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  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Linkedin, Sales] B2B prospecting data just keeps getting better
    Links to LinkedIn profiles of company managers (Stirista). Tech purchase likelihood scores from Harte-Hanks, built from internal models and appended to enhance the profile of each account. A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. (Photo credit: Wikipedia).
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 31, 2013
    [Linkedin, Sales] Mobile, Social, Data and CRM: Top Analysts Predict the Future
    ‘Curated Data’ Will Address Specific Marketing or Sales Goals. Depending on whether I’m in their “ marketing sweet spot ,” a salesperson might have proactively reach out via on-site chat at the same time I was served content proven to speed companies with my “firmographics” down the sales funnel.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Linkedin, Sales] The Future of B2B Marketing: It's Social
    In their research with 1,000 sales executives in the U.S., Brazil and China, Ogilvy found that social media is extremely influential over buyers’ purchase decisions, that sales people see this change but do not think their companies are adapting quickly enough. But what does that mean…? Share your thoughts, post a comment.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Linkedin, Sales] The Marketer's Guide to Proper Social Media Etiquette
    LinkedIn Etiquette. million groups on LinkedIn, there’s plenty of opportunity to show off your brand and spread your message if you are adding real value to the conversation. But beware of sales-y posts -- they can turn members off to what you have to say and could ultimately cost you potential brand advocates. Etiquette? Wrong.
  • INBLURBS  |  FRIDAY, MARCH 7, 2014
    [Linkedin, Sales] 3 Social Media Marketing Goof-ups You Probably Have Fallen Prey to
    they do not see much improvement in the sales. You can connect with Maria on LinkedIn , Google Plus , Facebook   and Twitter. I would be sounding too mainstream when I say social media marketing has transfigured the approach we had towards marketing the products of a brand. So, posting fancy and funny stuff might just do the trick.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 14, 2012
    [Linkedin, Sales] How Blog Readers Find You – A Diagram
    And they do go to Facebook , Twitter , and LinkedIn. Here are a couple of SEO resources I like: Suzanne Bird-Harris’ DIY-SEO (free), and her Sales Pages for WordPress (for fee). So, what’s your favorite excuse for not blogging for your business? keep hearing the same reasons, over and over. Well worth it, IMHO.
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Linkedin, Sales] 7 Ways to Use Social Media to Rock Your Next Event
    You just might make some additional ticket sales because of your social promotion. Others may prefer LinkedIn. Tip #5: Create LinkedIn and Google+ event pages. If you're planning an industry event, LinkedIn should be the focus of a lot of your efforts. The season of events is upon us!
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2011
    [Linkedin, Sales] Marketing Mistakes: Focusing On Activities Instead Of Results
    Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. Have you seen this mistake in your world? I’d love to hear from you either in the comments below or on Twitter , LinkedIn , Facebook. Nothing sexy there.
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 3, 2009
    [Linkedin, Sales] 4 Tips for Successful Lead Scoring
    In this post I want to spend some more time on the critical success factors for Lead Scoring. 1: Get Sales & Marketing to Collaborate. It increases the efficiency of the entire sales process by improving sales and marketing alignment. Once those expectations are set, involve Sales in every step you take. Summary.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, APRIL 5, 2013
    [Linkedin, Sales] [Video] Most Important Info to Get from Your Prospect Research
    I spend of time LinkedIn looking at people’s profiles. think they’re a gold mine of information for savvy sales professionals who wants to learn as much they can about their prospects before contacting them. Many of your prospects are sharing invaluable information about themselves on LinkedIn.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Linkedin, Sales] Five Characteristics of a Good B2B Marketer by Christopher Ryan
    Social media is a low-cost way of generating awareness and leads for B2B marketers.  We need to help our clients establish and implement social media programs using such tools as blogs, LinkedIn, Twitter, etc.  Understands the relationship between marketing and sales. Most of our clients are doing some form of pull marketing.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin, Sales] 12 Quick Content Marketing Tips and Trends
    The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Linkedin, Sales] It Might Be Time to Make Age One of Your Segmentation Criteria
    Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. Gen PC/Netscape execs are at least twice as likely than their Gen Wang counterparts to use LinkedIn or Facebook for networking. Not unlike what you do on laundry day. Here’s the scary part. What to do? Michael Selissen.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Linkedin, Sales] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. And those readers are being nurtured toward a sale or have already converted into customers. Here''s how to do it. Congratulations! You’re crushing it!
