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  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JANUARY 26, 2011
    [Linkedin, Sales] The Problem with Surveys is All Those Damn Questions
    Number of cheap shots from sales I endured because you dropped the ball (really sucky). All Awesome Ideas Metrics & Measures B2B marketing bizmarketer Elizabeth Williams Hand-Wringers linkedin metrics porcupines research surveysSo what I propose is this: Let customers ask and answer their own questions. Who you elevated?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Linkedin, Sales] The Expanding Role Of B2B Marketing
    stated that previous year conferences had covered the classic challenges in B2B marketing such as lead generation and sales and marketing alignment. Marketing people need to be trained in sales ~ Phil Kotler. We are all in sales ~ Author Dan Pink. Two years ago I wrote that Change is Coming To B2B Marketing. Strategy
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Linkedin, Sales] Poke the Box – Review of Seth Godin’s new book
    Do Salespeople want more sales leads? We’d not have had the remarkable supporters we have today, such as the 40 glowing recommendations on our Linkedin profile. Quality sales leads matter. If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Yes, indeed!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Linkedin, Sales] 5 Ways Social Media Can Drive Revenue
    More people are finding content through social networks like LinkedIn, Twitter and Facebook. Combining these methods speed up the movement of your buyers through the sales and marketing funnel. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Extending Your Reach.
  • EMAGINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Linkedin, Sales] The B2B Online Marketing Quick Checklist for 2014
    With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. The options of what you can do on Facebook, Twitter, LinkedIn, and other social media sites expands monthly. LinkedIn. Content Management System (CMS).
  • WRITTENT  |  MONDAY, DECEMBER 8, 2014
    [Linkedin, Sales] 8 Successful Content Marketing Strategies
    LinkedIn Promotion for B2B. In a slightly surprising 2014 study from Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. Make LinkedIn a core component of your content marketing strategy; for posting original content, links to your blog, and participating in groups. Content for Sales.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin, Sales] The 5 Indispensable Requirements of Modern Marketing
    Where once sales was able to control most of the buying process, customers now can run the table. As a result, marketers are responsible for the majority of the buying process: providing the education, keeping buyers actively engaged and aiding sales in closing the deal. 5 billion professional searches on LinkedIn. Not anymore.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 27, 2010
    [Linkedin, Sales] My thought leadership interview at Marketo
    In very early 2009, I observed what happening in the world of B2B sales and decided to get involved. . Having read Brian Carroll’s book, Lead Generation for the Complex Sale cover to cover several times, I decided I wanted to focus on this key business challenge. Her tongue in cheek answer was “Al Gore invented the internet.” .
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Linkedin, Sales] It Might Be Time to Make Age One of Your Segmentation Criteria
    Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. Gen PC/Netscape execs are at least twice as likely than their Gen Wang counterparts to use LinkedIn or Facebook for networking. Not unlike what you do on laundry day. Here’s the scary part. What to do? Michael Selissen.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 13, 2011
    [Linkedin, Sales] Live From SXSW: The Game Layer On Top Of The World
    How do they impact the way you approach your marketing and sales strategy? LinkedIn. Digital Marketing American Express customer acquisition Facebook games Groupon keynote location-based services Mark Zuckerberg sales and marketing SCVNGR seth priebatsch South By Southwest South By Southwest keynote SxSW SXSWiWhat do you think?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JUNE 8, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: Process Mapping is an essential step to measuring Lead generation ROI
    « Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI. This must be cross functional.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 8, 2015
    [Linkedin, Sales] [Ebook] 10 Steps for Lead-Generating Personalized Web Engagement
    In order to push prospects down the sales funnel, you’ll need to first map out your unique buyer’s journey. Keep visitors coming back by serving personalized ads on social networks such as Facebook or LinkedIn or other websites they frequent via remarketing ads. Step 10: Create Reports to Help Your Sales Team. Think again.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin, Sales] Tweet with Other B2B Marketers on B2B Chat
    Another way to connect with others is through the #B2Bchat Group on LinkedIn. 5 Ways for B2B Companies to Engage on Twitter Just as B2B sales relationships aren’t built over night, sustained. Tags: Communications LinkedIn Social Media 101 Twitter b2bchat The mechanics of #B2Bchat, and any other Twitter chat are simple.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Linkedin, Sales] The Marketer's Guide to Proper Social Media Etiquette
    LinkedIn Etiquette. million groups on LinkedIn, there’s plenty of opportunity to show off your brand and spread your message if you are adding real value to the conversation. But beware of sales-y posts -- they can turn members off to what you have to say and could ultimately cost you potential brand advocates. Etiquette? Wrong.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 29, 2013
    [Linkedin, Sales] The New Rules of Lead Generation Book Review
    However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. Social media advertising (Facebook, LinkedIn, and Twitter). There are many elements to marketing that can prove effective for growth of a business. A new book by David T. The 7 Most Successful Lead-Generation Tactics. banner ads).
