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  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 27, 2015
    [Linkedin, Sales] 6 Broader Business Questions to Inform Your SEO Strategy
    read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. The rise of LinkedIn publishing is proof of concept that people want to read content published by individuals.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Linkedin, Sales] 5 Reasons Thought Leadership Marketing Matters
    by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. Because the Sales Process Starts Early and Ends Late. Ernst delivers counsel to CMOs and top marketers. He’s shown how social marketing can go big.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Linkedin, Sales] New Developments in B2B Loyalty Marketing
    Dedicated sales teams, some of them even housed on site at the customer’s operation. Photo credit: Wikipedia. Business marketers have much to gain from retention marketing.  Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one.  How do you prevent defection?  Incentive programs.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin, Sales] Top Social Media and Marketing Books of 2010
    Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.
  • EMAGINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Linkedin, Sales] The B2B Online Marketing Quick Checklist for 2014
    With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. The options of what you can do on Facebook, Twitter, LinkedIn, and other social media sites expands monthly. LinkedIn. Content Management System (CMS).
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Linkedin, Sales] The Secret to Effective Voice Mail Messages—with Kelley Robertson
    Stay away from talking about you, your company, or your services, stresses Kelley Robertson in this excerpt from his webinar  Ditch the Sales Pitch: How to Master Sales Conversations and Win More Deals. Master Sales Conversations. Learn more about how to lead effective sales conversations. Kelley Robertson. Amen, Kelley.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Linkedin, Sales] The Marketer's Guide to Proper Social Media Etiquette
    LinkedIn Etiquette. million groups on LinkedIn, there’s plenty of opportunity to show off your brand and spread your message if you are adding real value to the conversation. But beware of sales-y posts -- they can turn members off to what you have to say and could ultimately cost you potential brand advocates. Etiquette? Wrong.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Linkedin, Sales] It Might Be Time to Make Age One of Your Segmentation Criteria
    Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. Gen PC/Netscape execs are at least twice as likely than their Gen Wang counterparts to use LinkedIn or Facebook for networking. Not unlike what you do on laundry day. Here’s the scary part. What to do? Michael Selissen.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Linkedin, Sales] Top 10 B2B Social Media Posts of 2013
    20 LinkedIn Tips for B2B Social Media Success (2012). B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. Ways to Get More LinkedIn Company Followers (2011). They invest in Facebook and Twitter and (more and more) in LinkedIn.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 28, 2016
    [Linkedin, Sales] Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs
    Mi6 Round Ups are published twice a month and feature summaries and opinion on select handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing 1) Influencer Marketing. Translate this to Twitter or LinkedIn. It’s not always who you think. not the vendor.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 28, 2016
    [Linkedin, Sales] Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs
    Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing 1) Influencer Marketing. Translate this to Twitter or LinkedIn. It’s not always who you think. not the vendor. The goal?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MARCH 6, 2007
    [Linkedin, Sales] B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins
    « Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list. Positioning: How To Test, Validate, And Bring Your Idea To Market
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Linkedin, Sales] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Critical Components of Successful B2B SEO Content Marketing Execution. 4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles. LinkedIn Marketing. Here are two resources we wrote about LinkedIn over the past year. You’re Not eBay.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 29, 2013
    [Linkedin, Sales] The New Rules of Lead Generation Book Review
    However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. Social media advertising (Facebook, LinkedIn, and Twitter). There are many elements to marketing that can prove effective for growth of a business. The 7 Most Successful Lead-Generation Tactics. Search engine marketing. banner ads).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin, Sales] Tweet with Other B2B Marketers on B2B Chat
    Another way to connect with others is through the #B2Bchat Group on LinkedIn. Ways for B2B Companies to Engage on Twitter Just as B2B sales relationships aren’t built over night, sustained. Tags: Communications LinkedIn Social Media 101 Twitter b2bchat The mechanics of #B2Bchat, and any other Twitter chat are simple.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin, Sales] Why Are You In Marketing?
