DiscoverOrg

APRIL 7, 2017

DiscoverOrg had no foreknowledge that Martin was measuring their data accuracy and no influence over the sample data set used. From a list of over 10,000 contacts, Mr. Martin randomly selected 100 records and personally researched each one. LinkedIn URL accuracy : Was the person’s LinkedIn URL provided and was it correct.?

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. As part of the study, 1,600 B2B ads were shown to a sample of 6 million people, and 75 percent of those ads scored one star or less on what System1 refers to as an “emotional measurement tool.”.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. We then built a database for this group and found emails, LinkedIn (LI) profiles, mailing addresses, and phone numbers for each of the contacts.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. 824 firms across six professional services industry groups participated in this year’s research. The figure below shows the distribution of these industries in the sample.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

BenchmarkONE

MAY 4, 2022

One big area is research, and within that sits content testing as a niche discipline. It’s a form of research that allows marketers to find out whether their content is on point. Through researching human behavior on such a colossal scale, these companies can hone in on what people most enjoy and are willing to pay for. .

Research 62

Research Planning Content Sample 62

illumin

JANUARY 9, 2024

Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. According to research from McKinsey , most advertisers are currently splitting their business between an average of four retail media networks (RMNs). Follow @illuminHQ

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Spiralytics

MARCH 27, 2024

Build an appealing portfolio to show writing samples. Skills Needed Research – Writing isn’t just about creating something catchy for readers. This is where thorough research skills come in. How are they at researching, planning, and executing content projects? It should also present accurate information.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Hubspot

JANUARY 23, 2018

LinkedIn Sales Navigator is a fantastic resource. LinkedIn has partnered with several CRM providers HubSpot, Microsoft Dynamics, Salesforce, Zoho, and Infor to bring profile details and shared connections from Sales Navigator experience into your CRM. According to research from CEB, an average of 5.4 Set up the sync now.

Linkedin 100

Linkedin Enterprise Management Work Management Ideal Customer Profiles 100

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. How does this kind of market research impact their business? But what insights do they gain?

Studies 94

Studies Research B2B Marketing Brand Identity 94

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster. “Our ” It’s Difficult to Source Good Candidates Quickly.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo TalentOS can enhance your searches with data that lets you narrow in on the best job candidates faster. “Our ” Fig: Obstacles that TalentOS solves for LinkedIn users.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” Facebook LinkedIn Social Media Marketing Twitter'

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Tomorrow People

NOVEMBER 25, 2021

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. As a research method, it’s a fast, inexpensive and scalable way to capture VoC. The other key point to keep in mind is your sampling strategy. Focus groups.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You’ve done your research. If your prospect is interested, the first thing they’ll likely do is check out your LinkedIn profile or company page to get more information. We teach them how to use LinkedIn and assist with personalized coaching. P.S. Stay connected with us on LinkedIn ! Call to action (CTA).

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Convince & Convert

SEPTEMBER 7, 2011

The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. Also: we’re hiring! ).

Curation 166

Curation Research Sample Click Rate 166

Buffer

NOVEMBER 2, 2022

So, to test my hunch, I spent a few months researching. I condu c ted a mix of third-party and first party research. All my third-party analysis is based on some great research conducted by others (which I’ve linked to below). This was just an anecdotal feeling, nothing more than that.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Hinge Marketing

MARCH 17, 2015

The best way to address this is through internal and external brand research. But while engaging in brand research may be a natural choice for some AEC firms (because, honestly, which of you isn’t hiring the “best talent” and delivering their projects “on time and on budget”?) Are the responses reliable?

Research 48

Research Brand Identity Branding Sample 48

Brandpoint

MARCH 30, 2020

Most people research before making a purchase or hiring a speaker Whether you’re a professional speaker, author, inventor, consultant or influencer, your potential clients will do their research before reaching out to you. Explore the tools used by others in your field to see what opportunities you may be missing out on.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

ClearVoice

SEPTEMBER 15, 2023

According to a 2023 Semrush study : 18.77% of copywriter jobs surveyed required writers to collaborate with other teams 11.88% needed to research new ideas 7.47% had to understand a company’s marketing plans. Ask to see your candidate’s portfolio and assess their writing samples to see how well they match up with your business goals.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Webbiquity

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. The easiest way to see Google+ in numbers.

Google 154

Google Tools Best Practices Planning 154

ClearVoice

APRIL 26, 2020

Check in, send a brief email asking about possible freelance opportunities, and show people recent samples of your work. Here are a few tips: Do your research. Read the trades, scan their LinkedIn page. The more you can show you’ve done your research, the more impressed they’ll be. Nail your elevator pitch.

