to Marketing on Pinterest of 2013
Generate leads and sales? more time on Pinterest than Linkedin. • 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • 93% of Pinterest users are women. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? grow 125% in 2013? Foster engagement? Share.
B2B MARKETING MENTOR | TUESDAY, NOVEMBER 19, 2013
[Linkedin, Sales] Brand Advocates: The Greatest Resource You Never Knew You Had
How to find them: You can often identify these customers by monitoring who’s posting and commenting in your user and Linkedin communities, or on your blog. They’re ideal advocates because they’re already familiar with your sales process and have helped you close deals. Here are the key takeaways from our conversation.
B2B MARKETING INSIDER | TUESDAY, APRIL 5, 2011
[Linkedin, Sales] Is This The End Of Social Media?
He also mentions that Burger King has fired it’s agency despite relative success in gaining social media attention but not sales. The sales and market share figures he conveys cannot be fully attributed to the company’s social media efforts. Is this the end of social media or a new beginning? What do you think? Want more?
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 14, 2013
[Linkedin, Sales] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
If you don’t have existing relationships, cultivate a role in appropriate LinkedIn groups and tap your peer network by asking them to introduce you to their favorite thought leadership contacts. 2. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it?
FEARLESS COMPETITOR | WEDNESDAY, MARCH 14, 2012
[Linkedin, Sales] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
Jeff will be joined by social media experts from Linkedin and Google. Host of Mad Marketing TV – a weekly marketing show with interviews of top marketing and sales experts from all over the world. Please come and hear me present on blogging, social media and ways to “move the needle” in business. Jeff Ogden.
FEARLESS COMPETITOR | FRIDAY, AUGUST 26, 2011
[Linkedin, Sales] Find New Customers Fan of the Month – Kenny Madden
According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Who will it be?
THE FORWARD OBSERVER | TUESDAY, JUNE 4, 2013
[Linkedin, Sales] How to Explain To Your CEO That Social Media Is Not Optional
If your website plays a role in your sales funnel, more traffic is a good thing. And with more leads comes the opportunity to convert those leads into sales. 65% of B2B companies have acquired a customer through LinkedIn. Most CEOs today started their careers before social media had taken hold. See above video.).
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 25, 2013
[Linkedin, Sales] Social Media in 2013: Great, Another Year Of This Crap!
What I don’t understand is how marketers and sales professionals are using Social Media as an excuse to be lazy. Since when did we determine that you don’t need hard work to succeed, but that success can come by simply joining Linkedin or Twitter and blasting off a few tweets? The laziness is probably the thing that bothers me most.
B2B IDEAS @ WORK | FRIDAY, JANUARY 21, 2011
[Linkedin, Sales] Customer Engagement: "You've Got to Have Faith"
Apparently, the “relationship business” was the domain of her sales department, not marketing. So when it’s time for a sales call – or if she calls you first – you can confidently believe that you’re positioned to make the sale. Get your B2B LinkedIn Toolkit. Hold off on the hard sell.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, SEPTEMBER 27, 2013
[Linkedin, Sales] Turn Your Business Competition Into Valuable Allies
invited a group of related experts (branding, inside sales, research, website) to get together to explore how we might help each other. Concurrently, I pulled together a group of women in sales and marketing. Fast forward 10 years. A few weeks ago, I attended the 2013 Sales SheBang conference. LinkedIn is a starting place.
VIRALLY BLOG | TUESDAY, JULY 22, 2014
[Linkedin, Sales] ROI for content marketing
So as a modern marketer sometimes a lot of what we do does not directly lead to sales per action we take. Virally can also help bridge the gap between sales and marketing by giving you an insight into who your audience is. The visitor has the option to download via LinkedIn, Facebook or Twitter. Events
DIGITAL BODY LANGUAGE | MONDAY, AUGUST 17, 2009
[Linkedin, Sales] Marketing Automation Weekly Wrap-up - 2009/08/17
The requisite cash-for-clunkers sales offer is of course there, but it would have been odd if it was missing. Some great posts last week from the marketing automation and B2B marketing blogging community. I've enjoyed a lot, so it's hard to pick out just 10 as favorites.
