SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. LinkedIn, however, offers a unique platform for sales professionals. Enabling communication with a broad audience.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. LinkedIn Ads. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Webbiquity

APRIL 18, 2023

Affiliate sales support independent publishing To optimize your website structure and content for organic search, you can use certain tools for keyword searching and other elements of SEO, like Semrush , WordStream, Serpstat , or Ahrefs. You’ll keep people on your site if you create valuable content and an interesting website design.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Biznology

NOVEMBER 9, 2017

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. And if your LinkedIn profile looks like a copy-and-paste of your resume?

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 140

Linkedin Tips Paid Search Agency Ideal Customer Profiles 140

B2B Digital Marketer

AUGUST 17, 2023

Educate, Engage, Convert: Harnessing the Potential of Content Marketing in B2B Introduction In this episode of B2B Digital Marketer, we explore the key elements of creating higher converting B2B websites. 24:48 – Leveraging search queries to align website content with user intent.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Websites B2B Conversion Rate 52

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 101

Education Linkedin Practices Best Practices 101

Convince & Convert

JANUARY 23, 2015

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. Publish Content on LinkedIn. Next-Level Networking.

Social Media 153

Social Media Linkedin Media Skype 153

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 100

Paid Content Linkedin Social Media Top of Funnel 100

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. But can you drive traffic to your website for free? There are many ways to promote your website for free. Now it’s time to get it in front of your target audience!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Launch Marketing

FEBRUARY 15, 2023

You can visualize it; a remarkable website with engaging graphics, sophisticated conversion paths and detailed product pages, but how do you bring that vision to life? One of the most challenging aspects of building a B2B website is to find the balance between designing for aesthetics and optimizing for lead generation.

Marketing Websites 62

Marketing Websites Marketing Budget Buyer Personas Marketing Budget Creation 62

FMG Suite

JANUARY 26, 2022

Populate your website with content that people actually want to read. Use your LinkedIn connections to generate more referrals and leads. WEBSITE OPTIMIZATION. Choose the right URL for your website. Send out an email to clients and prospects announcing you have a new website. WEBSITE DESIGN. Start a podcast.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Webbiquity

APRIL 18, 2024

Reduced costs: Automation reduces the need for manual efforts, cutting down on staffing costs and resource expenditures. For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development? Who do you want to reach?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Ultimately, this is how brands establish themselves as a valuable industry resource. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Lead Forensics

NOVEMBER 23, 2023

The good news is, get it right and your website could quickly become your most valuable lead generation asset. 90% of B2B buyers research 2-7 websites before making a purchase , so if your website isn’t up to scratch compared to your competitors, you could be losing prospects before they even get in contact.

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

MarketJoy

JULY 23, 2020

There are numerous techniques more effective and there are abundant resources that could lead to a higher volume of well-qualified leads. One of the most underrated resources for prospecting today is LinkedIn. . WHY PROSPECT ON LINKEDIN? No other B2B network in existence has as much reach and members as LinkedIn does.

Linkedin 59

Linkedin Sales Qualified Leads Ideal Customer Profiles B2B Sales 59

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Here’s how you can direct your efforts for maximum reach and visibility: 1. But the way you use them has changed.

Social Media 154

Social Media SEO Cost Per Click Media 154

SmartBug Media

NOVEMBER 24, 2021

Launching a new website in today's world can be challenging. With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Using Inbound Marketing to Launch a New Website. Set up a pre-launch website.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

KoMarketing Associates

DECEMBER 5, 2018

There are several places internal linking traditionally occurs, particularly in a website’s navigational architecture. Here are the most common areas in a website for internal linking: Primary site navigation. Keyword Mapping: Create a mapping of website addresses (internal web pages) and associated target keywords.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Hubspot

JANUARY 31, 2019

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.

Resources 88

Resources Resource Management Work Management Budget Programs 88

Hubspot

MARCH 1, 2021

We all know our website is a key part of our marketing and lead generation strategy. To find out, RainToday surveyed more than 200 buyers of B2B services -- in companies of all sizes -- to rate the importance of various elements of a service provider's website. Professional website design and presentation (69%).

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Act-On

SEPTEMBER 26, 2023

Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. Link earning focuses on creating quality content that earns backlinks from high-authority websites. Simply plug in a competitor’s website and see what comes back.

SME 141

SME FAQ Domain Link Building 141

Salesforce Marketing Cloud

DECEMBER 9, 2021

With the Build Your Personal Portfolio on Salesforce project, you can learn how to build a standout resume website, using the exact platform you’re trying to prove you know to showcase your Salesforce experience. The project guides you through the steps of creating a resume website with the Salesforce platform. Show your skills.

Marketing Websites 98

Marketing Websites Ad Building Peer-to-peer Digital Transformation 98

Launch Marketing

OCTOBER 21, 2020

Of the over 675 million LinkedIn members, 63 million are in decision-making positions. With such a high volume of decision makers evaluating potential B2B business opportunities, properly executing LinkedIn advertising can be an abundant source of generating new and more qualified leads. Latest LinkedIn Ads Features.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

Webbiquity

APRIL 19, 2022

Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. If those decision makers can relate to the testimonials on your website, they’ll be much more likely to consider you as a partner. Final Thoughts.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

MindFire

NOVEMBER 13, 2020

I didn’t believe in LinkedIn either. Or perhaps you’ve tried LinkedIn, but it hasn’t “worked” for your business. Yet, with 722 million people using LinkedIn worldwide — and a pandemic that’s made face-to-face sales difficult — you can’t afford to wait any longer.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Cold Calling 52

SalesIntel

MAY 3, 2021

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Here are ten fresh ways to use LinkedIn for sales prospecting. Use Internal Resources for LinkedIn Prospecting and Content Creation.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52