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  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 9, 2011
    [Linkedin, Sales] Marketing Trends for 2011
    Faced with opportunity and great tools (Facebook, LinkedIn, Twitter and blogs) companies will create task forces and teams to brainstorm, investigate, leverage and launch new ways to generate revenue and satisfy customers.   Advice:   Huge brand and sales opportunity. 5.     Building Longer Term Customer Relationships.   Advice:  ROI? 
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 17, 2009
    [Linkedin, Sales] B2B Appointments, A Third of C/VP Execs Delegated Down - POLL
    We used LinkedIn's paid poll feature to collect the results. We just sliced the data by title and found that meetings convert to ongoing sales activity slightly more with Dir/Mgr initial engagements, whereas C/VP convert slightly more to nurturing activities. What makes a sales ready lead ? inside sales sales
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Podcast Segment 1: Selling to BIG Companies
    « Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Linkedin, Sales] A Lead Generation Plan Begins With Content Marketing Strategy
    Increase sales.  This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Linkedin, Sales] A Lead Generation Plan Begins With Content Marketing Strategy
    Increase sales.  This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Linkedin, Sales] The 25 Best Social Media Books of 2011
    ” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” This book, arguably the first of its kind devoted to the subject, is a hands-on guide that delves into subjects that are unique to this segment, especially those engaged in marketing and sales to other businesses. Engage! The
  • LEADERSHIP  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin, Sales] Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
    The true definition of a qualified lead is one that is “actionable” , so a qualified B2B lead can be used to start a meaningful dialogue with a potential customer, but the differentiator is that it has a far greater chance of resulting in a sales conversion. Why You Must Resist the Lure of Cheap Data. Cheap data is ultimately expensive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Linkedin, Sales] Small businesses still grappling with social media benefits
    One way that small businesses responded to improving sales last year was to return to investing in technology. There is almost universal awareness among small business owners of Facebook and Twitter, while half are aware of LinkedIn. Searching for Search. However, many small businesses plan to add online directory ads in the future.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 12, 2011
    [Linkedin, Sales] 6 Ways to Use Curation for B2B Social Media
    Share Articles Regularly in a LinkedIn Group. As a participant in relevant LinkedIn Groups, you can share recent articles as a way to start discussions. Tip: Look at LinkedIn Today as a source for content that is already being shared on LinkedIn. 4. Share Articles with Your Sales Team. Audio Tip: Use a microphone.
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Linkedin, Sales] Be Inspired: The Best B2B Content Of 2015
    In reality different content has different objectives and typically a piece of content will support one or two parts of the sales funnel as we can see below. We have looked across the sales funnel and identified examples of inspiring highly shared content from some of the leading B2B companies. What did we miss? eBooks and Guides.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [Linkedin, Sales] Join The 1% And Become A Content Creator
    Especially in B2B, where many of our employees are stuck on the notion that our products are so complex and our sales cycles are so long that we have to spend a majority of our time and resources explaining why we are better. How does a company move from becoming a promoter of their stuff to a provider of business insights? You answer!”
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Linkedin, Sales] Is This The End Of Social Media?
    He also mentions that Burger King has fired it’s agency despite relative success in gaining social media attention but not sales. The sales and market share figures he conveys cannot be fully attributed to the company’s social media efforts. Is this the end of social media or a new beginning? What do you think? Want more?
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Linkedin, Sales] After the Webinar: 7 Steps to Ongoing Audience Engagement
    steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. The data from the event not only helps sales and marketing prioritize follow-up , it provides a great opportunity to customize and personalize your approach. Inform sales about the event. Follow up with the leads.