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 19, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Optimizing Lead Generation - Whats the Payback?
    « PR Has New Rules for Reaching Buyers Directly | Main | How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale » Optimizing Lead Generation - Whats the Payback? A dilemma faced by many senior executives is whether to put more money into sales or into marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Linkedin, Sales] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Linkedin, Sales] Next-Generation Marketing Automation Systems Target Small Business
    On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Salesformics is designed primarily to give sales people a pleasant-to-use CRM system, while offering marketing automation and dashboards to everyone in the organization. Among U.S-based
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Linkedin, Sales] The Secret to Effective Voice Mail Messages—with Kelley Robertson
    Stay away from talking about you, your company, or your services, stresses Kelley Robertson in this excerpt from his webinar Ditch the Sales Pitch: How to Master Sales Conversations and Win More Deals. Master Sales Conversations. Learn more about how to lead effective sales conversations. Kelley Robertson. Amen, Kelley.
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Linkedin, Sales] 23 Marketing Takeaways and Tips From Inbound 2015
    In the case of Rainmaker/Copyblogger they use Twitter a lot and get substantial engagement on LinkedIn. They find LinkedIn works well as they can have conversations and listen to feedback. Viveka von Rosen says that Site-wide Auto Moderation is the punishment of choice for people who share spammy content on LinkedIn Groups.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Linkedin, Sales] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    The reason for repeated tweets is to maximize traffic and therefore advertising sales. There are multiple ways to schedule Twitter, Facebook, LinkedIn, and Pinterest posts using various tools. LinkedIn. On LinkedIn, I am Guy Kawasaki. Facebook and LinkedIn: Virtual assistant reposting some of my Google+ posts.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Linkedin, Sales] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. This is a great social prospecting and nurturing featuring that will keep you and your sales team abreast of what is being talked about right now.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Linkedin, Sales] Sharing Content on Social Media Works…and this Staffing Firm’s Results Can Prove It
    When it comes to using social media as a true sales and recruiting tool, the secret’s out (actually it’s been out for a while).this It’s time to have an honest conversation about Twitter, Facebook, LinkedIn and Google+. Connect with me on LinkedIn. this stuff works. You are not too old to get started. Let’s get to the data.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin, Sales] Why Are You In Marketing?
    I started my career in sales. I looked at marketing as sales, at scale. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. My second blog post ever included my attempt to answer the question “ Why am I in Marketing? Strategy
  • SAZBEAN  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Sales] Small Business Help from The Visa Business Network
    You have to be CEO, VP of Sales, VP of Marketing, CIO, administrator assistant AND actually get some work done. Similar to LinkedIn, VBN has an answers section where anyone can ask a question and anyone can answer it. Also similar to LinkedIn, your own questions and answers show up on your profile. They’re all tactics.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, AUGUST 17, 2010
    [Linkedin, Sales] Marketing Dashboards & You Part 1
    So finance cares about spending (a bit too much in my view), revenue, run rates and discounts and sales wants to know call volumes and marcom wants to know if they’re still popular. The problem with rental cars is that right about the time you figure them out, you have to give them back. They are mysterious, helpful and widely variable.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 19, 2010
    [Linkedin, Sales] When Good Things Happen to Good Research
    If you do it right, you can publish meaningful data, position your company as a thought leader, get a little PR and create a great lead generation tool or sales piece. Uncategorized B2B marketing bizmarketer branding Elizabeth Williams linkedin research sponsored research ubercrap visibilityDo a credible job. Several, actually. Lather.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, SEPTEMBER 12, 2010
    [Linkedin, Sales] Arsenic, Horseshoes and Not Being Creepy
    There will be tears when someone’s brother scores the coveted travel alarm for selling a Reader’s Digest subscription or wins the super-sized stuffed armadillo for the most single-day sales. Please don’t say I didn’t warn you. School started up this week and with it, of course, the fundraisers. But you, my friends, will buy. There we go.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 7, 2010
    [Linkedin, Sales] Hail Mary Marketing
    We get tough with our colleagues in sales too. Recessions are the time to sit down with sales and figure out how they can feed their families and nurture their customer relationships. How wonderful! The recession is over! President Obama said so. But I admit I’m a little sad to see it go. Recessions also get us to think for a change.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 25, 2011
    [Linkedin, Sales] Is it Time to Fire the Outsourcerer’s Apprentice?