    started my career in sales. I was relatively successful and even had fun doing it. looked at marketing as sales, at scale. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Why are you in marketing? Why Am I In Marketing? Strateg
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Linkedin, Sales] Next-Generation Marketing Automation Systems Target Small Business
    On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Salesformics is designed primarily to give sales people a pleasant-to-use CRM system, while offering marketing automation and dashboards to everyone in the organization. Among U.S-based
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Sales] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    In his experience sales and marketing typically leads the economy. Traditionally, sales and marketing budgets drop before the economic markets because the C-level executives see what''s on the horizon. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Stay Tuned
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Linkedin, Sales] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. There are multiple ways to schedule Twitter, Facebook, LinkedIn, and Pinterest posts using various tools. LinkedIn. On LinkedIn, I am Guy Kawasaki. Twitter.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Sales] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. 4. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When Map social engagement to your sales funnel. Use social sign-on.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [Linkedin, Sales] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    ” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year. “Our biggest competitors are our customers.”
  • BIZIBLE  |  THURSDAY, JANUARY 21, 2016
    [Linkedin, Sales] 13 Reasons To Implement B2B Marketing Attribution Right Now
    In its most basic role, good marketing attribution connects sales and marketing data so companies can see which marketing efforts are having the most impact on sales. It tracks all of a visitor’s touchpoints through the funnel on its way to becoming a customer and attributes revenue back to the marketing efforts that led to the sale.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Linkedin, Sales] Sharing Content on Social Media Works…and this Staffing Firm’s Results Can Prove It
    When it comes to using social media as a true sales and recruiting tool, the secret’s out (actually it’s been out for a while).this It’s time to have an honest conversation about Twitter, Facebook, LinkedIn and Google+. Connect with me on LinkedIn. this stuff works. You are not too old to get started. Let’s get to the data.
  • SAZBEAN  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Sales] Small Business Help from The Visa Business Network
    You have to be CEO, VP of Sales, VP of Marketing, CIO, administrator assistant AND actually get some work done. Similar to LinkedIn, VBN has an answers section where anyone can ask a question and anyone can answer it. Also similar to LinkedIn, your own questions and answers show up on your profile. They’re all tactics.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Linkedin, Sales] Basic Training For B2B Social Media Turtles: Research & Preparation
    When networking with customers or prospects, always invite them into your LinkedIn network and monitor their discussion group involvement. Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. Research Fundamentals.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, AUGUST 17, 2010
    [Linkedin, Sales] Marketing Dashboards & You Part 1
    So finance cares about spending (a bit too much in my view), revenue, run rates and discounts and sales wants to know call volumes and marcom wants to know if they’re still popular. The problem with rental cars is that right about the time you figure them out, you have to give them back. They are mysterious, helpful and widely variable.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 19, 2010
    [Linkedin, Sales] When Good Things Happen to Good Research
    If you do it right, you can publish meaningful data, position your company as a thought leader, get a little PR and create a great lead generation tool or sales piece. Uncategorized B2B marketing bizmarketer branding Elizabeth Williams linkedin research sponsored research ubercrap visibilityDo a credible job. Several, actually. Lather.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, SEPTEMBER 12, 2010
    [Linkedin, Sales] Arsenic, Horseshoes and Not Being Creepy
    There will be tears when someone’s brother scores the coveted travel alarm for selling a Reader’s Digest subscription or wins the super-sized stuffed armadillo for the most single-day sales.  My mother will need to change her phone number, again. Please don’t say I didn’t warn you. But you, my friends, will buy. On the other hand….
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 7, 2010
    [Linkedin, Sales] Hail Mary Marketing
    We get tough with our colleagues in sales too. How wonderful! The recession is over! President Obama said so. I’m happy for my friends and neighbours who need the work and for college students who should be worried about STDs and not the job market. But I admit I’m a little sad to see it go. Hail Mary marketing rules the day in tough times.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 25, 2011
    [Linkedin, Sales] Is it Time to Fire the Outsourcerer’s Apprentice?
