IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 20, 2013
[Linkedin, Sales] How to Produce 269 (or more) Content Assets From a Single eBook
It can be overwhelming to keep up with the quantity of content required to fuel the ever-growing number of distribution channels used to reach target buyers, from blogs to social media to marketing automation and beyond, not to mention content for sales enablement and account management… But it doesn’t have to be so much of a struggle.
CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009
[Linkedin, Sales] ClickInsights: What was your "Aha" moment in 2009? - Part 2
Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 23, 2014
[Linkedin, Sales] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
'Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. However information overload is a constant challenge to overcome as well. The B2B Buyer is in Control. So What Are You Going to Do About It?
THE FORWARD OBSERVER | TUESDAY, JUNE 4, 2013
[Linkedin, Sales] How to Explain To Your CEO That Social Media Is Not Optional
If your website plays a role in your sales funnel, more traffic is a good thing. And with more leads comes the opportunity to convert those leads into sales. 65% of B2B companies have acquired a customer through LinkedIn. Most CEOs today started their careers before social media had taken hold. See above video.).
MODERN B2B MARKETING | THURSDAY, JANUARY 19, 2012
[Linkedin, Sales] Can B2Bs Use Social Media to Improve Marketing Effectiveness?
LinkedIn 72%. 83% of those surveyed said they use social media to communicate with target audiences and while B2Cs use social to generate sales, not surprisingly, B2Bs focus on lead generation. Many might think that B2Cs clearly leverage social better than B2Bs. However, the numbers show that B2Bs are making up ground. Facebook 74%.
B2B IDEAS @ WORK | MONDAY, AUGUST 1, 2011
[Linkedin, Sales] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
It’s a waste of time if you’re not attracting interest by sharing compelling content and converting that interest into new leads, new sales and more engaged, satisfied customers. consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. Late to get started. Have already given up.
B2B MARKETING UNPLUGGED | MONDAY, JULY 23, 2012
[Linkedin, Sales] Why It Doesn’t Matter that CEOs Aren’t Using Social Media
So the company went out and counted how many Fortune 500 CEOs have their own Twitter, Facebook, LinkedIn, Google+ and Pinterest accounts. Should she make a LinkedIn connection to all of the members of Congress? What to do? Say, let’s do some Ritual Shaming and dress it up with a few hysterical headlines. And guess what? Holy cow!
MARKETING INTERACTIONS | SUNDAY, APRIL 24, 2011
[Linkedin, Sales] 4 Areas of Challenge in B2B Marketing
Browsing my LinkedIn Groups today, I came across a discussion started by Holger Schulze on the B2B Technology Marketing Community that got me thinking. Management: The overall standouts in what I've labeled management fall into several clusters: Accountability, Measurement, Revenue, Sales. Here's what I came up with. Execution.
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
[Linkedin, Sales] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. OAuth is being used by Facebook, Twitter, LinkedIn, and others. Expect more now.
SAZBEAN | SATURDAY, OCTOBER 20, 2012
[Linkedin, Sales] Top Internet strategy, marketing and technology links for the week of October 20, 2012
News & Notes
LEADERSHIP | TUESDAY, JULY 30, 2013
[Linkedin, Sales] 7 Tactics that Are Working for B2B Lead Generation Today
Social sign on today is a preferred method and most prospects will be happy if you let them sign in with their LinkedIn or Facebook login rather than have them fill out the same data fields over and over. And for that to happen, sales and marketing alignment is a given. Take a brand that every American homemaker knows—Betty Crocker.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 16, 2011
[Linkedin, Sales] The Four Pillars Of Revenue Performance Management
The solution Eloqua came up with is known today as lead scoring , and it’s a fundamental building block of sales and marketing alignment. Managing an integrated sales and marketing funnel. This means more than just integrating data and lead flow between your marketing and sales systems. LinkedIn. Benchmarking to improve.
BLUE FOCUS MARKETING | SUNDAY, AUGUST 25, 2013
[Linkedin, Sales] Why People Love Social Brands
If you work more in the tech or information sector, however, you may find that your core audience spends most of its time on info-based platforms like Twitter or LinkedIn. Drop the sales pitch. . The sales will come as your presence grows. What really matters is why people would want to purchase your brand. Ask questions. .