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Linkedin, Sales] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. With more than 540 million monthly active users, 350 million more than LinkedIn, Google+ is a sleeping giant in the social media world, and a low hanging fruit in terms of B2B social media marketing. Tactics. Social Medi
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Linkedin, Sales] 10 Examples of Check-The-Box Marketing
    You spend all your paid search funds on Google ads in the top position for the search terms performed only by the sales team. Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. —–. You have a blog with little or no content or copies of press releases. Image Source. Strategy
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 13, 2012
    [Linkedin, Sales] 10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
    Ask your customer service and sales teams about their most frequently asked questions then have them write blog posts about the solutions. Linkedin Today . Linkedin Today makes it easy to stay up to date with the most popular news, blogs, and articles relevant to your business. Visualize Your Keywords. Eavesdrop:  Be nosy.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Linkedin, Sales] The Importance of Social Listening to Connecting With Prospects
    In fact, LinkedIn is expected to have 500 million members by 2020. When you’re already engaged in social listening, you can be more prepared for these interactions and increase your chances of converting buyers’ conversations into sales. 2. Social media’s popularity is continuing to rise. Attract New Business.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2011
    [Linkedin, Sales] Leveraging the Pounce Strategy to Increase Sales
    On March 24th at 2:00pm, I'll be joining Jill Konrath on her Sales Productivity Summit and presenting A Day in the Life of a Sales 2.0 Sales and Marketing Professional. Quickly scan their LinkedIn profile for connections, bits of data, company background, etc., 3. Free Online Sales Productivity Summit with 6 Speakers.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 19, 2014
    [Linkedin, Sales] Pick Up the Damn Phone — or Suffer the Consequences
    Let''s focus in on social media like LinkedIn, Twitter, blogs, and Facebook. Use technology, but don''t rely on it to make sales. What advice would you give to senior marketing and sales executives for the coming months? Make sure your sales teams know how to have executive-level conversations. JILL: Wow. Wrong!
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 13, 2012
    [Linkedin, Sales] Why B2B Companies Ought to Bring in Pros BEFORE Hiring In-House
    Go to Linkedin and search for “demand generation” roles. See our free Sales Lead Calculator  for a free calculation tool.)  The client is thrilled and the CEO quickly blesses it. For a related article, check out Find New Customers introduces Demand Generation using the SCORE Method. There are a lot there. Tell me.”
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Linkedin, Sales] B2B Marketing Predictions For 2011
    Marketing and sales alignment continues to be the #1 issue impeding marketing’s ability to be perceived as a major driver of B2B business value. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin, Sales] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    Demand generation programs are touch points throughout the conversion optimization and sales cycles.". 15) 43% of all marketers have found a customer via LinkedIn in 2013. 19) More than half of marketers who’ve been using social media for at least three years report it has helped them improve sales. 11) U.S.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Linkedin, Sales] What Shazam Can Teach Marketers about Predictive Analytics
    That data proved to be an indicator of good things to come, having been followed by a secondary wave of sales, Spotify streaming, and finally, terrestrial radio play. Which kinds of marketing data points are good predictors of sales? Connect with William on Twitter at @williamtyree or on LinkedIn. It’s the missing piece.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin, Sales] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, For example, if someone’s job doesn’t focus on driving sales, then they probably don’t care about the ROI.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Linkedin, Sales] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    How many Twitter followers and LinkedIn recommendations do you have? I say they should have at least 1,000 twitter followers (over 6,100 for me) and more than 10 recommendations (over 45 for me). If your company needs more and better sales leads, you want to contact Find New Customers. But that’s the wrong question.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Linkedin, Sales] Laugh and Learn featuring @fearlesscomp | Episode 35 – Making It Real
    We also invite you to join us on Facebook or Linkedin. Follow us on Linkedin. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. “ Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.&#
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 3, 2013
    [Linkedin, Sales] 7 Tips For Social Media Optimization
    But, SMO is no longer limited to marketing and brand building for organizations, but has grown to encompass many different departments within the organization such as Human Resources, Client/Customer Satisfaction, product development, Business Development and Sales. Below are a few things to consider that I have noticed when discussing SMO.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Linkedin, Sales] Social Media can be thread to your reputation
    Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. Do not make the mistake to use social media as a distribution channel and overload your audience with dump sales pitches. With or without your involvement. So you can respond professionally and show your opinion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Linkedin, Sales] There Is No One Size Fits All B2B SEO Program
    It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. Preliminary SEO Analysis. BuzzSumo. SEMRush.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Linkedin, Sales] The 10 Traits of Successful Social Marketers
    Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. have spoken to a number of people at companies of all shapes and sizes.
