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  • SALES INTELLIGENCE VIEW  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin, Sales] Another Dreamforce 2011 Recap #DF11
    We had an excellent time meeting with our customers that have InsideView embedded into their CRM and met a ton of new people that wanted to know more about how our application can help drive sales and marketing efforts. That’s where sales intelligence comes into the picture and has shown to increase revenue for B2B companies.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Linkedin, Sales] How to Become a B2B Lead Generation Master
    Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified sales leads. Most often, lead generation masters are tightly aligned with sales and have a service level agreement in place. Technorati Tags: Lead Generation , Sales Leads. Want to Achieve Your Revenue Goals?
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 8, 2010
    [Linkedin, Sales] Trade Shows Part 3: Do You Give Good Booth?
    This was one of the poorest collections of sales people ever assembled on one show floor. That way they won’t have to listen to your sales pitch. Remember, we want good sales people at these things. I’m writing this on the plane home from a very good event. really shouldn’t have worried. This is a great way to ignore people too.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin, Sales] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Re-purpose executive and sales presentations into blog posts and slideshares and videos. Do you see organizations combining content marketing with sales enablement efforts? Social selling is the sales art of using content (vs. Twitter, Facebook, Linkedin, etc. After the webinar, we received dozens of questions.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 22, 2009
    [Linkedin, Sales] Comment on Jeff’s upcoming Twitter event
    LinkedIn  Groups. Group: Linking Sales Leaders. hope everyone saw Jeff’s e-book on “ how to find new customers “ I would add a link, if I was learned at Linkedin. Jill is an absolute sales amazon, although I don’t think she is dangerous… It is always great to learn from really smart people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Linkedin, Sales] 5 social media tools to kickstart your business
    Agorapulse is a Facebook Marketing platform which contains a broad range of functionality, including page management, 14 applications and the facility for building up a profile of your fans to help turn these fans into leads and ultimately sales. By Ian Cleary, Contributing {grow} Columnist. Be more social using Nimble. Love IFTTT.
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Linkedin, Sales] How Does Social Media Leave A Footprint On Your Business?
    For example, did you know over 50% of marketers believe social media is responsible for boosting their sales? According to the infographic, 52% of marketers gained new customers through Facebook; 43% through LinkedIn; and 36% via Twitter. LinkedIn (19%). LinkedIn (44%). 49% of Internet users own a Twitter account.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Linkedin, Sales] Sharing Content on Social Media Works…and this Staffing Firm’s Results Can Prove It
    When it comes to using social media as a true sales and recruiting tool, the secret’s out (actually it’s been out for a while).this It’s time to have an honest conversation about Twitter, Facebook, LinkedIn and Google+. Connect with me on LinkedIn. this stuff works. You are not too old to get started. Let’s get to the data.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin, Sales] Nobody Reads. Get Over It
    If you present your sales strategy as a graphic novel, they won’t read it. Random Rants B2B marketing bizmarketer Elizabeth Williams ignoring linkedin not reading readingIt’s really not unusual to find people crying in the ladies room at work. Often it has to do with boyfriends, football pools or American Idol. Nobody reads stuff.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JANUARY 26, 2011
    [Linkedin, Sales] The Problem with Surveys is All Those Damn Questions
    Number of cheap shots from sales I endured because you dropped the ball (really sucky). All Awesome Ideas Metrics & Measures B2B marketing bizmarketer Elizabeth Williams Hand-Wringers linkedin metrics porcupines research surveysSo what I propose is this: Let customers ask and answer their own questions. Who you elevated?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Linkedin, Sales] How Data Can Be a Competitive Weapon in Your Content Marketing
    For our next study, we considered doing research on how marketers use content across the stages of the sales cycle. LinkedIn posts. Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. Content Marketin
  • WRITING ON THE WEB  |  MONDAY, JULY 12, 2010
    [Linkedin, Sales] Content Marketing Results: Landing Pages Rule
    Also known as a sales page, squeeze page). Don’t like the way hard-selling marketers format long sales letters. P.S. If you agree with what I’m saying, have found landing pages to be a problem, and want a solution, read more about the WP Sales Page template developed by Suzanne Bird-Harris, here: PatsiPicksWPSalesPage.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MARCH 6, 2007
    [Linkedin, Sales] B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins
    « Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list. Positioning: How To Test, Validate, And Bring Your Idea To Market
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 4, 2013
    [Linkedin, Sales] SEO, Cross-departmental Communication and the Extinct Career in Social Media?
    by dgutierrezblog Related Stories 11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC] Yes, Social Media Can Drive E commerce Sales (and quite easily) The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats. Featuring Contributions from Global Thinkers. Where are you taking your.
