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  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Linkedin, Sales] The Death of Branding [INFOGRAPHIC]
    recent LinkedIn survey showed that 37% of small to medium sized businesses still view a company logo as the main focus of a company brand, while 32% see branding as only relevant to large businesses (Source: Tomorrow People). What is branding and why does it matter? Branding is a word that is used a great deal these days. The Design Council).
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Linkedin, Sales] B2B prospecting data just keeps getting better
    Links to LinkedIn profiles of company managers (Stirista). A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. '(Photo credit: Wikipedia). In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.
  • HUBSPOT  |  WEDNESDAY, AUGUST 11, 2010
    [Linkedin, Sales] 30 Awesome B2B Social Media Resources
    B2B Social Media LinkedIn Group. Social Media Measurement for B2B Linkedin Group. LinkedIn Group. Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 23, 2012
    [Linkedin, Sales] Why It Doesn’t Matter that CEOs Aren’t Using Social Media
    So the company went out and counted how many Fortune 500 CEOs have their own Twitter, Facebook, LinkedIn, Google+ and Pinterest accounts. Should she make a LinkedIn connection to all of the members of Congress? What to do? Say, let’s do some Ritual Shaming and dress it up with a few hysterical headlines. And guess what? Holy cow!
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [Linkedin, Sales] B2B Marketing Summit Shows Old Problems Persist
    According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 8, 2011
    [Linkedin, Sales] A B2B Marketing Fail With Positive ROI
    I’ve averaged about 10 twitter posts per day (Retweets of others at about a 9 to 1 ratio to tweets with my links) and at least once per day, I’ve updated my Linkedin status with something that I felt would be of interests to my contacts. Goal: Be more active in discussions on LinkedIn and Focus. What were the results?
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Linkedin, Sales] Brand Advocates: The Greatest Resource You Never Knew You Had
    How to find them: You can often identify these customers by monitoring who’s posting and commenting in your user and Linkedin communities, or on your blog. They’re ideal advocates because they’re already familiar with your sales process and have helped you close deals. Here are the key takeaways from our conversation.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 20, 2010
    [Linkedin, Sales] Writing Better Web Content: Ask what? Who? Why?
    For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re educating people without any sales objective in mind. Share this on LinkedIn. Content marketing isn’t a buzz word because marketing people just like new buzzes. Writing content for the Web is different.
  • B2B VOICES  |  FRIDAY, APRIL 12, 2013
    [Linkedin, Sales] The Next Chapter for Social Finance and Three Things to Consider
    While this is a big win for Facebook, Twitter and LinkedIn, it means we need to be even more engaged as communicators with these platforms. 'Some of the biggest news the past two weeks in social media surrounded the SEC’s announcement and Bloomberg’s news around social media. But what does this mean for communicators? Let us know.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [Linkedin, Sales] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    Be there before the sale. Greg from Blue Sky Factory was there before the sale, hanging out and buying people beer. JDGershbein and @LewisHowes are great resources for LinkedIn. Metrics should be about sales. He even gave the scribbled book away as a gift. How do we build relationships that go beyond a single transaction?
  • VIEWPOINT  |  THURSDAY, OCTOBER 27, 2011
    [Linkedin, Sales] The Top Ten Actions to take from the book: "Social Marketing to the Business Customer"
    LinkedIn is a great platform to use to develop customer advisory councils. They go on to say that online interactions that morph into a sales pitch are likely to send all but the latest-stage leads running in the other direction. First, I like the format. The book is broken down into three sections: Tools, Technology, Tactics.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Linkedin, Sales] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Customer Questions - Ask your sales or customer service folks what the most common questions are that they get and you''ll generate some of the most helpful and popular posts. Promote your blog articles through social posts (Twitter, LinkedIn company page, Facebook, etc). LinkedIn, Quora) with links back to relevant blog posts.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Linkedin, Sales] Is This The End Of Social Media?
    He also mentions that Burger King has fired it’s agency despite relative success in gaining social media attention but not sales. The sales and market share figures he conveys cannot be fully attributed to the company’s social media efforts. Is this the end of social media or a new beginning? What do you think? Want more?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 11, 2012
    [Linkedin, Sales] The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise
    Have conversations with your sales team and others on the front line and then determine who matters and who doesn’t. Do you see this person frequently popping up in relevant LinkedIn discussions answering questions and offering advice? by Sheila Lahar | Tweet this Who should be responsible for “influencer relations”? Scale.