    Meanwhile, back in IT, an exultant Geek Lord is collecting a big fat bonus for reducing support costs by 30%, while the P-Cube pretends not to notice that the cost of supporting some poor road warrior with his VPN has simply moved from IT to sales in the form of lost productivity, lower revenue and someone’s sh*t going missing. Poor bugger.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Linkedin, Sales] Basic Training For B2B Social Media Turtles: Research & Preparation
    When networking with customers or prospects, always invite them into your LinkedIn network and monitor their discussion group involvement. o Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. Research Fundamentals.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Linkedin, Sales] 5 Reasons Thought Leadership Marketing Matters
    by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. Because the Sales Process Starts Early and Ends Late. Ernst delivers counsel to CMOs and top marketers. He’s shown how social marketing can go big.
  • HALEY MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Linkedin, Sales] Staffing Industry Recruiting: What Works – and What Are the Biggest Challenges?
    So, when it comes to recruiting, sales and marketing, what works best? In each post, I’ll present survey findings and identify the things that make recruiting, sales and marketing easier (and deliver the highest ROI), so you can drive better results on both sides of the employment equation. Selling staffing services is hard, too.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [Linkedin, Sales] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    ” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year. “Our biggest competitors are our customers.”
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 11, 2010
    [Linkedin, Sales] Jobseekers: Start Thinking Like a Social Media Strategist
    As a part of that, and in order to network outside of their network, which is where the value of networking lies, most have already created a LinkedIn profile and are using the site in one way or another. Social media marketing is not just about networking and it is not just about LinkedIn. A lot. Contact your references. Facebook.
  • SALES LEAD DYNAMICS  |  MONDAY, NOVEMBER 7, 2011
    [Linkedin, Sales] For Effective Prospecting, Use a Scorecard.
    Most of us have sales goals and some form of a “sales pipeline” to track closed deals, proposals and key prospects. You make connections on Linkedin. LinkedIn Connections. When you’re looking for new business, keep score. Otherwise, you won’t know whether you’re doing the right things. You need more. Meetings. . 3. .
  • SALES LEAD DYNAMICS  |  MONDAY, NOVEMBER 7, 2011
    [Linkedin, Sales] For Effective Prospecting, Use a Scorecard.
    Most of us have sales goals and some form of a “sales pipeline” to track closed deals, proposals and key prospects. You make connections on Linkedin. LinkedIn Connections. When you’re looking for new business, keep score. Otherwise, you won’t know whether you’re doing the right things. You need more. Meetings. . 3. .
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Linkedin, Sales] The Importance of a Good Leadership page – Rob and Deploy Ideas
    One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did. Thanks to LinkedIn and WordPress.com for great support to help me add it! which specialized in strategic sales and marketing consulting for marketing services firms. No he does not.