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Linkedin, Sales] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    With some cross-departmental coordination between customer support/success teams, sales, and marketing, you can win the loyalty of your customers, turn them into brand advocates, and unlock a lucrative lead generation and revenue channel. Strategy 1: Be authentic and qualify your customers during the sales process. What do you do?
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Linkedin, Sales] Why Print Still Matters
    Facebook Live … LinkedIn Instant Articles … Google AMP … Chat bots ! A new “platform” for content gets dressed in hype every week. Since our sales team lugs these puppies to every meeting, our print magazine automatically touches every deal. Lately, it seems like I only talk about platforms.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Linkedin, Sales] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    It just makes sense to increase the budget and feed sales more opportunities.”. It just makes sense to increase the budget and feed sales more opportunities. At SiriusDecisions, we see too many marketers responding to sales support requests in a reactive fashion. Sales and marketing alignment doesn’t simply just happen.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Linkedin, Sales] The Fundamentals of Increasing Web Traffic from Social Media
    At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. When and where appropriate, mention that you have private discussion groups on the likes of LinkedIn or Google+, or link to a high-performing social post.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MAY 26, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility
    " There was an interesting discussion on PRs Value in Sales Lead Generation here a while back. " There was an interesting discussion on PRs Value in Sales Lead Generation here a while back. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Linkedin, Sales] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    The results – nearly a thousand tweets, hundreds of inbound links and 49 sales/opportunities – suggest Stelzner is right: The way to the brain is, indeed, through the eyes. The Sales Lion. LinkedIn. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. So we are back at it, again.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Linkedin, Sales] 25 Ways To Promote Brand Awareness For Your Small Business
    Better to be a helpful voice that encourages sales to happen more organically. Contribute to Q & A sections online, whether on LinkedIn or another site, to share your expertise. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Be Unique.
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Linkedin, Sales] Be Inspired: The Best B2B Content Of 2015
    In reality different content has different objectives and typically a piece of content will support one or two parts of the sales funnel as we can see below. We have looked across the sales funnel and identified examples of inspiring highly shared content from some of the leading B2B companies. What did we miss? eBooks and Guides.
  • 6SENSE  |  WEDNESDAY, OCTOBER 21, 2015
    [Linkedin, Sales] 6 Takeaways from the 2016 B2B Content Marketing Report
    When promoting content on social channels, 94% of marketers use LinkedIn compared to just 37% using SlideShare and 25% using Pinterest. 5) Success metrics for content marketing. They measure lead quality, sales and higher conversion rates as the top 3 metrics. What does a successful content marketing program look like? B2B Marketing
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Linkedin, Sales] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. All this activity pushes their brand in front of new eyes, and new eyes usually mean new sales opportunities. thought.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [Linkedin, Sales] Join The 1% And Become A Content Creator
    Especially in B2B, where many of our employees are stuck on the notion that our products are so complex and our sales cycles are so long that we have to spend a majority of our time and resources explaining why we are better. How does a company move from becoming a promoter of their stuff to a provider of business insights? You answer!”
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Linkedin, Sales] Is This The End Of Social Media?
