Chris Koch
JUNE 26, 2009
When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. We’ve already mastered the hardest part; the tools are something that anyone can learn. Pick an RSS tool.
Chris Koch
JANUARY 22, 2010
Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. There are even tools like Tweet This, that can be set up to send a tweet based on the title of your post automatically. Build cross-referencing across social media tools. startups.com).
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Chris Koch
MARCH 19, 2010
I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. It’s also important if we’re going to stop talking so much about the tools and start talking more about what to do with them. Search tools can help you mine that data.
Chris Koch
AUGUST 3, 2010
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. More than a month and people will begin to delete you from their RSS feeds. Responsive.
Chris Koch
AUGUST 3, 2010
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. More than a month and people will begin to delete you from their RSS feeds. What do you think?
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