  • BIZIBLE  |  TUESDAY, APRIL 5, 2016
    [Linkedin, Sales] What We Learned From Our Latest Account-Based Marketing Campaign, CMO Box [Data]
    As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. To start, we worked with the sales team to create a list of target accounts in each of our sales reps’ territories.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 25, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: How to leverage word of mouth for more leads
    « Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable. Be visable.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [Linkedin, Sales] 5 Ways to Make A Killer First Impression On Social Media
    In today’s world, customers are 57% through the sales process before engaging a sales representative , so your prospects are over 50% of the way through the sales process before even talking to anyone from your company! LinkedIn: best practices for your company page. LinkedIn: how to create the perfect profile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Linkedin, Sales] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Once you’ve figured out what your readers are looking for, you can teach them about how your product or service can fulfill that need, and eventually send them over to your sales team. But this is a process; you can’t just include a sales pitch in all of your content, or you’ll never gain your readers’ trust or interest from the start.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Linkedin, Sales] When Social Media Hurts
    For example, if you join a LinkedIn group focused around an educational topic related to your industry, but you only post promotional material, you may be banned from using that group. While every item you post should represent your company well, this doesn't mean that every post should be a sales tool. Is that enough? Absolutely not.
  • HINGE MARKETING  |  THURSDAY, APRIL 2, 2015
    [Linkedin, Sales] 5 Point Checklist to Ensure Your Content Gets Maximum Reach
    Optimal times for sharing on Facebook, Twitter, LinkedIn are all different. Investigate LinkedIn groups where your target audience is engaged. To create content that reaches prospects at each stages of the sales funnel, download a free copy of the Content Marketing Guide for Professional Services. On Twitter or LinkedIn?
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Linkedin, Sales] 25 Clever Ways to Grow Your Email Marketing List
    16) Target offers redeemable using an email address on your LinkedIn Company Page or in appropriate and relevant LinkedIn groups , or recommend an offer as the answer to someone's question in LinkedIn Answers. It's a sad fact, but your email marketing database degrades by about 25% every year. 1) Create remarkable email content.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Linkedin, Sales] Top 10 B2B Social Media Posts of 2013
    20 LinkedIn Tips for B2B Social Media Success (2012). B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. 5 Ways to Get More LinkedIn Company Followers (2011). They invest in Facebook and Twitter and (more and more) in LinkedIn.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Linkedin, Sales] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Using three simple questions that you can use to structure your own campaigns, see how Stephen Bruner, Marketing Manager of Vertical Markets, Precor, detailed how the fitness equipment company successfully navigated an inbound strategy with a complex sale at Email Summit 2015. . How to Use LinkedIn to Generate Leads [More from the blogs].
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 9, 2006
    [Linkedin, Sales] B2B Lead Generation Blog: Why CEOs Must Be Actively Involved in Lead Generation
    « Personal lead generation tools | Main | Podcast: The Innovative Marketer » Why CEOs Must Be Actively Involved in Lead Generation Jeff Thull, author of Mastering the Complex Sale , recently published an article, " Sales and The CEO ," that puts CEOs at the head of the sales department. And so on.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Linkedin, Sales] Top 10 Marketing Techniques for Professional Services
    We’re not talking about strategies for closing sales once you have the opportunity – marketing techniques are all about generating those opportunities in the first place. These highly visible experts generate more leads, command billing rates that are up to thirteen times higher, and close sales more easily. 8) LinkedIn.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Linkedin, Sales] Unveiling The Pipeline Marketing Technology Stack
    With this stack, you will have the technology necessary to cover the entire marketing pipeline, from attracting visitors for the first time to closing sales. The last stage of the funnel is where the sales team tries to close the deal. The CRM handles customer profiles and where their relationship with the sales team currently stands.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Linkedin, Sales] What’s Behind the Resurgence for Account-Based Marketing
    As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Sales and marketing professionals often equate ABM to different stages of the customer lifecycle.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Linkedin, Sales] Four “New Marketing” Skills You’d Better Learn Quick
    He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Linkedin, Sales] The Secret Ingredient to Effective B2B Content Marketing Performance
    For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. LinkedIn Group Participation. KoMarketing has been writing about the value of content marketing for years. The secret ingredient is an effective distribution channel. Final Thoughts.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 30, 2010
    [Linkedin, Sales] My thought leadership interview at Marketo
    Jeff) In early 2009, I observed what happening in the world of B2B sales and decided to get involved. Having read Brian Carroll’s book, Lead Generation for the Complex Sale cover to cover several times, I decided I wanted to focus on this key business challenge. Recently I asked Jill Konrath of Selling to Big Companies what happened.
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Linkedin, Sales] Converting B2B Leads Through Social Content: 3 Keys to Success
    For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. Infographic from Ethos3.
