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20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Make a Blockbuster: 8 Tips to Promote Your Webinar

Act-On

Promoting your webinar – so that people learn about it and are inspired to register to attend it – is just as important as creating it to begin with. Make a promotion plan. Make sure you start your planning at least a month in advance, so you can devote at least three weeks to these promotional efforts. Email is the backbone of most webinar promotion campaigns.

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Events of all sizes. AcmeForums).

How I Easily Got 25% More Views on My LinkedIn Profile

Hubspot

Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., LinkedIn Search, People Similar to You) and keywords (e.g., Zippo. Time: 1 minute. Nobody.

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12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

And it’s not just advertising, promotion, direct mail and website content that helps you sell. Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Your challenge is to get found on LinkedIn.

How Can My Company Gain More Social Media Followers?

Haley Marketing

Add links to your email signatures. Provide a standard template for links to the company social pages that  your team can include in their email signatures. If you’re sending direct mail, consider including URLs or a QR code to link to your social pages. Cross-promote. Truthfully, the answer isn’t as simple as most people would like. Start with your team.

4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers

Hubspot

LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. Click on the question title you’d like to answer to read the full question on LinkedIn. 2.

Social Media Minute: 25 B2B Marketing Uses of LinkedIn

B2B Ideas @ Work

Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts. Use LinkedIn to help sell product, expand your networks, grow your business and gain free publicity.

10 Fresh Ways to Get Better Results From Your Blog Posts

Hubspot

You need to optimize that content, promote it, share it, and get it in front of the right people. How you do that all depends on the post, but if you''re struggling for some ideas, here are 10 things you can do once you''ve written a new blog post to get the most out of your efforts. 1) Add a teaser to your email signature. Congratulations! You''ve published a blog post. Right?

Five proven ways to get more people to read your blog

grow - Practical Marketing Solutions

Activate LinkedIn groups. million LinkedIn groups for every region and topic imaginable Find some that are relevant to you. The best way to promote your blog is to use it to be helpful. When you see an interesting question in a LinkedIn group, answer by creating a blog post. Activate LinkedIn groups. The best way to promote your blog is to use it to be helpful.

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What’s Old is New Again – Leveraging Older Content on Social Media

Haley Marketing

Visit www.buzzsumo.com  and enter your website URL. Consider paid promotion. Once you've singled out a great piece of content, pay to promote it. Use Facebook or LinkedIn sponsored content campaigns to reach your exact target audience with content you already know is a winner. section to the bottom of your newsletter or even your email signature. Use BuzzSumo.

Unique Ways to Build Your Email List

Vertical Response

As an easy solution, you can simply include a link (if it’s too long, use a URL shortener like Bit.ly ) to your sign up form on all of your printed receipts. At the end of every video you create, include a slide at the beginning and/or end that contains a URL to your sign up form. Facebook, LinkedIn and Twitter are good places to start with this kind of teaser.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Find out if the username or vanity URL you want is still available across dozens of social sites? Promote events through social media? free service for setting up, promoting and hosting Twitter chats. Share this on LinkedIn. Create video emails? Flowtown. Klout.

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List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

Don’t forget “about you” sections. 3) Include a link to your sign-up form in every personal email signature. 4) Add your sign-up form link to all your printed receipts. 29) Retailers: Ask customers for addresses during in-store promotional events. 40) Create a video about your business, adding a URL to your opt-in form and posting it on YouTube. 49) Publish links to your opt-in page on your LinkedIn company page and/or in relevant discussions on LinkedIn. 10) Ask customers for new subscribers’ names in exchange for a discount.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

Don’t forget “about you” sections. 3) Include a link to your sign-up form in every personal email signature. 4) Add your sign-up form link to all your printed receipts. 29) Retailers: Ask customers for addresses during in-store promotional events. 40) Create a video about your business, adding a URL to your opt-in form and posting it on YouTube.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement). 20 Common LinkedIn Mistakes Online Job Seekers Make by New Grad Life. Ways to Weave LinkedIn Into Your Marketing Mix by TopRank Online Marketing Blog.

How to Get More People to Register for Your Next Event

Hubspot

Once you''ve finished with these, you''ll be able to target the right people to your event, promote it with great content, and create a highly optimized sign-up page to drive more registrations. When you begin to plan out the content that will promote your event, you need to get inside the mind of your attendee persona. Promoting Your Content. What are their key challenges?

