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  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Linkedin, Sales] Your Leads Are Annoyed With You: Here's Why [Data]
    Research shows that 35-50% of sales go to the vendor that responds first. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Source: Aberdeen Research ). 2% of sales are made on the first contact, 3% on the second, 5% on the third, & 10% on the fourth. Probably not. The Stats.
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Linkedin, Sales] How to Target a Non-Technical Audience Using Content Syndication
    On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? ” My response: “John, it’s very difficult but not impossible to target sales and marketing titles via content syndication. However, it can be done. ”) and filter on that.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 19, 2011
    [Linkedin, Sales] Content Marketing is a Practice
    If this is true, then what are marketers doing on blogs, Twitter, Facebook, LinkedIn and other online communities? Content: After all of the above are defined and integrated, content is developed to execute the strategy which can include the objectives of lead generation, lead nurturing, sales engagement and customer retention and loyalty.
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 14, 2012
    [Linkedin, Sales] 7 lead segmentations to beautify your lead nurture program
    The same is true for your nurture – take the time to build great segments and see the sales flower. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. But with so many variables, where to start? Previous lead behavior.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Linkedin, Sales] Could Facebook become a Lead Nurturing platform?
    It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Even conduct the sale with payment options like PayPal in the future. Share this on Linkedin.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Linkedin, Sales] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. Brands should beware of posting updates that are too sales-oriented, pushy, or boring. LinkedIn. Take a look! Facebook.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 3, 2011
    [Linkedin, Sales] How To Overcome The 4 Main Challenges In B2B Content Marketing
    started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. With our longer sales cycles and larger buying teams, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process.
  • LEADER NETWORKS  |  WEDNESDAY, DECEMBER 8, 2010
    [Linkedin, Sales] Social Media Leadership: Will Readers Thank You or Ignore You?
    Today, like most days, I start my morning with a daily dose of social media scan – what is going on in the twitter sphere, LinkedIn groups and on the private communities where I am a member. corporate Facebook account with few followers, a self-promotional twitter stream, a over-eager LinkedIn user can injure your brand and reduce sales.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Linkedin, Sales] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. All this activity pushes their brand in front of new eyes, and new eyes usually mean new sales opportunities. thought.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Linkedin, Sales] There Is No One Size Fits All B2B SEO Program
    It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. Preliminary SEO Analysis. BuzzSumo. SEMRush.
  • MARKETING INTERACTIONS  |  FRIDAY, FEBRUARY 25, 2011
    [Linkedin, Sales] Nurturing isn't Limited to Your Database
    Somehow, that definition has translated for most B2B companies to be more like: Lead nurturing is the process of building a relationship over time that marketing controls with prospects in their database while tracking their behavior to determine when they're ready for a sales conversation. This last version works. Yes, it is.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 23, 2010
    [Linkedin, Sales] Using Analytics to Drive Your Tweet Strategy
    Don’t be tweeting just for the purpose of increasing the cash register sales at the end of the day.  Connect with Wendy on  LinkedIn ,  Facebook or  Twitter. Share this on LinkedIn. Wendy Boyce. Microblogging is understood to be short snippets of information shared across social networks.  What is being said about your brand?
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [Linkedin, Sales] 5 Steps to Social Media Leads with Content Marketing
    The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 18, 2010
    [Linkedin, Sales] Does 'Being Findable' mean 'Being Everywhere'?
    Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] How Do You Explain Marketing to a Six-Year Old?
    ” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update.  Lo and behold, that single post generated more Likes and Comments than any other LinkedIn update I’ve ever made. Sales = when a specific buyer and seller start talking about exactly what they have in common. ”).
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 14, 2013
    [Linkedin, Sales] eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites
    LinkedIn Today. know we mentioned social media outlets, but an almost complete majority of our employees visit their LinkedIn News feed on a daily basis, as well as check in on Group discussions and leave comments. We consider LinkedIn to be the “search engine of choice” for B2B companies, like us. Marketing Land.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [Linkedin, Sales] Does Your Organization Need A Chief Content Officer? [Video]
    ” Todd and Jodi also brought in the nuance of content marketing as including the content that is not developed for sales. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Here is a very brief summary of the major points.