  • STORIES THAT SELL  |  THURSDAY, JUNE 24, 2010
    [Linkedin, Sales] 3 Tips for Finding Your Next Case Study Customer
    Then, take your requests to all your communication channels that touch employees, partners and customers: Sales meetings. Social media: LinkedIn, Facebook, Twitter. Several times a week, an appeal for funds from a charity (or alma mater) arrives in my mailbox or inbox. The same organizations contact me over and over. Partner events.
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 3, 2010
    [Linkedin, Sales] B2B Marketing Personas in Action: What Would Morton Do?
    In action, you could be working on a high-level presentation that your CEO or sales director might deliver to top-tier prospects to close a deal. Get your B2B LinkedIn Toolkit In B2B marketing, creating a buyer persona is key to understanding your audience. Personalize your personas by giving them names and a quote each one might say.
  • INBOUND SALES NETWORK  |  TUESDAY, NOVEMBER 22, 2011
    [Linkedin, Sales] Is Your B-2-B Social Media Strategy Full of B.S.?
    The reason has nothing to do with the complexity of the sale; it is more that B-2-B marketers need to focus less on building community and more on generating leads and sales. Sales & marketing professionals and their companies must plan, measure, and manage their activity and behaviour in order to maximize their sales results.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin, Sales] The Real Roadblock to Social Business Success
    the head of marketing, the top HR exec, anyone in customer service, the webmaster, the VP of sales, even the CEO) at any of those companies, through information presented on the company’s website. Most will not provide any email addresses beyond the generic “info@” or “sales@” variety. marketing and HR).
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 6, 2010
    [Linkedin, Sales] Use Webinars for Content Acquisition
    One of the reasons we introduced the Marketing Automation Acceleration Service recently is the inability of companies to create enough or the right content for lead nurturing in their demand generation programs, which hampers their ability to generate sales leads. To generate sales leads ”. “). link]. Live audience Q&A.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Linkedin, Sales] 10 Essential Reports and Research for B2B Marketers
    visits to stores, phone calls, app downloads, website sales, etc.) In fact, Janrain’s Social Login Trends across the Web for Q3 2013 shows 87% of internet users have come across buttons that ask for authentication via popular platforms like Facebook, LinkedIn, and Twitter. Moz’s 2013 Search Engine Ranking Factors.
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. .  . Why not? 
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. .  . Why not? 
  • VIDYARD  |  TUESDAY, DECEMBER 10, 2013
    [Linkedin, Sales] Tips for Running Successful Event Campaigns
    Here’s an example of the video we made with our sales guy Karl “Farley” The spoof was a huge hit with folks heading to our Dreamforce booth to meet Karl after seeing him in the video: For more tips on creating an engaging video see Jen Pepper’s post on designing your video marketing to capture attention faster. Video.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Linkedin, Sales] Canadian Companies Use of Social Media
    Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. We ARE in a new era of marketing and sales in my opinion. Leave a comment below or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 2, 2011
    [Linkedin, Sales] 12 Creative Ideas for Using QR Codes in B2B Marketing
    Have codes that take users directly to your LinkedIn, Twitter or Facebook accounts so they can quickly connect with you. Prospects on the road can scan from their cars to view product sales pages, your mobile website, and even provide them with directions to your office. You bet! Include codes on your actual products and packaging.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Linkedin, Sales] Social Media can be thread to your reputation
    Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. Do not make the mistake to use social media as a distribution channel and overload your audience with dump sales pitches. With or without your involvement. So you can respond professionally and show your opinion.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Linkedin, Sales] Eloqua Raises the Bar Once Again
    Eloqua is a company that, over the years, has continued to distinguish itself with the quality of its platform and as a thought leader in aligning marketing with sales. Connect with us on   Twitter ,   Facebook , and   Linkedin So we necessarily utilize different tools internally and always look for ways to elevate our game.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 19, 2011
    [Linkedin, Sales] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. B2B Lead Generation | Find New Customers Fan of the Month. Why don’t you follow him?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Linkedin, Sales] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    This makes sense, because the messages that typically resonate better are objectively credible information versus a sales pitch. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Sales] Thought leadership – some are more sophisticated than others
    Your point of view should differentiate you from your competitors, establish you as the ‘go to’ expert in that field and position you as a trusted advisor - all with the intent of underpinning the sale. You can follow him on Twitter @thoughtstrategy or join him on LinkedIn. What to clients want from your thought leadership?