  • VIDYARD  |  TUESDAY, NOVEMBER 3, 2015
    [Linkedin, Sales] 10 Ways to Use Personalized Video to Blow Everyone’s Socks Off
    We’ve talked to you about Personalized Video before, and recently, Jeff Gadway, our Director of Product Marketing, hosted a webinar to talk more about this exciting product, and how both Marketing and Sales teams can use Personalized Video to get drastic results. Couldn’t make it to the webinar? We’re bombarded with marketing content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2011
    [Linkedin, Sales] Case Study: How e.Republic Went from Awkward Conversations to Automation
    For the longest time she would send out stuff and she would get anecdotes from sales reps like, ‘That campaign really worked,’” Noel said. Now the marketing team can say, ‘We create stuff that the sales team uses at this level, this often, and this many people engage with it.’ LinkedIn. And it’s one Drew Noel remembers well.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Linkedin, Sales] When Social Media Hurts
    For example, if you join a LinkedIn group focused around an educational topic related to your industry, but you only post promotional material, you may be banned from using that group. While every item you post should represent your company well, this doesn't mean that every post should be a sales tool. Is that enough? Absolutely not.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 9, 2007
    [Linkedin, Sales] B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI
    « B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow. calls.My
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Linkedin, Sales] Why Buyer Personas are Crucial to Inbound Marketing Success
    Lastly, don’t forget to talk to your sales team when constructing buyer personas. If anyone if going to be able to tell you about your prospects’ and customers’ concerns, questions, and pain points, it’s your sales team. Tip: Don’t be afraid to take advantage of certain groups on social channels such as LinkedIn groups.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Sales] 25 Clever Ways to Grow Your Email Marketing List
    16) Target offers redeemable using an email address on your LinkedIn Company Page or in appropriate and relevant LinkedIn groups , or recommend an offer as the answer to someone's question in LinkedIn Answers. It's a sad fact, but your email marketing database degrades by about 25% every year. Share your ideas in the comments.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 15, 2013
    [Linkedin, Sales] How To Extend B2B Marketing With Better Social Media Measurement Tools
    More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. LinkedIn. But that is starting to change. Facebook. Twitter.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Linkedin, Sales] 87 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Sales & Marketing Alignment. It’s from 2009.
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Linkedin, Sales] 23 Marketing Takeaways and Tips From Inbound 2015
    In the case of Rainmaker/Copyblogger they use Twitter a lot and get substantial engagement on LinkedIn. They find LinkedIn works well as they can have conversations and listen to feedback. Viveka von Rosen says that Site-wide Auto Moderation is the punishment of choice for people who share spammy content on LinkedIn Groups.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Linkedin, Sales] What Does B2B Social Media Success Look Like?
    First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Objectives. Leads and new business.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Linkedin, Sales] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. beautiful and finely-optimized website certainly help, but it isn’t quite enough to sustain or grow your sales. Send him a tweet on Twitter or connect with him out on LinkedIn If only things were that simple.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin, Sales] 6 Great B2B Business, Marketing, and Strategy Books
    Pink is an interesting look as to what actually makes the sale. B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. It’s been proven that high income earners read more books than other demographics. Cohen.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 14, 2010
    [Linkedin, Sales] Shadow Pipeline – accounting for the missing dollars
    Depending on your sales force and their comfort with your CRM system you may see some of these “fly in” proposals. Share this on Linkedin. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. Not really.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 2, 2010
    [Linkedin, Sales] Why Do Small Businesses Act Like Consumers? Hint: It’s Not Because They Want To
    Medium and large customers are assigned an account manager, maybe a sales engineer or even a service manager. In any gathering of B2B marketers, the topic of small business inevitably comes up. Or if they existed, they certainly didn’t buy complicated things like computers and machinery. Or did they? The nerve. With respect, I disagree.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 14, 2010
    [Linkedin, Sales] Tradeshows Part 8: Other Things I Know
    Usually the sales people have no idea who my competitors are. All Awesome Ideas Trade Shows B2B marketing budget planning budgeting events Hand-Wringers linkedin media relations planning product launch research trade shows vertical vertical marketing vertical markets visibilityEvent Planning is a Year-Round Activity. Work the calendar.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, AUGUST 4, 2010
    [Linkedin, Sales] Porcupines Part IV: A Jack Russell Betrayed
    Somewhere between the sales person shaking the customer’s hand and running off with the big cheque, and the installer, trainer or service person showing up to deliver whatever was sold, a rift in space-time occurs. Final post on porcupines, I promise. First we can ignore them. Airlines and hotels are famous for porcupine-making on this level.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 5, 2011
    [Linkedin, Sales] You’re Still Not Green, You’re Just Clever
    would bet the user documentation and sales literature isn’t far behind. Ad Agencies Direct Marketing Random Rants Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams green marketing greening greenwashing linkedinAh, yes, Earth Day. So how are we really doing with all this green stuff ? thought not.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 21, 2011
    [Linkedin, Sales] Who Should Wear Your Corporate Speedo®?
