Paul Gillin

OCTOBER 7, 2010

It seems only natural that online social interactions should be part of this profile. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. There is no way that social profiling would reveal which relationships really matter.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

APRIL 27, 2012

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. All members of the team can now apply social tools like tagging and profiling to identify and recommend experts who can help solve customer problems and closed deals.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

OCTOBER 5, 2011

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

FEBRUARY 7, 2011

Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own. The ability to build detailed audience profiles, customize services for individuals and maintain a level of confidentiality were good reasons for CareOne to choose the path it did.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. Friends and Fame The great innovation in online communities came in 1998, when Classmates.com introduced the concept of personal profiles and friends. Profiles are a member’s personal homepage. Activity is also a validation point.

Social Networks 50

Social Networks Work Management Marketing Management B2B 50

Paul Gillin

AUGUST 6, 2012

The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores. Awareness goes a step further by combining public profile data with conversation topics to create prospect databases.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

APRIL 13, 2011

Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Be sure to point to your event site from the SlideShare and YouTube profile pages. Post a description and link in relevant groups on LinkedIn. Link to the event page from your e-mail signature line.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

SEPTEMBER 6, 2011

A comparison of Berry’s and Schartzman’s Klout profiles showcases the service’s flaws.Berry’s Klout score as of this writing is 70, while Schwartzman’s is 60. Schwartzman has 44 recommendations on LinkedIn, while Berry has three. That must be one of the million-and-one improvements in the pipeline.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

MARCH 4, 2014

Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. I tried to reach the contact listed on the press release, whose name is Natasha Chudnova. I e-mailed Ms. Chudnova via PRWeb but got no response.

Research 50

Research Lead Scoring Lead Ranking Validation 50