  • WWW.BRAINSHARK.COM  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin, Sales] How to Make Content Marketing Magic with PowerPoint and Video
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog PowerPoint Sales & Marketing eLearning & Training Mobile SlideShark Customer Stories News & Updates Community. Sales & Marketing. Sales. Sales presentations. Sales enablement. Ideas Blog.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 29, 2012
    [Linkedin, Sales] Savvy Week in Review: June 29th
    Key Tips for Using LinkedIn Profiles To Demonstrate Your Content Marketing Expertise – by @CarlFriesen via @junta42. Carl Friesen provides some useful tips on how you can easily use LinkedIn to help with your content marketing efforts. Lead Generation: How 64% of marketers starve Sales of opportunity by @brianjcarroll.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Linkedin, Sales] Who Should "Own" Social Media at Your Company?
    Sales? For most companies, social media management is a function of the marketing department, but there is a slew of social applications for your customer service and sales teams , too. Wouldn't your sales team like to know if their assigned leads were asking questions about your products on Twitter? Sales' Involvement.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Linkedin, Sales] 78 Tweetable Moments From Social Media Plus #SMPlus
    Brand, Reputation, PR, Community, Cust Serv, R&D, Sales / Leads – “The 7 Business Drivers of social” @jasonfalls. IBM drives sales w/ social media thru social listening “listening for leads” encourages social sales participation. “Social networks are already in use by sales. Serve.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Linkedin, Sales] 5 Reasons to Outsource Marketing Today
    While CMOs are spending more and more on social media, they are using social media as an add-on to their digital marketing programs rather than a part of an integrated marketing strategy (Hire a twenty-something, arm her with Twitter, Facebook and LinkedIn, stick her in a corner and pray for results.) Get your answer below. Austin Finch, Sr.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 20, 2009
    [Linkedin, Sales] How to Lay a Solid Foundation for Marketing Success
    Further along in the activity cycle, marketers can extract additional value from this exercise by developing buyer personas that keep everyone focused when developing sales tools and communicating with prospective buyers. by Michele Linn Using LinkedIn to Gather Industry Intelligence - by Dianna Huff Read more Savvy B2B posts from Stephanie
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Linkedin, Sales] You Can Grow Your Business with Social Media. Learn How Here.
    You have a LinkedIn account. 45 am to 10:45 am – LinkedIn for B2B Carrie Craig. LinkedIn. With more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. BMA-NJ’s B2B Social Media Symposium (SMS) April 10, 2012 in Weehauken, NJ. You have a Facebook page. of America.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Linkedin, Sales] How to Grow Your B2B Business Using Social Media
    You have a LinkedIn account. 45 am to 10:45 am – LinkedIn for B2B Carrie Craig. LinkedIn. With more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. BMA-NJ’s B2B Social Media Symposium (SMS). One week from today. You have a Facebook page. But now what? Google.
  • INBLURBS  |  WEDNESDAY, JANUARY 19, 2011
    [Linkedin, Sales] 4 Easy ways to make your brand more social
    2 Do things responsibly: There are so many social networking sites such as, Facebook, Twitter, LinkedIn, Digg and StumbleUpon and many other. You should post that link to every social networking sites like Facebook, Twitter, LinkedIn, Digg and StumbleUpon and many other. FREE Report: 8 Steps to Get Seen On LinkedIn.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 31, 2013
    [Linkedin, Sales] Mobile, Social, Data and CRM: Top Analysts Predict the Future
    ‘Curated Data’ Will Address Specific Marketing or Sales Goals. Depending on whether I’m in their “ marketing sweet spot ,” a salesperson might have proactively reach out via on-site chat at the same time I was served content proven to speed companies with my “firmographics” down the sales funnel.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Linkedin, Sales] Chart: The Summer of the Small Business Social Boom
    Quite a few of these customers are growing at a very fast pace and are attracting alot of attention on traditional social sites like Facebook, LInkedIn, and Twitter, but also on less talked about, but high volume social discovery sites like Quora, Reddit, and StumbleUpon. Those customers ?with What is going on? 
