Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. The post asked about how sellers engage with prospects who don’t yet either know they have a problem or understand the problem or how they want to solve it. Don’t get me started on how ridiculous that is and how much revenue they’re sacrificing with those blinders.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JANUARY 27, 2020

However, they are also the business professionals interviewed the most, who participate in round-table discussions, speak at conferences, write articles published on LinkedIn, in industry publications, or Medium. Both primary and mini buyer personas must have customer and/or prospect interviews to learn insights verbatim.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69

Marketing Interactions

JUNE 23, 2017

Questions to Ask Salespeople: Who do you usually interact with at prospective companies? Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition. The level of activity on LinkedIn – shares, posts written, things they’ve liked, etc. So make it as easy as possible. Type of college degree.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing & Strategy 74

Marketing Interactions

JUNE 23, 2017

If you look at what people say about them in LinkedIn recommendations, are they often referred to as mentors? If you read their LinkedIn profile, how do they see themselves? If a prospect doesn’t fall within your set parameters, you don’t need to spend resources on them. As detail oriented? Or, as efficient and focused?

Buyer Personas 64

Buyer Personas Marketing & Strategy Marketing Strategy B2B Marketing 64