Martech

NOVEMBER 9, 2022

Some 44% of C-suite executives, VPs and department heads who know about podcasts listen to them, according to LinkedIn (and 79% of the US population knows about podcasts). 14% higher purchase intent. Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . 57% higher brand consideration.

Advertising Channels 128

Advertising Channels B2B Marketing Planning B2B 128

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Unbounce

APRIL 4, 2019

And LinkedIn is dying, right? For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. Purchase Intent. LinkedIn Ads.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Zoominfo

JUNE 13, 2018

Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. Click to Tweet! Click to Tweet! Now, it means Always Be Connecting.” – Jill Rowley. Click to Tweet! Click to Tweet! “By

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Oktopost

OCTOBER 30, 2023

Social Signals compiles first-party social intent data encompassing a customer’s content preferences, their areas of interest, relevant keywords, specific needs, and indications of purchase intent. This strategic adjustment rescues the deal from its previous stagnation and propels it toward closed-won.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. For example, you would have to create LinkedIn ads from the LinkedIn Ads platform and ads for Bing through the Microsoft Ads platform.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

The Point

NOVEMBER 12, 2019

and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. In fact, he went as far as to classify anything else (a simple LinkedIn campaign, for example) as merely a “shotgun” approach.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

B2B Marketing Directions

FEBRUARY 25, 2024

Schwarz and Turner are both executives at The B2B Institute , a B2B marketing think tank funded by LinkedIn. 38% of the non-CP campaigns) produced improvement in brand perception, brand preference, and purchase intent. The authors clearly state their central message early in the article: ". 45% of the CP campaigns (vs.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Hubspot

OCTOBER 5, 2023

LinkedIn LinkedIn is undoubtedly one of the best and most popular platforms among B2B salespeople when it comes to social selling, and 32% of sales pros who use social media for prospecting say that it’s effective. Brands want to be able to provide customer service and DMs as part of a simplified buyer experience.

Advertising Channels 65

Advertising Channels Best Practices Purchase Intent Trust Marketing 65

Ignite

JULY 27, 2023

According to one survey by BCG and LinkedIn, 39% of marketers reported they were already seeing a negative impact on their marketing performance. This type of information can include preferences, purchase intention, and personal preferences. It has asserted itself as the dominant web browser with more than 60% of market share.

Marketing Proposals 62

Marketing Proposals Privacy Purchase Intent Ideal Customer Profiles 62

SocialPilot

JANUARY 15, 2024

Social Media Video Trends for Linkedin 61. Video content is the most shared post on Linkedin. Around 80% of Linkedin users prefer watching videos with sound off. According to research by Wyzowl, 38% of marketers create video content for LinkedIn, out of which 75% claim it was a success.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

6sense

DECEMBER 9, 2021

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Joseph Zappa.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Oktopost

SEPTEMBER 12, 2023

Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions. So, if you want to connect with potential buyers, it’s crucial to incorporate social media in your intent data research. This is where the fun stuff comes in: social media.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

PureB2B

MAY 30, 2022

How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? Intent data gives you context. There are three common reasons why a prospect is looking for a solution online: Informational intent (they’re researching a topic). ‍ Enhanced ad campaigns.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Marketing Insider Group

JULY 10, 2015

Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews. This research suggests your subject matter expert-like content will help drive purchase intent at the beginning of the of the sales process and at the end of it! Source: LinkedIN).

Marketing Analytics Tools 100

Marketing Analytics Tools Content Marketing Purchase Intent Curation 100

Valasys

MAY 12, 2020

Priority Engine is TechTarget’s leading purchase intent insight platform and has gained tremendous popularity and prestigious recognition in the B2B industry for a straight third year with this recognition. TechTarget (Nasdaq: TTGT) is a global leader in purchase intent-driven marketing and sales services.