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 6, 2013
    [Linkedin, Sales] How to Time Your Social Media Updates
    Dublin-based sales team? The wisdom behind this is that it is during these times that most of people find some time to check their Facebook, LinkedIn, Twitter and Pinterest among other social networks. If you have something important to say on social media, make sure it gets heard! Are they a New York financial firm? An L.A. to 3 p.m
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Linkedin, Sales] Social CRM for Small Business
    Jon is on Twitter, Linkedin, Facebook and he uses email. Enhanced versions will allow for lead capture, nurturing, sales forecasting and pipeline management. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. But, Nimble is much more. love it!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Sales] How Data Can Be a Competitive Weapon in Your Content Marketing
    For our next study, we considered doing research on how marketers use content across the stages of the sales cycle. LinkedIn posts. 'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention.
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    [Linkedin, Sales] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Stay Tuned
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 2, 2010
    [Linkedin, Sales] In B2B Inbound Marketing, Don't Be a Jerk
    Now I start jumping up and down (figuratively) when we’ve increased website visitors month after month and a continuously improving traffic ranking that generates sales leads. Get your B2B LinkedIn Toolkit. I remember cracking up at the naiveté of Steve Martin’s character, Navin R. Things are happening to us now!
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 20, 2013
    [Linkedin, Sales] What’s it Matter? Trust, Social Media and Your B2B Brand
    Related Stories Social Sales | How To Avoid Being Seen As “Just Another Salesperson” Ways the Hospitality Industry Can Take Advantage of LinkedIn 5 Hot Tips for Running Successful Twitter Contests. Trust is an important part of our lives, and the social landscape is not an exception.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 16, 2013
    [Linkedin, Sales] Top B2B Marketing Insider Blogs Of 2013 (So Far)
    As a former sales person, I think it’s important for marketing to be measure by what value we create for the business, the customer and the employees. Social Selling: A Day In The Life Of A Social Sales Person. Social Selling is finally getting the attention it deserves because social sales people help buyers buy.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Linkedin, Sales] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    Social media presence on Facebook, Twitter and LinkedIn. If you have a strong online presence, you’ll generate a large volume of unfiltered leads, and nurture tracks can filter those leads and move them through the sales funnel. Over 50% of leads consist of sales prospects that are hesitant or not ready to buy. Build loyalty.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, FEBRUARY 12, 2011
    [Linkedin, Sales] 10 Fast Facts About Pandora
    By comparison, its number two expense was sales and marketing at $21.9 of its revenue came from the sale of advertising. Pandora expects “to continue to derive a substantial majority of our revenue from the sale of advertising in the future.”. LinkedIn. by Jesse Noyes | Tweet this. Will the future be streamed? The Hours.
  • SAZBEAN  |  THURSDAY, MARCH 13, 2014
    [Linkedin, Sales] Five Ways Mobile Apps Can Be Used To Market Your Business
    No more switching back and forth between Facebook, LinkedIn, Twitter, and all of the other social media apps that seem to spring up constantly. Using Twitter , Facebook , and other apps, you can alert your base of fans and followers to flash sales, special giveaways, and more. That’s right; their cell phone.
  • B2B VOICES  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin, Sales] Why Visuals Matter in B2B
    My point was that organizations should be looking at the right sources for content ideas — sales, research, IT, marketing, HR, legal and beyond. Think of the transformation made by social media’s early platforms like Facebook and LinkedIn and the focus of new platforms like Pinterest and Instagram. Visuals tell stories.
  • B2B VOICES  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin, Sales] Who are Your Content Superheroes?
    Sales staff : Look no further than the people in your organization who are talking with customers daily. Some people will find you because they want to help and they understand that getting their name around good content will help their sales efforts; others will be harder to find and identify. Content members assemble! Who can help?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Linkedin, Sales] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The real issues are budgetary (budgets and content), organizational (skills, data quality, sales feedback, sales integration, and performance standards), and technical (data collection and compatibility). Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Here’s how I see things.
