KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

MARCH 24, 2014

Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. If you think we missed a notable profile, feel free to let us know in the comments section. Twitter Profile : @Intel. Twitter Profile : @Cisco. Twitter Profile: @Forrester. Twitter Profile: @Adobe.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Don’t Be a Salesman .

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets. Tidy up your profile and company page first.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. This is our short list, and we know there are other Twitter profiles that post important and relevant B2B social media information. Twitter is one solution. Let us know who are we missing.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

APRIL 1, 2020

Leadership and management bios and contact information (including social media profiles if appropriate). Most prominent social media platforms will appear in branded search results, even if a B2B organization has a limited (or worse incomplete) profile. Contact us through LinkedIn and Twitter to share your perspective.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MARCH 13, 2018

Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 27, 2019

Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. If you’re going to have a brand profile on social media, at least post weekly or monthly, at a bare minimum. Interaction With Community. Double Down on Video.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JUNE 23, 2016

B2B marketers can also dive into each influencer’s profile to learn more about them and figure out if the opportunity truly aligns with the goals of your marketing campaign. The “Search Bios” tab allows B2B marketers to search keywords and topics to find relevant Twitter profiles and connect with them right from the application.

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

MAY 26, 2016

At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. From Facebook to LinkedIn, every generation is socially active.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

MARCH 12, 2015

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Here is that list in summary: A Professional Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

APRIL 23, 2019

According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. Otherwise, stale profiles or a presence that doesn’t match the brand’s voice or offerings won’t be worth the effort.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JUNE 26, 2018

Google specifically supports structured data implementations associated with breadcrumb trails , site search function , carousels , and Knowledge Graph oriented material like logos and social profiles (more on Knowledge Graph below). Job listing sites like Glassdoor in particular are becoming more common to find in brand-based search results.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

FEBRUARY 6, 2014

While social is no longer new to strategic online marketing initiatives, there are still several factors for marketers to take into consideration when building out social media profiles. Complete Comprehensive Social Media Profile Information. LinkedIn Company Pages. Choose a Definitive & Default Social Media Profile Photo.

Social Media 120

Social Media Cross-Selling Profiling Twitter 120

KoMarketing Associates

SEPTEMBER 27, 2018

From there, you can compile social media profiles and handles of your targets to reach both organically and/or through advertising on social. Although LinkedIn doesn’t let you upload customer lists or target website traffic, the platform offers elite options for B2B businesses, and really any business aiming to reach professional audiences.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JUNE 30, 2015

Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. Once an email address has been identified, Rapportive offers a Chrome plugin which aids in identifying social media profiles associated with that email address. Social Media Research.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

APRIL 30, 2019

As you embark on this process, consider including the following points: Target Market : Outline your ideal company profile. LinkedIn will allow you to see details about your target companies or industries. You can even take a look at the current employees at the target organizations’’ profiles to see their experience and interests.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. She is an avid Facebook and LinkedIn user, and uses social media to relax and research companies. Exact Match Search Results.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

APRIL 7, 2015

When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. LinkedIn allows your company to display its knowledge and expertise, while sharing high-level industry information. Revamp Your Profiles.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

DECEMBER 29, 2015

10 Examples of Highly Impactful LinkedIn Profiles by Derek Edmond. In this post, we detailed several key LinkedIn profile elements that help convey trust, through exemplary LinkedIn user profiles found online. Our top post from 2015, in terms of traffic, social shares, and links acquired.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

OCTOBER 3, 2017

There are millions of profiles in the most popular social media networks. The creativity of a profile design, content contribution, and communication style all go into account when building a network and gaining recognition. I would love to hear your perspective via comments below or let us know on LinkedIn or Twitter as well.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

SEPTEMBER 6, 2016

Day 15 and on: If you haven’t done so already, create a profile on that social media site and start contributing. Don’t ignore social media platforms like Quora or even LinkedIn Groups for uncovering new opportunities. Contribute to two discussions through Quora or a preferred LinkedIn Group each day.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing & Strategy 120

KoMarketing Associates

AUGUST 15, 2013

From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) Demographic data on your following, including interests, location, and popular profiles your following also follows (which you may not yet). Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MARCH 6, 2013

The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%). Profiles contain lots of rich data that proves invaluable in your marketing and networking efforts.”

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

KoMarketing Associates

SEPTEMBER 4, 2018

In addition to inbound links that can be requested through sponsorships or speaker bios, search for conference community sections, blog posts, and other online collateral where it might be possible to add links through event profiles or online networking opportunities. Community Events & Sponsorships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

JULY 10, 2014

It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Employees should create their own Google+ profile and be sure to fill out any of the outlets they write for, including your own blog, in the contributor section. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Studies 120

KoMarketing Associates

JULY 31, 2013

Fortunately the hype died down quite a bit and what has subtly arose is an interesting way to determine whether your organization’s (or personal) twitter profile resonates with the types of industry classifications, groups, and keyword themes desired. LinkedIn Skills & Expertise. Final Thoughts.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. Gain valuable insights by monitoring what’s happening on your Twitter profile and other social media channels to make sure you don’t get deleted, erased, unfollowed or whatever. Better Understand Your Audience.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JUNE 2, 2016

While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Based on the example spreadsheet above, we used Followerwonk to export a list of Twitter profiles from our client’s account. Twitter lists to segment audiences and objectives.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

NOVEMBER 25, 2014

There are users who spend hours every day in communities like Reddit, LinkedIn, or Twitter but that doesn’t mean they are being effective. There are millions of profiles in the most popular social media networks. I would love to hear your perspective via comments below or let us know on LinkedIn or Google+ as well.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

NOVEMBER 12, 2019

5 Tactics to Improve B2B Lead Quality on LinkedIn. SaaS firms should have no problem with this, as they are often built from the ground up with different user profiles in mind. Just carry those user profiles from coding and product development over into your marketing. Ask questions about who they are.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. LinkedIn Marketing. For most B2B marketers, LinkedIn represents a significant source of quality traffic, albeit in small percentages. You’re Not eBay. Our Top Third Party Columns.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JANUARY 26, 2016

Optimize Your Social Profiles. We often find profiles only partially filled out or unrepresentative of the company. In addition, your profile should be optimized for search purposes. Find a Relevant LinkedIn Group. Facebook is the most popular tool for retargeting but LinkedIn also has a feature. Test Test Test .

Social Media 96

Social Media Media B2B Tips 96