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 6, 2010
    [Linkedin, Sales] Why SMEs need their own social space
    Although almost two-thirds of respondents suggested that the SME network they were a member of provided networking events, while less than half (40%) said they provided anything else of any great benefit, such as a platform for lobbying government, or sales and marketing tools. Guest blog by Jeremy Whitaker, CEO, B2Group. So how can this be?
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 15, 2011
    [Linkedin, Sales] Find New Customers Fan of the Month – Don F. Perkins
    According to Linkedin, Don is a Business Development Executive at Innovative Information Inc. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Lead Generation | Find New Customers Fan of the Month. Perkins.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin, Sales] Why Modern Marketers Fail at Big Data
    Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. Sales soared. And then European sales started to slow. Find her on Google+ or LinkedIn businesses each day.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin, Sales] Have The Right Content. Help Your Buyers. Get More Customers.
    Imagine walking into a sales meeting and explaining that as a marketer you are not going to help them promote your products. At this point the sales folks will immediately assume you are going to talk about what color your logo should be. Now the sales team is starting to think you’ve lost your marbles. The Problem.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [Linkedin, Sales] Some facts about Jeff Ogden
    My LinkedIn profile button is at the top right and I do have lots and lots of LinkedIn connections (Over 2,600), if you want to check it out and connect. worked for a lot of software companies in sales with lots of success, but eventually I saw the world changing. This is a story all about Jeff Ogden , a short recap of my life.
  • HINGE MARKETING  |  TUESDAY, JUNE 2, 2015
    [Linkedin, Sales] 5 Reasons Why Data is the Heart of Professional Services Marketing
    Bringing sales and marketing departments together has always been a difficult task, but data creates common ground that allows the two areas of your firm to work together more effectively. With the information and insight that comes from data collection, marketers can produce higher quality leads for the sales team. Research
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Linkedin, Sales] 3 Steps To A Customer-Driven Marketing Plan
    Having been a sales and marketing professional for both a traditional and a syndicated market research firm, I can promise you that I am not a research purist. Please comment below and follow the conversation on Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. You cannot speak to all of them.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin, Sales] Building Your Brand at All Stages of the Pipeline
    Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site. The Hinge Research Institute’s studies on social media usage in the professional services world have found that LinkedIn is far and away the most popular platform.
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Linkedin, Sales] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    If possible, get third-party validation for your numbers or offer to share your methodology confidentially in specific sales situations. Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn. Image credit: Carla Zanoni. ” Not gonna happen.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Linkedin, Sales] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    In a time when we study our customers based on their content journey, and then cater to their interests to woo them to a sale, it’s crazy to think that people just used to make cold calls out of a phone book or slap an ad on TV and hope the right person saw it. ” She is a serious boss. Big Data Will Drive Decisions. Think again.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 7, 2013
    [Linkedin, Sales] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
    Kevin shared the deceptively simple imperative in business today to get qualified sales leads, which I loved due to its simplicity. ” Once added to the marketing database, we can nurture them by sharing compelling content and turn them into warm sales leads. You can also follow Find New Customers on LinkedIn too.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 31, 2012
    [Linkedin, Sales] 7 Trends From The Focus Technology Marketing Handbook
    Sales and Marketing Alignment. While Facebook, Twitter and LinkedIn dominate the majority of social traffic, Focus recommends we not forget the “best of the rest.” Sales and Marketing Alignment. Sales alignment is one of the greatest challenges for technology marketers in companies of all sizes. Well deserved.