GREAT B2B MARKETING | FRIDAY, JANUARY 27, 2012
[Linkedin, Sales] Patience and Persistence – A Powerful Combination in Marketing
How many inquires will you generate and how many of these will turn into legitimate sales opportunities? Be persistent in doing something every day to move your marketing and sales programs forward. Write that blog post, update your LinkedIn, or send some tweets, even when you don’t feel like it.
INBLURBS | MONDAY, FEBRUARY 7, 2011
[Linkedin, Sales] Old school marketing vs. inbound marketing
You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more. LinkedIn. How many sales leads does your website generate? You are also active in Foursquare and have set your place in Google places. Business.com.
THE POINT | MONDAY, DECEMBER 6, 2010
[Linkedin, Sales] Top 10 Posts on B2B Lead Gen for 2010
Blog Makeover Nets Sales Leads for Software Company. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.
MARKETING INTERACTIONS | TUESDAY, JULY 6, 2010
[Linkedin, Sales] The Contagious Content Challenge
Over the weekend, I received an email from a reader of my book, eMarketing Strategies for the Complex Sale, sharing his success with contagious content. When we issued these materials we would post on LinkedIn updates and to discussions in relevant groups. read your book and am beginning to implement your strategies.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 19, 2010
[Linkedin, Sales] Distributor Survey Shows Online Training from Manufacturers Helps.
Job titles included sales (inside and out), counter people and CSRs, to name a few. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! recent survey by BlueVolt indicates that distributors who are trained online recommend and sell more. Think beyond new product launches as well.
B2B MARKETING INSIDER | TUESDAY, JULY 12, 2011
[Linkedin, Sales] B2B Marketing Tactics That Work Today
am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales? Realize that, especially in B2B, we need to help our sales people sell stuff. would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Augmented Reality?
SAVVY B2B MARKETING | MONDAY, MAY 2, 2011
[Linkedin, Sales] Basic Training For B2B Social Media Turtles: Research & Preparation
When networking with customers or prospects, always invite them into your LinkedIn network and monitor their discussion group involvement. Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. Research Fundamentals.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 15, 2013
[Linkedin, Sales] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
'Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. beautiful and finely-optimized website certainly help, but it isn’t quite enough to sustain or grow your sales. Send him a tweet on Twitter or connect with him out on LinkedIn If only things were that simple.
EMARKETING STRATEGIST | FRIDAY, JANUARY 7, 2011
[Linkedin, Sales] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
The problem with passive marketing is that your sales depend on people you don’t know taking action. If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! You Need Active Marketing when You Have a Long Sales Cycle. You do!
FEARLESS COMPETITOR | WEDNESDAY, JUNE 22, 2011
[Linkedin, Sales] When life knocks you down, get up
On Friday, a fellow Notre Dame grad connects with me on Linkedin. prospect found our website by doing a Google search for free white paper on sales lead generating. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
CONNECT THE DOCS | THURSDAY, SEPTEMBER 10, 2009
[Linkedin, Sales] ClickInsights: 3 important components that will make a great case study
LinkedIn Group – Success-Story Marketing Group. She is the author of the first published book on the topic of customer case studies, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing. Blogs. Books. Others.
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 13, 2011
[Linkedin, Sales] Announcing the B2B Social Media Book
Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. Cohen of Radian6, who are also the co-founders of SocialMediaB2B.com. We are so excited we can barely hold back the whoops and the high-fives.
INBLURBS | THURSDAY, JULY 5, 2012
[Linkedin, Sales] 5 Jobs for Tomorrow’s Marketing Team
Her professional experience spans journalism, sales, advertising and SEO marketing. LinkedIn – Twitter – Google +. If you want to see the future of marketing, just take a look at recent job postings. At the same time, the U.S. So what does this shift in desired skills mean for the industry? Photo courtesy of Victor1558.
B2B MARKETING ZONE POSTS | TUESDAY, JANUARY 4, 2011
[Linkedin, Sales] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010. Linkedin (1158). Get ready.
B2B MARKETING INSIDER | THURSDAY, MARCH 3, 2011
[Linkedin, Sales] How To Overcome The 4 Main Challenges In B2B Content Marketing
started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. With our longer sales cycles and larger buying teams, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 11, 2011
[Linkedin, Sales] The High Cost Of Bad Data
Poor data quality can have a negative impact on your lead management system, the number of hours required for sales and marketing spends on menial tasks, and can lead to additional costs to increase the quality of the original data. Perhaps you pass it to the sales guy to call. Sales: Correcting Information. $ 3.00. Title.
