FMG Suite

JANUARY 26, 2022

Use your LinkedIn connections to generate more referrals and leads. Choose the right URL for your website. The post 50 Marketing Strategies and Resources for Financial Advisors appeared first on FMG Suite. Create posts that encourage engagement to generate leads. EMAIL CAMPAIGNS. WEBSITE OPTIMIZATION.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Brightedge

OCTOBER 11, 2022

Because the technology holds the potential to save significant amounts of resources for search engines (by reducing the need for ongoing “exploratory” crawling), many SEO experts consider it extremely likely that it will be universally adopted. Big brands like LinkedIn and eBay already leverage and benefit from the protocol.

Practices 127

Practices Trends Best Practices API 127

Top Rank Marketing

JANUARY 22, 2024

This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. Tracked URLs or custom landing pages make it easy to see who’s doing the heavy lifting.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. There are technical aspects, including URL formatting, meta descriptions, and alt tags. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Time and Resource Savings: Automated content creation and scheduling reduce the time spent on manual tasks.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Launch Marketing

JUNE 8, 2022

Through expert resources and proven best practices, we offer the answers to all your content marketing questions you have about the length of specific content pieces. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. You might be asking questions such as “How long should a blog post be?”

Content Marketing 127

Content Marketing Paper Content SEO 127

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Biznology

FEBRUARY 17, 2017

Are all the descriptions, bios and URLs uniform? That approach may work for enterprise-level companies with the resources and manpower, but your business needs to be strategic. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. Step 2: Do a branding check. Be tactical.

Social Media 144

Social Media Business Media Profiling 144

Metadata

JANUARY 22, 2024

Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. For example, are you creating a brand awareness ad for Facebook or trying to drive demo requests on LinkedIn ? Is it for a LinkedIn thought leader ad , a landing page, an organic social post, or something else?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Contently

DECEMBER 13, 2022

You can also use banners or pop-ups to encourage readers to sign up for an email newsletter or access free resources. To track how buyers interact with your content, use tracking methods such as adding UTM codes to URLs to understand the buyer’s journey and map their engagement with content. Gating content for lead generation.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

The Point

FEBRUARY 22, 2010

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section.

Linkedin 100

Linkedin Peer-to-peer Tips Advertising Agencies 100

Writing on the Web

JUNE 10, 2010

How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. The blog tool.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Buzz Marketing for Technology

JULY 2, 2008

What is LinkedIn? A practical example of how LinkedIn works. A practical example of how LinkedIn works. URL: Customize. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn).

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

SmartBug Media

NOVEMBER 24, 2021

Start driving pre-launch traffic to your URL. You can start to drive traffic to your site URL before the official website launch to increase visibility in search engines. Not only should you promote your URL, but also try to get as many links as possible from other sites pointing back to it. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

DECEMBER 27, 2021

They are often tasked with explaining to layperson executives why building buyer confidence is worth pouring your teams’ social capital, hardline assets like software, and collateral resources into an investment. Resources Mentioned in This Episode: Resurface Labs. Christine Bottagaro on LinkedIn. Jen Spencer on LinkedIn.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Convert

AUGUST 11, 2022

RECOMMENDED RESOURCE : What Are Regular Expressions (Regex) & How to Use Them in A/B Testing? The last “attention to detail” piece is to look at your site’s URL after you search to see the pattern: In this case, ?q={{keyword-here}}. Now we’ll want to export our search results from Google Analytics. link] (cost is $151.77

SEO 80

SEO Keywords Intent Analytics 80

Martech

FEBRUARY 16, 2023

They also wanted to connect with the people in the role a step below them, the VPs for talent acquisition and/or human resources. Don’t set it and forget it The ads were distributed on the Google display ad network, LinkedIn and a B2B network via 6Sense. “It

Paid Search Agency 106

Paid Search Agency Ads Campaigns Account Based Marketing 106

Heinz Marketing

NOVEMBER 18, 2021

URLs, alt text, file names, and meta keywords are less visible places for keyphrases. Or search by industries and titles in LinkedIn. Here are some helpful resources to get you started: MarketingProfs – The (Non-Techie) Marketer’s Guide to SEO. LinkedIn Learning – SEO Foundations. Images also do not help.