    Meanwhile, back in IT, an exultant Geek Lord is collecting a big fat bonus for reducing support costs by 30%, while the P-Cube pretends not to notice that the cost of supporting some poor road warrior with his VPN has simply moved from IT to sales in the form of lost productivity, lower revenue and someone’s sh*t going missing. Poor bugger. .
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Linkedin, Sales] The 25 Best Social Media Books of 2011
    ” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” This book, arguably the first of its kind devoted to the subject, is a hands-on guide that delves into subjects that are unique to this segment, especially those engaged in marketing and sales to other businesses. Engage! The
  • SALES LEAD DYNAMICS  |  MONDAY, NOVEMBER 7, 2011
    [Linkedin, Sales] For Effective Prospecting, Use a Scorecard.
    Most of us have sales goals and some form of a “sales pipeline” to track closed deals, proposals and key prospects. You make connections on Linkedin. LinkedIn Connections. 1. 2. 1. 1.  . 5. 5.  At the end of each week, you look at your activities to see whether you met your goals. But that is only part of the process.
  • SALES LEAD DYNAMICS  |  MONDAY, NOVEMBER 7, 2011
    [Linkedin, Sales] For Effective Prospecting, Use a Scorecard.
    Most of us have sales goals and some form of a “sales pipeline” to track closed deals, proposals and key prospects. You make connections on Linkedin. LinkedIn Connections. 1. 2. 1. 1.  . 5. 5.  At the end of each week, you look at your activities to see whether you met your goals. But that is only part of the process.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Linkedin, Sales] The Importance of a Good Leadership page – Rob and Deploy Ideas
    One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did.  It’s at the top of this blog now. Thanks to LinkedIn and WordPress.com for great support to help me add it! I’ve been talking with a cool company called Conversant Media.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 30, 2010
    [Linkedin, Sales] My thought leadership interview at Marketo
    Jeff) In early 2009, I observed what happening in the world of B2B sales and decided to get involved. Having read Brian Carroll’s book, Lead Generation for the Complex Sale cover to cover several times, I decided I wanted to focus on this key business challenge. Recently I asked Jill Konrath of Selling to Big Companies what happened.
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Linkedin, Sales] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The BMZ then uses social signals from sites like Facebook, Twitter, LinkedIn, and delicious as well as clicks and views.  What’s changed is that now the BMZ enables you to sign up and provide your Twitter and LinkedIn info. Over time, the site has evolved and added new features to enhance its value to readers.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Sales] 25 Clever Ways to Grow Your Email Marketing List
    16) Target offers redeemable using an email address on your LinkedIn Company Page or in appropriate and relevant LinkedIn groups , or recommend an offer as the answer to someone's question in LinkedIn Answers. It's a sad fact, but your email marketing database degrades by about 25% every year. Share your ideas in the comments.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Linkedin, Sales] Where Are Marketers Allocating Budget? [CHART]
    After all, social networks such as Facebook, Google+, LinkedIn, and Twitter are daily destinations for millions of customers, offering deep databases with high levels of engagement.  Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! Enter AdFocus.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 5, 2012
    [Linkedin, Sales] Snagging Hot Prospects – an Inbound Marketer’s Guide to Getting the Best Leads to Come to You
    While most sales and marketing organizations designate lead qualification representatives to vet the best leads, lead qualification should start in the marketing department. Before you throw 5,000 unqualified leads over the fence to sales, make sure you’ve snagged the right prospects in your hunting traps. Target Practice. Automate.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 17, 2009
    [Linkedin, Sales] B2B Appointments, A Third of C/VP Execs Delegated Down - POLL
    We used LinkedIn's paid poll feature to collect the results. We just sliced the data by title and found that meetings convert to ongoing sales activity slightly more with Dir/Mgr initial engagements, whereas C/VP convert slightly more to nurturing activities. What makes a sales ready lead ? inside sales sales
  • BIZIBLE  |  TUESDAY, APRIL 5, 2016
    [Linkedin, Sales] What We Learned From Our Latest Account-Based Marketing Campaign, CMO Box [Data]
    As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. To start, we worked with the sales team to create a list of target accounts in each of our sales reps’ territories.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MARCH 2, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Podcast Segment 1: Selling to BIG Companies
    « Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, OCTOBER 16, 2011
    [Linkedin, Sales] Procrastination: Its Real Cost is Not What You Think
    For more fresh sales strategies, subscribe to the RSS Feed for this blog and sign up for for my Email Newsletter. Follow me on Twitter , connect on LinkedIn or friend me on Facebook. And, if your sales force needs help cracking into new accounts, check out my sales workshops at JillKonrath.com, email me or call me at 651-429-1922
  • HALEY MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Linkedin, Sales] Staffing Industry Recruiting: What Works – and What Are the Biggest Challenges?
