Remove psychographic

Webbiquity

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. Psychographics: Psychographics reflect an individual’s thoughts, beliefs, opinions, preferences, and interests.

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How to Create a B2B Buyer Persona – Six Key Dimensions

Webbiquity

Psychographics. Do they congregate on specific forums, or LinkedIn or Facebook groups? If you sell services, what technology is your ideal buyer likely to be using, which you need to be familiar with? This may include project management software , marketing automation tools , financial software, design packages, or other platforms.