The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. These could include LinkedIn, email marketing, content marketing, or SEO. Understand their needs, pain points, and decision-making processes. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Optinmonster

DECEMBER 28, 2023

Instead, use customer segmentation to target specific demographics and psychographics to maximize your marketing efforts. Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” Gen Z likes subscribing to email newsletters as much as they love consuming social media content.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Convince & Convert

JULY 24, 2019

So instead of thinking about a “social media” strategy , you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. . Scripps Networks owns HGTV, The Food Network, DIY Network, Great American Country, and several more.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

BenchmarkONE

DECEMBER 28, 2021

Key psychographics : His dog, Benny is his best friend but his job is first priority. . Key psychographics : She is a perfectionist and takes very good care of all her possessions, including her beloved dog Mitzi. . Dig deeper to establish psychographic traits like attitude, values, personalities, opinions, and values.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Knowing this will allow you to judge the perceived value of an influencer based on their given influence over that particular audience.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

The ABM Agency

MAY 16, 2023

By creating detailed psychographic profiles of each decision maker, marketers can gather information on personal preferences, communication styles, work habits, and purchasing motivations to customize outreach efforts and tailor messaging to specific needs. What are the three types of account-based marketing?

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Marketri

OCTOBER 25, 2023

To choose the best marketing channels for your audience, you also need to factor in psychographics (such as their attitudes, beliefs, and behaviors), as well as their job role, function, and industry. Some channels (like LinkedIn) are best at the TOFU because they educate buyers before they start shopping for solutions.

Top of Funnel 62

Top of Funnel Advertising Channels ROI Lead Scoring 62

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. Communicate through LinkedIn InMail outreach. These customers are the ones you’ll target with dedicated time and resources. ABM works well when you can personalize content and experiences.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Martech

FEBRUARY 16, 2023

Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas. Don’t set it and forget it The ads were distributed on the Google display ad network, LinkedIn and a B2B network via 6Sense. “It These are then used to tailor the messaging. “We

Paid Search Agency 107

Paid Search Agency Ads Campaigns Account Based Marketing 107

markempa

MAY 9, 2017

Success is not in just analyzing your customer data or your audience data or the psychographic data that you get. Success is not in just analyzing your customer data or your audience data or the psychographic data that you get on your customers. Understand the audience data, the demographic data, psychographic data that you get.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

Convince & Convert

MARCH 8, 2017

So instead of thinking about a “social media” strategy, you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. Posting the same social media content, in multiple channels, at the same time is no longer a winning… Click To Tweet.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Hubspot

JANUARY 16, 2020

Other considerations that can be helpful are psychographics — values and motivations that impact a consumer's buyer's journey. For the sake of this example, let's use LinkedIn. How to Run LinkedIn Ad Campaigns: A Beginner's Guide. Let's say you're posting an ad on LinkedIn about a product launch.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

6sense

DECEMBER 9, 2021

Consideration stage: Here, we auto adjusted stage-based display ads; we added LinkedIn to social ads; and we expanded persona-based nurture emails for new contacts via Marketo. More than 10,000 psychographic insights (including company-based themes and trends over time, and people-based themes, interests, and trends over time).

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Valasys

JUNE 18, 2019

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Combing the intent data of the prospects to their psychographic data can further be used to create targeted & relevant content so as to optimize the sales conversions for marketers.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

The Lead Agency

APRIL 14, 2024

They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Now, I need to write a social media post for LinkedIn. That’s where LinkedIn Sales Navigator provides huge value. You could submit them into awards videos. The sky is the limit.

Work Management 62

Work Management Paid Content Trends B2B Marketing 62

Valasys

MAY 27, 2019

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. The visitors are attracted, their pain areas are addressed to convert them into leads, which are nurtured & finally converted to sales.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Content4Demand

MARCH 24, 2020

Good personas always include buyer psychographics, which is where you can get to the heart of the emotions at play in their decisions. Emotional messaging builds the brand,” says Jann Schwarz, Global Director of the B2B Institute at LinkedIn , in a recent blog post.