    He also mentions that Burger King has fired it’s agency despite relative success in gaining social media attention but not sales. The sales and market share figures he conveys cannot be fully attributed to the company’s social media efforts. Is this the end of social media or a new beginning? What do you think? Want more?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Linkedin, Sales] How to Become a Thought Leader In Your Industry
    Your company and the people within it should be seen as the leading experts in your industry, whether that be sales, marketing or, in AG Salesworks case, both. Thought leaders These may write blogs on behalf of their company, tweet, post on LinkedIn or Facebook, even Instagram or Vine. The key word here is novel. Novel ideas?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin, Sales] B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report
    The research report provides results and analysis from a Q1 2012 survey of 317 respondents, 86 percent of whom hold management and/or C-Suite positions in marketing or sales, and offers recommendations on how this research may impact plans for your manufacturing clients’ marketing efforts. The More Things Change, the More They Stay the Same.
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Linkedin, Sales] 23 Marketing Takeaways and Tips From Inbound 2015
    In the case of Rainmaker/Copyblogger they use Twitter a lot and get substantial engagement on LinkedIn. They find LinkedIn works well as they can have conversations and listen to feedback. Viveka von Rosen says that Site-wide Auto Moderation is the punishment of choice for people who share spammy content on LinkedIn Groups.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 7, 2013
    [Linkedin, Sales] It’s Time To Act Like A Publisher [Slides]
    ” But it’s up to us to stand up to our sales and executive colleagues. Please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Linkedin, Sales] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    To help you decide, I've outlined some of the most common signs that your content marketing efforts are stuck in Bizarro World. 1) Your “strategy” consists of calling product datasheets and sales events “content.”. At LinkedIn, we put content into three buckets: Reach, Nurture, and Acquire. Yeah, that Bizarro World. agree. completely.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 9, 2011
    [Linkedin, Sales] Marketing Trends for 2011
    Faced with opportunity and great tools (Facebook, LinkedIn, Twitter and blogs) companies will create task forces and teams to brainstorm, investigate, leverage and launch new ways to generate revenue and satisfy customers.   Advice:   Huge brand and sales opportunity. 5.     Building Longer Term Customer Relationships.   Advice:  ROI? 
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 21, 2010
    [Linkedin, Sales] 8 Essential Elements of Demand Generation
    In a recent meeting of the Sales Association, I sat down with the sponsor, Oracle, who told me about an earlier meeting with a large group of VPs of Sales. He said they all suffer from the same problem — a lack of sales-ready leads. Post links in Twitter, Linkedin and Facebook. Lead scoring and sales hand-off.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Linkedin, Sales] 5 Media Lessons Every Marketer Should Learn
    by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. By the way, if you’re here for Dreamforce, join LinkedIn and Eloqua on “When Social Marketing and Social Selling Converge” at the LAM Theater on Thursday. The media industry is no exception. Register now.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Linkedin, Sales] The 25 Best Social Media Books of 2011
    ” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” This book, arguably the first of its kind devoted to the subject, is a hands-on guide that delves into subjects that are unique to this segment, especially those engaged in marketing and sales to other businesses. Engage! The
  • B2B MARKETING UNPLUGGED  |  TUESDAY, AUGUST 17, 2010
    [Linkedin, Sales] Marketing Dashboards & You Part 1
    So finance cares about spending (a bit too much in my view), revenue, run rates and discounts and sales wants to know call volumes and marcom wants to know if they’re still popular. The problem with rental cars is that right about the time you figure them out, you have to give them back. They are mysterious, helpful and widely variable.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 19, 2010
    [Linkedin, Sales] When Good Things Happen to Good Research
    If you do it right, you can publish meaningful data, position your company as a thought leader, get a little PR and create a great lead generation tool or sales piece. Uncategorized B2B marketing bizmarketer branding Elizabeth Williams linkedin research sponsored research ubercrap visibilityDo a credible job. Several, actually. Lather.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, SEPTEMBER 12, 2010
    [Linkedin, Sales] Arsenic, Horseshoes and Not Being Creepy
    There will be tears when someone’s brother scores the coveted travel alarm for selling a Reader’s Digest subscription or wins the super-sized stuffed armadillo for the most single-day sales.  My mother will need to change her phone number, again. Please don’t say I didn’t warn you. But you, my friends, will buy. On the other hand….