    So, when it comes to recruiting, sales and marketing, what works best? In each post, I’ll present survey findings and identify the things that make recruiting, sales and marketing easier (and deliver the highest ROI), so you can drive better results on both sides of the employment equation. Selling staffing services is hard, too.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Linkedin, Sales] The World Has Changed. Has Your Marketing?
    The conference will challenge us all to decide if Marketing is out of its silo for good, if we have a seat at the executive table and if we are better aligned with sales and the larger business including IT, HR , Finance, Operation and other functions. All this is putting new pressures on today’s B2B Marketing leaders. Real-time Marketing.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Linkedin, Sales] Top 10 Marketing Techniques for Professional Services
    We’re not talking about strategies for closing sales once you have the opportunity – marketing techniques are all about generating those opportunities in the first place. These highly visible experts generate more leads, command billing rates that are up to thirteen times higher, and close sales more easily. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Linkedin, Sales] Case study: Fast-growing B2B expands social media exposure
    We generated traffic to our blog using Twitter and LinkedIn , and some relevant, B2B-friendly networks. Our blog showcased our expertise while Twitter and LinkedIn helped “humanize&# our company brand. Our Twitter community of targeted customers has grown steadily (doubling in six months), as has our LinkedIn following. 
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Linkedin, Sales] 9 Lead Generation Mistakes Marketers Need to Stop Making
    For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. But leads don't grow on trees. How to Fix It.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Linkedin, Sales] Content Marketing ROI Starts With A Strong Business Case
    This means that ALL marketing spend should be tied to quantifiable results that the sales team and executives can understand. But sometimes, the CEO wants to “extend the brand” and sometimes sales folks want to work under the cover of a nice, massive awareness blitz. We know our customers are tuning out advertising. Utilization.
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Linkedin, Sales] 5 Outbound Calling Best Practices
    I'll be presenting these 5 Outbound Calling Best Practices later today (4:00-6:30) at Papa Razzi in Burlington at the AA-ISP meeting ( American Association of Inside Sales Professionals ). Dialing the phone all day is a task. have one guy who calls it panning for gold. Then an hour later he'll yell "Eureka!" Validate lists prior to dialing.
