Hinge Marketing

JUNE 30, 2021

SEO is the practice of drawing more visitors to your website by moving up the search engine results pages (SERPs). Search engine results pages (SERPs) where you show up–yes, that’s earned media. Yet it’s also the least understood, most underutilized, and most abused of all digital marketing techniques. What is SEO? .

PR 173

PR SEO Webinar Metrics Media 173

Brandpoint

NOVEMBER 8, 2021

After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs. Even so, the success in the SERPs was a surprise. Bill Ferris, President.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

LeadSquared

FEBRUARY 5, 2018

But, you may have overlooked generating qualified leads through LinkedIn. LinkedIn is the best social network for lead generation and according to HubSpot, the platform generates three times more visitor-to-lead conversions than Facebook or Twitter. Hacks for Qualified Lead Generation through LinkedIn.

Lead Generation 71

Lead Generation Linkedin Sales Qualified Leads Lead Scoring 71

Go Beyond SEO

APRIL 26, 2023

There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Experts claim that visitors who stay on your website can still improve its SEO , even if they don’t come from the SERP. ↑ Backlinks from social media. Some of the best links are earned organically.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Optinmonster

FEBRUARY 15, 2024

By simply sharing blog posts on social networks like Twitter and LinkedIn and engaging with followers, we saw our content reach a wider audience, boosting the site’s rankings in search results. OptinMonster’s LinkedIn OptinMonster’s Instagram 2. That means posting regularly. Videos also show up in search results.

Social Media 87

Social Media SEO Media Lead Scoring 87

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. How can I promote my content to reach my audience?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. You could even create a series of posts that promote your content and offer valuable insights or tips.

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

seo.co

JANUARY 3, 2023

That means that local SEO is the name of the game when promoting your law firm online. Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently. Engaging with other professionals or experts in your field online via social media (Twitter, LinkedIn).

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

Go Beyond SEO

APRIL 26, 2023

There are several pay-per-click (PPC) options available for law firms to promote their services and drive traffic to their websites. LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

ClickZ

JANUARY 12, 2021

Automating email campaigns and leveraging LinkedIn can also be powerful lead generation tactics for B2B companies. Technology is revolutionizing the way businesses interact with customers, engage them, and promote their products. If your post can get ranked on SERPs, you can attract a lot of traffic and create more brand awareness.

Paid Content 134

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 134

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Here are some tips for building a customer-first strategy that promotes long-term growth: Prioritize Customer Retention. Find Your Niche. Set Competitive Pricing. Update Calls To Action.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Marketing Insider Group

APRIL 6, 2021

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Create a group on LinkedIn or Facebook. You could develop a forum, discussion board, or LinkedIn or Facebook group to get people engaged. It’s one of the most trusted channels today.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Brightedge

DECEMBER 4, 2020

Paid distribution means using various platforms and networks to promote content. Content is absolutely vital to the success of your site in the SERPs. Marketers and readers themselves appreciate the efforts made by the network to control the quality of the content it promotes. LinkedIn sponsored updates. Promoted tweets.

Distribution 104

Distribution Paid Social Agency Social Media Media 104

SmartBug Media

MARCH 9, 2023

To promote your business and keep up with the ever-evolving landscape, we want to help you understand how you can leverage each type of media in your strategies and make the best of them. Ads are also usually displayed in an optimized position at the top of the search engine results page (SERP), increasing their visibility and effectiveness.

Paid Content 97

Paid Content Cost Per Click Media Ad Exchange 97

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Some other trends: LinkedIn is testing a feature to allow brands to pay to promote their employees’ posts — and the beta test showed a 70% higher CTR and 60% increase in engagement (for thought leader promotions vs traditional static ads).

SEO 86

SEO B2B Paid Search Agency Aggregators 86

seo.co

JANUARY 3, 2022

That means that local SEO is the name of the game when promoting your law firm online. Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently. Engaging with other professionals or experts in your field online via social media (Twitter, LinkedIn).