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. . . Why not?
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. . . Why not?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, OCTOBER 16, 2011
    [Linkedin, Sales] Procrastination: Its Real Cost is Not What You Think
    For more fresh sales strategies, subscribe to the RSS Feed for this blog and sign up for for my Email Newsletter. Follow me on Twitter , connect on LinkedIn or friend me on Facebook. And, if your sales force needs help cracking into new accounts, check out my sales workshops at JillKonrath.com, email me or call me at 651-429-1922
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 17, 2009
    [Linkedin, Sales] B2B Appointments, A Third of C/VP Execs Delegated Down - POLL
    We used LinkedIn's paid poll feature to collect the results. We just sliced the data by title and found that meetings convert to ongoing sales activity slightly more with Dir/Mgr initial engagements, whereas C/VP convert slightly more to nurturing activities. What makes a sales ready lead ? inside sales sales
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 5, 2012
    [Linkedin, Sales] Snagging Hot Prospects – an Inbound Marketer’s Guide to Getting the Best Leads to Come to You
    While most sales and marketing organizations designate lead qualification representatives to vet the best leads, lead qualification should start in the marketing department. Before you throw 5,000 unqualified leads over the fence to sales, make sure you’ve snagged the right prospects in your hunting traps. Target Practice. Automate.
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Linkedin, Sales] 5 Outbound Calling Best Practices
    I'll be presenting these 5 Outbound Calling Best Practices later today (4:00-6:30) at Papa Razzi in Burlington at the AA-ISP meeting ( American Association of Inside Sales Professionals ). Dialing the phone all day is a task. I have one guy who calls it panning for gold. Then an hour later he'll yell "Eureka!" Validate lists prior to dialing.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 2, 2010
    [Linkedin, Sales] Why Do Small Businesses Act Like Consumers? Hint: It’s Not Because They Want To
    Medium and large customers are assigned an account manager, maybe a sales engineer or even a service manager. In any gathering of B2B marketers, the topic of small business inevitably comes up. After all, those of us who work for large companies collectively discovered them just a few years ago. Or did they? The nerve. escwilliams@gmail.com.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 14, 2010
    [Linkedin, Sales] Tradeshows Part 8: Other Things I Know
    Usually the sales people have no idea who my competitors are. All Awesome Ideas Trade Shows B2B marketing budget planning budgeting events Hand-Wringers linkedin media relations planning product launch research trade shows vertical vertical marketing vertical markets visibilityEvent Planning is a Year-Round Activity. Work the calendar.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, AUGUST 4, 2010
    [Linkedin, Sales] Porcupines Part IV: A Jack Russell Betrayed
    Somewhere between the sales person shaking the customer’s hand and running off with the big cheque, and the installer, trainer or service person showing up to deliver whatever was sold, a rift in space-time occurs. Final post on porcupines, I promise. First we can ignore them. And what do they do that’s special? Set them up badly. Idiots.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 5, 2011
    [Linkedin, Sales] You’re Still Not Green, You’re Just Clever
    I would bet the user documentation and sales literature isn’t far behind. Ad Agencies Direct Marketing Random Rants Stupid Ideas ad agency B2B marketing bizmarketer direct marketing Elizabeth Williams green marketing greening greenwashing linkedinAh, yes, Earth Day. So how are we really doing with all this green stuff ? I thought not.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 21, 2011
    [Linkedin, Sales] Who Should Wear Your Corporate Speedo®?
    Sales, perhaps? Ad Agencies Social Media ad agency B2B marketing bizmarketer call center call centre corporate overlords customer service Elizabeth Williams linkedin P-Cube porcupines social mediaLast week we looked at the terrifying beachfront property known as social media. So what does a Corporate Baywatch cast member look like?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Linkedin, Sales] Where Are Marketers Allocating Budget? [CHART]
    After all, social networks such as Facebook, Google+, LinkedIn, and Twitter are daily destinations for millions of customers, offering deep databases with high levels of engagement. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! Enter AdFocus.
