Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Send subscription-related emails to the right buying contact for a company by using the new release to designate the buyer contact on a subscription record.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 84

Enterprise Management Hubspot Paid Search Agency Work Management 84

Martech

FEBRUARY 8, 2024

With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales and service efforts. Step up your LinkedIn strategy with documents and polls. Expanded insights and data management capabilities with limit increases.

Enterprise Management 90

Enterprise Management Sales Qualified Leads API Hubspot 90

Martech

OCTOBER 21, 2022

HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. This release builds on improvements in viewing permissions added in August. Processing.

SMS 91

SMS Hubspot Template Marketing Automation Services 91

Top Rank Marketing

NOVEMBER 10, 2023

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Social Media Today “Not everyone gets it – not our parents or friends or loved ones.

Advertising Benchmark 102

Advertising Benchmark Marketing Report B2B Marketing Linkedin 102

Top Rank Marketing

DECEMBER 8, 2023

percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent from 2022, with 11.6

Newsletter 95

Newsletter B2B Marketing Linkedin Studies 95

Martech

JULY 11, 2022

Here’s what you need to know about the June releases. To see the releases in development, Hubspot has recently updated its product roadmaps for 2022, which you can find at the bottom of this page, beginning with Sales Hub. I also recommend following HubSpot Academy Senior Inbound Sales professor Kyle Jepson on Linkedin or Twitter.

CMS Development 98

CMS Development Privacy Protection Open Rate Microsite 98

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 107

Trust Marketing B2B Marketing Linkedin Advertising Agencies 107

Top Rank Marketing

DECEMBER 29, 2023

and Canada noted that a supply chain management system was their most important technology solution, according to recently-released survey findings. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Paid Search Agency 105

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 105

Top Rank Marketing

JANUARY 5, 2024

and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S.,

Paid Search Agency 107

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 107

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Here is a summary of optimizations and key problems solved with the release. Marketo Q1 Releases: Overview. Support for Workspaces.

Marketo 98

Marketo Multi-Channel Marketing Automation Services API 98

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 MediaPost From Mad Men to machines?

Newsletter 92

Newsletter Spending Linkedin B2B Marketing 92

Top Rank Marketing

AUGUST 18, 2023

percent during November to 13 percent, according to recently-released data. percent during November to 13 percent, according to recently-released data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 88

B2B Marketing Linkedin B2B Social Marketing 88

Terminus

APRIL 20, 2021

As one of the largest and most powerful online professional networks, LinkedIn is a core pillar of many ABM strategies when it comes to delivering content to a company’s most important target accounts. Which is exactly why we integrated with LinkedIn Marketing Solutions back in 2018. Support For All LinkedIn Ad Types.

Work Management 57

Work Management Marketing Management Linkedin Demand Generation 57

Oktopost

NOVEMBER 8, 2021

Actually, you don’t have to imagine – with this week’s release, you already have it all inside Oktopost. LinkedIn Ads reporting in Social BI. Here you go: That’s just a few examples of what you can do with your LinkedIn ad performance data in Social BI. Easy: Need to compare CTRs?

Linkedin 151

Linkedin Organization Ads Knowledge Base 151

Oktopost

APRIL 30, 2020

LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Linkedin 130

Linkedin Mobile Marketing Work Management Lock-In 130

Martech

MAY 25, 2023

It automatically generates variations of a company’s social media posts to eliminate redundancy on LinkedIn and other channels. The post AI and marketing technology: This week’s releases appeared first on MarTech. Inuvo: Its IntentKey suite of AI solutions now has a media mix modeling feature. In your inbox.

Digital Asset Management 63

Digital Asset Management Marketing Management Mobile Advertising Budget Programs 63

Martech

DECEMBER 15, 2021

Digital media and marketing services provider Theorem has announced enhancements to its LinkedIn offering focused on creative optimization. A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective creative ideas for social campaigns and posts.

Creativity 81

Creativity Linkedin Optimization Advertising Agencies 81

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. Up your LinkedIn marketing game. Update your personal profile.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

RebelMouse

JANUARY 23, 2023

Now, Google is entering the AI race, announcing it has plans to release its own chatbot in 2023. u201cChatGPT is on its way to LinkedIn, send helpu201d — The State of LinkedIn (@The State of LinkedIn) 1670271223 Users having fun with the varied responses that can be generated using ChatGPT.

Google 52

Google Copywriting User-Generated Content Linkedin 52

Bannersnack

JUNE 29, 2023

13 minutes read According to the State of Digital Advertising report released by Creatopy in April 2023, LinkedIn ranked as the fourth most popular ad channel this year. Want to know how to advertise on LinkedIn and tap into the nearly 1 billion users on LinkedIn to sell your products and services?

Linkedin 52

Linkedin Ads Social Media Advertisements 52

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences.

Linkedin 297

Linkedin Research Studies B2B 297

Oktopost

DECEMBER 11, 2018

This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms. Although LinkedIn has released this format back […].

Lead Gen 118

Lead Gen Linkedin Leads Lead 118

Hubspot

JUNE 13, 2019

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Marketing & Strategy 96

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Martech

JUNE 10, 2022

This update hints at the possibility that HubSpot will release future improvements to compete with the integrated third-party social media tools, which could reduce the marketing tech stack and tools budget. I also recommend following HubSpot Academy Senior Inbound Sales professor Kyle Jepson on Linkedin or Twitter.

Enterprise Management 83

Enterprise Management Hubspot Features Ideal Customer Profiles 83

Webbiquity

NOVEMBER 9, 2021

News Release Boilerplate. Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

KoMarketing Associates

JUNE 2, 2022

SageFrog released its “2022 B2B Marketing Mix Report,” and statistics suggested that most B2B marketers (66%) are now seeing a return-on-investment from their paid social media marketing initiatives. However, LinkedIn remains the top platform among B2B marketers, with 85% citing it as their most-used social media channel.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Bannersnack

JULY 24, 2020

This summer, we’ve been releasing quite a few hot new features. Yes, we now have the carousel format in the app, and you can create a carousel post for Instagram, Facebook, or LinkedIn, and download it. Today, it’s time for you to take a closer look at the latest one—carousel maker and download. Carousel ads […].

Linkedin 98

Linkedin Facebook Features Ads 98

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Envy

JUNE 20, 2019

LinkedIn has just released new features that give your audience new and exciting ways to engage with you and your content. Source: LinkedIn Official Blog. What’s more, with this new array of emotions, customers can have more meaningful interactions with you and your content on LinkedIn. Source : LinkedIn Official Blog.

Linkedin 88

Linkedin Features Privacy Tagging 88

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

HG Data

APRIL 27, 2023

Data-Driven Marketing Turbocharged With HG Insights LinkedIn Connector Integration For More Precise Targeting LinkedIn Connector enables users to leverage powerful Technology Intelligence from HG Insights within LinkedIn Campaign Manager, empowering teams to boost engagement and conversions SANTA BARBARA, Calif.–(BUSINESS

Linkedin 52

Linkedin B2B Marketing B2B Campaigns 52

KoMarketing Associates

JULY 27, 2021

Social Media Examiner recently released its “2021 Social Media Marketing Industry Report,” and statistics showed that among B2B marketers, Facebook (89%) is now the most used social networking platform. This is followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%). Instagram Usage Among B2B Marketers.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295