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 105

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Digital Marketing Analytics 23. Email Campaigns 32.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Seasonal Sales.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

SmartBug Media

SEPTEMBER 24, 2021

Fair warning, though: Content syndication alone does not negate the benefits of other efforts such as search engine optimization (SEO), content promotion, or utilizing a targeted paid media strategy. This canonical tag helps the search engine result pages (SERPs) know which is the original content that should be indexed.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Webbiquity

NOVEMBER 20, 2018

A combination of channels like Instagram, Facebook, Twitter, LinkedIn, and YouTube help boost brand awareness and connect with your target audience on a personal level. This is why you need to build your hiring strategy wisely and promote your job openings on sites your candidates actually use.

Paid Search Agency 226

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 226

BenchmarkONE

MARCH 2, 2022

This approach leads to content designed only to boost Search Engine Results Page (SERP) rankings. Many people think that link building is link building, no matter what the specific content you’re trying to promote is, or who makes up your target audience. Here is her LinkedIn. But this simply isn’t true. Image Source.

Link Building 78

Link Building Ad Building SERP Marketing Automation Services 78

Outbrain

NOVEMBER 16, 2022

When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. Getting that top spot on the first SERP, even before the organic results, is one of the keys to gaining visibility, clicks, and conversions. LinkedIn Ads. YouTube Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Act-On

FEBRUARY 26, 2024

The Interactive Advertising Bureau (IAB), a trade association promoting digital ad standards and practices, maintains a set of guidelines for sizing and formatting different types of ad units. Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. What are Ad Units?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

accelerate agency

MAY 2, 2020

Any business with an online presence knows how important it is to rank high in the Google search engine results pages (SERPs). In the next couple of sections we’re going to cover five main ways of using social media for SEO: Directing & promoting content. Influencing generic searches & SERPs. Digital networking.

Social Media 52

Social Media SEO Media SERP 52

Brandpoint

FEBRUARY 15, 2023

But you can expand your keyword footprint and provide useful content to share on LinkedIn by developing blog topics that answer core questions and showcase your expertise and experience. Reach your target audience with Google Ads and PPC Appearing first on a search engine results page (SERP) — that’s a win worth celebrating.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Sprout Social

JANUARY 31, 2024

Promote your YouTube content across multiple channels Content distribution is all the rage right now. Reposting and cross-promoting your YouTube presence is a smart move. These posts can serve as a friendly nudge to your subscribers who’d otherwise miss your latest upload.

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

SmartBug Media

SEPTEMBER 9, 2022

Paid search, also known as search advertising and SEM, is a form of PPC that involves the placement of ads on search engine result pages (SERPs). Marketers configure automatic bidding parameters for the opportunity to have their ad displayed on the SERP for specific target keywords. percent) and LinkedIn (33 percent).

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

SmartBug Media

NOVEMBER 18, 2022

These stages may include marketing-qualified lead (MQL), sales-qualified lead (SQL), customer, promoter, or evangelist. It’s the sentence or two that appears in search engine results pages (SERPs) below a title. Net Promoter Score (NPS) Customers and their opinions are the real deal.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SmartBug Media

AUGUST 27, 2021

Towards the end, we have paid social acting as both a promoter and also a closer. Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream. Then we use display as our mid-funnel channel, trying to push people further down the funnel. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Brandpoint

JUNE 24, 2021

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. This is an all-inclusive content promotion and PR marketing strategy that integrates four media elements: paid, earned, shared and owned.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

B2B Digital Marketer

FEBRUARY 17, 2022

In addition, AI can also be used to improve content promotion by identifying relevant users and extracting contact information automatically. 04:02 – Is it impossible to show up on the first page of SERPs? 26:39 – The use case of AI in Facebook, Google, and LinkedIn. Pankil’s LinkedIn: [link].

Content Marketing 52

Content Marketing Enterprise Management Lead Scoring Lead Ranking 52

Navigate the Channel

JANUARY 2, 2023

Prospects may become aware of your product or business from a LinkedIn post, but then visit your website and read a blog to deepen their understanding of what you provide. Is it an awareness or promotional journey where you need to gather the attention and engagement of potential customers around your product, brand or service?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

DAGMAR Marketing

APRIL 5, 2022

Pay-per-click (PPC) is an advertising model that enables businesses to promote their company, products, or services online and pay only once an ad has been interacted with. Display ads, also referred to as banner ads, are visually enticing digital advertisements used to promote your brand online. About PPC Advertisements. Display Ads.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101