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Linkedin, Sales] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    In his experience sales and marketing typically leads the economy. Traditionally, sales and marketing budgets drop before the economic markets because the C-level executives see what''s on the horizon. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Stay Tuned
  • LEADERSHIP  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin, Sales] Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
    The true definition of a qualified lead is one that is “actionable” , so a qualified B2B lead can be used to start a meaningful dialogue with a potential customer, but the differentiator is that it has a far greater chance of resulting in a sales conversion. Why You Must Resist the Lure of Cheap Data. Cheap data is ultimately expensive.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Linkedin, Sales] The World Has Changed. Has Your Marketing?
    The conference will challenge us all to decide if Marketing is out of its silo for good, if we have a seat at the executive table and if we are better aligned with sales and the larger business including IT, HR , Finance, Operation and other functions. All this is putting new pressures on today’s B2B Marketing leaders. Real-time Marketing.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Linkedin, Sales] Why Most Executives Should Stay Clear of Social Media
    How many of your customer care, technical support and sales numbers ring to your CMO’s house? When was the last time your VP of sales updated your webpages or your CIO proofread your monthly statements? Buzz linkedin social media twitter visibilityEven Forrester has jumped on the CEOs-Must-Join-the-Party party. . enough.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Linkedin, Sales] Content Marketing ROI Starts With A Strong Business Case
    This means that ALL marketing spend should be tied to quantifiable results that the sales team and executives can understand. But sometimes, the CEO wants to “extend the brand” and sometimes sales folks want to work under the cover of a nice, massive awareness blitz. We know our customers are tuning out advertising. Utilization. Ever.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Linkedin, Sales] 30 B2B Social Media Tips for 2016
    Align Social with Sales & Marketing. Keeping a content calendar and staying in contact with the overall sales and marketing teams can ensure your social media accounts are in line with the company’s marketing efforts. Find a Relevant LinkedIn Group. Great news, right!? Sort of. So, as it turns out, we still have work to do.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Linkedin, Sales] 9 Lead Generation Mistakes Marketers Need to Stop Making
    For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. Speaking of talking with your sales team.
  • VOLACCI  |  TUESDAY, JUNE 25, 2013
    [Linkedin, Sales] Social Media and Lead Generation: Choose Wisely
    The mainstream Big Four are LinkedIn, Twitter, Facebook, and Google+-- the last of which is steadily gaining traction. I might be an ideal customer for Fabulous Francine, who spins natural-dyed yarn entirely out of free-trade yak hair, but if I encounter a plug for her delightful product while I''m on LinkedIn, it''ll fly right past me.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 2, 2013
    [Linkedin, Sales] How the famous marketing expert Guy Kawasaki Manages Social Media
    The reason for repeated tweets is to maximize traffic and therefore advertising sales. There are multiple ways to schedule Twitter, Facebook, LinkedIn, and Pinterest posts using various tools. LinkedIn On LinkedIn, I am Guy Kawasaki. Facebook and LinkedIn: Virtual assistant reposting some of my Google+ posts.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 8, 2012
    [Linkedin, Sales] Social Media Event Marketing – 6 Things to Do Before Your Event
    Google Plus and creating a LinkedIn Event page should also be added to this list. 4) Experiment with LinkedIn Ads to Attract Visitors If you’re a reader of this blog, you know that I like to shake up the way that you think of LinkedIn. from your event account when you promote the event. Why don’t events do the same?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 29, 2012
    [Linkedin, Sales] Lead Generation: Phone calls turn first-time webinar into million-dollar leads
    The rest responded to announcements on LinkedIn, Twitter and Facebook, and were partners, existing customers or consultants. There are several deals from this effort moving through Planisware’s sales cycle – which can be two years or longer – and these deals could be worth millions, Scully says. Leadership was reticent. The risk?
