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Marketing Interactions

Profiling

Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

JUNE 23, 2017

Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition. The level of activity on LinkedIn – shares, posts written, things they’ve liked, etc. The level of activity on LinkedIn – shares, posts written, things they’ve liked, etc. Changed jobs a lot vs. climbed the ladder at the same company.

Buyer Personas

Buyer Personas Enterprise Management B2B Marketing Marketing & Strategy

How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

Marketing Interactions

JUNE 23, 2017

If you look at what people say about them in LinkedIn recommendations, are they often referred to as mentors? If you read their LinkedIn profile, how do they see themselves? This type of information can define the tone and style of your content, as well as the approach you take to some topics. As detail oriented?

Buyer Personas

Buyer Personas Marketing & Strategy B2B Marketing Marketing Strategy

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Marketing Interactions

Create B2B Buyer Personas that Inform Content Marketing Strategy

How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

Webinars

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