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Linkedin, Sales] Unveiling The Pipeline Marketing Technology Stack
    With this stack, you will have the technology necessary to cover the entire marketing pipeline, from attracting visitors for the first time to closing sales. The last stage of the funnel is where the sales team tries to close the deal. The CRM handles customer profiles and where their relationship with the sales team currently stands.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 9, 2007
    [Linkedin, Sales] B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI
    « B2B Lead Generation Blog is todays TypePad Featured Blog | Main | The Difference Between ROI and Marketing Accountability » How Lead Nurturing Improves Lead Generation ROI I know theres a lot of emphasis on lead generation (thats a good thing) but, getting a ton of leads doesnt guarantee that increased sales will follow. calls.My
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 2, 2010
    [Linkedin, Sales] Why Do Small Businesses Act Like Consumers? Hint: It’s Not Because They Want To
    Medium and large customers are assigned an account manager, maybe a sales engineer or even a service manager. In any gathering of B2B marketers, the topic of small business inevitably comes up. Or if they existed, they certainly didn’t buy complicated things like computers and machinery. Or did they? The nerve. With respect, I disagree.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 14, 2010
    [Linkedin, Sales] Tradeshows Part 8: Other Things I Know
    Usually the sales people have no idea who my competitors are. All Awesome Ideas Trade Shows B2B marketing budget planning budgeting events Hand-Wringers linkedin media relations planning product launch research trade shows vertical vertical marketing vertical markets visibilityEvent Planning is a Year-Round Activity. Work the calendar.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, AUGUST 4, 2010
    [Linkedin, Sales] Porcupines Part IV: A Jack Russell Betrayed
    Somewhere between the sales person shaking the customer’s hand and running off with the big cheque, and the installer, trainer or service person showing up to deliver whatever was sold, a rift in space-time occurs. Final post on porcupines, I promise. First we can ignore them. Airlines and hotels are famous for porcupine-making on this level.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 5, 2011
    [Linkedin, Sales] You’re Still Not Green, You’re Just Clever
    would bet the user documentation and sales literature isn’t far behind. Ad Agencies Direct Marketing Random Rants Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams green marketing greening greenwashing linkedinAh, yes, Earth Day. So how are we really doing with all this green stuff ? thought not.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 21, 2011
    [Linkedin, Sales] Who Should Wear Your Corporate Speedo®?
    Sales, perhaps? Ad Agencies Social Media ad agency B2B marketing bizmarketer call center call centre corporate overlords customer service Elizabeth Williams linkedin P-Cube porcupines social mediaLast week we looked at the terrifying beachfront property known as social media. So what does a Corporate Baywatch cast member look like?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 3, 2009
    [Linkedin, Sales] Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing
    Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing -. The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising. Good post by a good friend. hope my readers enjoy it.
  • SNAPAPP  |  WEDNESDAY, JANUARY 7, 2015
    [Linkedin, Sales] Best of 2014: Surveys & Polls
    This survey allowed MarketingProfs to collect profile data on their audience as well as new leads for their database, promoting it via their influential Facebook, Twitter, and LinkedIn accounts. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. MarketingProfs: A Day in the Life of a Marketer.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Linkedin, Sales] Why Most Executives Should Stay Clear of Social Media
    How many of your customer care, technical support and sales numbers ring to your CMO’s house? When was the last time your VP of sales updated your webpages or your CIO proofread your monthly statements?  I hope it wasn’t recently because that’s not what senior executives (at least in larger companies) do. That’s what people like us do.
  • LEADERSHIP  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin, Sales] Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
    The true definition of a qualified lead is one that is “actionable” , so a qualified B2B lead can be used to start a meaningful dialogue with a potential customer, but the differentiator is that it has a far greater chance of resulting in a sales conversion. Why You Must Resist the Lure of Cheap Data. Cheap data is ultimately expensive.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin, Sales] 6 Great B2B Business, Marketing, and Strategy Books
    Pink is an interesting look as to what actually makes the sale. B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. It’s been proven that high income earners read more books than other demographics. Cohen.