FIFTH GEAR ANALYTICS | TUESDAY, MAY 22, 2012
[Linkedin, Sales] Dialogue: A Perspective on Nurturing and Lead Management
Connect with Charles on LinkedIn or follow him on Twitter. Charles Hartness. To find a solution to a problem, most of us need to engage in a dialogue with a solution provider. Whether you are solution-searching or solution-selling, the nature of the dialogue is essential to the delivery of the right solution. So what is true dialogue?
WINDMILL NETWORKING | THURSDAY, APRIL 26, 2012
[Linkedin, Sales] What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured
Almost six months ago I blogged that marketers would decide on the fate of Klout. In fact, as Google Trends suggests, we have had a pretty stable interest in the metric to measure social media influence for the last several months: Let’s take a step back and try to understand what exactly these platforms are trying to do.
SAVVY B2B MARKETING | SUNDAY, JANUARY 10, 2010
[Linkedin, Sales] I Thought I Knew More Than You about B2B Marketing, But I Forgot
Late in '08, I began discovering hundreds of B2B marketing professionals with a passion for the business through LinkedIn , Twitter , the Inbound Marketing Summit , HubSpot , Marketing Sherpa , MarketingProfs and a variety of B2B blogs. We're delighted to welcome Billy Mitchell to Savvy B2B. It was time to forget the past and start over.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 6, 2014
[Linkedin, Sales] Who Is Your B2B Customer & How Do They Find You?
For example: When asking the question “where are B2B manufacturing buyers spending their time,” we discovered that participating in various B2B manufacturing groups on LinkedIn was a productive way to build relationships and develop product awareness. Buyer personas, as a result, become critical. Image Credit. Image Credit. Video.
HUBSPOT | TUESDAY, DECEMBER 20, 2011
[Linkedin, Sales] How to Fix 4 Toxic Marketing Problems With Analytics
Daily, marketers have to find new audiences, engage them with creative ideas, test out new concepts, justify their budgets, and defend their efforts from the onslaught of often unhappy sales teams. Regardless of your business, the sales and marketing process can usually be modeled as a funnel. Marketing is hard. I'll just swag it.
HUBSPOT | FRIDAY, JUNE 14, 2013
[Linkedin, Sales] An Insider's View: Inbound Marketing in Europe Versus the U.S.
4) European marketers don''t align with their sales teams as well as U.S. marketers align with their sales teams. In the same report, we found that even though European marketers are setting the right kind of priorities and metrics to measure their team’s success, there is still evidence of a Marketing-Sales divide in most companies.
MARKETING INTERACTIONS | MONDAY, APRIL 16, 2012
[Linkedin, Sales] Marketing Beyond the Chit Chat in Social Media
On LinkedIn or Focus.com we may ask questions of a community of people interested in the topic on our minds. In my opinion, you can use them for just about anything related to marketing and sales. Margie asked her community the question What is marketing? This is a great topic! The Quest for Information. What are my options?
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 11, 2010
[Linkedin, Sales] Do You Have Any Idea Who You're Talking To?
Talk to your sales team to understand buyer roles. Using LinkedIn to Gather Industry IntelligenceIt's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. What is a Buyer Persona? to achieve their goals.
HUBSPOT | FRIDAY, JULY 1, 2011
[Linkedin, Sales] Top 5 Metrics for Auditing Your Social Media Marketing ROI
Revenue is the ultimate indicator of social media marketing success, but depending on your sales cycle, it can be many months before you have closed customers from a social media campaign. Reach: The number of Twitter followers, Facebook fans, LinkedIn group members, etc. Top 5 Social Media ROI Metrics. Monitor this number over time.
B2B MARKETING INSIDER | THURSDAY, AUGUST 12, 2010
[Linkedin, Sales] Marketing Leads: Quality Vs. Quantity
The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks. Sales says they want better leads. As the end of the fiscal period comes to a close and the pressure to hit the sales goals becomes tangible, the debate begins. Help sales fill their pipeline funnels. So if you: a.