    Sales, perhaps? Ad Agencies Social Media ad agency B2B marketing bizmarketer call center call centre corporate overlords customer service Elizabeth Williams linkedin P-Cube porcupines social mediaLast week we looked at the terrifying beachfront property known as social media. So what does a Corporate Baywatch cast member look like?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 7, 2013
    [Linkedin, Sales] It’s Time To Act Like A Publisher [Slides]
    ” But it’s up to us to stand up to our sales and executive colleagues. Please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Linkedin, Sales] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Once you’ve figured out what your readers are looking for, you can teach them about how your product or service can fulfill that need, and eventually send them over to your sales team.  But this is a process; you can’t just include a sales pitch in all of your content, or you’ll never gain your readers’ trust or interest from the start. 5.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Linkedin, Sales] Why Most Executives Should Stay Clear of Social Media
    How many of your customer care, technical support and sales numbers ring to your CMO’s house? When was the last time your VP of sales updated your webpages or your CIO proofread your monthly statements?  I hope it wasn’t recently because that’s not what senior executives (at least in larger companies) do. That’s what people like us do.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Linkedin, Sales] Top Ten Guests on Marketing Made Simple TV
    Their leadership experience resulted in a New York Times bestselling book , a key role in the LinkedIn Influencer program , regular contributions in Forbes and Inc., Jeff Shore, author of Be Bold and Win the Sale. Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. https://www.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 12, 2013
    [Linkedin, Sales] Does Your Teleprospecting Intro Suck?
    When a person in sales, who’s actively hitting the phones, comes to me in frustration concerning their scripting and messaging I tell them to put the emphasis on what they should be saying or asking within the first 1-2 minutes of the conversation. Did you get a referral or are they on the company website, or LinkedIn? you think.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Linkedin, Sales] Personal business lessons from 2015 and what you can learn from them
    Since my customers are predominantly in the US, I want to use networks that North Americans prefer, like LinkedIn, even though the European-centric rival Xing is much better for the local biz networking here. An American wanting to do biz with Germans for example should first focus on Xing, even though their preferred platform was LinkedIn.
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Linkedin, Sales] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The BMZ then uses social signals from sites like Facebook, Twitter, LinkedIn, and delicious as well as clicks and views.  What’s changed is that now the BMZ enables you to sign up and provide your Twitter and LinkedIn info. Over time, the site has evolved and added new features to enhance its value to readers.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin, Sales] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
    With the big announcement of the Marketing Cloud at Dreamforce last week, and the statement that by 2015 the CMO will spend more on technology than the CTO, the vision being offered to those of us in sales and marketing technology and operations is that everyone has B2B database marketing and marketing automation perfected. Share and Enjoy.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Linkedin, Sales] 9 Keys To Brand Publishing Success
    And millennials have shown to completely ignore them, digital banner ad sales were up last year by more than 10%. And so the business needs to earn its way onto platforms like Pinterest, Instagram, Tumblr, Twitter, Facebook, Linkedin and more. Brands are struggling to connect with their audience using traditional marketing techniques.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Linkedin, Sales] 47 Superb Social Media Marketing Stats and Facts
    Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. Just 14% tie social media to sales levels. ( The CMO Survey ). 70% of the U.S.
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Linkedin, Sales] Get a Jump on Your Competition with Pre-Launch Marketing
    If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. 2. We don’t even have our product ready!” What’s appropriate?
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Linkedin, Sales] 5 New Year’s Resolutions for Marketers
    Coordinate (and Collaborate) with Sales on a Regular Basis. I’ve read, watched, and even written a lot about the need for better alignment between marketing and sales teams over the past year. Fortunately, I work for a company where sales and marketing generally operate in synch. Hope springs eternal. Become (a Lot) More Social.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 30, 2012
    [Linkedin, Sales] Three Ways Personas Improved My Marketing
    Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! wanted to play with the marketing automation software and start blasting out content. Irrelevant?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Linkedin, Sales] How social media amplifies competitive advantage
    With this experience, I am in a fortunate position to help people in a unique way.  I often go into LinkedIn forums and answer interesting questions.  I don’t worry about sharing my secrets with the competition. I don’t worry about my messages competing for attention. Is the traditional idea of competition obsolete?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Linkedin, Sales] Four “New Marketing” Skills You’d Better Learn Quick
    He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. 
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 7, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath
    « The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. So would you like to hear what really works?