B2B 55

B2B Psychographics Content Ad Exchange 55

Sprout Social

FEBRUARY 15, 2024

24 Seven Talent makes excellent use of LinkedIn polls because they ask questions related to topics their audience cares deeply about. Here is a list of strategies you can use to engage your audience better: Understand your target audience The most effective way to engage your audience is to get to know them.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. “Generate a detailed profile of our ideal customer for [Product/Service], including demographic, psychographic, and behavioral traits to target our marketing efforts.”

Examples 78

Examples ROI Planning Work Management 78

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. So, how do we do this? Go to their website.

Tips 106

Tips Buyer Personas Case Studies Case Study 106

Strategic-IC

NOVEMBER 21, 2018

Accounting for a range of demographic, psychographic, contextual and time sensitive considerations, programmatic already offers impact in B2C; it’s predicted that by 2019 , 67% of global digital display media will be bought and sold programmatically. But, keep in mind that a considered approach must be made when adopting it.

Advertisements 75

Advertisements Advertising Work Management Intent Data 75

Valasys

JULY 17, 2020

In order to deploy a highly-personalized content strategy to scale-up your lead generation endeavors, you can consider the following techniques: Adopt a data-driven approach, prioritize intent-data and use the demographic, firmographic, technographic, psychographic, and other vital data points as and when feasible.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Strategic-IC

MARCH 12, 2018

Buyer personas are profiles of your organisation's ideal customer, which will likely include demographics, firmographics (details about their organisation), and psychographic characteristics. If you're unsure, spend a few minutes on LinkedIn, or check with your sales team. Do your customers tend to spend time on LinkedIn or Twitter?

Buyer Personas 59

Buyer Personas Ideal Customer Profiles Tips Psychographics 59

Martech

SEPTEMBER 24, 2021

Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. These data types include technographic and firmographic at the account level, and demographic and psychographic at the contact level. Vendors also append data to existing customer database files to enrich or expand what is known about them.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Paid Content 120

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Integrated B2B

AUGUST 14, 2017

If you’re just starting out and you have no current customers to interview, look for friends and associates in the industry, or search for job titles on LinkedIn that you have a connection with and send out a few instant messages. Psychographic Information. For this, you need to draw on psychographic data.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

If you’re just starting out and you have no current customers to interview, look for friends and associates in the industry, or search for job titles on LinkedIn that you have a connection with and send out a few instant messages. Psychographic Information. For this, you need to draw on psychographic data.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

Work Management 80

Work Management Blogger Burn Rate PR 80

Valasys

FEBRUARY 21, 2020

Investing in paid advertising like LinkedIn, Google Ads, Facebook & others allows marketers to expand their organic reach to a wide audience quickly before their organic strategy gains traction. Also, the advertising campaigns designed can be hyper-targeted to the niche.

Advertisements 52

Advertisements Advertising B2B Marketing WOMM 52

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. The reality of the moment is that brands are consistently & astutely optimizing their customer experience management budgets to drive customer loyalty.

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Valasys

JUNE 8, 2020

Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Contact us to set forth your trajectories to perennially healthy sales pipelines and optimize your revenue goals. A strategic content mapping approach cannot be implemented unless you have developed an ideal buyer persona.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Martech Advisor

OCTOBER 31, 2019

There are different techniques to segment your audience, such as demographics, psychographics, geographic, and behavioral. Tell us on LinkedIn , Facebook , or Twitter. Learn More: 2019 Email and Mobile Benchmark Highlights and Trends. Segment Your Audience. Segmentation is the foundation for personalization.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Circle Studio

DECEMBER 28, 2017

A recent study by Edelman and LinkedIn revealed that thought leadership content containing valuable insights plays an important role throughout the entire B2B buyer’s journey—from firm awareness to consideration and selection. By following a few simple guidelines, you can reap the benefits of these conversations for your organization.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

B2B Digital Marketer

MARCH 23, 2021

Your focus is not only on the demographics but the psychographics, their problems, perceived challenges, and their obstacles. But over and above all, what really is important is understanding who you are selling to on a psychographic level. The two channels that give phenomenal success results are LinkedIn and email.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

LeadsRX

FEBRUARY 8, 2022

Marketers can, and should, take data from multi-touch attribution, customer journey analytics, additional demographic and psychographic data, and buying intent attributes – and divide it all up into smaller market or brand segments. Connect with LeadsRx on Twitter , LinkedIn and Facebook. For more information. Jeff Fishburn.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145