FIFTH GEAR ANALYTICS | FRIDAY, JULY 2, 2010
[Linkedin, Sales] The Future Is “Tradigital”
Media consumption changes are blurring the boundaries between the old and the new, as TV viewing is either delayed or online; print now offers its content in print and digital form; and online activities are leveraged for both online and offline sales goals. Connect with Barb on LinkedIn or follow her on Twitter. Barb Coté. Digg this!
BLOG MY CALLS | TUESDAY, NOVEMBER 26, 2013
[Linkedin, Sales] Why Do So Many Marketers Fail at Content Marketing?
Every marketer is hastily adding details about content marketing expertise to their LinkedIn profile. Watch the webinar: 3 Strange Ways to Create Leads and Sales With Your Blogs. 'I don''t know about you, but it seems like I read another article about content marketing every 4.7 seconds. I''m sick of reading them. Yes, yes they are.
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Linkedin, Sales] The Tell-Tale Signs It's Time to Hire a Marketing Agency
The challenge is that when you’re an inbound marketing team of one (or even just a handful of people), you also become copywriter, designer, strategist, accountant, sales lead, editor, SEO specialist. Sales leads are given prime attention, between the hours of 11:30 p.m. the list could go on for paragraphs. Awful visual, right?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 3, 2013
[Linkedin, Sales] RedPoint Offers Broad, Deep B2C Marketing Automation
This perspective has always been part of consumer marketing, where the classic description of Customer Relationship Management (CRM) was “marketing, sales and service”. That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation.
WHAT WORKS - WHAT DOESN'T | WEDNESDAY, JULY 21, 2010
[Linkedin, Sales] Selling Your Weaknesses in B2B Content Marketing
Since social media (the use of content-sharing sites such as Facebook, Twitter and LinkedIn to promote a product or service) is one of the main uses for HubSpot’s software you would expect HubSpot to be a leader in sharing lots of tips about how to use social media and why it’s good. Which they are. The implied solution?
HUBSPOT | THURSDAY, DECEMBER 22, 2011
[Linkedin, Sales] 10 Innovative Ideas for B2B Mobile Apps
You can also let people push out messages to Twitter, LinkedIn, and Facebook right from the app. Whatever action you want your prospects to take, an app that lets them quickly calculate the ROI of some aspect of it not only makes them happier, but it also makes your sale easier. 10 Fantastic Ideas for B2B Mobile Apps.
WEBBIQUITY | FRIDAY, JANUARY 7, 2011
[Linkedin, Sales] 2011 Social Media Marketing Trends
This will demonstrate itself as social moves into product development, operations, customer service and even sales, according to Michael Brenner. Share this on LinkedIn. Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. So what’s next? link on Twitter.
WINDMILL NETWORKING | MONDAY, NOVEMBER 4, 2013
[Linkedin, Sales] SEO, Cross-departmental Communication and the Extinct Career in Social Media?
by dgutierrezblog Related Stories 11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC] Yes, Social Media Can Drive E commerce Sales (and quite easily) The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats. Featuring Contributions from Global Thinkers. Where are you taking your.
EVERYTHING TECHNOLOGY MARKETING | MONDAY, MARCH 14, 2011
[Linkedin, Sales] 8 Tips for Marketing SaaS and Software in the Cloud
Especially if your marketing and sales organization is new to content and buyer centric marketing, don't be tempted to build the perfect system that, for example, captures 8 granular buying stages, 5 buyer personas, across, 5 market segments. Don't gloss over these concerns in your marketing and sales engagements. Here is why.
WEBBIQUITY | WEDNESDAY, DECEMBER 1, 2010
[Linkedin, Sales] 2011 B2B Marketing Trends
slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on LinkedIn. Strange.).
WWW.BRAINSHARK.COM | MONDAY, OCTOBER 14, 2013
[Linkedin, Sales] Video Still Rising with B2B Content Marketers [Report]
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog PowerPoint Sales & Marketing eLearning & Training Mobile SlideShark Customer Stories News & Updates Community. Systematic Approach to Sales Enablement. Sales Enablement Tour. Sales & Marketing.
LEADER NETWORKS | TUESDAY, AUGUST 17, 2010
[Linkedin, Sales] The Difference Between Doing Social Vs. Being Social
Most companies start doing social within their marketing and sales departments to drive traffic to their site and raise awareness about their products or services. There is a rather large difference between companies "doing" social and "being" social. Doing social is the imperative part of the equation.