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Linkedin, Sales] Converting B2B Leads Through Social Content: 3 Keys to Success
    For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. Infographic from Ethos3.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin, Sales] Six Surprising B2B Content Marketing Ideas
    Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. Or, create a LinkedIn Group around a shared interest of your customers. Boring white papers and boastful case studies are common pitfalls.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin, Sales] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Get it? Adroll.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 23, 2013
    [Linkedin, Sales] How to Segment Your Target Market on Social Networks
    Segmentation isn’t necessarily a new concept, but it is a crucial discipline to master in today’s sales climate. So, not only is segmentation helpful for moving customers through our various sales funnels, but its also necessary for survival. At its core, segmentation is about relevance. The Inherent Value of Segmentation.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Linkedin, Sales] Prove Your Worth:10 KPIs for Marketers
    Sales Revenue. You need to ensure that you can report that your sales revenue exceeds the expenses your marketing campaigns incur. Marketing Qualified Leads : Sales Qualified Leads. If the lead is not accepted by sales, the lead is put back on marketing’s radar. What numbers would you give them? Customer Lifetime Value.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 13, 2010
    [Linkedin, Sales] Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck
    Usually the sales people are too embarrassed to sit there. Have a theme: That makes it easier to plan and stops sales from putting random bits of tinsel in your booth. Your sales people will thank you, and you may just find your afternoon booth traffic increases as people linger on your lovely carpet. escwilliams@gmail.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 30, 2012
    [Linkedin, Sales] Five of the All-Time Biggest Blogging Questions Answered
    Get guest posts from sales, PR, customers, suppliers, community members. Go to a relevant LinkedIn group for your industry. As I teach and speak, I start to see certain themes in the questions I’m asked. Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Money?
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Linkedin, Sales] How Should B2B’s Spend PPC Dollars?
    Generating leads is challenging enough, but when you add long sales cycles, intense competition and niche audiences into the mix it becomes even more difficult. LinkedIn. LinkedIn is the best social network for lead generation because it allows you to target qualified people. Remarketing. Google and Bing Search Ads.
  • ANNUITAS  |  TUESDAY, APRIL 12, 2016
    [Linkedin, Sales] Four Problems with Account-Based Marketing
    Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. Account-Based Marketing Puts Sales In Control of the Marketing Process. This post first ran March 31, 2016 in LinkedIn. And that is where the trouble lies. The result?
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Linkedin, Sales] Why You Need A Single Source Of Truth For Marketing Data
    And then finally, the sales team will often use a different set of filters to identify the leads that they’re actually interested in following up with. Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 7, 2013
    [Linkedin, Sales] By Failing to Prepare, You Are Preparing to Fail
    For example, as a sales rep I need to reach 1 million dollars in net new revenue over the next twelve months. Knowing my average sale price is $100,000, I need to close 10 new deals. Great sales reps make it happen, they don’t wait for it to happen. Pick up the phone, get on LinkedIn, and attend industry events.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 30, 2011
    [Linkedin, Sales] Find New Customers Fan of the Month – Joe Large
    According to Linkedin , Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Go Irish!). He also has two daughters. Perkins.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Linkedin, Sales] 5 Essential Functions for Every B2B Website
    Lead generation.   The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force.  So don’t squander the opportunity to turn your website into a lead generation tool.  Community.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin, Sales] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    With more and more sales leaders implementing new strategies, it''s important for inside sales rep to keep up with the trends. Most importantly, focus on what matters most for your company''s sales funnel. In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. Smile and dial.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Linkedin, Sales] Google has carnal knowledge of social
    What this means is that your social media team can no longer b t you when it comes to how effective their social media campaigns are and how effective they are in channeling your followers, friends, and all those Likes into your sales and conversion funnel. Twitter and Google have made amends. In the past, this was not the case.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, AUGUST 21, 2010
    [Linkedin, Sales] Marketing Dashboards & You Part 2
    How many times have you sat in meetings where the sales dashboard and the marketing dashboard have very different numbers for the same metric? All Metrics & Measures 3G Treatment B2B marketing bizmarketer corporate overlords dashboard Elizabeth Williams Excel Frankenjob linkedin marketing dashboards measurement metrics PowerPoint
  • B2B MARKETING UNPLUGGED  |  TUESDAY, AUGUST 31, 2010
    [Linkedin, Sales] Marketing to the F-Word Part 2: Feel the Burn
    While there is always the risk that the whole thing went horribly wrong and they have your company name on the hazardous substances list in the kitchen, a quick call to your sales or implementation teams should let you know how things went, more or less. To win here you need F-Bombs.  Here we go with Part 2. Simplify. Simple is good.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Linkedin, Sales] Do B2B Companies Really Need to Be on Facebook?
