That’s because Suaad, now chairman of ReachForce and co-founder of Workstreamer , was trying to apply measurable data to the black art of marketing. Search engines and our social networks have become our default filters. Social status is tricky and vague. kid’s social stature is based on a lot of superficial and ill-defined values. But in the online media ether social status is measurable and public. Likes, followers, thumbs, re-tweets, viewers, such is the currency of social media. LinkedIn. by Jesse Noyes | Tweet this. You’re not crazy.