Purchase Intent 49

Purchase Intent Peer-to-peer Intent Data Intent 49

Pam Didner

JUNE 2, 2022

Another option is to gauge the purchase intent of potential leads. If LinkedIn ad is an essential part of your marketing campaigns and your management questions why spend money on LinkedIn while it’s cheaper for search per Link (paid search engine marketing). You can find my ultimate account-based marketing guide here.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Only B2B

AUGUST 21, 2023

By focusing on prospects who are displaying intent signals, teams can significantly increase the efficiency of their outreach efforts. Must Read: Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights Harnessing Intent Data for Targeted Outreach A.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Binary Demand

MARCH 26, 2024

Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings. For example, if you sell CRM software, someone visiting CRM comparison websites, searching for CRM reviews, or registering for CRM webinars is showing high purchase intent.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Aberdeen

JUNE 19, 2019

From Facebook to Google, LinkedIn, Instagram, Twitter, YouTube, and beyond, being able to run digital ads effectively is essential to getting in front of the right audience and driving content marketing ROI. How Intent Data Shapes Timing for Digital Ads. That’s where third-party intent data can come into play for digital advertisers.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. The feature revolves around two key influences of content consumption: Stage of the buyer’s journey and actual purchase intent.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Understand purchase intent. Intent data focus on prospects’ overall decision-making processes rather than the final result. . Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Huptech Web

JANUARY 13, 2023

LinkedIn Ad Stats. With billions of users on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc., LinkedIn Ad Stats. LinkedIn is the Most Trusted Social Media Platform by U.S. consumers most trust is LinkedIn, highlighting its reputation for credibility and professionalism among its users.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

PureB2B

MAY 30, 2022

Meaning, you can segment your outreach lists based on the intent of their behaviours. How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? Intent data gives you context. Purchase intent (the final step in the buying cycle).

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her.”.

Work Management 108

Work Management CMS Development Marketing Management Ad brokers 108

Oktopost

SEPTEMBER 12, 2023

Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions. So, if you want to connect with potential buyers, it’s crucial to incorporate social media in your intent data research. This is where the fun stuff comes in: social media.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Marketing Insider Group

NOVEMBER 7, 2022

Look at search intent such as commercial intent (see below). Bonus : Check out how we use CPC to identify high purchase intent and competitive gap keywords in my latest webinar. Source: Edelman LinkedIn study on thought leadership. Identify competitive gaps and opportunities based on high CPC keywords.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334

PureB2B

MAY 30, 2022

LinkedIn Sales Navigator. If you already use LinkedIn for your B2B prospecting , purchasing a Sales Navigator subscription is a no-brainer. You can embed it directly into your website contact form or demo signup page so leads can schedule a time while their purchase intent is high.

Product 62

Product Tools Work Management Best Practices 62

Directive Agency

FEBRUARY 28, 2022

In order to spend your budget efficiently with the most learning, start with running conversation ads on LinkedIn. Focus on Purchase Intent Before Information Intent. The further your content goes away from purchase intent, the less impactful it can be in driving revenue. Order of Operations.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Share this on Linkedin. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.” We hope you agree!

Facebook 100

Facebook Advertisements Advertising Digg 100

Madison Logic

JANUARY 13, 2022

Clients have reported Madison Logic’s ability to activate digital account-based marketing programs across ABM Content Syndication, ABM Display Advertising, and ABM Social via LinkedIn is unique amongst the vendors evaluated in the Report.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Aberdeen

JANUARY 10, 2020

Social media sites like Medium, Quora, Reddit, and LinkedIn are all options that could work for a variety of situations. If you want to learn how intent data helps with content syndication and other marketing efforts, download our free report, Demystifying B2B Purchase Intent Data.

Tactics 72

Tactics Brand Identity Branding Ad Building 72

Aberdeen

OCTOBER 29, 2019

He enjoys mentoring young Marketing and Sales professionals and you can connect with him on LinkedIn. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Max is a Marketo Certified Expert and has contributed to success at start-ups, midsized companies, and enterprises.

Peer-to-peer 40

Peer-to-peer Business Purchase Intent Youtube 40

Aberdeen

FEBRUARY 15, 2019

G2 Crowd has announced a partnership with LinkedIn this week. This move will enable customers of LinkedIn Sales Navigator and G2 Crowd to combine LinkedIn’s sales intelligence solution with G2 Crowd’s buyer intent data to better connect their Sales organizations with the in-market buyers on G2 Crowd’s business marketplace.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40