  • INBLURBS  |  TUESDAY, OCTOBER 16, 2012
    [Linkedin, Sales] The Debate Results: Will Technology Kill the Call Center?
    Her professional experience spans journalism, sales, advertising and SEO marketing. LinkedIn – Twitter – Google +. Last month, I told you about an upcoming online debate called: “Will Technology Kill the Call Center?” and Etech Global Services. So customers are now empowered with a choice of how they want to contact you. But
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Linkedin, Sales] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. With more than 540 million monthly active users, 350 million more than LinkedIn, Google+ is a sleeping giant in the social media world, and a low hanging fruit in terms of B2B social media marketing. Tactics. Social Medi
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Linkedin, Sales] How to Produce 269 (or more) Content Assets From a Single eBook
    It can be overwhelming to keep up with the quantity of content required to fuel the ever-growing number of distribution channels used to reach target buyers, from blogs to social media to marketing automation and beyond, not to mention content for sales enablement and account management… But it doesn’t have to be so much of a struggle.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 10, 2011
    [Linkedin, Sales] Monday Marketing Term: Content Mapping Strategy
    simple persona may look like this: •    Name: Jack– CTO at a technology company. •    Role in deal: Decision Maker. •    Points of involvement in the Sales Cycle: (Early, Middle and Late). •    Key Concerns: security, total cost of ownership, scalability, integration with existing system. Share this on LinkedIn. Tweet This!
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 22, 2011
    [Linkedin, Sales] Building a Presence at Dreamforce
    But, more importantly, is the Genius Marketing Laboratory, which is a 10×20 Meeting room, offering Dreamforce attendees an opportunity meet with some of the industry’s top Sales and Marketing experts. Share this on LinkedIn. This year, Dreamforce is going to be a bit different for Genius. This year, we’re doing just that.
  • INBLURBS  |  SATURDAY, FEBRUARY 9, 2013
    [Linkedin, Sales] Lead Generation with Inbound Marketing and PPC Advertising done right!
    Increases your customers and sales. Businesses can also do PPC ads on Twitter, Facebook and for B2B on LinkedIn. Take care to prepare a great offer on your landing page to motivate those prospects to leave their contact to follow up with them later and to get them into the lead nurturing process to convert them to sales.
  • INBOUND SALES NETWORK  |  TUESDAY, OCTOBER 18, 2011
    [Linkedin, Sales] The Truth About Online Lead Generation
    Are you looking to create awareness or an instant sale? Business buyers use the Internet to replace sales representatives as their primary research tool to solve their problems. Read blogs in your field and start joining the conversation by adding non-sales-y comments to the posts you find interesting. Time to Lead.
  • VOLACCI  |  TUESDAY, JUNE 4, 2013
    [Linkedin, Sales] 5 Email Marketing Tips for a Record-Breaking Quarter
    Focus on education, not sales. know, I know -- sales make the world go ‘round. I’m talking about the way you write. Focus on providing free, useful information that people can use, rather than cramming your mediocre sales copy down their throats.  .  . The name of the game hasn’t changed, but the path to increased revenue has.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin, Sales] The Future of Marketing: Is The Science of Marketing Taking Over?