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Linkedin, Sales] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The BMZ then uses social signals from sites like Facebook, Twitter, LinkedIn, and delicious as well as clicks and views. What’s changed is that now the BMZ enables you to sign up and provide your Twitter and LinkedIn info. Over time, the site has evolved and added new features to enhance its value to readers.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Linkedin, Sales] The Fundamentals of Increasing Web Traffic from Social Media
    At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. When and where appropriate, mention that you have private discussion groups on the likes of LinkedIn or Google+, or link to a high-performing social post.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Linkedin, Sales] 5 social media pain points and the point they prove
    You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. ” Then someone said, “I want to achieve a year’s worth of sales in 3 months.” Photo credit: Search Engine People Blog.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 3, 2009
    [Linkedin, Sales] Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing
    Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing -. The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising. Good post by a good friend. I hope my readers enjoy it.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin, Sales] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers. Build Reach.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin, Sales] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. Map social engagement to your sales funnel. Use social sign-on. Social Media
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 13, 2010
    [Linkedin, Sales] Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck
    Usually the sales people are too embarrassed to sit there. Have a theme: That makes it easier to plan and stops sales from putting random bits of tinsel in your booth. Your sales people will thank you, and you may just find your afternoon booth traffic increases as people linger on your lovely carpet. escwilliams@gmail.com.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin, Sales] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Let’s talk retargeting. For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Tracking Retargeting. Get it? Adroll.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
    And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. They are relying less on your website and the relationship with your sales representative than they used to. Align as closely as you can with sales. Heck yeah! About the Study.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin, Sales] Jeff Ogden of Find New Customers, National Speaker for BMA and Social Media expert, to deliver keynote at BMA-NJ on April 10th
    Jeff will be joined by social media experts from Linkedin and Google. Host of Mad Marketing TV – a weekly marketing show with interviews of top marketing and sales experts from all over the world. Please come and hear me present on blogging, social media and ways to “move the needle” in business. Jeff Ogden.
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 2, 2015
    [Linkedin, Sales] The Light at the End of the Outbound Marketing Tunnel
    You are not going to earn a customer from your sales literature. To learn more, visit them on via Web , Facebook , LinkedIn , Twitter , Pinterest and Google Plus. Chugging Into the 21 st Century. Ink-on-paper marketing products are decreasing. Again, this is not news to anyone. Be Careful of That Electrified Third Rail. Why better?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Linkedin, Sales] Have Infographics Jumped the Shark?
    I’ve explored it on my personal blog ; I’ve commented on it on Focus ; and I will address it in my presentation at Content Marketing World (“ How to create attention, interest and sales with infographics ”). LinkedIn. by Joe Chernov | Tweet this This is a question I’ve been thinking a lot about lately. Or so I thought. Share email.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 1, 2010
    [Linkedin, Sales] What Not To Do For Better B2B Customer Relationships
    Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience. Have a safe and happy 4th of July weekend!
  • B2B LEAD GENERATION BLOG  |  THURSDAY, MAY 26, 2005
    [Linkedin, Sales] B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility
    " There was an interesting discussion on PRs Value in Sales Lead Generation here a while back. " There was an interesting discussion on PRs Value in Sales Lead Generation here a while back. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Linkedin, Sales] 6 Great Reasons to Become a Business Exchange User
    First of all, I know what you’re saying: between LinkedIn , Twitter , Facebook , and reading blogs, I am exhausted! The LinkedIn user. LinkedIn, as you already know, is the site for every professional to find and be found. Easily Import Your LinkedIn Profile. 4) Sharing Information on LinkedIn and Twitter is Easy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 15, 2013
    [Linkedin, Sales] How To Extend B2B Marketing With Better Social Media Measurement Tools
    More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. LinkedIn. But that is starting to change. Facebook. Twitter.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin, Sales] The Traditional Marketing Playbook Is Dead!
    Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. You create flashy sales collateral. Now I’m NOT saying we should stop supporting sales or that we should stop helping them to close deals.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin, Sales] To Coach or Not to Coach
    by Bill Binch As a sales manager who’s involved in our hiring process, I’m trapped in a dilemma. The disappointment is by things I think are basic to the interviewing cycle – understanding my background (heard of LinkedIn?), At this point, we recently starting sharing a Marketo Corporate Sales Values sheet with the candidate.
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • B2B MARKETING UNPLUGGED  |  SATURDAY, AUGUST 21, 2010
    [Linkedin, Sales] Marketing Dashboards & You Part 2
    How many times have you sat in meetings where the sales dashboard and the marketing dashboard have very different numbers for the same metric? All Metrics & Measures 3G Treatment B2B marketing bizmarketer corporate overlords dashboard Elizabeth Williams Excel Frankenjob linkedin marketing dashboards measurement metrics PowerPoint
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