  • VOLACCI  |  TUESDAY, JUNE 25, 2013
    [Linkedin, Sales] Social Media and Lead Generation: Choose Wisely
    The mainstream Big Four are LinkedIn, Twitter, Facebook, and Google+-- the last of which is steadily gaining traction. might be an ideal customer for Fabulous Francine, who spins natural-dyed yarn entirely out of free-trade yak hair, but if I encounter a plug for her delightful product while I''m on LinkedIn, it''ll fly right past me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Linkedin, Sales] The uncomfortable state of content marketing metrics
    also posted this on LinkedIn. LinkedIn does give you some idea of how many people viewed it, so there is a number! I cut and pasted this post into Medium. Not only must we measure, we must measure in the language of business: Leads, sales, cost savings, customer satisfaction. don't have a clue. - I also posted this on LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Linkedin, Sales] Have Infographics Jumped the Shark?
    by Joe Chernov | Tweet this This is a question I’ve been thinking a lot about lately. I’ve explored it on my personal blog ; I’ve commented on it on Focus ; and I will address it in my presentation at Content Marketing World (“ How to create attention, interest and sales with infographics ”). LinkedIn. Or so I thought. Share email.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 1, 2010
    [Linkedin, Sales] What Not To Do For Better B2B Customer Relationships
    Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience. Have a safe and happy 4th of July weekend!
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 2, 2013
    [Linkedin, Sales] How the famous marketing expert Guy Kawasaki Manages Social Media
    The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. There are multiple ways to schedule Twitter, Facebook, LinkedIn, and Pinterest posts using various tools. LinkedIn On LinkedIn, I am Guy Kawasaki.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Linkedin, Sales] What’s Behind the Resurgence for Account-Based Marketing
    As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Sales and marketing professionals often equate ABM to different stages of the customer lifecycle.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
    And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. They are relying less on your website and the relationship with your sales representative than they used to. Align as closely as you can with sales. Heck yeah! About the Study.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin, Sales] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. Build Reach.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Linkedin, Sales] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles.
  • HUBSPOT  |  THURSDAY, FEBRUARY 21, 2013
    [Linkedin, Sales] 8 Useful Tools for Identifying and Connecting With Prospects
    Twitter and LinkedIn Search. In fact, according to Google and CEB research , a lead conducts 57% of the research they’re going to do before ever talking to a sales rep. Here’s how it works on Twitter and LinkedIn. At the free level, you can search for people and status updates across LinkedIn using keywords and company mentions.
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 2, 2015
    [Linkedin, Sales] The Light at the End of the Outbound Marketing Tunnel
    You are not going to earn a customer from your sales literature.  is the hub for the management, creation and distribution of outbound and inbound marketing.  To learn more, visit them on via  Web , Facebook , LinkedIn , Twitter , Pinterest and Google Plus. Chugging Into the 21 st Century. Be Careful of That Electrified Third Rail.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin, Sales] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Get it? Adroll.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Sales] The Traditional Marketing Playbook Is Dead!
    Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. You create flashy sales collateral. Now I’m NOT saying we should stop supporting sales or that we should stop helping them to close deals.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin, Sales] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
    Jeff will be joined by social media experts from Linkedin and Google. Host of  Mad Marketing TV  – a weekly marketing show with interviews of top marketing and sales experts from all over the world. Please come and hear me present on blogging, social media and ways to “move the needle” in business. Jeff Ogden.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 13, 2010
    [Linkedin, Sales] Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck
    Usually the sales people are too embarrassed to sit there. Have a theme: That makes it easier to plan and stops sales from putting random bits of tinsel in your booth. Your sales people will thank you, and you may just find your afternoon booth traffic increases as people linger on your lovely carpet. escwilliams@gmail.com.
  • VIDYARD  |  TUESDAY, NOVEMBER 10, 2015
    [Linkedin, Sales] 6 Key Lessons that Will Change How You Market in 2016
    Video is helping sales teams get noticed and close more deals, for reals! Sales teams are getting wise to the ways of video. We saw numerous examples of how sales teams are using video content to expedite the sales process. Using Video Content and Analytics to Boost Sales Performance – Rich Kline.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Linkedin, Sales] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. At HubSpot, we've seen opportunities to build new growth tools for marketing and sales teams and we've worked hard to fill those gaps. Free CRM. 1) HubSpot CRM.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Linkedin, Sales] There Is No One Size Fits All B2B SEO Program
    It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. Preliminary SEO Analysis. BuzzSumo. SEMRush.