SAZBEAN | SATURDAY, DECEMBER 24, 2011
[Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of December 24, 2011
Hot or Not: Sales and Marketing Trends in 2012 (Small Biz Trends). How to Boost LinkedIn Lead Gen With Targeted Company Pages (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). What’s the right social cocktail for you? GigaOM).
HINGE MARKETING | THURSDAY, MARCH 19, 2015
[Linkedin, Sales] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
Depending on your typical sales cycle, these workflows can span anywhere from a month to several months and include anywhere between three and ten emails. Depending on the length of your typical sales cycle, this first follow up should come between five and seven days after the initial content download. On Twitter or LinkedIn?
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 10, 2012
[Linkedin, Sales] It's A Beautiful Day In The Office
Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Colleen MacNeil. ” While reading Gloria’s article, which explains how Mr. Rogers’ “simple and deliberate” way of speaking connected him with his audience, I couldn't help but relate these principles to my job in sales.
LEADER NETWORKS | TUESDAY, AUGUST 17, 2010
[Linkedin, Sales] The Difference Between Doing Social Vs. Being Social
Most companies start doing social within their marketing and sales departments to drive traffic to their site and raise awareness about their products or services. There is a rather large difference between companies "doing" social and "being" social. Doing social is the imperative part of the equation.
MODERN B2B MARKETING | THURSDAY, OCTOBER 4, 2012
[Linkedin, Sales] The ROI of Paid Social Media Ads
This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. LinkedIn Advertisements. LinkedIn offers an amazing ability to target specific B2B buyers, including targeting by Job Title and Job Function, Seniority (e.g.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 17, 2015
[Linkedin, Sales] Content Marketing Personalization: Build Relationships At Scale
He said, “that’s like sales, right?” Pageviews, bounce rate, time spent, social shares, uniques, sessions, likes, tweets, comments, even conversions, leads and sales – these metrics don’t tell us if we are reaching the right people before they are ready to buy. ” I promise I will get to that.
HUBSPOT | SUNDAY, APRIL 20, 2014
[Linkedin, Sales] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
Schools That Are Totally Rocking Their LinkedIn University Pages. Colleges have started creating LinkedIn University Pages in order to appeal to and engage high school students. In a Sales Slump? It happens to everyone; sales slumps come with the territory. Making mistakes is frustrating. Blog Your Way to Success.
HINGE MARKETING | TUESDAY, NOVEMBER 18, 2014
[Linkedin, Sales] 4 Metrics to Track ROI in B2B Online Marketing
How many impressions do your LinkedIn updates have? Increased sales. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories Networking on LinkedIn The Art of Advanced Email Marketing: A/B Testing 3 SEO Elements Web Pages Need to Rank Highly in Search Engine Results.
HINGE MARKETING | WEDNESDAY, DECEMBER 10, 2014
[Linkedin, Sales] Building Your Brand at All Stages of the Pipeline
Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site. The Hinge Research Institute’s studies on social media usage in the professional services world have found that LinkedIn is far and away the most popular platform.
EVERYTHING TECHNOLOGY MARKETING | MONDAY, MARCH 14, 2011
[Linkedin, Sales] 8 Tips for Marketing SaaS and Software in the Cloud
Especially if your marketing and sales organization is new to content and buyer centric marketing, don't be tempted to build the perfect system that, for example, captures 8 granular buying stages, 5 buyer personas, across, 5 market segments. Don't gloss over these concerns in your marketing and sales engagements. Here is why.
WEBBIQUITY | TUESDAY, MARCH 25, 2014
[Linkedin, Sales] Six Best Practices for Marketing with White Papers
Too often, white papers topics are chosen by looking inward, reflecting subjects the vendor wants to talk about rather than trends and issues that matter to their sales prospects. Suggestions from your company’s consultants, customer service representatives, and sales people. Though the format is sometimes misused (i.e.,
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Linkedin, Sales] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
Re-purpose executive and sales presentations into blog posts and slideshares and videos. Do you see organizations combining content marketing with sales enablement efforts? Social selling is the sales art of using content (vs. Twitter, Facebook, Linkedin, etc. After the webinar, we received dozens of questions.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 28, 2011
[Linkedin, Sales] 3 Lead Scoring Problems – And How to Solve Them
Few marketers would argue with the premise that “less is more” when it comes to delivering the right leads to sales. Challenge #3: Finding enough high quality leads to fill the sales pipeline. Maintaining the right volume of leads based on agreed-upon definitions of sales-ready is another common issue. LinkedIn. Twitter.