FAQ 35

How to Create an Amazing Content Resource Center

Modern B2B Marketing

Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. That’s why a thoughtful strategy for distributing and promoting your content is essential. This can include email promotions, paid advertising, social outreach, and so on.  And nobody wants that for their beloved content, right?). Some Examples.

12 Important Places You're Forgetting to Add Calls-to-Action

Hubspot

it's a content promotion problem. While Twitter backgrounds aren't clickable, you can include a short URL in your background design. On Your LinkedIn Company Page and in LinkedIn Answers: When answering questions related to your industry via LinkedIn Answers, includes text CTAs for downloadable content like webinars and ebooks when applicable.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Sales Emails This is the ability to personalize “from addresses” and signatures on behalf of individual sales reps, so that automated emails appear to come from the specific sales owner. Social Campaigns Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, retweets, etc. Marketing Automation.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. 2. It can be done. Use Twitter. SEO the blog.

78 Questions to Ask Before Launching a Blog

Savvy B2B Marketing

What LinkedIn groups can you join that might provide ideas? Will that dialog extend into your other social outposts like twitter and LinkedIn? PROMOTION: Traditional: How can you use your existing Web site to promote the new blog - primary navigation item, sidebar "banner," news section announcement, press release? Congratulations! Got it? SITE BUILD: Finally!

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Almost all the businesses we come in contact with continue to look for ways to promote their blog. Promote it on your website. Include the blog URL in your email signature. LinkedIn for Lead Generation - Client Bridge , September 18, 2010 LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. Be Overly Self-Promotional. Promotion (84). Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.  Like what? What I’m about.

Top 100 Women Creating Online Income Streams

Writing on the Web

Book or signature product. All require work, promotion, and constant “minding the store.&# Don’t let anybody tell you online income products are “passive.&#. I am very honored to be among such a strong list of creative women, who are pioneers in each of their own ways. Share this on LinkedIn. Promote this on Orkut. Thank you Milana Leshinsky. Digg this!

Can I Twitter us to the top? Making use of popular social media tools to reach new business

Confluent Forms

Myspace , Facebook , Search Engine Optimization , Twitter , Linkedin. But I have come around to a number of technologies, technological innovations, and technical strategies kicking and screaming for the most part, always in the interest of promoting my company or our creation. When we redeveloped the RFP Database in the fall of 2007 we created a listing site that made use of clean urls, categorizing the projects, RSS feeds , and sorting of listings. After giving my profile a makeover , I made extensive use of LinkedIn's Answers section. And now.

10 Tactics for Phenomenal B2B Webinar Registrations

B2B Ideas @ Work

LinkedIn status updates, group announcements and event invitations. Event announcements on all of the firm’s Outlook email signatures. Each marketing tactic had a unique URL (or source code) that the registration system tracked. Need help promoting your thought leadership with B2B webinars? View our latest on-demand webinars: Get your B2B LinkedIn Toolkit.

35 Ways to Market Your Blog

Junta 42

Almost all the businesses we come in contact with continue to look for ways to promote their blog. Promote it on your website.  It's surprising the number of small and large companies that actually have a blog, but it's not promoted anywhere on the main site. Include the blog URL in your email signature. When you promote your blog via Twitter, use relevant hashtags (i.e., Post to your LinkedIn status. Employees love to promote their own blogs (remember, they are your most important asset). It never fails. Fan Yourself.

Can I Twitter us to the top?

Confluent Forms

Myspace , Facebook , Search Engine Optimization , Twitter , Linkedin. But I have come around to a number of technologies, technological innovations, and technical strategies kicking and screaming for the most part, always in the interest of promoting my company or our creation. When we redeveloped the RFP Database in the fall of 2007 we created a listing site that made use of clean urls, categorizing the projects, RSS feeds , and sorting of listings. After giving my profile a makeover , I made extensive use of LinkedIn's Answers section. And now.

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How to Squeeze More Lead Gen Juice From Your Social Presence

Hubspot

The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you're squeezing out as much lead gen juice as possible from your social media strategy. Promote your social presence via email, your website, and your blog. Participate in LinkedIn Answers. Increase your social reach.

9 Awesome Ways to Market a Business Blog

Hubspot

Include Your Blog in Traditional Communications - Is your blog URL on your business card? How about your email signature? Do an audit to understand where your are missing opportunities to promote your blog in print and “traditional” electronic communications like email. 3. We are all impatient. Hold a Contest - People love to win things. Photo Credit: batmoo.