  • SALES LEAD DYNAMICS  |  MONDAY, NOVEMBER 7, 2011
    [Linkedin, Sales] For Effective Prospecting, Use a Scorecard.
    Most of us have sales goals and some form of a “sales pipeline” to track closed deals, proposals and key prospects. You make connections on Linkedin. LinkedIn Connections. 1. 2. 1. 1.  . 5. 5.  At the end of each week, you look at your activities to see whether you met your goals. But that is only part of the process.
  • SALES LEAD DYNAMICS  |  MONDAY, NOVEMBER 7, 2011
    [Linkedin, Sales] For Effective Prospecting, Use a Scorecard.
    Most of us have sales goals and some form of a “sales pipeline” to track closed deals, proposals and key prospects. You make connections on Linkedin. LinkedIn Connections. 1. 2. 1. 1.  . 5. 5.  At the end of each week, you look at your activities to see whether you met your goals. But that is only part of the process.
  • INBLURBS  |  SATURDAY, AUGUST 11, 2012
    [Linkedin, Sales] Marketing with VIDEO CONFERENCING / WEBINARS
    COMPANY STAFF, COMMITTEE, SALES or BOARD MEETINGS. LinkedIn. This technology can change the world ! Facts : · Google loves Video ! Cisco predict there will be a 10 fold increase in the use of Video Conferencing/Webinars over the next 5 years. Internet Video traffic is now 40% of consumer internet. What is a Video Conference / Webinar
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Linkedin, Sales] Basic Training For B2B Social Media Turtles: Research & Preparation
    When networking with customers or prospects, always invite them into your LinkedIn network and monitor their discussion group involvement. Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. Research Fundamentals.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Linkedin, Sales] The Top #Nifty50 Women in Technology on Twitter for 2012
    Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. As the Vice President of Social Business and Collaboration Solutions Sales and Evangelism at IBM, Sandy Carter plays an integral role in driving the company’s Social Business initiative. sacevero.
  • SAZBEAN  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Sales] Small Business Help from The Visa Business Network
    You have to be CEO, VP of Sales, VP of Marketing, CIO, administrator assistant AND actually get some work done. Similar to LinkedIn, VBN has an answers section where anyone can ask a question and anyone can answer it. Also similar to LinkedIn, your own questions and answers show up on your profile. They’re all tactics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Linkedin, Sales] How to Utilize B2B Online Marketing to Promote New Solutions
    This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Linkedin, Sales] Social Media in 2013: Great, Another Year Of This Crap!
    What I don’t understand is how marketers and sales professionals are using Social Media as an excuse to be lazy. Since when did we determine that you don’t need hard work to succeed, but that success can come by simply joining Linkedin or Twitter and blasting off a few tweets? The laziness is probably the thing that bothers me most.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Linkedin, Sales] Why Your Content Plan Must Include Interactive Content
    Here are examples of companies that used interactive content and could directly attribute increases in sales pipeline to the content: Blackbaud achieved 133% of its sales quota by using interactive content to tailor the sales conversation to the prospect. So, here are some of the key questions—and answers!—to Period. Cha-ching!
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Linkedin, Sales] Move From Branded Content To A Content Brand
    Powdered milk sales skyrocketed and they distributed millions of copies of their baby book. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What do you see happening in Content Marketing today? How is it changing? Content Marketing
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin, Sales] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    Remember: helpful content builds trust- trust builds leads- leads become sales. Blogs conveniently can be implemented in a marketing automation system as a key component of your nurturing process.  If prospects engage in your content, their lead score increases which means prospects are closer to being sales opportunities. Why not? 
