Biznology

MARCH 15, 2021

Useful Links: Joan Garry Podcast Liz Page Associates New England Innocence Project Web Facebook Twitter Instagram LinkedIn YouTube. Jordan has 20 years of experience in communications, public relations, fundraising, and community outreach. You’ll find a link to that episode in the show notes. Guest Biographies.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Webbiquity

AUGUST 1, 2023

B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website. Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Sites like Inc., Slate, and Thrive Global regularly publish syndicated content. Here’s a great example.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Sword and the Script | B2B

AUGUST 29, 2023

For example, the analysts forecast that “millennials and Gen Zers will make up” about 62% of total” LinkedIn users in the U.S. It’s a clear sign B2B needs to get its social media affairs in order. * * * Need help with B2B marketing or public relations? eMarketer says it’s because social media is getting younger.

Social Media 78

Social Media B2B Marketing Social Marketing Emarketing 78

Bluetext

APRIL 15, 2024

Earlier this year, LinkedIn released its annual “ Jobs on the Rise ” list of the 25 fastest-growing roles in the U.S. Digital marketing, branding and public relations are core to government contractor and federal IT provider growth strategies. Non-alcoholic cocktails seem to be having a moment here inside the Beltway.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 26

Biznology

FEBRUARY 20, 2018

Is Your Only Legacy a LinkedIn Profile? For most people online, all they have to show for being online for over a decade is their LinkedIn profile and a bunch of cat videos. It’s actually a rush—sort of like I am a legit futurist fortune teller sage (which I obviously am).

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? Employers seeking multi-skilled communicators – under singular job titles – can be found on job boards and LinkedIn.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Thinkers360

MARCH 15, 2024

Dang Leadership Arthur Diniz CEO at Crescimentum Contact Arthur Diniz Leadership Waldin Duran Regional Sales Manager Peru at Accor Contact Waldin Duran Washington Filho Agenda Tellme School Contact Washington Filho Carlos Garcia Digital Strategy Manager at Betr Media S.A.S International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 62

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Brandpoint

FEBRUARY 23, 2023

Every time you log into LinkedIn, you see another round of layoffs. But, for those in public relations, this is the worst thing they can do. However, even with these factors, the reality is that expectations for public relations and communications teams are not downsizing in proportion.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Champion Communications

JULY 24, 2023

From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. B2B businesses can take a page out of Barbie’s PR team’s book when it comes to understanding the power public relations can have on sales and revenue.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Contently

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

SpotMe Blog

MAY 11, 2023

By offering a comprehensive suite of services, including branding, advertising, medical education, public relations, and event management, TBWA World Health helps pharmaceutical, biotechnology, and medical device companies communicate their message effectively and drive meaningful change.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

KoMarketing Associates

APRIL 7, 2021

But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. Earned media is basically public relations, though it can be much more. So a really good demand generation marketer should have the number of a good public relations contact on their phone. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Content Marketing Institute

AUGUST 31, 2023

Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Biznology

MARCH 27, 2017

With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Please follow Sarah on Twitter and check out the QuintilesIMS social media channels too: Facebook , Twitter , Instagram , and LinkedIn. Journey to the healthcare industry.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Vidyard

OCTOBER 26, 2021

Sales Feed has no subscriptions fees, is free of any advertising to distract from the experience, and is available on LinkedIn , YouTube , TikTok , Instagram , and SalesFeedMedia.com. Sign up for the Sales Feed newsletter today. To learn more about Vidyard, visit vidyard.com. Sign up for Vidyard for free: [link].

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

sagefrog

NOVEMBER 14, 2023

LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker. Campaign Customization: Utilize platform-specific tools like LinkedIn Campaign Manager to tailor your campaigns, enhancing resonance with your target profiles and improving engagement rates.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Oktopost

SEPTEMBER 14, 2020

You can catch the conversation by subscribing to our channel, B2B Marketing Now , wherever you get your podcasts or by following Oktopost on LinkedIn , Twitter or Facebook to get the latest episodes directly to your social feeds! This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success!

Work Management 100

Work Management Aggregators Public Relations Sales Cycle 100

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. But that’s exactly what has happened. But, one thing for sure is that the skills previously required to be an effective communicator in the PR industry have broadened. Enter the new wave of social channels.

PR 62

PR Social Media Media Public Relations 62

Walker Sands

APRIL 18, 2023

I rarely look at Twitter or LinkedIn. People will pitch me on LinkedIn, but I tell them to send me an email instead because messaging isn’t great on LinkedIn. As a freelancer, how are your stories decided when you’re writing with certain publications? So, do you prefer to be pitched through email? Oh, never.

Media 52

Media Work Management PR Marketing Management 52

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. As the VP of Marketing at Veyo , Sarah manages the marketing, communications, public relations, and driver recruitment effort for Veyo’s stakeholders.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This is a very successful company. They want more of YOU.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Brandpoint

APRIL 24, 2019

Greg: The annual Minnesota PRSA Classics Awards recognizes public relations practitioners and their organizations for successfully addressing communications challenges with exemplary skill, creativity and resourcefulness. How do you feel the public relations world has changed since you’ve been part of PRSA?

PR 120

PR Public Relations Broadcasting Communities 120

Marketing Craftmanship

MARCH 8, 2018

Arthur from hijacking brand endorsements, as he continues to promote this service (and many others) on his LinkedIn profile and his websites, including the “ Status Factory.”.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. Facebook, Twitter, LinkedIn and Instagram all support paid advertising. Public relations is an important part of an integrated B2B marketing strategy because its tactics support the greater whole.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. You can connect with him via LinkedIn and Twitter.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Social Media Research cision prnews public relations social media social media advertising social media research social media usage' Share in the comments below!

PR 150

PR Social Media Studies Media 150

The Marketing Blender

MARCH 2, 2022

Public relations. How to optimize your B2B LinkedIn profile. This team can assist with: Social media & social media advertising. Website development and maintenance. Google advertising. Organic SEO. Email marketing. Print advertising. Brand management. Lead generation. Podcasting. Video creation. Top B2B marketing trends.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

The Marketing Blender

DECEMBER 28, 2020

During those busy days, weeks, and months where time seems to be flying away, it can be challenging to send tweets or posts on Instagram and Linkedin consistently. Public relations – Get your voice out there by saying yes to executive interviews, offering quotes or sound bites to relevant channels. Community Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Salesforce Marketing Cloud

JANUARY 31, 2022

LinkedIn saw a 29% year-over-year (2020-2021) increase in its U.S.-based There aren’t that many companies that are further down the evolution curve, and thinking next level, around transparency, credibility, and reputation,” said Salony Kapur, director of insights, LinkedIn Talent Solutions.

Companies 98

Companies Ethics Differentiation Thought Leadership 98

Convince & Convert

FEBRUARY 22, 2017

Social strategists must now be able to unearth appropriate influencers and connect with them; skills that are right out of the historic public relations toolbox. Those, plus Instagram, Linkedin, Snapchat, Youtube, Whatsapp, FB Messenger, possibly social media customer service, and more is another thing entirely. Do you agree?

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Vidyard

AUGUST 4, 2021

Through its global video hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to transform their approach to marketing, sales, and corporate communications. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Sharpspring

JULY 12, 2021

A good community manager is equal parts public relations manager, social media manager and crisis manager. So, if your target audience is teenagers, you probably won’t primarily find them on LinkedIn. Additionally, taking an active role in community management helps you react to potential negativity. If so, that’s great!

Social Media 97

Social Media Communities Work Management Tips 97