FIFTH GEAR ANALYTICS | THURSDAY, NOVEMBER 11, 2010
[Linkedin, Sales] Web Analytics: Understanding the Real Value of Online Conversions.
Company #2 was also a terrific example of how to gauge the value of and make the business case for a website whose primary purpose is not direct sales to customers. Share this on LinkedIn. Andrew Lucyszyn. Nobody loves numbers more than your boss. Except his or her boss. Did you get all that? That $39.50 Tweet This! Digg this!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 2, 2009
[Linkedin, Sales] Inbound Interaction Management (IIM)
First it can encompass how you respond to all that Inbound Marketing across your website and social outposts for your content – typically with a system for capturing all the touches that have happened and nurturing those in sales leads has a lot of promise. Share this on Linkedin. Inbound Interaction Management could mean many things.
HUBSPOT | FRIDAY, APRIL 27, 2012
[Linkedin, Sales] Why Landing Pages Are an Indispensable Part of Marketing
Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team. This also enables you to collect better intelligence on your leads' behaviors and activities on your website, which your sales team can use in the sales process.
MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 18, 2011
[Linkedin, Sales] Inbound vs. Outbound: What’s Better?
Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. Other charts, which I’ll feature in future posts, show whether leads are being generated via Linkedin, Twitter and Facebook. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
INBLURBS | SATURDAY, FEBRUARY 9, 2013
[Linkedin, Sales] Lead Generation with Inbound Marketing and PPC Advertising done right!
Increases your customers and sales. Businesses can also do PPC ads on Twitter, Facebook and for B2B on LinkedIn. Take care to prepare a great offer on your landing page to motivate those prospects to leave their contact to follow up with them later and to get them into the lead nurturing process to convert them to sales.
WEBBIQUITY | WEDNESDAY, SEPTEMBER 8, 2010
[Linkedin, Sales] Best Social Media Stats and Market Research of 2010 (So Far)
national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.
INBLURBS | FRIDAY, DECEMBER 31, 2010
[Linkedin, Sales] 5 Things you should do in 2011 to generate more business
Start monitor Facebook, MySpace, Twitter, LinkedIn, YouTube and industry related blogs and forums. You can do a program which pays affiliates per sale so you are on the secure side. Next Start with social media like Facebook (Fan Page), Twitter, Linkedin and other industry related forums! Use Video to address your message.
B2B MARKETING MENTOR | TUESDAY, NOVEMBER 19, 2013
[Linkedin, Sales] Brand Advocates: The Greatest Resource You Never Knew You Had
How to find them: You can often identify these customers by monitoring who’s posting and commenting in your user and Linkedin communities, or on your blog. They’re ideal advocates because they’re already familiar with your sales process and have helped you close deals. Here are the key takeaways from our conversation.
SAVVY B2B MARKETING | MONDAY, JUNE 4, 2012
[Linkedin, Sales] 25 Ways To Promote Brand Awareness For Your Small Business
Better to be a helpful voice that encourages sales to happen more organically. Contribute to Q & A sections online, whether on LinkedIn or another site, to share your expertise. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Be Unique.
B2B MARKETING MENTOR | FRIDAY, MAY 31, 2013
[Linkedin, Sales] Mobile, Social, Data and CRM: Top Analysts Predict the Future
‘Curated Data’ Will Address Specific Marketing or Sales Goals. Depending on whether I’m in their “ marketing sweet spot ,” a salesperson might have proactively reach out via on-site chat at the same time I was served content proven to speed companies with my “firmographics” down the sales funnel.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 18, 2011
[Linkedin, Sales] 4 Ways to Integrate B2B Social Media into Marketing Plans
call-to-action from any source drives a visitor to your website for more information, to download a white paper or ebook, or even to contact a sales rep. Join LinkedIn Groups where people do that as well. Here are four suggestions for doing just that. Social Website. Support Traditional Advertising. Socialize Your Email.
TRADESMEN INSIGHTS | THURSDAY, MARCH 17, 2011
[Linkedin, Sales] 5 Practical Ways Manufacturers Can Use 2D Bar Codes
LinkedIn & Facebook - Add the code and position yourself as a forward innovative thinker. In-Store Point of Sale & Coupons – Provide instant coupons at the counter of your distributor. Businesses that don’t understand how to use 2D codes think that they’re just a way to drive people through to a mobile landing page.