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 7, 2010
    [Linkedin, Sales] Hail Mary Marketing
    We get tough with our colleagues in sales too. How wonderful! The recession is over! President Obama said so. I’m happy for my friends and neighbours who need the work and for college students who should be worried about STDs and not the job market. But I admit I’m a little sad to see it go. Hail Mary marketing rules the day in tough times.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 25, 2011
    [Linkedin, Sales] Is it Time to Fire the Outsourcerer’s Apprentice?
    Meanwhile, back in IT, an exultant Geek Lord is collecting a big fat bonus for reducing support costs by 30%, while the P-Cube pretends not to notice that the cost of supporting some poor road warrior with his VPN has simply moved from IT to sales in the form of lost productivity, lower revenue and someone’s sh*t going missing. Poor bugger. .
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Linkedin, Sales] A Lead Generation Plan Begins With Content Marketing Strategy
    Increase sales.  This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Linkedin, Sales] A Lead Generation Plan Begins With Content Marketing Strategy
    Increase sales.  This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Linkedin, Sales] Small businesses still grappling with social media benefits
    One way that small businesses responded to improving sales last year was to return to investing in technology. There is almost universal awareness among small business owners of Facebook and Twitter, while half are aware of LinkedIn. Searching for Search. However, many small businesses plan to add online directory ads in the future.
  • LEADERSHIP  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin, Sales] Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
    The true definition of a qualified lead is one that is “actionable” , so a qualified B2B lead can be used to start a meaningful dialogue with a potential customer, but the differentiator is that it has a far greater chance of resulting in a sales conversion. Why You Must Resist the Lure of Cheap Data. Cheap data is ultimately expensive.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Linkedin, Sales] When Social Media Hurts
    For example, if you join a LinkedIn group focused around an educational topic related to your industry, but you only post promotional material, you may be banned from using that group. While every item you post should represent your company well, this doesn't mean that every post should be a sales tool. Is that enough? Absolutely not.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 17, 2009
    [Linkedin, Sales] B2B Appointments, A Third of C/VP Execs Delegated Down - POLL
    We used LinkedIn's paid poll feature to collect the results. We just sliced the data by title and found that meetings convert to ongoing sales activity slightly more with Dir/Mgr initial engagements, whereas C/VP convert slightly more to nurturing activities. What makes a sales ready lead ? inside sales sales
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Podcast Segment 1: Selling to BIG Companies
    « Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 12, 2011
    [Linkedin, Sales] 6 Ways to Use Curation for B2B Social Media
    Share Articles Regularly in a LinkedIn Group. As a participant in relevant LinkedIn Groups, you can share recent articles as a way to start discussions. Tip: Look at LinkedIn Today as a source for content that is already being shared on LinkedIn. 4. Share Articles with Your Sales Team. Audio Tip: Use a microphone.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Sales] 25 Clever Ways to Grow Your Email Marketing List
    16) Target offers redeemable using an email address on your LinkedIn Company Page or in appropriate and relevant LinkedIn groups , or recommend an offer as the answer to someone's question in LinkedIn Answers. It's a sad fact, but your email marketing database degrades by about 25% every year. Share your ideas in the comments.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Linkedin, Sales] 87 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Sales & Marketing Alignment. It’s from 2009.
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Linkedin, Sales] Why Buyer Personas are Crucial to Inbound Marketing Success
    Lastly, don’t forget to talk to your sales team when constructing buyer personas. If anyone if going to be able to tell you about your prospects’ and customers’ concerns, questions, and pain points, it’s your sales team. Tip: Don’t be afraid to take advantage of certain groups on social channels such as LinkedIn groups.
  • VIDYARD  |  TUESDAY, NOVEMBER 3, 2015
    [Linkedin, Sales] 10 Ways to Use Personalized Video to Blow Everyone’s Socks Off
    We’ve talked to you about Personalized Video before, and recently, Jeff Gadway, our Director of Product Marketing, hosted a webinar to talk more about this exciting product, and how both Marketing and Sales teams can use Personalized Video to get drastic results. Couldn’t make it to the webinar? We’re bombarded with marketing content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 15, 2013
    [Linkedin, Sales] How To Extend B2B Marketing With Better Social Media Measurement Tools
    More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. LinkedIn. But that is starting to change. Facebook. Twitter.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Linkedin, Sales] What Does B2B Social Media Success Look Like?