  • LEADERSHIP  |  THURSDAY, DECEMBER 5, 2013
    [Linkedin, Sales] 2014 Cheat Sheet: New Methods For Finding B2B Customers [Infographic]
    Internal sales. 2. In total, 39% of B2B marketers consider inside sales, telemarketing and other outbound methods as successful for generating leads; event-related methods (i.e. FYI : The infographic clearly emphasizes that Twitter and Pinterest are not successful for generating B2B sales leads. Exclusive events. 3. newsletters.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Linkedin, Sales] What Does A Content Marketing Plan Look Like?
    How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Is it brand awareness, engagement, lead generation, sales, or customer retention/loyalty? Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin, Sales] The 2013 Social Business Marketing Manifesto
    We’ll see our colleagues in sales look to marketing for leadership on how to become more social business savvy. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The world has changed faster than our ability to keep up. We are talking about survival.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 21, 2013
    [Linkedin, Sales] Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2
    Map content plans to attract, engage and convert all the way across the sales cycle, don’t just focus on the top part of the sales funnel. Jeanniey Mullen, Global EVP & CMO of Zinio , joined Lee Odden, CEO of TopRank Online Marketing in a webinar to discuss Social Media 2013: What Sites Are Most Important to Marketers This Year.
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Linkedin, Sales] 5 Outbound Calling Best Practices
    I'll be presenting these 5 Outbound Calling Best Practices later today (4:00-6:30) at Papa Razzi in Burlington at the AA-ISP meeting ( American Association of Inside Sales Professionals ). Dialing the phone all day is a task. have one guy who calls it panning for gold. Then an hour later he'll yell "Eureka!" Validate lists prior to dialing.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 7, 2013
    [Linkedin, Sales] By Failing to Prepare, You Are Preparing to Fail
    For example, as a sales rep I need to reach 1 million dollars in net new revenue over the next twelve months. Knowing my average sale price is $100,000, I need to close 10 new deals. Great sales reps make it happen, they don’t wait for it to happen. Pick up the phone, get on LinkedIn, and attend industry events.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Linkedin, Sales] Facts about Fearless Competitor
    And our Linkedin Profile and social media. In addition, I’m speaking at the 140Conference on Long Island on May 26th and appearing on Sales Lead Management Association radio on June 9th. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. Why not?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin, Sales] How To Create B2B Website Content That Sells
    And when you publish a blog post, set up your site so that it autopublishes content to your company’s social networks like Twitter, LinkedIn, and Facebook. 8. This is where testimonials, customer reviews and case studies can provide some of the most powerful content for moving prospects closer to a sale. Will they know what to do next?
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 10, 2011
    [Linkedin, Sales] How Businesses Use Social Media for Recruiting [INFOGRAPHIC]
    LinkedIn isn’t the only social network that helps in the job search process — Facebook , Twitter , YouTube and Google+ have all been used by people to land jobs in innovative ways. Contact Find New Customers by calling (516) 495-9350 or by sending an email to sales at findnewcustomers.com. Thanks Erica. ericaswallow.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Linkedin, Sales] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. And part of that planning means, obviously, driving ticket sales. We're going to share some of our secrets with you that have helped drive our ticket sales for INBOUND 2012; hopefully these will help you promote your next event, too! Just kidding. But they're busy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin, Sales] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
    If you don’t have existing relationships, cultivate a role in appropriate LinkedIn groups and tap your peer network by asking them to introduce you to their favorite thought leadership contacts. 2. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it?
  • MARKETRI  |  MONDAY, JULY 9, 2012
    [Linkedin, Sales] Stop! Don’t Hire a Professional Services Marketing Professional Without These!
    One of the things that I love most about LinkedIn is its ability to function as a completely updated Rolodex. Before LinkedIn, I never realized how often my fellow marketers move around! Someone gets promoted, you get dinged. Someone changes jobs, you get dinged. Is your plan relatively simply with a large social media component?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 16, 2011
    [Linkedin, Sales] The Four Pillars Of Revenue Performance Management
    The solution Eloqua came up with is known today as lead scoring , and it’s a fundamental building block of sales and marketing alignment. Managing an integrated sales and marketing funnel. In response you decide to hire early in that territory – reducing risk and increasing the ramp time for that sales person. LinkedIn.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin, Sales] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter. Proper conversion rate optimization requires testing of landing pages. Step 2: Name your experiment. Excellent!