    Step 3: LinkedIn. Increasing sales is a business goal. “We just posted this really fun picture of the sales team on our Facebook Page. If Twitter or LinkedIn are working for you, driving traffic and leads, and otherwise serving your business and its goals, and Facebook is not, it is time to leave. Step 1: Twitter.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Linkedin, Sales] Must Attend Marketing Events In 2014
    This year’s event theme is “ Transforming Sales, Marketing and Product.”. 6.  by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. Here is a compilation of events to inspire you in 2014. Social Media Insider Summit - Jan 29-Feb 1 / South Seas Island Resort, FL.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Linkedin, Sales] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    Roles such as Content Strategist, Chief Content Office, Data Scientists (in marketing) and Social Business Managers (Marketers spreading into other departments like sales and customer support). Please tell me  what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Disagree? 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Linkedin, Sales] [Video] What If You Couldn't Get Any New Customers?
    If you're on a sales team, talk about it together. Your ideas may stimulate us all to think at a higher level. >" target="_self">Check out the video now >> Video Script: If you've been in the sale profession for any length of time, you probably have a whole laundry list of assumptions about what it takes to be successful.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Linkedin, Sales] 9 Proven Ways to Increase Webinar Response
    Try sending last-minute reminders in the form of “forwarded” emails from the assigned sales representative, including the contact’s first name and a personal note (e.g. Use LinkedIn Sponsored Updates and LinkedIn Text Ads to target specific demographics in advance of the Webinar. Sell the event, not the product. Citrix, Webex.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 28, 2013
    [Linkedin, Sales] How to Create an Automated Follow-Up System
    Regardless of what you sell, I am willing to bet that you get asked the same pre-sales questions over and over again. I’m also willing to bet that you ask your prospects plenty of questions of your own so that you can qualify them on their ability to purchase, as well as to determine what products or services are going to best meet their needs.
  • VOLACCI  |  TUESDAY, JUNE 4, 2013
    [Linkedin, Sales] 5 Email Marketing Tips for a Record-Breaking Quarter
    Focus on education, not sales. know, I know -- sales make the world go ‘round. I’m talking about the way you write. Focus on providing free, useful information that people can use, rather than cramming your mediocre sales copy down their throats.  .  . The name of the game hasn’t changed, but the path to increased revenue has.
  • BIZIBLE  |  THURSDAY, JANUARY 21, 2016
    [Linkedin, Sales] 13 Reasons To Implement B2B Marketing Attribution Right Now
    In its most basic role, good marketing attribution connects sales and marketing data so companies can see which marketing efforts are having the most impact on sales. It tracks all of a visitor’s touchpoints through the funnel on its way to becoming a customer and attributes revenue back to the marketing efforts that led to the sale.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin, Sales] New Report: Improve The B2B Buying Process With Social Proof Marketing
    If prospects consider online information and opinions from peers as two of the most vital sources of information when starting the buying process, then marketing and sales teams need to leverage their customers to generate social proof for their product. In the B2B software world, it’s a buyer’s market. The answer: social proof marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin, Sales] Content Marketing Personalization: Build Relationships At Scale
    He said, “that’s like sales, right?” Pageviews, bounce rate, time spent, social shares, uniques, sessions, likes, tweets, comments, even conversions, leads and sales – these metrics don’t tell us if we are reaching the right people before they are ready to buy. ” I promise I will get to that.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 16, 2013
    [Linkedin, Sales] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
    Every company of 250 employees or more needs a best practices sales lead generation program. That’s the only way to fill sales funnels with qualified sales leads and deliver on revenue goals. This is supported by doing a search on Linkedin for BtoB demand generation managers. But that begs a question. Tons of those.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 2, 2012
    [Linkedin, Sales] B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize
    Marketo/Modern B2B blogs. 5 B2B social media questions to ask about LinkedIn Answers. B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. Another component of their success is the mastery of the LinkedIn Answers feature. Doyle asks.
  • HUBSPOT  |  THURSDAY, FEBRUARY 21, 2013
    [Linkedin, Sales] 8 Useful Tools for Identifying and Connecting With Prospects
    Twitter and LinkedIn Search. In fact, according to Google and CEB research , a lead conducts 57% of the research they’re going to do before ever talking to a sales rep. Here’s how it works on Twitter and LinkedIn. At the free level, you can search for people and status updates across LinkedIn using keywords and company mentions.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin, Sales] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
    So how does Social Media affect the teleprospecting industry and inside sales representatives? LinkedIn has solidified its place as the number 1 social media site for B2B engagement within the teleprospecting industry. There are two areas to consider when utilizing LinkedIn for prospects and opportunities.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Linkedin, Sales] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. And those readers are being nurtured toward a sale or have already converted into customers. Here''s how to do it. Congratulations! You’re crushing it!