    started my career in the CPG industry and worked in a variety of sales and marketing roles working for companies like Danone and Diageo. We have been doing some “internal marketing” to re-position the role of Marketing beyond its traditional support role of helping the Sales organization sell to one that drives and builds the business.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 3, 2013
    [Linkedin, Sales] 7 Tips For Social Media Optimization
    But, SMO is no longer limited to marketing and brand building for organizations, but has grown to encompass many different departments within the organization such as Human Resources, Client/Customer Satisfaction, product development, Business Development and Sales. Below are a few things to consider that I have noticed when discussing SMO.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Linkedin, Sales] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Sales Cycle: B2B marketing involves a multi-step buying process, meaning a longer sales cycle. B2C has a single-step buying process with a shorter sales cycle. Purchase Decision: B2B sales are based on task-oriented and rational buying decisions, reliant on business needs and budget. Be Progressive with Lead Profiling.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin, Sales] B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report
    The research report provides results and analysis from a Q1 2012 survey of 317 respondents, 86 percent of whom hold management and/or C-Suite positions in marketing or sales, and offers recommendations on how this research may impact plans for your manufacturing clients’ marketing efforts. The More Things Change, the More They Stay the Same.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Linkedin, Sales] Spark New Results from Your B2B Marketing at Mid-Year
    Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. 2. Find out if they have discontinued any products or services, expanded or contracted their sales force or employee count, closed offices or made other changes. Marketing can be challenging. Any new players?
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Linkedin, Sales] Six Best Practices for Marketing with White Papers
    Too often, white papers topics are chosen by looking inward, reflecting subjects the vendor wants to talk about rather than trends and issues that matter to their sales prospects. Suggestions from your company’s consultants, customer service representatives, and sales people. Though the format is sometimes misused (i.e.,
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Linkedin, Sales] The Future of Marketing – Adapt And Be Creative!
    Please follow Paula  online on Twitter , LinkedIn and Google+. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Today’s interview is with Telus Communication’s Social Media Marketing Manager Paula Cusati.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Linkedin, Sales] Is This The Year Of Big Data For Marketing?
    The “Internet of Things” will allow us all to become smarter marketers. I do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships and product development – all can be improved with better insights and connectivity. More about the insights than the technology. Strategy
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Linkedin, Sales] How to Become a Thought Leader In Your Industry
    Your company and the people within it should be seen as the leading experts in your industry, whether that be sales, marketing or, in AG Salesworks case, both. Thought leaders These may write blogs on behalf of their company, tweet, post on LinkedIn or Facebook, even Instagram or Vine. The key word here is novel. Novel ideas?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Sales] The Traditional Marketing Playbook Is Dead!
    Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. You create flashy sales collateral. Now I’m NOT saying we should stop supporting sales or that we should stop helping them to close deals.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Linkedin, Sales] Stories (Not Ads) Help Brands Connect With Millennials
    The survey found that millennials significantly prefer company brands that have a great product (77 percent) and that they already know and trust (69 percent) and nearly a third said they’re more likely to buy a product if the brand’s content isn’t sales-y and rather feels authentic and truthful. More years means more dollars, right?
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 9, 2010
    [Linkedin, Sales] 5 Tips for Selling the Value of Social Media Inside Your Company
    Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing value from Twitter, LinkedIn, and Facebook? You’re not alone. How many of these objections sound familiar? We can’t let that happen.&#.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin, Sales] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. Build Reach.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin, Sales] Find New Customers Fan of the Month – Joe Large
    According to Linkedin, Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. Contact Find New Customers by calling (516) 495-9350 or by sending an email to sales at findnewcustomers.com. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Go Irish!). We really appreciate it.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Linkedin, Sales] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), and video channels like YouTube and Vimeo, or even used to facilitate conversations with influencers and media outlets. Marketing—at its core—hasn't changed. How They Work Together.
  • THE EFFECTIVE MARKETER  |  FRIDAY, MAY 29, 2009
    [Linkedin, Sales] Kindle Marketing Lessons « The Effective Marketer
    So here are a couple of important lessons we marketers can all learn from their mistakes: Kindle Lesson Number 1: Integrate Your Sales Channels For almost 10 years I’ve been a loyal Wall Street Journal subscriber. When planning your sales channels, the more integrated they are, the better your chances of acquiring and keeping customers.
  • INBLURBS  |  THURSDAY, AUGUST 1, 2013
    [Linkedin, Sales] Is Content Marketing the New Home for PR Professionals?