  • INBLURBS  |  THURSDAY, JULY 5, 2012
    [Linkedin, Sales] 5 Jobs for Tomorrow’s Marketing Team
    Her professional experience spans journalism, sales, advertising and SEO marketing. LinkedIn – Twitter – Google +. If you want to see the future of marketing, just take a look at recent job postings. At the same time, the U.S. So what does this shift in desired skills mean for the industry? Photo courtesy of Victor1558.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin, Sales] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Get it? Adroll.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Linkedin, Sales] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful! Content.
  • GREAT B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Linkedin, Sales] Patience and Persistence – A Powerful Combination in Marketing
    How many inquires will you generate and how many of these will turn into legitimate sales opportunities?  Be persistent in doing something every day to move your marketing and sales programs forward. Write that blog post, update your LinkedIn, or send some tweets, even when you don’t feel like it. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Linkedin, Sales] The Impact of M&A on the Marketing Automation Industry
    There are also technology costs associated with scaling to the point of 5 billion daily transactions … and this doesn’t even touch on sales and marketing costs. LinkedIn. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) He or she hires/retains the best talent. Check out this interactive timeline we cooked up.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Linkedin, Sales] 8 Times When You Shouldn't Feel Guilty About Using PPC
    Here's an example I found of a pretty niche industry, butterfly sales: The butterfly industry is probably not prominent is most parts of the world, but you can bet that when someone is in need of a butterfly, a Google search is one of the first places they'll go. Targeting B2B Companies on LinkedIn. Bidding on Your Own Branded Terms.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Linkedin, Sales] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Share this on LinkedIn. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Linkedin, Sales] Do Marketers Have Any Credibility?
    First, I think we need to quantify every marketing effort and use our knowledge, courage and leadership to tie all of our efforts to business outcomes in the form of new demand, higher sales and more profitable customers in both the long and short-term. Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Linkedin, Sales] RedPoint Offers Broad, Deep B2C Marketing Automation
    This perspective has always been part of consumer marketing, where the classic description of Customer Relationship Management (CRM) was “marketing, sales and service”. That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Linkedin, Sales] Who is the Fearless Competitor?
    Sales makes quotas and executive keep their jobs. Interviewed on the popular radio show, Intrepid Radio “ with sales and marketing leader  Jeff Ogden “. Invited to appear on popular B2B marketing show for the  Sales Lead Management Association. Mac McIntosh, Sales Lead Experts. Run Fearless Competitor group on Linkedin.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Linkedin, Sales] 32 B2B Marketers to Add to Your Google Plus Circles
    She specializes in creating visibility, credibility and ultimately sales leads. Smith (Sales Focus)  - Thrives on creating B2B marketing strategies that drive measurable and reoccurring revenue through integrated digital marketing services. How so? Co-founder, ClickZ. Add Ann:  https://plus.google.com/115918125306643310533.  .
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Linkedin, Sales] 23 Marketing Takeaways and Tips From Inbound 2015
    In the case of Rainmaker/Copyblogger they use Twitter a lot and get substantial engagement on LinkedIn. They find LinkedIn works well as they can have conversations and listen to feedback. Viveka von Rosen says that Site-wide Auto Moderation is the punishment of choice for people who share spammy content on LinkedIn Groups.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Linkedin, Sales] Let the market view in
    Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Like this post?
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Linkedin, Sales] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. 11) Pinterest drives sales directly from its website -- of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. Pretty pictures are the best. Marketers. Oh, also revenue. Not a bad setup.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Linkedin, Sales] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    It generated a great LinkedIn discussion during which I learned, much to my surprise, that I had become somewhat of a thought leader. While this won''t be true for every company, at least for us, LinkedIn -- especially LinkedIn groups -- generates more meaningful leads than the rest of the social networks like Facebook and Twitter.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Linkedin, Sales] Are You Using First Party Data To Drive Personalized Customer Experience?