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 7, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath
    « The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. So would you like to hear what really works?
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Linkedin, Sales] Why Buyer Personas are Crucial to Inbound Marketing Success
    Lastly, don’t forget to talk to your sales team when constructing buyer personas. If anyone if going to be able to tell you about your prospects’ and customers’ concerns, questions, and pain points, it’s your sales team. Tip: Don’t be afraid to take advantage of certain groups on social channels such as LinkedIn groups.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Linkedin, Sales] 47 Superb Social Media Marketing Stats and Facts
    Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. Just 14% tie social media to sales levels. ( The CMO Survey ). 70% of the U.S.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Linkedin, Sales] Why Lead Nurturing Is Now Marketing’s Domain
    Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. Same goes with lead nurturing, you don’t ask for the sale immediately, either. 5.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, AUGUST 21, 2010
    [Linkedin, Sales] Marketing Dashboards & You Part 2
    How many times have you sat in meetings where the sales dashboard and the marketing dashboard have very different numbers for the same metric? All Metrics & Measures 3G Treatment B2B marketing bizmarketer corporate overlords dashboard Elizabeth Williams Excel Frankenjob linkedin marketing dashboards measurement metrics PowerPoint
  • B2B MARKETING UNPLUGGED  |  TUESDAY, AUGUST 31, 2010
    [Linkedin, Sales] Marketing to the F-Word Part 2: Feel the Burn
    While there is always the risk that the whole thing went horribly wrong and they have your company name on the hazardous substances list in the kitchen, a quick call to your sales or implementation teams should let you know how things went, more or less. To win here you need F-Bombs.  Here we go with Part 2. Simplify. Simple is good.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [Linkedin, Sales] Come Talk Content + Have a Drink on Us [In San Francisco]
    LinkedIn | Twitter. Demandbase is the leading B2B account-based marketing platform, and Nanneke works closely with Corporate Marketing, Sales and Marketing Operations to create/execute effective programs. LinkedIn | Twitter. LinkedIn | Twitter. LinkedIn | Twitter. LinkedIn | Twitter. Who Will You Meet?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, AUGUST 19, 2009
    [Linkedin, Sales] Inbound Marketing and Outbound Marketing, by Tony Soprano
    Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. inside sales sales demand gen Tony Soprano : "Every decision you make affects every facet of every other #?%!% Then there was the Google. Classic inbound marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Linkedin, Sales] What Is Thought Leadership? And When You Should Use It?
    Thought Leadership can come from any source – executives, customers, product managers, designers, customer service reps, sales people. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Few terms raise the ire of the buzzword police more than thought leadership. But Others have pointed.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 10, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Two new reports on marketing and lead generation
    Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 1, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: The halo effect and lead generation
    Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JUNE 14, 2007
    [Linkedin, Sales] B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing
    Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Linkedin, Sales] The Best Example You Will Find On The Value Of Storytelling
    What happens when you hire creative writers to make up stories about cheap trinkets, and they post these stories, along with the items online for sale? This trust is what ultimately will drive real sales and business value. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here  for regular updates. Show me.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Linkedin, Sales] Our Home Page Work-Over at Find New Customers
    ” – that’s the lament of sales everywhere today. Need help with the alignment of sales and marketing? For instance, on the  Get New Customers  page, you’ll find superb white papers on optimizing lead generation, sales and email marketing. It will be beautiful too, just like CopyBlogger. What do you think?
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Linkedin, Sales] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    Those nearest to the core are loyal, lifetime customers, prospects in active sales cycle and others that you have direct influence on. Traditional “push marketing” models chart this movement through the marketing and sales sequence using terminology such as suspects, leads, cold prospects, hot prospects and customers.
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