Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Here is a look at some brands that showcased the power of mobile marketing campaigns in 2019, going beyond simple promotions and giveaways. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

The Lead Agency

APRIL 14, 2024

They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. The content type on TikTok needs to be more informative and useful (most people won’t stop to view a promotion video), but product insights, explainer videos, and how-to videos can all have great appeal.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

LeadSquared

SEPTEMBER 23, 2016

Few months later, one Thursday night, around 11:30 PM, I randomly shared it in one of the LinkedIn group, but with a different headline. Next morning, to my disbelief it got around 1200 hits and 100+ shares on LinkedIn alone and that was just the beginning. LinkedIn picked it up and emailed it to the group members. It attracted.

Viral Marketing 52

Viral Marketing Landing Pages Content Linkedin 52

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Optinmonster

MARCH 11, 2024

At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. Gamification helped Volkswagen China’s crowdsourcing project go viral.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Merchant & Brands: Businesses looking to promote their products and services.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Marketing Insider Group

APRIL 30, 2014

It simply defines the culture of excellence they were trying to support by defining the values that would determine whether someone “gets rewarded, promoted or let go.” While it has become a viral hit, most of the advice in the Netflix culture code is just common sense. ” The Things We Think But Do Not Say.

Promotion 100

Promotion Viral Marketing Paid Search Agency Work Management 100

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Commenting on Tweets, Facebook posts or even LinkedIn posts makes individual customers feel seen and that their needs and successes are important. Low engagement is a common issue for B2B marketers.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. This means if your audience is primarily on LinkedIn, go for text posts. Here’s what you can do beyond self-promotion. Here’s what you need to do in 2021.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 100

Social Media Features Media Curation 100

Martech Advisor

JANUARY 3, 2020

With such massive outreach, YouTube marketing remains a priority for marketers wanting to promote their products and services. In this book, Derek shares some fascinating facts and theories about content that goes viral on social media. Key takeaways from this book include: Data science proves how ‘viral content’ is a myth.

Social Media 135

Social Media Social Marketing Media Planning 135

SocialPilot

JANUARY 21, 2024

Whether it’s promoting summer specials in tropical destinations or highlighting winter retreats in mountainous regions, your content should reflect the rhythm of the seasons. According to a study by Social Media Today , videos generate 1200% more shares than text and images combined, marking the importance of videos in viral marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. But this year, the writer will be shifting his focus from Twitter to LinkedIn. “But my focus won’t be on Twitter anymore,” he said.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?) They recently added four new options to their Promote advertising tool.

B2B Marketing 110

B2B Marketing B2B Enterprise Management Paid Search Agency 110

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Creator Mode & Influencer Opportunities.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. But why stop there? These are things people will want to share.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Launch Marketing

MAY 24, 2018

Consider these four methods to promote your tech company launch and incorporate them into your strategy: Use Social Media to Build Anticipation. Most B2B companies are leaning on LinkedIn, Twitter and Facebook to get started. Sharing exclusive promotional offers? Generate leads? Extend customer service? Extend customer service?

Paid Search Agency 61

Paid Search Agency Promotion B2B Marketing Planning 61

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Janet is all about promoting thought leadership and will encourage you to take rewarding actions.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. How to use hashtags on LinkedIn. bill.hirst. ??

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Navigate the Channel

JANUARY 17, 2024

Follow some of your favorite brands and keep an eye out for the snaps they post that grab your attention as a consumer and look for ways to maximize their B2C marketing and viral techniques into your B2B brand’s efforts. Post teasers encouraging them to follow your brand.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” Yes, especially if you use emails to send promotional offers. The number is more favorable for social media.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). This defeats the purpose of your employee advocacy program.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. This strategy involves working with finance sector social media influencers who have a large following in your target market and who can help promote your brand to their followers. High viral possibility.

Social Media 84

Social Media Work Management Marketing Management Service 84

Webbiquity

AUGUST 18, 2020

As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Buffer

NOVEMBER 2, 2022

Each algorithm promotes and demotes posts in their own unique way. Learning why some posts go viral while others don’t is nigh on impossible. Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Buffer

APRIL 13, 2023

Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Own community management.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn. Key Stats: 1 billion global users. 140 million US users.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Optinmonster

FEBRUARY 21, 2024

Now that Emil’s epic post was live, it was time to promote. Participating in these events and communities allowed them to network and promote their website , as well as continuing to grow their knowledge with further education. They would have to also promote that content if it was going to be successful. The result?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our multi-channel content promotion strategy. What we learned about content promotion. Our content promotion strategy. Cornerstone content.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message. Write articles on LinkedIn for your connections and the broader audience.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Onalytica B2B

NOVEMBER 12, 2018

This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing. Employees are creating more video content on LinkedIn talking about industry topics as thought leaders in their own right. Business Outcomes. Business Outcomes.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Marketing Insider Group

OCTOBER 12, 2015

With targeted ad campaigns, you can promote your content to ensure it reaches the audience you want to target. Here are the top promotion tips for Facebook, Twitter, LinkedIn, Pinterest, and Instagram: Facebook Promotion Tips. Twitter Promotion Tips. Start a promoted tweet campaign. LinkedIn Promotion Tips.

Paid Social Agency 100

Paid Social Agency Budget Programs Linkedin Viral Marketing 100