    First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Objectives. Leads and new business.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 9, 2007
    [Linkedin, Sales] B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI
    « B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow. calls.My
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Linkedin, Sales] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. beautiful and finely-optimized website certainly help, but it isn’t quite enough to sustain or grow your sales. Send him a tweet on Twitter or connect with him out on LinkedIn If only things were that simple.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Linkedin, Sales] 9 Keys To Brand Publishing Success
    And millennials have shown to completely ignore them, digital banner ad sales were up last year by more than 10%. And so the business needs to earn its way onto platforms like Pinterest, Instagram, Tumblr, Twitter, Facebook, Linkedin and more. Brands are struggling to connect with their audience using traditional marketing techniques.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin, Sales] 6 Great B2B Business, Marketing, and Strategy Books
    Pink is an interesting look as to what actually makes the sale. B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. It’s been proven that high income earners read more books than other demographics. Cohen.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2011
    [Linkedin, Sales] Case Study: How e.Republic Went from Awkward Conversations to Automation
    For the longest time she would send out stuff and she would get anecdotes from sales reps like, ‘That campaign really worked,’” Noel said. Now the marketing team can say, ‘We create stuff that the sales team uses at this level, this often, and this many people engage with it.’ LinkedIn. And it’s one Drew Noel remembers well.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [Linkedin, Sales] Stay The Course With Demand Generation  
    Often times people look to a new direction with nothing more than a “we need more Sales” mantra. Do not fear the simple approach because it isn’t “sexy” or being talked about on LinkedIn by the masses. When discussing Demand Generation Strategy you should always look at all options before making a decision. Bertram Lance).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Linkedin, Sales] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Once you’ve figured out what your readers are looking for, you can teach them about how your product or service can fulfill that need, and eventually send them over to your sales team.  But this is a process; you can’t just include a sales pitch in all of your content, or you’ll never gain your readers’ trust or interest from the start. 5.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Linkedin, Sales] Why You Need A Single Source Of Truth For Marketing Data
    And then finally, the sales team will often use a different set of filters to identify the leads that they’re actually interested in following up with. Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 2, 2010
    [Linkedin, Sales] Why Do Small Businesses Act Like Consumers? Hint: It’s Not Because They Want To
    Medium and large customers are assigned an account manager, maybe a sales engineer or even a service manager. In any gathering of B2B marketers, the topic of small business inevitably comes up. Or if they existed, they certainly didn’t buy complicated things like computers and machinery. Or did they? The nerve. With respect, I disagree.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 14, 2010
    [Linkedin, Sales] Tradeshows Part 8: Other Things I Know
    Usually the sales people have no idea who my competitors are. All Awesome Ideas Trade Shows B2B marketing budget planning budgeting events Hand-Wringers linkedin media relations planning product launch research trade shows vertical vertical marketing vertical markets visibilityEvent Planning is a Year-Round Activity. Work the calendar.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, AUGUST 4, 2010
    [Linkedin, Sales] Porcupines Part IV: A Jack Russell Betrayed
    Somewhere between the sales person shaking the customer’s hand and running off with the big cheque, and the installer, trainer or service person showing up to deliver whatever was sold, a rift in space-time occurs. Final post on porcupines, I promise. First we can ignore them. Airlines and hotels are famous for porcupine-making on this level.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 5, 2011
    [Linkedin, Sales] You’re Still Not Green, You’re Just Clever
    would bet the user documentation and sales literature isn’t far behind. Ad Agencies Direct Marketing Random Rants Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams green marketing greening greenwashing linkedinAh, yes, Earth Day. So how are we really doing with all this green stuff ? thought not.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 21, 2011
    [Linkedin, Sales] Who Should Wear Your Corporate Speedo®?