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Linkedin, Sales] The Beginner's Guide To B2B Marketing Attribution
    When the conference rolls around, he drops by your booth, chats with your sales reps and scans his badge, making him a lead. The next day he sees one of your ads on LinkedIn, remembers that he was going to search your company the day before and types in your company name on Google, where he proceeds to navigate to an ebook and downloads it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Linkedin, Sales] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates. This can be automated to help you with targeting and pushing prospects through from Marketing to Sales.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Linkedin, Sales] Ready to Nurture? Simply Remember Your A,B,C's
    I’ve been speaking at a number of conferences recently where marketers and sales people are quite interested in adopting a demand generation discipline within their organization. Ardath Albee, author of eMarketing Strategies for the Complex Sale, writes extensively about how to develop customer personas on her blog. B is for Behavior.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Linkedin, Sales] How Does Social Media Fit Into the Lead Generation “Funnel”?
    This is partly because communication processes in a traditional B2B lead nurture “funnel” are visualized as sequential – Awareness + Consideration + Trial = Sale , for example. Improve the sales experience for potential clients. At this point, social media can: Provide prospects with proof of the sales person’s expertise.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 14, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing
    Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
  • B2B LEAD GENERATION BLOG  |  FRIDAY, AUGUST 11, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: New Book on Corporate Blogging
    Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 22, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds
    Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 11, 2016
    [Linkedin, Sales] Client Newsletters: Do They Belong in Your B2B Marketing Mix?
    Use a content discovery tool like BuzzSumo or search for specific terms on LinkedIn, Google, and your favorite industry blogs to curate a great list of content for your audience to enjoy. This may start to blur the line into “regular email marketing” territory, which is used with the aim of solely driving sales. Final Thoughts.
  • WEBBIQUITY  |  TUESDAY, MARCH 6, 2012
    [Linkedin, Sales] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    How To Use Occupational Targeting In Facebook For B2B Leads & Sales by Search Engine Land. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. What common mistakes should marketers avoid? Facebook Marketing Tips & Techniques.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Linkedin, Sales] The “Whom to Consider?” Buying Phase
    He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. Lead Generation Companies | The “Whom to Consider&# buying phase. What do you think?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin, Sales] The Art of Marketing: 6 DIY Design Projects to Try
    many sales-qualified leads. X% lead-to-customer conversion rate. you can set how long each frame should be shown for) and -- best of all -- we have this blog post that walks you through the entire process. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2011
    [Linkedin, Sales] What is Thought Leadership and Why Do you Need It?
    Thought Leadership can come from any source – executives, customers, product managers, designers, customer service reps, sales people. —– Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. The key here is that the agenda is set by your audience. Content Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Linkedin, Sales] In B2B Lead Generation, Gobbledy-Gook Words Don’t Work
    If your company is trying to implement a lead generation program to provide quality sales leads for sales teams, don’t do this. Here’s how they describe their company on Linkedin. Jeff Ogden is President of the sales lead generation company  Find New Customers  ”Lead Generation Made Simple.”
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JANUARY 28, 2010
    [Linkedin, Sales] 6 things the iPad means for B2B Marketers
    New applications like foursquare, or older applications like LinkedIn will build deep location knowledge of people in your network, allowing new forms of social networking to increasingly bridge the physical divide. Tags: Mobile sales enablement lead management Content What are your thoughts on these trends? Any I have missed?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Sales] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. 4. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When Map social engagement to your sales funnel. Use social sign-on.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Linkedin, Sales] An Introduction to 7 of the Most Popular Social Networks for Business
    For example, you could encourage your sales and marketing employees to search for questions your leads commonly ask, and provide insightful answers to which you can point future leads. Getting to Know LinkedIn, The Professional. LinkedIn has a very distinct personality. LinkedIn's Superpower. Twitter's Superpower. Yikes.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin, Sales] The New Science of Professional Services Marketing
    These insights have profound relevance to professional services sales, which are often sold for tens or hundreds of thousands of dollars. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Is professional services marketing an art or a science? But today, that’s all changed. How do they find one?
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