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5 blog post ideas that take less than two hours to write

Biznology

Why not make your LinkedIn or Quora comments do double-duty? Not only does this make the content richer for your readers, but you may also have additional promotional opportunities. Here’s a rant I originally posted on LinkedIn that I repurposed on my blog (and yes, being able to repurpose a rant feels great).

SME 174
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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

Some additional thought leadership research: According to a thought leadership study by LinkedIn, 58%of buyers read one or more hours of thought leadership each week. Someone who us doing a great job with this is my friend Marcus Sheridan on Linkedin. Your SMEs have a lot of expertise to share, so it’s vital to get them exposed.

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Marketing Craftmanship - Untitled Article

Marketing Craftmanship

Apparently, Zweig’s article hasn’t deterred Mr. Arthur from hijacking brand endorsements, as he continues to promote this service (and many others) on his LinkedIn profile and his websites, including the “ Status Factory.”. In some cases, those respected brands are complicit in selling their brand stature.).

SME 100
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Marketing in the Age of Disruption

Marketing Insider Group

2003: LinkedIn launches, providing professionals a virtual way to connect and learn. In just 17 years, LinkedIn has become a valuable channel for marketers. To thrive and grow during this storm and more to come, stop promoting ads to audiences that don’t want it. They stick with product promotion and advertising.

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The Essential Guide to Activating Subject Matter Experts

EveryoneSocial

Your organization’s subject matter experts, or SMEs, are key to promoting and strengthening not only the company brand, but also its employer brand. A subject matter expert (SME) is a person who’s an authority on a particular field. Recognize and reward them — don’t just promote them. What’s a Subject Matter Expert?

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The Freelance Writer’s Guide to Pitching

ClearVoice

Include your Twitter or LinkedIn profile (only if they’re built-out; better to send no social profiles than weak ones). In your pitch, you should: Demonstrate that you have the public relations skills to secure the requisite SME or VIP. Establish credibility, especially if the publication has never worked with you before.

SME 105
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If You Blog And No One Reads It Does It Really Matter?

Marketing Insider Group

These subject matter experts (SME) are an excellent reputation-building resources a brand. Blog Promotion. When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog.

SME 100