Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. Like pages from others in your industry, follow on Twitter or join at least five groups on LinkedIn.

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Digital B2B Marketing

JUNE 11, 2012

Here are the key tenants of thought leadership I use (originally published in Thought Leadership Marketing is an Oxymoron ). Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages. They are valued for what they discover and deliver, not for their own perspectives on the subject matter.

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Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

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Digital B2B Marketing

MARCH 25, 2011

As marketers become publishers in their own right, it is natural they become expert content curators also. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Like the media companies of old, these marketers will find curation isn’t only sharing content.

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Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market.

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Digital B2B Marketing

FEBRUARY 16, 2015

Like many of the people I work with at publishers, Toby works on more programs in a month than many of us work on in a year and that position gives him first hand insight into what is working, and what isn’t, at scale. In addition, each publisher represents only a tiny slice of the total time your audience spends online.

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Digital B2B Marketing

JULY 19, 2012

But how do you evaluate new potential publishers you are not familiar with? Of course, you can look at each publisher’s own audience profile and costs (and you should), but don’t stop there. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Is it well written?

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Digital B2B Marketing

MARCH 24, 2011

In fact, an older Knowledge Storm survey published by Marketing Sherpa showed only 38% consistently provide accurate phone numbers and nearly half don’t even provide an accurate company name. We expect bad behavior, and we lie to avoid it. Are you ready to market your marketing and begin changing perception and behavior?

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Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. The audience of a publisher like ComputerWorld doesn’t care about ACME and isn’t looking for information from ACME.

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Digital B2B Marketing

MARCH 17, 2011

Self-Regulatory Principles are not Enough There are too many unscrupulous networks and publishers that will ignore the principles. Marketers and Publishers Need to be Liable Similar to CAN-SPAM, marketers and publishers will have liability. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

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Digital B2B Marketing

APRIL 7, 2011

No other metric is (1) common across all advertisers and publishers and (2) accessible by publishers. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. It lives on, its very existence reducing the effectiveness of your brand campaign. Click rates live on for a simple reason.

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Digital B2B Marketing

MARCH 9, 2011

Today, courtesy of pop-up blockers and a better understanding of consumer attitudes towards them, pop-ups are avoided by most marketers, publishers and networks. Part two, with marketing activities still prevalent today, will be published next week. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

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Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 13, 2012

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic.

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Digital B2B Marketing

MARCH 4, 2011

What is shocking is Ziff’s business is publishing, including email. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. You do not need to respond to this notice if you would like to receive this information from Ziff Davis Enterprise’s business partners. They should know better!

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Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 15, 2011

Thankfully auto-play with audio has been banned in ads by almost every publisher, if you still do this on your.com site, stop. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Similar to a welcome ad, you insist on interrupting, getting attention now.

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Digital B2B Marketing

MARCH 7, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. Wondering once one analyst publishes a report how that will sway things.

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Digital B2B Marketing

NOVEMBER 5, 2013

Publish or share carefully selected content created by others with your clients and prospects. Twitter, Facebook, even LinkedIn are now steady streams of content from hundreds or even thousands of individual sources. So what if you could be a content marketer without actually creating content? Hallelujah! All your problems are solved!

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