Influencer Marketing: How to Identify Your Target Influencers
Onalytica B2B
SEPTEMBER 12, 2017
A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Knowing this will allow you to judge the perceived value of an influencer based on their given influence over that particular audience.
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