    With the rise of digital marketing, you now need to figure out new ways to engage your audience like, Twitter, Facebook, Linkedin, or blog. Her professional experience spans journalism, sales, advertising and SEO marketing. LinkedIn – Twitter – Google +. Is the Growth in Content Marketing Driving Demand for PR Specialists?
  • SALES CHALLENGER  |  SUNDAY, SEPTEMBER 9, 2012
    [Linkedin, Sales] Is Your Reps’ Personal Brand Visible Online?
    The fact is customers go to a number of places online to learn from and interact with peers and industry experts—discussion forums for industry or trade groups, or online communities in LinkedIn, for example. If you find something interesting and want to know more about an author, you look them up on LinkedIn and find a mutual connection. A
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Linkedin, Sales] Basic Training For B2B Social Media Turtles: Research & Preparation
    When networking with customers or prospects, always invite them into your LinkedIn network and monitor their discussion group involvement. Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. Research Fundamentals.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 5, 2011
    [Linkedin, Sales] Why is Social Media Different than Traditional Marketing?
    Socia,l to be successful, needs to follow the storytelling path as opposed to the feature/benefit bullet points from a sales sheet. Let’s face it, there’s not much emotional response in sales sheet copy. Networking - You need to build online networks again using LinkedIn, Twitter and Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Linkedin, Sales] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Once you’ve figured out what your readers are looking for, you can teach them about how your product or service can fulfill that need, and eventually send them over to your sales team.  But this is a process; you can’t just include a sales pitch in all of your content, or you’ll never gain your readers’ trust or interest from the start. 5.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Linkedin, Sales] Building Your B2B Marketing Database
    In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale. Revenue/sales. Sales and marketing contacts. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  Plenty.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Linkedin, Sales] Social Media: 3 Keys to Business Success
    Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Are you thinking about creating a social media page for your business? Image: Freedigitalphotos.net ). 1. Purposeful Plan. Plentiful People.
  • B2B LEAD BLOG  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin, Sales] My Leads Went Where??! – Lead Generation Horror Story #1
    With years of experience and great insight into ROI, the programs in place were working well, and the challenge for the marketing group was simply to expand exposure over time to continue to ramp up sales. How had the sales people gotten in touch? The salespeople who called his friends were not this Demand Manager’s sales people.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 25, 2011
    [Linkedin, Sales] Find New Customers Fan of the Month – Arthur Germain
    Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. We really appreciate it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 29, 2010
    [Linkedin, Sales] 10 Best Posts of 2010
    LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. What a Trifecta of a Year!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin, Sales] Why Modern Marketers Fail at Big Data
    Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. Sales soared. And then European sales started to slow. Find her on Google+ or LinkedIn businesses each day.
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin, Sales] B2B Social media- A case of drowning man clutching at the straw
    Now they are creating Facebook & Linkedin company pages, open a twitter account and perhaps upload some content on YouTube, Scribd and slideshare. Somewhat fewer said the same of LinkedIn, and just 35% considered Twitter effective according to a report from eMarketer. ’ than ‘what they (company) do?’
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Linkedin, Sales] The Importance of a Good Leadership page – Rob and Deploy Ideas
    One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did.  It’s at the top of this blog now. Thanks to LinkedIn and WordPress.com for great support to help me add it! I’ve been talking with a cool company called Conversant Media.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin, Sales] How to Convince Your Boss to Invest in Social Media Marketing
    Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. Don’t let this happen to you!
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Linkedin, Sales] The Best Example You Will Find On The Value Of Storytelling
    What happens when you hire creative writers to make up stories about cheap trinkets, and they post these stories, along with the items online for sale? This trust is what ultimately will drive real sales and business value. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here  for regular updates. Show me.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Linkedin, Sales] Next-Generation Marketing Automation Systems Target Small Business
    On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Salesformics is designed primarily to give sales people a pleasant-to-use CRM system, while offering marketing automation and dashboards to everyone in the organization. Among U.S-based
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Linkedin, Sales] 5 social media tools to kickstart your business
    Agorapulse is a Facebook Marketing platform which contains a broad range of functionality, including page management, 14 applications and the facility for building up a profile of your fans to help turn these fans into leads and ultimately sales. By Ian Cleary, Contributing {grow} Columnist. Be more social using Nimble. Love IFTTT.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Linkedin, Sales] Five of the All-Time Biggest Blogging Questions Answered
    Get guest posts from sales, PR, customers, suppliers, community members. Go to a relevant LinkedIn group for your industry. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Money?
