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How to Make a Splash with a New-to-the-World Website

Webbiquity

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page. Sites like Inc.,

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How to Promote an Event (Even if You’re Not Hosting it)

Heinz Marketing

There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. This usually involves promoting to your set database to get X amount of registrants. When starting to promote an event, it’s best to begin by drafting a campaign plan.

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Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

Generating buzz around the topic or topics you’ll cover in your virtual event is a great way to organically lead into promoting it. Start a hashtag early on and have experts from within your company reference it when they author blog articles, hold webinars, or host a Q&A or video interview with other leaders in the industry.

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10 Tactics for Phenomenal B2B Webinar Registrations

MLT Creative

As a B2B marketing professional, you realize that targeted and compelling webinars are an excellent marketing technique that can: Allow an introduction to new prospects through meaningful thought leadership. You’ve got compelling content, the date, time and the webinar provider selected for your B2B webinar. Contact us. /mh.

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12 Important Places You're Forgetting to Add Calls-to-Action

Hubspot

it's a content promotion problem. While Twitter backgrounds aren't clickable, you can include a short URL in your background design. Why not add CTAs for your offers to the products tab on your LinkedIn Company Page, too? Add CTAs for these types of offers within the body and at the end of your ebooks and webinars, too.

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17 Proven Methods to Get More Email Subscribers Today

Optinmonster

Add an Optin Link to Your Email Signature. Go to Print Friendly and enter the URL of the article you’d like to convert. You’re going to edit the Action to redirect to a URL by entering the download URL for your lead magnet. Show Off Your Testimonials. Remove Distractions. Stop Asking for Too Much Information.

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9 Awesome Ways to Market a Business Blog

Hubspot

Include Your Blog in Traditional Communications - Is your blog URL on your business card? How about your email signature? Do an audit to understand where your are missing opportunities to promote your blog in print and “traditional” electronic communications like email. Webinar: Blogging for Business.