    You can start with the data generated by your mobile web/application channels, offline sources/point-of-sale, CRM, email/SMS databases, beacons and sensors, as well as your call centers. For example, point-of-sale information is prone to entry errors because they rely on human beings to input and process the data. Data accuracy is one.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Linkedin, Sales] Building Your B2B Marketing Database
    In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale. Revenue/sales. Sales and marketing contacts. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  Plenty.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Linkedin, Sales] 4 Marketing Automation Must-Haves For Beginners
    This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. Rome wasn’t built in a day and neither was a fully automated marketing engine.
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Linkedin, Sales] 3 Things to Consider Before Gating Your B2B Content
    Of course, it would be useful for your sales team to know what specific problems that person encounters in their current position or to have their phone number and address on file. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Let’s not get into that debate right now. Articles. Whitepapers.
  • VIEWPOINT  |  TUESDAY, MAY 27, 2014
    [Linkedin, Sales] Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)
    He is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. B2B Marketing Content Marketing
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 17, 2009
    [Linkedin, Sales] Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
    Green Leads has just introduced a new complementary service where the sales reps we support from our appointment setting clients can have up to 100 business cards a month entered into a spreadsheet for free. you subscribe to our B2B Blog: Smashmouth Sales & Marketing. On your desktop in a pile 2. Wrapped in a rubber band 3.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Linkedin, Sales] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    Sales Alignment continues to be the single biggest issue for most marketers. Marketing and sales alignment continues to be the #1 issue for marketers. Subscribe to the B2B Marketing Insider Blog or f ollow me on Twitter , LinkedIn , Facebook. Is 2011 turning out the way you expected? Think end-to-end engagement models. Strateg
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Linkedin, Sales] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    Here’s the bottom line: You can create magnetic content that wows your buyers if you focus on helping, rather than making sales. sales lead is a prospect who meets specific, predetermined criteria for becoming a customer. You’ll want to monitor sharing of the big three – Facebook, LinkedIn and Twitter. Sales Metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Linkedin, Sales] Five reasons Europeans are behind in social media marketing
    Example: eBook sales in 2012 the US were 22.5% of the overall market, yet only 5% in Europe. From LinkedIn? By Mars Dorian, {grow} Contributing Columnist. I’ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. Blink blink. Seriously. Twitter?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Linkedin, Sales] Everything you wanted to know about Twitter Chats
    Twitter Chats have become an important networking and sales tool. To promote the chat, you may want to create a homebase on Facebook, LinkedIn group, or blog where you can make announcements and post completed conversations. The idea behind a Twitter Chat is very simple. The chat is united by a “hashtag” so that all can follow along.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Linkedin, Sales] Marketing Toolkit Essentials: CRM and Email Marketing Software
    From your CRM data, you should be able to easily determine key factors like lead conversions and what your sales pipeline currently looks like. Finally, in your search for the perfect CRM, remember that there are a number of differences between B2B and B2C sales, which can impact your sales software. On Twitter and LinkedIn?
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Linkedin, Sales] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    What types of content are most valuable to my sales prospects? ” Among other findings: • Business buyers are most active in sharing content on forums, LinkedIn and blogs; • Younger members of the buying team are most likely to read white papers and blogs, and attend webinars; and. Content Marketing Guides, Tips and Tactics.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [Linkedin, Sales] Is Social Media Really Living Up to Expectations?
    Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. she queried.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [Linkedin, Sales] 5 Steps to Social Media Leads with Content Marketing
    The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Linkedin, Sales] How to Determine Which Social Media Site is Right for Your Business
    Then you want to tie your social media efforts with actual sales. Make sure you have closed loop website analytics in place to help you track the traffic, leads, and of course, sales that come from social media so that you can evaluate the results. 3. Overall, LinkedIn provided the greatest yield from visitor to customer. Reach.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Linkedin, Sales] Defining Social Business: a Call for Clarity and Collaboration
    Dada Gerardo has a definition himself: “Being a social business is not about having a team of people monitoring LinkedIn, Twitter, and (if you are in the “leading edge”), Google+ and Pinterest. Yes, you are right: social business is a buzzword. ” However, social business is not a hype, on the contrary. Business is business.
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