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Linkedin, Sales] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    Customer Questions - Ask your sales or customer service folks what the most common questions are that they get and you''ll generate some of the most helpful and popular posts. Promote your blog articles through social posts (Twitter, LinkedIn company page, Facebook, etc). LinkedIn, Quora) with links back to relevant blog posts.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin, Sales] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Linkedin, Sales] 29 Quotes On The Future of Business
    Peer recommendations drive sales. US-based mobile phone operating systems maintain 88% share of all global mobile phone sales (up from 5% 6 years ago). And please follow along on  Twitter , LinkedIn , Facebook   and Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The world has changed.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Linkedin, Sales] B2B Marketing Tactics That Work Today
    The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&# Realize that, especially in B2B, we need to help our sales people sell stuff. The Hottest Topics in B2B Marketing. What’s hot in B2B Marketing? QR codes?
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Linkedin, Sales] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    This triad, if done correctly, will allow everyone’s sales to peak! The sales cycle is longer and the foreplay is usually in intriguing lessons and stimulating education series. Subway gains an advantage in avoiding the sale of franchises in areas where the likelihood of success is poor due to misaligned demographics.
  • SMASHMOUTH MARKETING  |  TUESDAY, JULY 6, 2010
    [Linkedin, Sales] Content Marketing: Accuracy, First Impressions and Demand Gen
    You betcha. A few days ago someone in a sales group on LinkedIn posed this question: "Love reading and participating in this group, but I could not help noticing all the blatant spelling errors in our posts. Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 4, 2012
    [Linkedin, Sales] 25 Ways To Promote Brand Awareness For Your Small Business
    Better to be a helpful voice that encourages sales to happen more organically. Contribute to Q & A sections online, whether on LinkedIn or another site, to share your expertise. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Be Unique.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Linkedin, Sales] 5 Media Lessons Every Marketer Should Learn
    by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. By the way, if you’re here for Dreamforce, join LinkedIn and Eloqua on “When Social Marketing and Social Selling Converge” at the LAM Theater on Thursday. The media industry is no exception. Register now.
  • INBLURBS  |  THURSDAY, JULY 5, 2012
    [Linkedin, Sales] 5 Jobs for Tomorrow’s Marketing Team
    Her professional experience spans journalism, sales, advertising and SEO marketing. LinkedIn – Twitter – Google +. If you want to see the future of marketing, just take a look at recent job postings. At the same time, the U.S. So what does this shift in desired skills mean for the industry? Photo courtesy of Victor1558.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Linkedin, Sales] Big Data For Marketing: I Want My Real-Time Dashboard
    Retailers are quickly realizing that big data is the new battleground in the fight for high-volume but razor-thin sales margins. Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. “Data is the new oil.” What Is Big Data For Marketing?
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 31, 2009
    [Linkedin, Sales] Marketing Automation Weekly Wrap-up - 2009/08/31
    focus on helping the prospective buyer better understand the space and solve their pains is key, not just a repeated attempt to sell: [link] Steve Kellogg ( LinkedIn ) from Crowds2Crowds writes a letter to sales introducing all that marketing can do for them. Surprisingly experimental and early adopter usage profile: [link].
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Linkedin, Sales] The Rise of the Content Marketer « The Effective Marketer
    Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Linkedin, Sales] The Rise of Social Selling
    Your LinkedIn profile is a great example. And sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels. Gathering sales intelligence. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Making connections.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Linkedin, Sales] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    Timing is an extremely important element in B2B marketing and sales.  Pull marketing allows prospects to be in control over the timing of the sale.  Here are five ways you can keep in touch with B2B prospects until the time is right to engage with them in the sales process: Connect with prospects through social media. 