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    [Linkedin, Sales] Q&A with Content Marketing Expert Jeff Molander: Selling with Content
    define failure, or under-producing, as "not generating sales leads." LinkedIn Groups, Webinars, Monitor www.search.twitter.com (for expressions of pain or un-met needs around what it is you’re selling… and complaints about your competitors) and, of course, Google keyword research. How does a sales team us social media to sell?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [Linkedin, Sales] 3 European Marketing Trends
    EMEA marketers are creating innovative multi-channel campaigns, aligning sales and marketing departments, and driving revenue growth for their organizations. EMEA marketers see the benefits of tracking sales and marketing efforts impact on revenue outcomes, and attributing revenue throughout the buying cycle. LinkedIn. Cheers!
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Linkedin, Sales] 6 Steps to Successful Blogging
    Open feedback channels with customer service and sales. Twitter, Facebook, LinkedIn, Google+. Following you on Twitter or LinkedIn. Making something available for sale. The central theme of the presentation was blogging. First off, blogging is just a tool.nothing more, nothing less. How did Marcus do it? Not bad. Enjoy!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Linkedin, Sales] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Session Title: “Create an Advocacy Program in Eloqua” It’s critical for marketing organizations to think beyond sales and focus on engagement variables that move the needle. Eóin White, Global Marketing Operations, LinkedIn. 'London calling! Join us! Marie-Anna Gurney- Head of Online, Gray and Osbourn UK.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Linkedin, Sales] The ROI of Paid Social Media Ads
    This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. LinkedIn Advertisements. LinkedIn offers an amazing ability to target specific B2B buyers, including targeting by Job Title and Job Function, Seniority (e.g.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 27, 2012
    [Linkedin, Sales] The Straight Dope On List Vendors
    Then I became desperate and posted the question up on an inside sales forum on Linkedin. Most sales and marketing teams I work with go this route first when in need of large list quickly. A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Bad move.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 19, 2010
    [Linkedin, Sales] K’s Top Five for the Week – November 19
    Send Less Leads to Sales by @brianjcarroll. Are you like the 80 percent of marketers who pass along unqualified leads to sales? Share this on LinkedIn. Tweet This week my top five picks feature three articles about how to improve your website. Hope you find something you find helpful. d love to hear about it. Until next week!
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Linkedin, Sales] The Winning Formula for Sustainable Lead Generation
    That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. If you're having trouble coming up with topics , talk to your customers, prospects, customer service team, and sales team.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Linkedin, Sales] 9 Ways to Make Your Marketing Analytics Actionable
    For many marketers, LinkedIn is the top lead generator among the social networks , but this may be different for you. As you're mapping the content you use to a lead's stage in the sales cycle , you'll want to fill in that content map with the most successful content you have. Score & Prioritize Your Leads for Sales.
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Linkedin, Sales] 3 Things to Consider Before Gating Your B2B Content
    Of course, it would be useful for your sales team to know what specific problems that person encounters in their current position or to have their phone number and address on file. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Let’s not get into that debate right now. Articles. Whitepapers.
  • B2B MEMES  |  TUESDAY, OCTOBER 19, 2010
    [Linkedin, Sales] Editorial Wall, or Prison Wall?
    Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. m a big fan. But, really, it’s lame.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin, Sales] 11 tips and tools to jump-start your SEO
    DEFINE WHAT YOU WANT PEOPLE TO DO: Just getting to a top rank doesn’t produce sales. GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin, Sales] 3 Online Marketing Tasks: Get Found, Get Known, Get Clients
    Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)? Share this on LinkedIn. Seriously. Digg this!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Linkedin, Sales] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. This is a great social prospecting and nurturing featuring that will keep you and your sales team abreast of what is being talked about right now.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 1, 2012
    [Linkedin, Sales] Does Social Selling Really Work in B2B?
    ” To answer that question you need to take a hard t look at what it takes to be successful in sales in the 21 st century. 21 st century sales people need to have insight, collaboration, engagement, and agility. All of these aspects work hand in hand and play a key role in your day-to-day sales process.
