Trending Sources

Everybody needs both Pinterest and LinkedIn

Biznology

Penn). A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” But…Why don’t you need both Pinterest and LinkedIn? At the same time, the client also uses LinkedIn to connect with its current and future employees, as well as to coordinate contacts with professional event planners, PR and folks in the media. Psychographic segments around activities, attitudes or values. For others, LinkedIn. (Photo credit: Christopher S. ” And, generally, Mike’s absolutely right. Actually, you might.

Influencer marketing should not be about collecting influencers

Biznology

LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. Ready?

8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Psychographics play an extremely important role in the success of your social media strategy, so as challenging this may be, you want to make sure you do this part really well before moving on to the next step.

30 B2B Social Media Tips for 2016

KoMarketing Associates

While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. Find a Relevant LinkedIn Group. Similar to Q&A sites, LinkedIn groups can be information gold mines because they provide direct access to customers, competitors, potential customers, and industry influencers. Sort of.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

” 2)   What are the demographics and psychographics? demographic study provides an outline, but a psychographic study allows me to fill in the color. This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. 3)   What do they read and how do they gather information? Photo credit: Wikipedia. Pew Research Center.

Is Context The Future Of Customer Experience?

B2B Marketing Insider

The information this device gathers about us (or that we tell it) will help companies create experiences that make the “segment of 1” a reality.  I envision the world around me being aware of my demographics and psychographics, as well as the contextual information about my current state.  We recently launched an e-book on slideshare covering  The Future of Customer Experience. Strategy

Digital Marketing: The 7 Essential Channels

Marketing Action

Furthermore, developments in the display ad buying process now allow marketers to pre-define their target audiences based on demographics and psychographics (e.g., But don’t hesitate to go much deeper and get into behaviors and psychographics. The most popular websites for both earned and paid marketing are Facebook, Twitter, LinkedIn, Instagram and Pinterest. Paid Search.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Lookalike Audience : If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view. Old Spice’s Choose Your Own Adventure Game ad on Instagram.

10 Simple Steps to Social Media Success

Sazbean

Be as specific as possible relative to psychographics and demographics. The simplest way to do this is to Google your company or use the native platforms on social media like search.twttier.com or the search features on Facebook, LinkedIN and YouTube. 4. Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. 100 new engaged Twitter followers a week,” “$5,000/month in new online sales,” etc.). 2. Emotionalize Your BRAND. This is what makes your business venture so special/unique/worthy of advocacy.

Nine Variables To Consider When Creating Remarkable Content

B2B Marketing Insider

For this you want to understand both demographic variables (title, role, company size, industry) and psychographic variables (what keeps them awake at night?). Follow Michael Brenner on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Today’s post is a guest contribution by Craig Rosenberg, Leader of the Focus Expert Network on Focus.com.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

LinkedIn. LinkedIn is a business-oriented social networking site. As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. Bottom line: If you’re not on LinkedIn, you’re SO LinkedOut. M. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Analytics.

How to Deliver Mega Content That Speaks to Your Customer

Opentopic

Such psychographics serve to make your target customer more “human.”. Are there Facebook or LinkedIn groups that you can join to learn about the most pressing topics? Ramping up your content efforts? Don't sacrifice quality for quantity. Here are 5 ways to identify the best content for your target audience to generate profitable transactions no matter how much you're churning out. The need for content is greater than ever. In fact: 65 % of business executives said they wanted to increase the volume of content over next 12 months. Why Increase the Amount of Content? better bet?

What Is List Segmentation? [FAQs]

Hubspot

These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. We all like to focus on the sexy stuff. In inbound marketing , this often means focusing on front-facing channels. You know: the sleek, mobile-optimized website design. Here''s why. That''s great!

FAQ 18

Starting a Blog: 20 Attainable Steps to Epic Success

Writtent

Defining the demographics, firmographics, pain points and psychographic characteristics of the people you’re trying to acquire can allow you to create more focused content when starting a blog. Where do my prospects hang out: Are your ideal customers lingering in LinkedIn groups, or chatting in Google+ communities? If you’ve been hesitant to get started, fear not. Research Your Niche.

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Demographic and psychographic information. And luckily, social media is getting better and better at targeting -- in fact, just yesterday LinkedIn announced more robust targeting functionality for users! Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. But when you're tasked to sit down and actually. do it.

Adam Metz Answers Your Questions: Reaching the Social Customer

Modern B2B Marketing

First up, social media thought leader and best-selling author of The Social Customer , Adam Metz weighs in. Q: If I have a large following on a Linkedin group , how does one monetize it when it is growing by two dozen a week? Make amazingly relevant content, share it with the group, and give them ways to engage with you across multiple platforms (LinkedIn, blogs, your website, etc.).

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. Tweet.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. Tweet.