    Sales, perhaps? Ad Agencies Social Media ad agency B2B marketing bizmarketer call center call centre corporate overlords customer service Elizabeth Williams linkedin P-Cube porcupines social mediaLast week we looked at the terrifying beachfront property known as social media. So what does a Corporate Baywatch cast member look like?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Linkedin, Sales] Top Ten Guests on Marketing Made Simple TV
    Their leadership experience resulted in a New York Times bestselling book , a key role in the LinkedIn Influencer program , regular contributions in Forbes and Inc., Jeff Shore, author of Be Bold and Win the Sale. Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. https://www.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 14, 2010
    [Linkedin, Sales] Shadow Pipeline – accounting for the missing dollars
    Depending on your sales force and their comfort with your CRM system you may see some of these “fly in” proposals. Share this on Linkedin. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. Not really.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Linkedin, Sales] Personal business lessons from 2015 and what you can learn from them
    Since my customers are predominantly in the US, I want to use networks that North Americans prefer, like LinkedIn, even though the European-centric rival Xing is much better for the local biz networking here. An American wanting to do biz with Germans for example should first focus on Xing, even though their preferred platform was LinkedIn.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 12, 2013
    [Linkedin, Sales] Does Your Teleprospecting Intro Suck?
    When a person in sales, who’s actively hitting the phones, comes to me in frustration concerning their scripting and messaging I tell them to put the emphasis on what they should be saying or asking within the first 1-2 minutes of the conversation. Did you get a referral or are they on the company website, or LinkedIn? you think.
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Linkedin, Sales] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The BMZ then uses social signals from sites like Facebook, Twitter, LinkedIn, and delicious as well as clicks and views.  What’s changed is that now the BMZ enables you to sign up and provide your Twitter and LinkedIn info. Over time, the site has evolved and added new features to enhance its value to readers.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Linkedin, Sales] Why Most Executives Should Stay Clear of Social Media
    How many of your customer care, technical support and sales numbers ring to your CMO’s house? When was the last time your VP of sales updated your webpages or your CIO proofread your monthly statements?  I hope it wasn’t recently because that’s not what senior executives (at least in larger companies) do. That’s what people like us do.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Sales] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    With the big announcement of the Marketing Cloud at Dreamforce last week, and the statement that by 2015 the CMO will spend more on technology than the CTO, the vision being offered to those of us in sales and marketing technology and operations is that everyone has B2B database marketing and marketing automation perfected. Share and Enjoy.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Linkedin, Sales] 47 Superb Social Media Marketing Stats and Facts
    Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. Just 14% tie social media to sales levels. ( The CMO Survey ). 70% of the U.S.
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Linkedin, Sales] Get a Jump on Your Competition with Pre-Launch Marketing
    If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. 2. We don’t even have our product ready!” What’s appropriate?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Linkedin, Sales] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    Roles such as Content Strategist, Chief Content Office, Data Scientists (in marketing) and Social Business Managers (Marketers spreading into other departments like sales and customer support). Please tell me  what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Disagree? 
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Linkedin, Sales] Three Ways Personas Improved My Marketing
    Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! wanted to play with the marketing automation software and start blasting out content. Irrelevant?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Linkedin, Sales] How social media amplifies competitive advantage
    With this experience, I am in a fortunate position to help people in a unique way.  I often go into LinkedIn forums and answer interesting questions.  I don’t worry about sharing my secrets with the competition. I don’t worry about my messages competing for attention. Is the traditional idea of competition obsolete?
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Linkedin, Sales] Converting B2B Leads Through Social Content: 3 Keys to Success
    For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. Infographic from Ethos3.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin, Sales] Six Surprising B2B Content Marketing Ideas
    Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. Or, create a LinkedIn Group around a shared interest of your customers. Boring white papers and boastful case studies are common pitfalls.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin, Sales] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Get it? Adroll.
  • HINGE MARKETING  |  FRIDAY, MAY 27, 2016
    [Linkedin, Sales] Expanding Your Professional Visibility is Critical for Both You and Your Firm
    How Business Development Roles Can Leverage Marketing to Close the Sale. Knowledgeable professionals are the foundation of every firm. But providing top-notch expertise is just not enough to differentiate your firm in today’s marketplace. To find out how Visible Experts help firms move onto center stage, check out our infographic below.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin, Sales] Content Marketing Personalization: Build Relationships At Scale
    He said, “that’s like sales, right?” Pageviews, bounce rate, time spent, social shares, uniques, sessions, likes, tweets, comments, even conversions, leads and sales – these metrics don’t tell us if we are reaching the right people before they are ready to buy. ” I promise I will get to that.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Linkedin, Sales] How Should B2B’s Spend PPC Dollars?
