Hinge Marketing

FEBRUARY 27, 2020

Here are 27 different content distribution ideas to promote your primary research. Native Video — social media algorithms (especially LinkedIn’s) love native video. LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. LinkedIn Posts — Like tweets, LinkedIn posts are unique to LinkedIn.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Sage Marketing

JANUARY 20, 2022

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Once upon a time, LinkedIn was all about your next high stake job. Which practices should you use to increase engagement on LinkedIn in 2022 ? How Can Startups Boost Engagement on LinkedIn in 2022?

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. Product marketing involves bringing products to market and then promoting and selling them to consumers. Use Storytelling.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 179

Social Networks Business Work Management Social Media 179

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

MAY 25, 2020

For example, if you’re marketing to professionals as a B2B company, LinkedIn and Twitter are the best channels to use. LinkedIn’s InMail and Sponsored Content features are great tools to use. Do you want to use social media exclusively for self-promotion? Cultivate Connection with Your Audience through Storytelling.

Social Media 336

Social Media Personalization Media Brand Identity 336

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Use more storytelling. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Contently

NOVEMBER 19, 2020

The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year. LinkedIn Events. Last month, I called on LinkedIn to create more tools for B2B content creators, and hundreds of you responded in the comments with a resounding HELL YEAH.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Marketing Insider Group

MAY 12, 2020

Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Focusing less on product promotion, and more on helping people. The products used in their styling & grooming videos are their own, but they spend hardly any amount of time promoting them. Content in 2019 will be heavily focused on storytelling.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Walker Sands

NOVEMBER 19, 2018

Using storytelling as a marketing tool allows tech companies to start a conversation, build rapport and establish trust with intended audiences. Though storytelling can be one of the most powerful marketing tactics for tech companies, telling a compelling story can be tough. and, “What story am I telling?”

Storytelling 40

Storytelling Brand Identity Branding Startups 40

DivvyHQ

FEBRUARY 24, 2021

What’s the secret recipe for creating successful LinkedIn posts? Let's take a closer look at the impact of LinkedIn, the strategy behind content creation on the platform, and how you can master post writing to drive engagement.

Linkedin 90

Linkedin Paid Search Agency Companies Marketing & Strategy 90

Top Rank Marketing

AUGUST 17, 2023

The ‘Barbie’ movie explores themes such as overcoming stereotypes, breaking down barriers, and promoting inclusivity. Sales influencer Morgan Ingram always does a great job with his storytelling. The ‘Barbie’ movie captivates viewers with engaging storytelling. Looking to elevate your B2B brand’s storytelling?

B2B Marketing 77

B2B Marketing B2B Storytelling Marketing & Strategy 77

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Adobe Experience Cloud Blog

APRIL 25, 2017

The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling. Great storytelling goes beyond the data to build a bond with a customer. Winning the mind of the customer sounds easy enough for these icons, but what does it mean for us and our brands?

Storytelling 103

Storytelling Planning Marketo Brand Identity 103

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Hello, LinkedIn (319,397 pageviews / 1,152 comments) by Conan O’Brien.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Company Culture Videos Brand storytelling can be one of the most effective ways to make an emotional connection with your audience. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? After that, LinkedIn is our biggest social channel. For instance, do bullets kill storytelling? Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Contently

APRIL 16, 2020

Great content requires great reporters and storytellers. GE Reports is helmed by Tomas Kellner, a former editor at Forbes who is now GE’s chief storyteller. Kellner declined to be interviewed at this time, but has shared a bit on LinkedIn about the team’s work. You have to give them back something of value.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

BOP Design

SEPTEMBER 16, 2021

Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. If there is a LinkedIn group on the particular topic, share it there as well. Keep reading: Tips to promote your thought leadership on and off your website. Promote Your Content. Work with an Experienced Copywriter.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Contently

MARCH 6, 2018

This is a question that Shane Snow and I didn’t get to answer during the Facebook Live Q&A we did to promote our new book. I never really paid attention to it, but would like to retool it to be a way to promote content marketing towards a content marketing audience. I relegate those relationships to Twitter and LinkedIn.

Content 167

Content Linkedin Facebook Analysis 167

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. LinkedIn is a great channel to utilize. Include statistics, storytelling, quotes, and a CTA to further engage readers after they finish reading.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. This type of BTS content is also great for promoting special sales or events, because it encourages people to visit in person. In the video below, we share candid moments from our social team to promote a new Unread episode.

Campaigns 90

Campaigns Work Management Content Transparency 90

SocialPilot

JANUARY 21, 2024

Whether it’s promoting summer specials in tropical destinations or highlighting winter retreats in mountainous regions, your content should reflect the rhythm of the seasons. Promote Special Offers : Facebook is a great platform to promote special offers, discounts, or packages. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. They recently added four new options to their Promote advertising tool. are 50 and up.

B2B Marketing 110

B2B Marketing B2B Enterprise Management Paid Search Agency 110

Martech

JUNE 26, 2023

He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Here are tips we’re learning from Calian for successful tech and martech event marketing in today’s world: Develop your story What’s the goal for promoting this event in the first place?

Event Marketing 101

Event Marketing Paid Search Agency Marketing Management Storytelling 101

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Here are some tips for building a customer-first strategy that promotes long-term growth: Prioritize Customer Retention. Find Your Niche. Set Competitive Pricing.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187