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15 Best Email Lead Generation Techniques and Strategies

Optinmonster

For example, LinkedIn is a great platform for B2B lead gen, while Instagram is probably a better bet for B2C businesses. Lead scores are calculated based on demographic, psychographic, or firmographic data, traffic source, and engagement metrics such as click and open rates. Learn more about how to increase sales with social media.

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Targeted Marketing 101: What Is It, How Does It Work, and Examples

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This market segmentation usually breaks down into four buckets: demographic, geographic, psychographic, and behavioral. Psychographic. Psychographic segmentation looks at your audience based on personality factors: lifestyle and attitudes, interests, and core values. Personally tailored SMS marketing. A 38% open rate, 3.5%

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How to Reach Your Audience with Content Distribution

PureB2B

Pushing your content through email newsletters, email outreach, and SMS updates is a form of content distribution. Either way, you should create detailed buyer personas, taking into account the demographics and psychographics of your target audience. Psychographic Data. Send an SMS Blast. Buyer Persona Example).

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Reaching Your Audience with Content Distribution

PureB2B

Pushing your content through email newsletters, email outreach, and SMS updates is a form of content distribution. Either way, you should create detailed buyer personas, taking into account the demographics and psychographics of your target audience. Psychographic Data. Send an SMS Blast. Buyer Persona Example).