    Generating leads is challenging enough, but when you add long sales cycles, intense competition and niche audiences into the mix it becomes even more difficult. LinkedIn. LinkedIn is the best social network for lead generation because it allows you to target qualified people. Remarketing. Google and Bing Search Ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Linkedin, Sales] Five of the All-Time Biggest Blogging Questions Answered
    Get guest posts from sales, PR, customers, suppliers, community members. Go to a relevant LinkedIn group for your industry. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Money?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 7, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath
    « The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. So would you like to hear what really works?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 23, 2013
    [Linkedin, Sales] How to Segment Your Target Market on Social Networks
    Segmentation isn’t necessarily a new concept, but it is a crucial discipline to master in today’s sales climate. So, not only is segmentation helpful for moving customers through our various sales funnels, but its also necessary for survival. At its core, segmentation is about relevance. The Inherent Value of Segmentation.
  • BIZIBLE  |  THURSDAY, JANUARY 21, 2016
    [Linkedin, Sales] 13 Reasons To Implement B2B Marketing Attribution Right Now
    In its most basic role, good marketing attribution connects sales and marketing data so companies can see which marketing efforts are having the most impact on sales. It tracks all of a visitor’s touchpoints through the funnel on its way to becoming a customer and attributes revenue back to the marketing efforts that led to the sale.
  • ANNUITAS  |  TUESDAY, APRIL 12, 2016
    [Linkedin, Sales] Four Problems with Account-Based Marketing
    Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. Account-Based Marketing Puts Sales In Control of the Marketing Process. This post first ran March 31, 2016 in LinkedIn. And that is where the trouble lies. The result?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 13, 2010
    [Linkedin, Sales] Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck
    Usually the sales people are too embarrassed to sit there. Have a theme: That makes it easier to plan and stops sales from putting random bits of tinsel in your booth. Your sales people will thank you, and you may just find your afternoon booth traffic increases as people linger on your lovely carpet. escwilliams@gmail.com.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Linkedin, Sales] Prove Your Worth:10 KPIs for Marketers
    Sales Revenue. You need to ensure that you can report that your sales revenue exceeds the expenses your marketing campaigns incur. Marketing Qualified Leads : Sales Qualified Leads. If the lead is not accepted by sales, the lead is put back on marketing’s radar. What numbers would you give them? Customer Lifetime Value.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Linkedin, Sales] Four “New Marketing” Skills You’d Better Learn Quick
    He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. 
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 7, 2013
    [Linkedin, Sales] By Failing to Prepare, You Are Preparing to Fail
    For example, as a sales rep I need to reach 1 million dollars in net new revenue over the next twelve months. Knowing my average sale price is $100,000, I need to close 10 new deals. Great sales reps make it happen, they don’t wait for it to happen. Pick up the phone, get on LinkedIn, and attend industry events.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 30, 2011
    [Linkedin, Sales] Find New Customers Fan of the Month – Joe Large
    According to Linkedin , Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Go Irish!). He also has two daughters. Perkins.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Linkedin, Sales] 5 Essential Functions for Every B2B Website
    Lead generation.   The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force.  So don’t squander the opportunity to turn your website into a lead generation tool.  Community.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin, Sales] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    With more and more sales leaders implementing new strategies, it''s important for inside sales rep to keep up with the trends. Most importantly, focus on what matters most for your company''s sales funnel. In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. Smile and dial.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Linkedin, Sales] The Beginner's Guide To B2B Marketing Attribution
    When the conference rolls around, he drops by your booth, chats with your sales reps and scans his badge, making him a lead. The next day he sees one of your ads on LinkedIn, remembers that he was going to search your company the day before and types in your company name on Google, where he proceeds to navigate to an ebook and downloads it.
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