Customer Experience Matrix

AUGUST 6, 2014

My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features.

Marketing Automation Services 120

Marketing Automation Services Software Product Paid Search Agency 120

Customer Experience Matrix

AUGUST 29, 2013

LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. Rather, it conducts a fresh scan as each client requests research into its target audience. Here’s what I found.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Apparently (and I’m taking Acxiom’s word on this), this data is publicly available from most social networks ( Twitter , Facebook , MySpace , LinkedIn , Plaxo and some more specialized ones) once you know someone’s email address. So Acxiom has taken its own database of more than 500 million email addresses and found the connections for each.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. What really impresses me is that Techrigy is a serious social media monitoring solution. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 3, 2013

Based on that limited research, I came away impressed with the sophistication of the features as well as their scope. Social media support includes keyword searches and alerts; real-time or scheduled posting to multiple Twitter, LinkedIn and Facebook accounts; and detailed tracking of results. The Web site builder is much more robust.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

FEBRUARY 6, 2008

LinkedIn) and for business-oriented communities. The assembled experts did offer concrete suggestions for taking advantage of social networks, including viral campaigns, “free” market research, building brand visibility, creating inventory for online advertising, and creating specialized communities.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Customer Experience Matrix

AUGUST 18, 2016

This meant I had to cover many different topics in my research, drilling into different sets of details for different kinds of products. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. Hopefully the result is worth the effort.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120