Industrial Marketing Today
AUGUST 3, 2010
Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. You can read his entire blog post here.
Industrial Marketing Today
AUGUST 10, 2010
In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. So no one should expect a DiY solution to achieve the same kind of results as a paid SEO expert (ethical one!).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
APRIL 26, 2010
Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.
Industrial Marketing Today
JANUARY 26, 2010
Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. Provide multiple ways to access relevant information with minimal clicks.
Industrial Marketing Today
OCTOBER 2, 2010
They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3
Industrial Marketing Today
JULY 9, 2010
That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. The first is a diagnostic tool and the second one measures the health of the business. It’s a combination of tools, methods or procedures, and analysis and activities.
Industrial Marketing Today
JULY 6, 2010
I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.
Expert insights. Personalized for you.
60 
Let's personalize your content