  • EB2BLEADS  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Sales] Why Inbound Marketing Gets More Results
    This desire by people to exchange and interact outside the confines of traditional business boundaries is driving sales and marketing in a new direction, lead ultimately by the customer. Inbound has the same goals as traditional marketing generating sales ready leads and help your sales team convert them into customers.
  • SAZBEAN  |  SATURDAY, OCTOBER 22, 2011
    [Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of October 23, 2011
    How to Put Your Company on Facebook, LinkedIn, and Twitter  (CIO.com). New Research Shows Social Media Marketing has Strong Impact on Retail Sales  (Ignite Social Media). Social Signals & SEO: Focus on Authority  (Search Engine Watch). Infographic: Social Media Sharing Trends  (Digital Buzz). Simply Zesty). Social Fresh).
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 18, 2010
    [Linkedin, Sales] Print Consumer Magazines Score Big in Europe
    We build relationships, stimulate sales and promote loyalty. Share this on LinkedIn. Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Be memorable.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Linkedin, Sales] 9 Content Marketing Articles You Shouldn’t Miss
    Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. Good It’s time for Content Marketing World.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin, Sales] Does Cold Calling Still Work?
    Derek Singleton of Software Advice -- a site that reviews sales force automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today. But what does this mean?
  • SALES CHALLENGER  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Sales] The Secret to Social Selling
      (This is the fourth post in our series on sales organizations’ emerging use of social media as a channel for shaping demand.) . In previous blogs we have given you practical advice about  getting onto LinkedIn , and ways that  corporations have supported reps  to get into Twitter and blogging.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Linkedin, Sales] Your Leads Are Annoyed With You: Here's Why [Data]
    Research shows that 35-50% of sales go to the vendor that responds first. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. 2% of sales are made on the first contact, 3% on the second, 5% on the third, & 10% on the fourth. Source: 2014 Hubspot & Linkedin Survey ).
  • THE B2B RESEARCH BLOG  |  SATURDAY, JUNE 25, 2011
    [Linkedin, Sales] 47% of B2B marketers endorse using sex to sell
    Perhaps that’s why my interest was piqued by a recent discussion on the B-to-B Marketing LinkedIn Group. Valuable and finite sales time will be wasted in fruitless conversations. Furthermore, Kate Bishop, Marketing Co-ordinator at Custom Fluidpower, has a dilemma. To use, or not to use, promotional girls at a trade show stand?
  • MARKETRI  |  SUNDAY, SEPTEMBER 30, 2012
    [Linkedin, Sales] Making Rain: Our Young Professionals Best Practice Guidelines to Becoming a Marketing Superstar
    Linkedin Profile. Connect on LinkedIn with professional friends and college alumni. Connect with all on LinkedIn! Review their connections on LinkedIn and ask for introductions if appropriate. Update your professional bio on the Web and on LinkedIn to reflect all specialties and marketing activities.
  • B2B LEAD BLOG  |  THURSDAY, MAY 16, 2013
    [Linkedin, Sales] Demandbase API vs ReachForce Form Appending Solutions
    With SmartForms in place, data is appended and enriched at the moment of lead acquisition, eliminating lead latency in sales routing that can occur with back end data appends. Full documentation for customers are available from our Customer Success Team, including a best practice LinkedIn group. 'Demandbase or ReachForce? Lead Scorin
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin, Sales] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Linkedin, Sales] The Impact of M&A on the Marketing Automation Industry
    There are also technology costs associated with scaling to the point of 5 billion daily transactions … and this doesn’t even touch on sales and marketing costs. LinkedIn. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) He or she hires/retains the best talent. Check out this interactive timeline we cooked up.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin, Sales] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    No longer can marketers or sales reps relegate communications to company centric conversations. Examples of specific engagement strategies for channels including LinkedIn an editorial forums. 'by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 6, 2010
    [Linkedin, Sales] Webinar Q&A: Content is Marketing Currency
    In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. Whether your company is sales or marketing driven. How well marketing is aligned with sales.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Linkedin, Sales] 25 Sure-fire Ways to Grow Your Email List
    LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. If LinkedIn isn’t part of your social media strategy , it should be ( source ). Maintaining a smart, well-cultivated email list is essential to building profitability in your business. Email Marketing
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Linkedin, Sales] Social Media and Lead Generation: Befriending Your Audience