FEARLESS COMPETITOR | FRIDAY, AUGUST 26, 2011
[Linkedin, Sales] Find New Customers Fan of the Month – Kenny Madden
According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Who will it be?
FEARLESS COMPETITOR | MONDAY, AUGUST 1, 2011
[Linkedin, Sales] Find New Customers Fan of the Month – Kenny Madden
According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. This month our fan of the.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 28, 2013
[Linkedin, Sales] How to Create an Automated Follow-Up System
Regardless of what you sell, I am willing to bet that you get asked the same pre-sales questions over and over again. The first list you want to make is a list of every pre-sales question you can think of. STEP 2: Create Content That Provides Answers to Pre-Sale Questions. Get more info from Trent on Twitter and LinkedIn.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 23, 2010
[Linkedin, Sales] Building a B-to-B Social Media Lead Generation Program Targeting.
Yes, social isn’t about getting business (short-term), it’s about branding and thought leadership roles , but in the real world and especially in this economic climate, companies are also identifying new potential customers and taking them through the selling cycle to see if they can be converted to a sale. take my survey [link].
LEADER NETWORKS | WEDNESDAY, MARCH 16, 2011
[Linkedin, Sales] SNCR Research Findings Highlight the Evolution of Social Business
How do business leaders use social media for customer engagement/support; innovation of products and service; employee engagement; strategy development; sales and marketing? The study is a result of collaboration between my co-researcher Don Bulmer and me as part of our fellowship with SNCR.
SAVVY B2B MARKETING | FRIDAY, MARCH 11, 2011
[Linkedin, Sales] Savvy Week in Review - March 11
Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups - by Martine Hunter on @B2BLaunchPad. Quick overview of why and how to join LinkedIn groups followed by short list of resources for additional research adn inspiration. Is it really the middle of March?!? How the heck did that happen?!?). Tips every marketer can use!
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
[Linkedin, Sales] 2012 #Nifty50 Top Men in Technology on Twitter
Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. The future of profit is purpose. ”.
JUNTA 42 | TUESDAY, OCTOBER 27, 2009
[Linkedin, Sales] Personal Branding Success in 15 Steps
Shorten sales cycles. Focus especially on LinkedIn, Facebook, Twitter, and your Google Profile. Dan Schawbel has put together a first-rate magazine about personal branding called (of course) Personal Branding Magazine. The latest issue includes an article from yours truly, which I've included below. Drive your career. Are you in?
MARKETING GENIUS BLOG | THURSDAY, JUNE 16, 2011
[Linkedin, Sales] Our Business Pivot to Freemium: Insights from the Process
freemium based or volume operations model requires a different sales strategy and therefore a shift in mind-set in the employee base. Successful volumes based models require automated or self service systems so that you aren’t straining your sales teams on smaller deal conversions. Share this on LinkedIn. 4) How will you scale?
THE FORWARD OBSERVER | THURSDAY, MAY 30, 2013
[Linkedin, Sales] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
Customer Questions - Ask your sales or customer service folks what the most common questions are that they get and you''ll generate some of the most helpful and popular posts. Promote your blog articles through social posts (Twitter, LinkedIn company page, Facebook, etc). LinkedIn, Quora) with links back to relevant blog posts.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 7, 2012
[Linkedin, Sales] Top 10 Tips for Exhibition Marketing in the Social Sphere.
One of the best tricks to effectively use Hoot Suite is to assign multiple social accounts including LinkedIn, Facebook, & Pinterest so you can control which tweets go to which areas to secure the best exposure. Tweets should be repurposed for use within LinkedIn. Top 10 Tips for Exhibition Marketing in the Social Sphere.
MARKETING GENIUS BLOG | TUESDAY, MAY 18, 2010
[Linkedin, Sales] 5 Content Marketing Thought Leaders
She is the author of eMarketing Strategies for the Complex Sale and writes about B2B Content Marketing at her blog Marketing Interactions. Share this on Linkedin. In today’s business environment, great marketing requires great content. “Is this still marketing? you may ask. Joe Pulizzi ( @juntajoe ). Tweet This!