MODERN B2B MARKETING | TUESDAY, AUGUST 21, 2012
[Linkedin, Sales] Four “New Marketing” Skills You’d Better Learn Quick
He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 2, 2010
[Linkedin, Sales] B2B Search and Content Marketing: Getting Found by Prospects
Consider a few data points that back this up: According to IDC's Third Annual Buyer Experience Study: Guidance for Sales & Marketing, released in April 2010, respondents rated "consumption of vendor content" as the most important part of their pre-purchase activities for IT products or solutions.
FEARLESS COMPETITOR | FRIDAY, JUNE 7, 2013
[Linkedin, Sales] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
Kevin shared the deceptively simple imperative in business today to get qualified sales leads, which I loved due to its simplicity. ” Once added to the marketing database, we can nurture them by sharing compelling content and turn them into warm sales leads. You can also follow Find New Customers on LinkedIn too.
BIZNOLOGY | THURSDAY, NOVEMBER 20, 2014
[Linkedin, Sales] Let the market view in
Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Like this post?
HUBSPOT | MONDAY, AUGUST 13, 2012
[Linkedin, Sales] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. And part of that planning means, obviously, driving ticket sales. We're going to share some of our secrets with you that have helped drive our ticket sales for INBOUND 2012; hopefully these will help you promote your next event, too! Just kidding. But they're busy.
B2B IDEAS @ WORK | TUESDAY, JANUARY 31, 2012
[Linkedin, Sales] The Opportunity Social Media Offers Manufacturers
Use LinkedIn to Help Fill the Sales Funnel A final tool that I’d like to highlight here is LinkedIn. For manufacturers, getting the most out of LinkedIn requires more than just becoming a member of the social network. The manufacturing industry has been somewhat slow to accept social media as a marketing tool.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 22, 2011
[Linkedin, Sales] The Biggest Mistake Marketers Make
How about your relationship with sales? The topic was sales and marketing alignment - a popular topic lately. After the session I was speaking to one of the few sales people at the event. He said he does both marketing and sales for his small printing business. Does your content languish on the shelves? Use their words.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 22, 2010
[Linkedin, Sales] Real World Social Selling
One of the things that sets InsideView for Sales apart from other applications out there is that we can run specific searches for executive contacts with social media profiles. Tags: Sales 2.0 This is a letter from one of our customers that gives an explanation of this functionality and how he uses it. How do you use InsideView? [.].
MARKETING ACTION | THURSDAY, FEBRUARY 19, 2015
[Linkedin, Sales] Social Selling 101 – 3 Social Technologies To Get You Started
Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Note: we aren’t making rockets with this piece of the sales process, but you will need to automate as your following increases. LinkedIn and Google+: 3 times daily, 4–5 hours apart.
WEBBIQUITY | MONDAY, JULY 25, 2011
[Linkedin, Sales] Web Presence Optimization, Reloaded
From there, make sure that your presence is search-optimized on the “big four social media platforms: Facebook, Twitter, LinkedIn and YouTube. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever.
MODERN B2B MARKETING | TUESDAY, JUNE 12, 2012
[Linkedin, Sales] Sharpen Your Social Marketing: MarketingProfs’ Digital Marketing World Recap
Can You Really Generate Leads on LinkedIn? ProResource’s CEO, Judy Schramm, addressed what B2B marketing professionals are often asking themselves when investing time and money into a tool like LinkedIn, “Can you really generate leads on LinkedIn?” The answer is yes – though it takes some tact and time.
INBOUND SALES NETWORK | TUESDAY, NOVEMBER 22, 2011
[Linkedin, Sales] Is Your B-2-B Social Media Strategy Full of B.S.?