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Linkedin, Sales] Targeting Audiences Not Looking for You; Advertising Options for B2B
    The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. They need more education and evidence before contacting sales and beginning the closing process.  Marketing Strategy:  You Still Need to Persuade with Content ; Before Search and Social. Lead Generation Overview.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 25, 2014
    [Linkedin, Sales] Psychological Triggers in Email Marketing for Social Media
    LinkedIn | Pinterest |. Related Stories The Emotions of the Sexes and How To Capture It In Social Media How to Make More Online Sales by Knowing Your Numbers Cognitive Recognition in Social Media. It has been said that email marketing is one of the best strategies, if not the only one, you should be using. Author information.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin, Sales] 6 Great B2B Business, Marketing, and Strategy Books
    Pink is an interesting look as to what actually makes the sale. B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. It’s been proven that high income earners read more books than other demographics. Cohen.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin, Sales] Yes, you’re in the right place
    The internet and the applications that have evolved with it have created a new marketing and sales world. Feel free to comment here or on the B2B Lead Roundtable LinkedIn Group. As you can see, my blog has a new look. That’s because it isn’t just my blog anymore. This will truly be a roundtable to discuss and explore the best ideas.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Linkedin, Sales] B2B Marketing Predictions For 2011
    Marketing and sales alignment continues to be the #1 issue impeding marketing’s ability to be perceived as a major driver of B2B business value. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 7, 2010
    [Linkedin, Sales] 10 Best Marketing Apps for Salesforce
    This application makes it possible to track the effectiveness of keywords and ads all the way to sales opportunities and closed deals. Jigsaw is best known for the sales tool Jigsaw Prospector , but using the same database, they now also offer a data management tool that appends data to your incomplete records. Share this on LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Linkedin, Sales] Must Attend Marketing Events In 2014
    This year’s event theme is “ Transforming Sales, Marketing and Product.”. 6.  by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. Here is a compilation of events to inspire you in 2014. Social Media Insider Summit - Jan 29-Feb 1 / South Seas Island Resort, FL.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Sales] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Pinterest is doing a great job of driving traffic, leads, and sales,” Jesica Meher outlines six benefits of Pinterest, from generating inbound links to integration with existing Twitter and Facebook accounts. What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts?
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Linkedin, Sales] An Introduction to 7 of the Most Popular Social Networks for Business
    For example, you could encourage your sales and marketing employees to search for questions your leads commonly ask, and provide insightful answers to which you can point future leads. Getting to Know LinkedIn, The Professional. LinkedIn has a very distinct personality. LinkedIn's Superpower. Twitter's Superpower. Yikes.
  • SALES CHALLENGER  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Sales] The Secret to Social Selling
      (This is the fourth post in our series on sales organizations’ emerging use of social media as a channel for shaping demand.) . In previous blogs we have given you practical advice about  getting onto LinkedIn , and ways that  corporations have supported reps  to get into Twitter and blogging.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 8, 2011
    [Linkedin, Sales] Is There an Alternative to Traditional Advertising?
    So what are the new options overtaking advertising right now? A big leap from one-off : Now companies can use inbound marketing to integrate and plan a strategy that actively connects sales and marketing. They can also benefit from free advertising online and getting noticed through approaches like LinkedIn advertising.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Linkedin, Sales] The True Stories Behind the Web's Coolest Content
    Taking a cue from VH1''s Behind the Music , we''ve teamed up with our pals at LinkedIn to bring you Behind the Content. Like many men, I threw out my razor only when I had to because I hated going to the local drugstore wasting time looking for the sales clerk to unlock that razor fortress. and the musicians who made it. Hammer.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 1, 2012
    [Linkedin, Sales] Does Social Selling Really Work in B2B?