MARKETING GENIUS BLOG | THURSDAY, APRIL 29, 2010
[Linkedin, Sales] 6 Social CRM Thought Leaders
Social CRM is a broad topic: it’s not just about sales force automation, but about all activities that touch customers. Share this on Linkedin. Social CRM is a big shift in the way companies interact with their customers. In this post I’m recommending six thought leaders in the Social CRM space. Ray Wang ( @rwang0 ).
CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 29, 2010
[Linkedin, Sales] Treehouse Interactive Refines Its Features and Targets Larger Firms
bit of background: Treehouse’s started in 1997 with the Sales View sales automation product. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. This might foreshadow attrition problems at other vendors. Here's an update. form integration.
LOOPFUSE | WEDNESDAY, JUNE 30, 2010
[Linkedin, Sales] Why Free? Why Now?
We have also witnessed a dramatic rise in the number of digital touchpoints over the past few years from traditional email marketing and website click tracking, to banner ads, SEO, paid search, online events, communities, and the onslaught of social media channels such as Twitter, Facebook, LinkedIn, YouTube, etc. Why Free? Why Now? Why Now?
B2B IDEAS @ WORK | TUESDAY, JANUARY 31, 2012
[Linkedin, Sales] The Opportunity Social Media Offers Manufacturers
Use LinkedIn to Help Fill the Sales Funnel A final tool that I’d like to highlight here is LinkedIn. For manufacturers, getting the most out of LinkedIn requires more than just becoming a member of the social network. The manufacturing industry has been somewhat slow to accept social media as a marketing tool.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 17, 2011
[Linkedin, Sales] 78 Tweetable Moments From Social Media Plus #SMPlus
Brand, Reputation, PR, Community, Cust Serv, R&D, Sales / Leads – “The 7 Business Drivers of social” @jasonfalls. IBM drives sales w/ social media thru social listening “listening for leads” encourages social sales participation. “Social networks are already in use by sales. Serve.
VIEWPOINT | THURSDAY, OCTOBER 27, 2011
[Linkedin, Sales] The Top Ten Actions to take from the book: "Social Marketing to the Business Customer"
LinkedIn is a great platform to use to develop customer advisory councils. They go on to say that online interactions that morph into a sales pitch are likely to send all but the latest-stage leads running in the other direction. First, I like the format. The book is broken down into three sections: Tools, Technology, Tactics.
MODERN B2B MARKETING | MONDAY, NOVEMBER 26, 2012
[Linkedin, Sales] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
Karl discusses strategies for online engagement using behavioral targeting for increased sales and customer retention. Customers and/or leads are segmented based on attributes for targeted behaviors based on the state of the sales process and are served up personalized and relevant messages to help them to the next stage.
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 9, 2013
[Linkedin, Sales] 10 Essential Reports and Research for B2B Marketers
visits to stores, phone calls, app downloads, website sales, etc.) In fact, Janrain’s Social Login Trends across the Web for Q3 2013 shows 87% of internet users have come across buttons that ask for authentication via popular platforms like Facebook, LinkedIn, and Twitter. Moz’s 2013 Search Engine Ranking Factors.
HUBSPOT | FRIDAY, JUNE 8, 2012
[Linkedin, Sales] 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. But, for the niche business audiences, LinkedIn or other industry-specific social networks may be the best choice. Let's get to it. Please. Bonus!
WEBBIQUITY | THURSDAY, AUGUST 26, 2010
[Linkedin, Sales] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
Share this on LinkedIn. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. And it’s become an imperative point of presence for businesses (or has it ?). Facebook Marketing Tips and Tactics. Always.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 21, 2013
[Linkedin, Sales] 5 Reasons to Outsource Marketing Today
While CMOs are spending more and more on social media, they are using social media as an add-on to their digital marketing programs rather than a part of an integrated marketing strategy (Hire a twenty-something, arm her with Twitter, Facebook and LinkedIn, stick her in a corner and pray for results.) Get your answer below. Austin Finch, Sr.
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 23, 2010
[Linkedin, Sales] Consider SEO Beyond Your B2B Website
If this doesn’t make sense to you, check out Hubspot on LinkedIn , where 132 out of 215 employees have inbound marketing in their titles. Search engine optimization is the process to help your B2B company get found when customers and prospects are searching for terms related to your business. Company Description. Employee Job Titles.
