Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. We don’t think so! CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. We don’t think so! CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

ViewPoint

DECEMBER 17, 2013

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size. Company SWOT analysis (OneSource).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn. A jarring stat in The Experience Disconnect, 2021 B2B Marketing Report was seeing that where customers really want help from companies is in solving their problems. Chief Marketing Officer at Sendoso | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Rev

JUNE 14, 2019

Although there are some notable exceptions, such as credit reporting agency Moody’s, they’ve more recently acquired a host of data-centric companies that haven’t delivered on their early promise. All to say, they’ve got some experience with managing an incredibly large set of basic business data. But not for lack of trying.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Biznology

NOVEMBER 27, 2013

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size. Company SWOT analysis (OneSource).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This comes after the company was also named a leader in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report. Media Contact: Sandy Pell, Sr.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

LeadSloth

NOVEMBER 16, 2010

One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Another company was saving those replies straight into Salesforce.com. Even though the topic of these two meetups was Drip Campaigns, reporting came up as a important topic.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Capstone Insights

MARCH 13, 2018

As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. Don’t treat all contacts the same in CRM views and in reporting.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. VEST data is self-reported by the vendors. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This comes after the company was also named a leader in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report. Media Contact: Sandy Pell, Sr.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This comes after the company was also named a leader in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report. Media Contact: Sandy Pell, Sr.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

LeanData

APRIL 8, 2015

Our learnings along with our account-centric vision have led to a greater ability for sales and marketing to work together on segmenting, routing, and reporting at the account level.”. LEAN (5326), visit us on the web , LinkedIn , or Tweet Us. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Marketing Insider Group

MARCH 3, 2011

According to a report on Content Marketing from IDC up to 80% of marketing-generated content is never used! The report also states that as much of 20% of the total sales and marketing budget can be saved by implementing more effective content marketing techniques. Is B2B Marketing Content Being Used? Centralizing Content.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Adobe Experience Cloud Blog

AUGUST 30, 2011

In the second quarter of this year, LinkedIn members grew to 115.8 In the same time period, LinkedIn’s revenue was $121 million, an increase of 120 percent from a year ago (Source: LinkedIn August 4, 2011 second quarter earnings release , its first as a public company). It’s very much akin to making financial investments.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. Neilson report announces US Ad Spending Declined 15% in first half of 2009. ReturnPath releases email deliverability report. LinkedIn to Launch Pay for Whitepaper Downloads. Twitter creates Twitter Lists.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Chatter Approvals : Now mangers can approve anything from expense reports to vacation requests directly from chatter.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

LeadSloth

JULY 12, 2010

Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Content Standard

JANUARY 21, 2015

While 67 percent of CMOs report that they’ll spend more on marketing technology in 2015, only 54 percent of both CIOs and CMOs believe current marketing leadership can manage the intersection of technology and marketing. Alex Hisaka, Global Content Marketing Manager, LinkedIn ( @AlexHisaka ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

LeanData

APRIL 8, 2015

Our learnings along with our account-centric vision have led to a greater ability for sales and marketing to work together on segmenting, routing, and reporting at the account level.”. LEAN (5326), visit us on the web , LinkedIn , or Tweet Us. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Our learnings along with our account-centric vision have led to a greater ability for sales and marketing to work together on segmenting, routing, and reporting at the account level.”. LEAN (5326), visit us on the web , LinkedIn , or Tweet Us. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Cambridge, MA – [link]. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. While GreenRope is new to the VEST report, the company itself was founded in 2008. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr).

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

MLT Creative

AUGUST 1, 2011

I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. And if you need to narrow further, I suggest Linkedin and Twitter – and here are two guides you might find helpful. Although there are others, start with these three. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Heinz Marketing

DECEMBER 16, 2019

Our host and MC, Paul Roberts, said this of Jon: I have never heard such a succinct, interesting historical take on CRM and I never heard anybody say, what I’ve always thought that really, for most people, it’s just customer reporting. They just want you to report who you called. They just want you to report who you called.

Top of Funnel 41

Top of Funnel Marketing Automation Services Work Management Enterprise Management 41

markempa

JULY 7, 2006

Neither Salesforce.com nor Sugar CRM are. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

Hubspot

JANUARY 13, 2011

SAP , Oracle and Salesforce.com are some the most commonly known CRM systems. A content management system is a collection of procedures designed to facilitate communication, improve reporting, share stored data and reduce repetitive content on a website. What is a CRM? CRM stands for Customer Relationship Management. What is a CMS?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Heinz Marketing

MARCH 15, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are now doing this on LinkedIn Live so we can take advantage of the video capabilities so we can see the faces and people that we’re talking to on a weekly basis. I think about salesforce.com , right?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Peer-to-peer 95

Customer Experience Matrix

DECEMBER 26, 2014

Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. CRM integration includes native connectors for all editions of Salesforce.com (not just the Professional edition, as with most marketing automation products), soon to be supplemented by Microsoft Dynamics and Sugar CRM.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

WebMarketCentral

DECEMBER 8, 2008

VisitorTrack service provides robust geo-targeting (so you know exactly where visitors are coming from) and email notification, but it's biggest strength is detailed and customizable reporting capability. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. Pricing starts at about $300 per month.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Hubspot

AUGUST 8, 2012

Social graph: Behavior on social networks like Facebook and LinkedIn. Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM ! Or follow your company on LinkedIn. Here's how.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28