The reason has nothing to do with the complexity of the sale; it is more that B-2-B marketers need to focus less on building community and more on generating leads and sales. Sales & marketing professionals and their companies must plan, measure, and manage their activity and behaviour in order to maximize their sales results.
HUBSPOT | WEDNESDAY, MAY 22, 2013
[Linkedin, Sales] 22% of Salespeople Don't Want to Make Money
In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals , while an overwhelming 78.3% In 2013 , 43% of surveyed marketers said they had found a customer through LinkedIn. Now answer me this.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 1, 2014
[Linkedin, Sales] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
Session Title: “Create an Advocacy Program in Eloqua” It’s critical for marketing organizations to think beyond sales and focus on engagement variables that move the needle. Eóin White, Global Marketing Operations, LinkedIn. London calling! Join us! 1. Marie-Anna Gurney- Head of Online, Gray and Osbourn UK.
SOCIAL MEDIA B2B | TUESDAY, APRIL 12, 2011
[Linkedin, Sales] 6 Ways to Use Curation for B2B Social Media
Share Articles Regularly in a LinkedIn Group. As a participant in relevant LinkedIn Groups, you can share recent articles as a way to start discussions. Tip: Look at LinkedIn Today as a source for content that is already being shared on LinkedIn. 4. Share Articles with Your Sales Team. Audio Tip: Use a microphone.
SOCIAL MEDIA B2B | THURSDAY, JUNE 30, 2011
[Linkedin, Sales] 5 Ways to Find Your B2B Company’s Online Fans
If your B2B company has been diligent in its product research, sales relationship and customer service development, it has developed a core group of fans. Additionally, be sure to actively check in with these followers to build relationships beyond sales and promotions. 2. Use services designed to tune into online conversations.
INBLURBS | FRIDAY, DECEMBER 31, 2010
[Linkedin, Sales] 5 Things you should do in 2011 to generate more business
Start monitor Facebook, MySpace, Twitter, LinkedIn, YouTube and industry related blogs and forums. You can do a program which pays affiliates per sale so you are on the secure side. Next Start with social media like Facebook (Fan Page), Twitter, Linkedin and other industry related forums! Use Video to address your message.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 13, 2011
[Linkedin, Sales] Chart: The Summer of the Small Business Social Boom
Quite a few of these customers are growing at a very fast pace and are attracting alot of attention on traditional social sites like Facebook, LInkedIn, and Twitter, but also on less talked about, but high volume social discovery sites like Quora, Reddit, and StumbleUpon. Those customers ?with What is going on?
MARKETING GENIUS BLOG | TUESDAY, OCTOBER 5, 2010
[Linkedin, Sales] Walk Before You Run With Lead Nurturing
Begin to extend your email tracking, so you can tailor future communications and start making behavioral data available to your sales reps, so they know who who’s interested and how to follow up. The goal is to convert “ready” leads to sales and timing is everything. Share this on LinkedIn. View On-Demand Webinar Recording.
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 1, 2011
[Linkedin, Sales] Find New Customers Fan of the Month – Arthur Germain
Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. B2B Lead Generation | Find New Customers Fan of the Month. Arthur is an expert in company messaging and he’s based on Long Island.
LEADER NETWORKS | WEDNESDAY, MARCH 16, 2011
[Linkedin, Sales] SNCR Research Findings Highlight the Evolution of Social Business
How do business leaders use social media for customer engagement/support; innovation of products and service; employee engagement; strategy development; sales and marketing? The study is a result of collaboration between my co-researcher Don Bulmer and me as part of our fellowship with SNCR.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, SEPTEMBER 19, 2012
[Linkedin, Sales] 4 Ways B2Bs Can Integrate Digital
Since buyers increasingly delay contact with Sales in order to do their own supplier research online, digital is a pretty hot topic for B2Bs. Pioneering companies also use social networks to communicate their ideas as broadly possible. IBM is leading the charge here by helping sales reps share key insights with their social networks.
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 7, 2010
[Linkedin, Sales] Is Multichannel Marketing Really “Dual-Channel” Marketing?
Most companies are organized functionally into groups such as marketing, sales, operations and e-business. Connect with Kenyon on LinkedIn or follow him on Twitter. Share this on LinkedIn. Kenyon Blunt. Why is this important? Developing channel-appropriate communications focused on the customer (and not the channel).