    Regardless of network, you should focus on mixing paid content and sales material SPARINGLY with free and educational content. Approach all your interactions as a cross between marketing, sales, and customer service. LinkedIn has a whole host of tools meant to increase your social lead generation. Is everything in order?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, SEPTEMBER 27, 2013
    [Linkedin, Sales] Turn Your Business Competition Into Valuable Allies
    invited a group of related experts (branding, inside sales, research, website) to get together to explore how we might help each other. Concurrently, I pulled together a group of women in sales and marketing. few weeks ago, I attended the 2013 Sales SheBang conference. LinkedIn is a starting place. They were evil.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Sales] Post show emails: You Were Tested, Here Are the Results
    Signature item: Mary Firme Linkedin. Copy embed mailto:sales AT reachforce.com. Additionally, there is clearly higher  interested was generated in the company overall (as seen by the click in the email signature) and notably, the second highest percentage of clicks were those who clicked the conversational  CTA to  talk to sales.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Linkedin, Sales] Content Marketing Should Never Be Advertising
    We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. One mention of anything remotely resembling a sales pitch and you're disqualified. The rise of the term Native Advertising seems to be causing quite a stir.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Sales] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When Map social engagement to your sales funnel. Use social sign-on. Social Media
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Linkedin, Sales] The 10 Commandments of #pre-callresearch
    Find the decision makers through company executive profiles, sales intelligence, or a conversation with a sales representative or administrative assistant. The best way to win a sale is to offer a solution to the problems or challenges a prospect faces. Learn About the Prospect. Learn About the Decision Makers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin, Sales] Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
    Jesse points to a Slideshare from Reddit sales guy Mike Cole called “ Make Ads Suck Less ” which is kind of brilliant. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Here in Pennsylvania, that is kind of a big deal.
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Sales] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Sales alignment is still the top issue for marketers. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We’re winding down the summer and sending the kids back to school. And I think it makes sense to start with B2B Marketing Strategy. ” Whoa!
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Linkedin, Sales] How to Meet an Event Speaker Without Making a Fool of Yourself
    Meeting new people at conferences in general is an intimidating thought for most people -- so how on earth do you meet one of the speakers without sounding like you''re about to make a sales pitch or ask for an autograph? On LinkedIn, it''s easy to see if you and another person have mutual connections. Let''s grab a drink later!
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Sales] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Share this on LinkedIn. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info?
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [Linkedin, Sales] Join The 1% And Become A Content Creator
    Especially in B2B, where many of our employees are stuck on the notion that our products are so complex and our sales cycles are so long that we have to spend a majority of our time and resources explaining why we are better. How does a company move from becoming a promoter of their stuff to a provider of business insights? You answer!”
  • WEBBIQUITY  |  MONDAY, AUGUST 23, 2010
    [Linkedin, Sales] The Social Media ROI Debate
    But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter. Share this on LinkedIn. Among social media pundits, the debate rages on. So much for my thoughts. What do other pundits have to say? Perhaps.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Linkedin, Sales] 6 Lead Nurturing Emails Every Business Should Send
    Only 25% of your leads are sales-ready. If you're interested in starting or improving upon your existing lead nurturing campaigns , make sure you incorporate these 6 types of emails into your lead nurturing mix to help move your leads swiftly through the sales funnel and join the other lucky ones who are already sales-ready.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 5, 2012
    [Linkedin, Sales] 4 Things to Watch Before 2013
    “Social selling” is the buzzword du jour in the Sales world, where reps are beginning to go out of their way to launch Facebook, Twitter, and LinkedIn presences that help drive key marketing messages and influence the research buyers are doing on their own. Can you believe it’s September already? Digital backlash. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 2, 2010
    [Linkedin, Sales] Social Media and the Contact Center for Dummies
    They also report $6 million in sales of refurbished items on Twitter. There’s a bewildering variety of social networks out there, including Ning, Linkedin, Orkut, MySpace, and Facebook. Just had the pleasure of reading this great book by Paul Dunay, Buzz Marketing for Technology with Colleen Totz Diamond. Get used to it. Radian6.
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