Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Everything Counts in Brand Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Marketing Craftmanship

FEBRUARY 21, 2023

The Alternative to Traditional Thought Leadership The underlying assumption of “Enlightened” thought leadership is that managing the conversation (on any topic) by showcasing respected, credible 3rd parties is far more effective than promoting your own, your client’s, or your company’s opinions and insights.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Marketing Craftmanship

MAY 13, 2020

Then, promote that content, which is far more likely to be read and to deliver higher online visibility and sustained Google search ranking compared to any blog or social media post. You then promote the event through blast emails and social media and throw any attendee leads over to the sales team for follow-up. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Ranking Lead Scoring 130

Marketing Craftmanship

MARCH 8, 2018

Apparently, Zweig’s article hasn’t deterred Mr. Arthur from hijacking brand endorsements, as he continues to promote this service (and many others) on his LinkedIn profile and his websites, including the “ Status Factory.”.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Marketing Craftmanship

AUGUST 14, 2015

Avoid being overly self-promotional. Avoid canned newsletter formats and do not promote firm-specific news. A LinkedIn Profile that Mirrors Your Website: LinkedIn has become an important market research and due diligence tool for all industries. Feature a limited number of sections / pages, and be easy to navigate.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Harness the market reach of LinkedIn. Hold off on Twitter and other social media sites.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

MARCH 16, 2013

Every company needed desktop publishing; corporate bean counters promoted the cost savings; anyone who learned how to use the software claimed to be a graphic designer, and the trend resulted in the most unprofessional and ineffective marketing & sales collateral every produced. Build Your LinkedIn Presence. It’s a brand liability.

Social Media 100

Social Media Media Merchandising B2B 100