Hinge Marketing

FEBRUARY 27, 2020

Here are 27 different content distribution ideas to promote your primary research. Native Video — social media algorithms (especially LinkedIn’s) love native video. LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. LinkedIn Posts — Like tweets, LinkedIn posts are unique to LinkedIn.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Valasys

JUNE 27, 2023

On June 7, 2023, LinkedIn, the professional networking platform, released a new B2B research report and introduced several B2B tools, including generative AI ad copy features. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

Marketing AI 52

Marketing AI Budget Programs Advertising Agencies Linkedin 52

Trade Press Services Newsletter

NOVEMBER 2, 2023

Here are seven ways to actively promote your accomplishment: 1. Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. All of this might feel a bit too self-promotional for some.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Webbiquity

NOVEMBER 9, 2021

News Release Boilerplate. Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Hubspot

JUNE 13, 2019

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Online News Release. The good news? Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Webbiquity

JULY 28, 2022

With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases.

Product 258

Product Effectiveness Template Marketing Automation Services 258

illumin

APRIL 23, 2024

These advertisers use Earth Day as an opportunity to highlight initiatives and promote meaningful action within their companies and the wider community. Many tech companies continually release new products, with greater innovations and better interfaces. Follow @illuminHQ

Paid Search Agency 52

Paid Search Agency Ads Best Practices Youtube 52

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Try not to over promote.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Target a network of over 1 billion active professionals on LinkedIn based on job title, function, industry and more.

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 102

B2B Marketing Search Marketing B2B Multi-Channel 102

Tomorrow People

FEBRUARY 21, 2022

If the feature you’re releasing is a major one, does your feature announcement equip them with enough knowledge to make an effective and compelling case to other employees? Example: Zendesk Customer service SaaS company Zendesk constantly releases new features for all of their users. Example: LinkedIn.

Features 156

Features Product Tips Work Management 156

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 124

Paid Content Features B2B Marketing B2B 124

NuSpark Consulting

DECEMBER 9, 2012

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Promote your paper within your blog’s sidebar or widget. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Contently

NOVEMBER 19, 2020

LinkedIn Events. Last month, I called on LinkedIn to create more tools for B2B content creators, and hundreds of you responded in the comments with a resounding HELL YEAH. On October 20, we notched our first win when LinkedIn released an upgrade to LinkedIn events. Who’s to say?

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Webbiquity

AUGUST 1, 2023

Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Participation in and promotion of live and online events provides several benefits, from the direct benefit of generating new contacts to social media engagement to SEO-helpful backlinks from event websites. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Launch Marketing

MAY 24, 2018

Consider these four methods to promote your tech company launch and incorporate them into your strategy: Use Social Media to Build Anticipation. Most B2B companies are leaning on LinkedIn, Twitter and Facebook to get started. Distribute a Press Release to Relevant Publications and Influencers. Generate leads?

Paid Search Agency 61

Paid Search Agency Promotion B2B Marketing Planning 61

Brandpoint

FEBRUARY 21, 2023

This expansion to our distribution network will further enhance your MAT Release and Premium MAT Release placements by giving you the exclusive opportunity to earn coverage on broadcast TV websites that are part of major news publishers. What does the updated broadcast distribution network mean for PR professionals?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Be current and relevant to the latest product releases and industry trends.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! In my personal experience, lead gen forms work best with sponsored content when promoting assets, such as a downloadable eBook or guide. The benefit to the member? The benefit to the marketer?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Promoting the post: This step isn’t mandatory, but it sure helps a lot. These public relations (PR) firms let you publish press releases online.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Strategic-IC

FEBRUARY 20, 2018

Everything you need to know about LinkedIn sponsored InMail, Account Based Marketing - and using the two together. If you’ve ever used LinkedIn InMail, you’ll know that InMails are essentially personal messages that you can send to your connections - a little like an email. Everybody likes social support. What are Sponsored InMails?

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). They also release new functionality for their users and advertisers every other week. Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason. are 50 and up.

B2B Marketing 110

B2B Marketing B2B Enterprise Management Paid Search Agency 110

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. It was a closed, proprietary system released at a time when open systems were all the rage. Use in-content promotion as is common on talk radio?

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. This is a very successful company.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

ClearVoice

MARCH 31, 2021

We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Social media updates for LinkedIn. March 2021 — LinkedIn celebrates International Women’s Day through e-learning. These courses will be available for a limited time.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Vidyard

JUNE 18, 2019

Types of videos range from promotional content to educational videos to content for sales enablement. Video Publishing and Promotion: Your Times and Dates Matter For Maximum Engagement Business-created video content is viewed more mid-week, and weekdays continue to be more popular than weekends. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

SocialPilot

DECEMBER 6, 2023

When someone looks you up on Twitter, they should see insightful questions, on Linkedin find impressive articles and displays of your work and not find anything damaging on Facebook. Most likely the first thing you’ll find is your LinkedIn page but make sure that there’s nothing else damaging that appears.

Personalization 89

Personalization Brand Identity Branding Tips 89

Martech

FEBRUARY 20, 2024

These pieces can also be published on your business’s website, or shared on LinkedIn or in other online communities related to your industry. AI technology was used in content marketing long before OpenAI’s release of ChatGPT. Building a strong content distribution and promotion strategy It’s not enough to produce engaging content.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Vidyard

JUNE 18, 2019

Types of videos range from promotional content to educational videos to content for sales enablement. Video Publishing and Promotion: Your Times and Dates Matter For Maximum Engagement Business-created video content is viewed more mid-week, and weekdays continue to be more popular than weekends. minutes long, 33% shorter than 2017’s 6.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Salesforce Marketing Cloud

DECEMBER 14, 2023

Here’s the scoop on our latest releases and updates — and what they can do for your business. This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Target a network of over 1 billion active professionals on LinkedIn based on job title, function, industry, and more.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72