WWW.BRAINSHARK.COM | TUESDAY, NOVEMBER 19, 2013
[Linkedin, Sales] 60% of Marketers Say Video Improves Email Conversion Rates [Report]
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog PowerPoint Sales & Marketing eLearning & Training Mobile SlideShark Customer Stories News & Updates Community. What the Right Content Can Do for Sales Prospecting. Sales & Marketing. Sales.
FUNNEL FOCUS | FRIDAY, FEBRUARY 24, 2012
[Linkedin, Sales] Why B2B Buyers are Like ‘The Bachelor’
At this point, the B2B buyer will likely connect with people like himself on social media, most frequently LinkedIn and Twitter, to get opinions about his potential vendors. One of my guilty pleasures is to watch ‘The Bachelor’ on Monday nights with my wife. Overtime, they both start eliminating those they don’t like or are unsuitable.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 14, 2013
[Linkedin, Sales] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
If you don’t have existing relationships, cultivate a role in appropriate LinkedIn groups and tap your peer network by asking them to introduce you to their favorite thought leadership contacts. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it?
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
[Linkedin, Sales] The 45 Inbound Marketing Terms You Should Know [Glossary]
Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation (depending on what type of business is attempting to close the lead). that seek to qualify a lead, keep it engaged, and gradually push it down the sales funnel. LinkedIn. Yes, let’s start this darn glossary already. Content.
BIZNOLOGY | TUESDAY, JUNE 4, 2013
[Linkedin, Sales] Tweet like Guy Kawasaki for Twitter success
million, and I don’t have minions, Guy and I share our belief that in order to do business online, make money, build clout, grow influence, and drive sales is to forget the top influencers and focus, instead, on everyone else. 'People love and hate my friend Guy Kawasaki. Part I) , and others. Well, Well, I stand by Guy. link].
WWW.BRAINSHARK.COM | THURSDAY, OCTOBER 17, 2013
[Linkedin, Sales] The Marketer’s Guide to Video SEO [eBook]
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog PowerPoint Sales & Marketing eLearning & Training Mobile SlideShark Customer Stories News & Updates Community. Sales Enablement Tour. Sales & Marketing. Sales. Sales presentations. Search.
HUBSPOT | THURSDAY, MARCH 29, 2012
[Linkedin, Sales] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
Many marketers have figured out how to generate leads via social media, start discussions with leads and customers, and even venture into the territory of social sales. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
HUBSPOT | FRIDAY, NOVEMBER 16, 2012
[Linkedin, Sales] Understanding the New Roles in Marketing
Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. "Ch-ch-ch-ch-changes." Lead Nurturing Specialist.
HUBSPOT | FRIDAY, MAY 25, 2012
[Linkedin, Sales] 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns
Think about it, if you can talk with your leads through email and social media, you have twice as much opportunity to expose them to awesome content to drive reconversions, product updates, and other offers to pull them further down the sales funnel. You should also make it easy for leads to connect with sales people (and even management!)
B2B LEAD GENERATION BLOG | WEDNESDAY, APRIL 18, 2007
[Linkedin, Sales] B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
This is a common theme in sales and marketing automation, CRM implementation being another good example. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.
INBLURBS | TUESDAY, FEBRUARY 19, 2013
[Linkedin, Sales] My prospects aren’t using social media, so I don’t need to be there!
Companies need to understand that they need be there before they ask for a sale. The most popular channel to share content is social media, the advantages of platforms like Facebook, Twitter and LinkedIn for business and to win customer loyalty are known. WRONG! Increasingly prospects shift from traditional to the digital media.
B2B IDEAS @ WORK | THURSDAY, DECEMBER 9, 2010
[Linkedin, Sales] What’s the next big idea in B2B?
Here are 11 predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing, lead generation and conversion, complex sales cycles, marketing agency services, enterprise software and customer relationship management who were nice enough to respond.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 15, 2011
[Linkedin, Sales] Top 40 Twitter Feeds You’re Not Following
Lauren Harper – A community manager for Focus, Lauren cultivates the best questions and facts about sales and marketing. Jonah Minton – Vice President of Sales for Ustream, and a former executive with MySpace and NBCU, Jonah follows video and social media closely. LinkedIn. Well, not always. Leo Ramirez Jr. Share email. Reddit.