    ” To answer that question you need to take a hard t look at what it takes to be successful in sales in the 21 st century. 21 st century sales people need to have insight, collaboration, engagement, and agility. All of these aspects work hand in hand and play a key role in your day-to-day sales process.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 23, 2013
    [Linkedin, Sales] 8 Steps To Build A Content Hub That Converts [Slides]
    Conversion: define the processes that will pull your visitors into an active relationship that converts down the sales funnel. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Once the video is ready, I will post that too.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin, Sales] Content Marketing Personalization: Build Relationships At Scale
    He said, “that’s like sales, right?” Pageviews, bounce rate, time spent, social shares, uniques, sessions, likes, tweets, comments, even conversions, leads and sales – these metrics don’t tell us if we are reaching the right people before they are ready to buy. ” I promise I will get to that.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Linkedin, Sales] Social CRM: Curb Your Enthusiasm
    Strategy changes, turnover, layoffs and the like make the first step difficult enough, and we all know how analytically challenged sales managers can be. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. encourage you to restrain your enthusiasm. right. anything.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Linkedin, Sales] Get a Jump on Your Competition with Pre-Launch Marketing
    If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. 2. We don’t even have our product ready!” What’s appropriate?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin, Sales] The Art of Marketing: 6 DIY Design Projects to Try
    many sales-qualified leads. X% lead-to-customer conversion rate. you can set how long each frame should be shown for) and -- best of all -- we have this blog post that walks you through the entire process. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Linkedin, Sales] Connecting the Dots Between Social Media & Demand Generation
    Tip: Social sign-on allows site visitors to log in via social accounts such as Facebook, Twitter, and LinkedIn. Late-Stage: Connect buyers with influencers, customers—and sales. Tip: Connect your customer community to other marketing and sales activities, and be ready to demonstrate the value to management.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Linkedin, Sales] 17 Reasons Why I’m Lucky To Be In Business Development
    Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also ,  LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. Sales success never comes from shutting off after hours or on weekends (or even on vacations).
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin, Sales] The Real Roadblock to Social Business Success
    the head of marketing, the top HR exec, anyone in customer service, the webmaster, the VP of sales, even the CEO) at any of those companies, through information presented on the company’s website. Most will not provide any email addresses beyond the generic “info@” or “sales@” variety. marketing and HR).
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Linkedin, Sales] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogs have been around for quite some time now. Blogging is free or very low cost. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Linkedin, Sales] How Axial Ramped Up Deliverability and Measurement Strategies
    By split-testing landing pages, Axial recently discovered that sending prospects straight into a nurturing cycle wasn't nearly as effective as offering them training and then sending them on to the sales team. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies.
  • INBOUND SALES NETWORK  |  FRIDAY, MARCH 1, 2013
    [Linkedin, Sales] Is Social Selling The New Door Opener?
    Your sales people have to call many times in order to get prospects to call back; and more often than not, they never do. If you aren’t maximizing your online presence, you can safely assume that your competitors are stealing all your prime sales opportunities. Don’t make an ass of your sales team with bad assets.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Linkedin, Sales] Is This The End Of Social Media?
    He also mentions that Burger King has fired it’s agency despite relative success in gaining social media attention but not sales. The sales and market share figures he conveys cannot be fully attributed to the company’s social media efforts. Is this the end of social media or a new beginning? What do you think? Want more?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Linkedin, Sales] Doing what’s right – a full decade later
    Recently, I tracked him down on Linkedin by searching for his name – he’s now working for The SAS Institute. connected to him on Linkedin and even wrote a recommendation for him. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com. Go sell something else.”).
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Linkedin, Sales] Social Media and Lead Generation: Befriending Your Audience
    Regardless of network, you should focus on mixing paid content and sales material SPARINGLY with free and educational content. Approach all your interactions as a cross between marketing, sales, and customer service. LinkedIn has a whole host of tools meant to increase your social lead generation. Is everything in order?
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