INBLURBS | FRIDAY, JANUARY 14, 2011
[Linkedin, Sales] Recruit your employees online and save thousands of dollars
Recruiters will increasingly use Social Media like Facebook, Twitter and LinkedIn to discover their candidates. LinkedIn (78%), Facebook (55%) and Twitter (45%) are the most popular social recruiting platforms, while MySpace is used by 5 percent of respondents. FREE Report: 8 Steps to Get Seen On LinkedIn. Be creative.
B2B MARKETING MENTOR | FRIDAY, MAY 31, 2013
[Linkedin, Sales] Mobile, Social, Data and CRM: Top Analysts Predict the Future
‘Curated Data’ Will Address Specific Marketing or Sales Goals. Depending on whether I’m in their “ marketing sweet spot ,” a salesperson might have proactively reach out via on-site chat at the same time I was served content proven to speed companies with my “firmographics” down the sales funnel.
THE FORWARD OBSERVER | MONDAY, SEPTEMBER 22, 2014
[Linkedin, Sales] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
Management and the sales team are on board. How can you possibly keep creating blog posts that will continue to engage and delight your readers and attract more traffic, leads and sales? Gather your sales and customer service people and brainstorm a list of the most common questions they receive. Fear not. Congratulations!
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2015
[Linkedin, Sales] Terminus Offers Targeted Display Ads for B2B
For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). sales stages. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. But such integrated solutions are rarely comprehensive. pricing.
PUZZLE MARKETER | WEDNESDAY, MAY 29, 2013
[Linkedin, Sales] The New Rules of Lead Generation Book Review
However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. Social media advertising (Facebook, LinkedIn, and Twitter). There are many elements to marketing that can prove effective for growth of a business. The 7 Most Successful Lead-Generation Tactics. Search engine marketing. banner ads).
FEARLESS COMPETITOR | MONDAY, MAY 2, 2011
[Linkedin, Sales] The “Whom to Consider?” Buying Phase
He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Lead Generation Companies | The “Whom to Consider buying phase. What do you think?
LEDGER BENNETT | SUNDAY, MAY 12, 2013
[Linkedin, Sales] Sirius Decisions Summit summed up in tweets
However, content should always be around the needs of your buyers, not what we have always produced, or what sales like to use. Evans (@merylkevans) May 10, 2013. @ cdw reduced their content by 93% as part of their sales enablement transformation - good content, not more via @ joe_levin #SDSummit. Marketing/sales/product. Sales.
SAZBEAN | SATURDAY, OCTOBER 20, 2012
[Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of October 20, 2012
News & Notes
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 23, 2011
[Linkedin, Sales] Find New Customers Fan of the Month – Joe Large
According to Linkedin , Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. Contact Find New Customers at (516) 495-9350 or sales at findnewcustomers.com. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers.
BIZNOLOGY | MONDAY, DECEMBER 16, 2013
[Linkedin, Sales] Top 15 social CEO’s tell what social media taught them
JEFF WEINER (CEO, LINKEDIN) : “The key is to concentrate extremely hard on getting the right processes and infrastructure in place early on. ” REID HOFFMAN (CHAIRMAN, LINKEDIN) : “The impact of the Internet on business will continue to increase massively. What are the secrets they’ve learned?
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 7, 2013
[Linkedin, Sales] By Failing to Prepare, You Are Preparing to Fail
For example, as a sales rep I need to reach 1 million dollars in net new revenue over the next twelve months. Knowing my average sale price is $100,000, I need to close 10 new deals. Great sales reps make it happen, they don’t wait for it to happen. Pick up the phone, get on LinkedIn, and attend industry events.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 1, 2012
[Linkedin, Sales] The Most Toxic Words In Marketing
Our sales team wants leads. Q: Why do you use social channels to promote products and campaigns that no one wants? A: Because we are in the business of selling stuff. When done right, effective marketing will generate a quantifiable “multiplier effect.” ” Because when you create great content, your readers will share it.
