Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. I was curious to know how LinkedIn Advertising performs against Google Ads.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Unlike traditional sales methods, social selling operates in the realm of digital interactions and relationships, making ROI assessment more nuanced.

ROI 62

ROI Organization Top of Funnel B2B 62

SocialPilot

FEBRUARY 6, 2024

I have seen new marketers collaborating with random individuals based on their follower count, only to end up with vanity metrics like views that don’t translate into tangible ROI. This will help you calculate how much you can reasonably invest to get a positive ROI. A strategy is just the opposite of randomness.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Marketing Insider Group

JUNE 1, 2020

Content marketing drives free traffic to this website everyday. How does Michael convert them from a website visitor to an engaged lead? For Michael, we use a combination of different lead magnets such as his ROI Formula Cheatsheet , Ultimate Content Marketing Guide , and Employee Activation Guide. Plays Well With Others.

Marketing Websites 300

Marketing Websites Lead Ranking Lead Scoring Top of Funnel 300

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 112

Linkedin Paid Content Tips B2B Thought Leadership 112

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Budget allocation: Total content budget / Total content budget + website budget + demand gen budget = %.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Marketing Insider Group

MAY 1, 2023

92% of marketers now say that videos are a very important part of their marketing strategy as of 2023 Source: Demand Sage In fact, 78% of marketers say that videos have made a positive impact on sales, while 86% say that video marketing has increased traffic to their website. Benefits of Video Marketing 6. Image Source: In Video 18.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Marketing Insider Group

JULY 16, 2020

But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn. This is why I created our upcoming virtual LinkedIn training that will cover the shifts sales and marketing teams need to go beyond brand awareness on social.

Top of Funnel 167

Top of Funnel Ideal Customer Profiles Profiling Linkedin 167

Rev

MAY 10, 2023

In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. These tactics will go from foundational strategies like creating account-specific content to more innovative tactics like leveraging social media channels like LinkedIn and Twitter.

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Draft a personalized cold outreach script for LinkedIn messages targeting [Target Professional Role], focusing on how [Product/Service] can solve their specific challenges.” Our company deals in [industry niche].”

Examples 78

Examples ROI Planning Work Management 78

Metadata

MAY 13, 2021

We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. We weren’t seeing a whole lot of results from our email campaigns and our website wasn’t converting. I came across LinkedIn Conversation Ads within my own network and decided to try them out.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

ClearVoice

AUGUST 24, 2021

At more than 774 million members, LinkedIn is the world’s largest digital professional network. Optimizing your LinkedIn profile can help you get more meaningful jobs. There are four people hired on LinkedIn every minute , with around 87% of recruiters regularly using LinkedIn , according to Kinsta. Create a profile.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

B2B Digital Marketer

AUGUST 17, 2023

Educate, Engage, Convert: Harnessing the Potential of Content Marketing in B2B Introduction In this episode of B2B Digital Marketer, we explore the key elements of creating higher converting B2B websites. 24:48 – Leveraging search queries to align website content with user intent.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Websites B2B Conversion Rate 52

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Is it time to look at LinkedIn or YouTube to see what kind of audience is waiting for you there?

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. But can you drive traffic to your website for free? There are many ways to promote your website for free. Now it’s time to get it in front of your target audience! Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are LinkedIn Ads? Advantages & Strengths of Linkedin Ads. The case with PPC ads is that you only pay when people click on the ads that lead to your website or landing page and convert, so you will get a better return on your marketing spend.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 102

Paid Content Linkedin Social Media Top of Funnel 102

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. A look at how offer types perform on LinkedIn and Facebook.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). ” Only 29%?! That doesn’t sound right. ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Marketing Insider Group

AUGUST 28, 2019

About a year later I heard about how Lyly and her team at Capgemini were getting some of the most amazing content marketing ROI I had ever heard of. So I reached out to Rena, who after leaving Capgemini went on to work at LinkedIn and is now the CMO of Kantar. This is her story… Following the herd. Guess what? million shares!

ROI 101

ROI Content Marketing Work Management Planning 101

Lead Forensics

NOVEMBER 23, 2023

The good news is, get it right and your website could quickly become your most valuable lead generation asset. 90% of B2B buyers research 2-7 websites before making a purchase , so if your website isn’t up to scratch compared to your competitors, you could be losing prospects before they even get in contact.

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Spending less on production means maximizing your ROI. Figure out which channels make the most sense for your business, and keep posting video content consistently to maximize your ROI.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Envy

SEPTEMBER 11, 2019

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Best Practices for Ads on LinkedIn. LinkedIn LeadGen Forms vs. Landing Pages.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Biznology

JULY 12, 2017

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? LinkedIn marketing and social selling has become a volume play. And your efforts on LinkedIn are nothing more than a cost center. Together, sales and marketing can improve sales effectiveness using LinkedIn.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Launch Marketing

DECEMBER 6, 2023

It is now time to focus on bringing traffic to the website and converting visitors into known leads. Avoid these common marketing pitfalls to ensure your content stands out in the crowd: Failing to optimize content Uncertainty about ROI Minimal content resources Don’t forget to follow us on LinkedIn and Facebook.

Resources 134

Resources B2B Marketing Planning B2B 134

Marketing Insider Group

DECEMBER 21, 2020

Ambiguous ROI and direct relationship to sales. Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Optimize the website experience.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356