Paid Content 130

Paid Content SEO Blogger Keywords 130

Lead Liaison

MARCH 2, 2023

For example, scanning a QR code with your phone might open a URL in your phone’s web browser. Here are some noticeable benefits of using QR codes: 1: Huge variety of linkable resources QR Codes can be linked to a wide variety of information.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Martech Advisor

AUGUST 21, 2019

When a user clicks on this, to share the post on Facebook, LinkedIn, or Twitter, the unique UTM contained within the button lets you track the traffic source and perform accurate marketing attribution. For a source of traffic to be deemed dark social, a reader simply copies the page URL and pastes it into their preferred sharing channel.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

KoMarketing Associates

DECEMBER 8, 2021

This activity generally occurs in the discovery phase, when users are looking for resources or solutions. While organic traffic is traffic that comes to your site via search engines, direct traffic refers to users who type in your actual URL to find your website. To view it in GA, look under Acquisitions. Direct traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Optinmonster

MAY 11, 2020

The point is that traffic attribution helps you make a more accurate budget of your time, money, and resources. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. Here’s how they work: With Google’s free tool, Campaign URL Builder, anyone can create a custom UTM.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. This saves time and resources, while also ensuring that the messaging is consistent and on-brand.

Social Media 62

Social Media Work Management Tools Media 62

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest.

Social Media 100

Social Media Social Marketing Media Business 100

EveryoneSocial

SEPTEMBER 12, 2022

“ This episode is chocked full of inspiring anecdotes of how the social URL and the social IRL interface in what Jed predicts is the future paradigm: hybrid networking all the way. They’ll go on my LinkedIn page, same thing with customers”. Such was the URL meets IRL case when Jed posted a selfie before an event in Newport.

Acquisitions 52

Acquisitions Social Media Guidelines CMO 52

Sprout Social

NOVEMBER 11, 2021

Integrations should be easy to configure, without requiring additional resources. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Website & URL tracking. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Scoop.it

JUNE 29, 2021

But, thankfully, there are supplementary ways to keep your website or blog fresh without having to pump out multiple articles or resources on a daily basis. A website news feed essentially curates content from around the web (based on certain topics, keywords, or URLs) and displays the title and a short excerpt/description of the article.

Marketing Websites 68

Marketing Websites Curation Aggregators Social Media 68

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. Here are some SEO best practices to follow: • Include a descriptive URL that includes primary keyword (<90 characters). on LinkedIn. Create discussions on LinkedIn groups using your content.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Televerde

JANUARY 12, 2021

LinkedIn groups. Facebook and LinkedIn make it incredibly easy to retarget your website visitors with personalized content. On LinkedIn, you can paste a URL into the ad creator tool and LinkedIn will show your ad to people who visited that page. Some of yours might include: Certain Facebook groups and pages.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Contently

AUGUST 2, 2021

As Kissmetrics points out, one of Google Analytics’ best features —especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. Don’t worry, this is totally legal.)

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

OCTOBER 11, 2018

Top-converting URLs can be found in the Google Analytics Behavior > Site Content > Landing Pages report, backlinks through tools like Buzzsumo or SEMrush. Take a closer look URLs that didn’t bring traffic to your site and have no conversions or backlinks. Step 2: Refresh, Redirect, or Remove. Step 3: Measure Success.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Thinkers360

MARCH 7, 2024

Expert Tip: We recommend personalizing your public profile URL such as this example from Brian Solis. You can download and display digital badges and credentials from the Awards & Badges page as well as post them to your LinkedIn Licenses & Certifications. What are some other resources available to learn more?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52