WEBBIQUITY | TUESDAY, SEPTEMBER 7, 2010
[Linkedin, Sales] Lead Nurturing – How to Develop a Solid Process for B2B Lead Management
Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Involving sales at this time is a good idea. Will it be by tracking number of closed sales?
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 5, 2014
[Linkedin, Sales] The Critical Importance of Marketing Specialization
Recently Jeff Ogden of Find New Customer s added a post to LinkedIn and there was a minor typo in my post. I didn’t notice it but another top marketing expert, Ruth Stevens, sure did, a nice lady I have known for years and years and someone I met in NYC too. Why everyone needs to have a specialty, like mine in Marketing. Ruth Stevens.
HUBSPOT | MONDAY, MAY 6, 2013
[Linkedin, Sales] The Marketer's Guide to Proper Social Media Etiquette
LinkedIn Etiquette. million groups on LinkedIn, there’s plenty of opportunity to show off your brand and spread your message if you are adding real value to the conversation. But beware of sales-y posts -- they can turn members off to what you have to say and could ultimately cost you potential brand advocates. Etiquette? Wrong.
AD YOUR COMMENT HERE | TUESDAY, DECEMBER 6, 2011
[Linkedin, Sales] HubSpot Launches New Marketing Grader Tool
Are my marketing efforts generating enough leads and sales? How effectively are we using Facebook, LinkedIn and Twitter in our marketing? HubSpot added a new tool to its Grader suite, today. These are all key metrics that HubSpot has been focusing on for years with clients internally. Competitive Benchmarking). Lead Generation).
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 9, 2013
[Linkedin, Sales] If I give away my content, don’t I give away my business?
Finding new connections on LinkedIn. Not only do you create an inbound audience, you have an unprecedented opportunity to establish authority and trust, probably far beyond your normal sales “territory.” The other night I had dinner with some dear friends who have a successful consulting business. They always have been.
MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 9, 2009
[Linkedin, Sales] Q and A from 3 Must-Haves for Successful Lead Nurturing Webinar
Thanks for asking! Q: Ardath, would you agree that sales people are educators as well? A: Absolutely! It's likely that by the time a sales conversation takes place, the buyer knows quite a bit about the problem they're solving, the product and company and is now looking to see exactly how it will apply to their specific situation.
HUBSPOT | WEDNESDAY, AUGUST 6, 2014
[Linkedin, Sales] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
Demand generation programs are touch points throughout the conversion optimization and sales cycles.". 15) 43% of all marketers have found a customer via LinkedIn in 2013. 19) More than half of marketers who’ve been using social media for at least three years report it has helped them improve sales. 11) U.S.
CMO ESSENTIALS | THURSDAY, MARCH 26, 2015
[Linkedin, Sales] What Shazam Can Teach Marketers about Predictive Analytics
That data proved to be an indicator of good things to come, having been followed by a secondary wave of sales, Spotify streaming, and finally, terrestrial radio play. Which kinds of marketing data points are good predictors of sales? Connect with William on Twitter at @williamtyree or on LinkedIn. It’s the missing piece.
B2B MARKETING INSIDER | TUESDAY, JULY 12, 2011
[Linkedin, Sales] B2B Marketing Tactics That Work Today
The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales? Realize that, especially in B2B, we need to help our sales people sell stuff. The Hottest Topics in B2B Marketing. What’s hot in B2B Marketing? QR codes?
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 21, 2013
[Linkedin, Sales] Is Thought Leadership The Future of Marketing?
invite you to connect with Liz on Facebook or LinkedIn. I met Liz thanks to her insightful and constructive comments on my Forbes article “ What is Thought Leadership? And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.
B2B MARKETING INSIDER | TUESDAY, MARCH 5, 2013
[Linkedin, Sales] The Future of Marketing – Adapt And Be Creative!
Please follow Paula online on Twitter , LinkedIn and Google+. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 1, 2012
[Linkedin, Sales] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
He is author of The Like Economy, the forthcoming LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits, and co-author of Facebook Marketing. Recently, For example, if someone’s job doesn’t focus on driving sales, then they probably don’t care about the ROI.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 17, 2011
[Linkedin, Sales] 78 Tweetable Moments From Social Media Plus #SMPlus
Brand, Reputation, PR, Community, Cust Serv, R&D, Sales / Leads – “The 7 Business Drivers of social” @jasonfalls. IBM drives sales w/ social media thru social listening “listening for leads” encourages social sales participation. “Social networks are already in use by sales. Serve.