Sample 118

Sample Network Marketing Sales Qualified Leads Paid Search Agency 118

Hinge Marketing

DECEMBER 5, 2014

When conducting primary research on your firm’s brand , the decisions that you make early in the process can have a ripple effect down the line. Let’s take a look at the benefits and drawbacks of using an online survey instrument versus in-depth interviews (IDIs) when considering conducting primary brand research.

Customer Surveys 48

Customer Surveys Research Sample Brand Identity 48

Vidyard

MAY 16, 2022

Step 1: Research 3.2 Steps for the Perfect Discovery Call The first step of the perfect sales discovery process is arguably the most important: The research. Step 1: Research Before jumping on the call, arm yourself with details about your prospect(s), their business, and any possible challenges they may have. Ask Questions 3.2.4

Top of Funnel 100

Top of Funnel Work Management Cross-Selling Sample 100

Brandpoint

MARCH 25, 2023

Because relationships and referrals are so critical to completing the manufacturing sales process, you’ll want to your sales team actively sharing your content on LinkedIn. Most sales professionals are active on LinkedIn and Twitter. If they need inspiration, provide sample posts and hashtags with the links and they’ll do the rest.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Hinge Marketing

OCTOBER 31, 2016

Market research pays off for professional services firms. In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. In this post I’ll cover the various types of market research available to you. Survey research.

Research 48

Research Service Planning Ideal Customer Profiles 48

Hinge Marketing

DECEMBER 20, 2013

In this week’s webinar, we discussed how to efficiently use research for professional services firms. We talked about the importance of research, how to use different types of research to meet specific needs of the firm and the typical costs associated with different research. Be agile in research!

Webinar Metrics 48

Webinar Metrics Research Sample Ideal Customer Profiles 48

seo.co

JANUARY 13, 2022

One of the best things about LinkedIn is that you can search for people by their job title or position. An articulate LinkedIn profile? Writing samples. While many content writers won’t list their portfolio publicly – for non-disclosure reasons – you can often pry a sample or two out of them by asking privately.

SEO 98

SEO Advertising Agencies Work Management Copywriting 98

DiscoverOrg

APRIL 14, 2017

Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Very, very expensive researchers. Should they actively research and source sales intelligence? Sales Teams Shouldn’t be Frontline Researchers. Cost of Hiring a Research Team.

Cost 208

Cost Lead Ranking Buy Ad Building 208

Hubspot

FEBRUARY 8, 2018

For instance, if your recipient’s LinkedIn profile says they love sailing, your subject line might read “Fellow sailing enthusiast // question about Company X” or “This is naut(ical) your typical sales email.” Tailor it to the specific person you're emailing: Research, research, research. From a sample of over 2.6

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

NuSpark Consulting

SEPTEMBER 28, 2011

So I did a little research, and with the help of some tools, I think I am closer to my vision. Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. LinkedIn sharing. The easy ones.

RSS 100

RSS Social Media Efficiency Twitter 100

Convert

OCTOBER 18, 2022

Keeping a finger on the pulse of breakthroughs, new technologies, debates, and research is the best way to stay immersed in optimization (which is a less a career and more a way of life). Then, you can fill it up with well-sorted and indexed ideas, notes, snippets, and research — anything you want to remember later. Dig in deeply.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Oktopost

OCTOBER 23, 2021

Qualified leads have done independent market and product research , completed your company’s nurturing sequence, and are ready to buy. . SDRs build a comprehensive awareness of the industry and sales process to initiate engaging conversations, armed with well-researched information about potential prospects.

Top of Funnel 117

Top of Funnel High Quality Lead Sales Qualified Leads Enterprise Management 117

NuSpark Consulting

SEPTEMBER 28, 2011

So I did a little research, and with the help of some tools, I think I am closer to my vision. Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. LinkedIn sharing. The easy ones.

RSS 100

RSS Social Media Twitter Efficiency 100

Vidyard

AUGUST 4, 2021

a cognitive neuroscientist who serves as Chief Science Officer for science-backed marketing and sales training provider Corporate Visions and a lead researcher for B2B DecisionLabs. Via the study, Dr. Simon and her research team learned that the experience of the email inbox tends to put people in a negative emotional state.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Salesforce Marketing Cloud

DECEMBER 1, 2021

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. McKinsey Research has found that businesses across every industry are becoming more comfortable with larger virtual deals. But there’s also some good news. Watch the webinar.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking CRM 97