WINDMILL NETWORKING | MONDAY, DECEMBER 19, 2011
[Linkedin, Sales] The 25 Best Social Media Books of 2011
” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” This book, arguably the first of its kind devoted to the subject, is a hands-on guide that delves into subjects that are unique to this segment, especially those engaged in marketing and sales to other businesses. Engage! The
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 9, 2011
[Linkedin, Sales] Find New Customers Fan of the Month – Joe Large
According to Linkedin, Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. Contact Find New Customers by calling (516) 495-9350 or by sending an email to sales at findnewcustomers.com. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Go Irish!). We really appreciate it.
SAVVY B2B MARKETING | THURSDAY, JANUARY 21, 2010
[Linkedin, Sales] 78 Questions to Ask Before Launching a Blog
CONTENT: You can't have content marketing without content, but creating successful blog content is about more than repurposing press releases and existing sales materials. What LinkedIn groups can you join that might provide ideas? Will that dialog extend into your other social outposts like twitter and LinkedIn? Got it?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 7, 2012
[Linkedin, Sales] Everything you wanted to know about Twitter Chats
Twitter Chats have become an important networking and sales tool. To promote the chat, you may want to create a homebase on Facebook, LinkedIn group, or blog where you can make announcements and post completed conversations. The idea behind a Twitter Chat is very simple. The chat is united by a “hashtag” so that all can follow along.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 11, 2012
[Linkedin, Sales] Join The 1% And Become A Content Creator
Especially in B2B, where many of our employees are stuck on the notion that our products are so complex and our sales cycles are so long that we have to spend a majority of our time and resources explaining why we are better. How does a company move from becoming a promoter of their stuff to a provider of business insights? You answer!”
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 4, 2014
[Linkedin, Sales] Lead Generation: It’s all about building relationships
In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. Brian: Yeah.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 19, 2010
[Linkedin, Sales] Real Examples of Social Media ROI
The company expected this to yield at least one sale which would cover the entire annual cost of the program. Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 23, 2010
[Linkedin, Sales] Building a B-to-B Social Media Lead Generation Program Targeting.
Yes, social isn’t about getting business (short-term), it’s about branding and thought leadership roles , but in the real world and especially in this economic climate, companies are also identifying new potential customers and taking them through the selling cycle to see if they can be converted to a sale. take my survey [link].
FEARLESS COMPETITOR | MONDAY, MAY 3, 2010
[Linkedin, Sales] Some ground rules on dealing with me
It seems lots of people want to connect to the Fearless Competitor and President of Find New Customers. I get lots of Linkedin invitations, requests for help and blog comments. So let’s set some ground rules on what I will and will not accept. Linkedin connection requests – Get a lot of these too. That’s all I ask.
NUSPARK | SUNDAY, JULY 15, 2012
[Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
GREAT B2B MARKETING | FRIDAY, JANUARY 27, 2012
[Linkedin, Sales] Patience and Persistence – A Powerful Combination in Marketing
How many inquires will you generate and how many of these will turn into legitimate sales opportunities? Be persistent in doing something every day to move your marketing and sales programs forward. Write that blog post, update your LinkedIn, or send some tweets, even when you don’t feel like it.
SAZBEAN | SATURDAY, OCTOBER 22, 2011
[Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of October 23, 2011
How to Put Your Company on Facebook, LinkedIn, and Twitter (CIO.com). New Research Shows Social Media Marketing has Strong Impact on Retail Sales (Ignite Social Media). Social Signals & SEO: Focus on Authority (Search Engine Watch). Infographic: Social Media Sharing Trends (Digital Buzz). Simply Zesty). Social Fresh).
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 4, 2010
[Linkedin, Sales] Lead Generation: Top Business Benefit for Small Businesses Using.
In the long run, as leads are converted into sales, you’ll all benefit! Facebook was the most beneficial followed by LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Most are aware of social media but are lacking in education of how to use to benefit their business.