Digital B2B Marketing

OCTOBER 15, 2013

LinkedIn Sponsored Updates. You simply can’t beat the B2B targeting capabilities of LinkedIn and with Sponsored Updates you can put your content in the home stream with all of the benefits of LinkedIn’s targeting. Ensure your SlideShare can stand on its own and promote it directly on SlideShare.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JUNE 21, 2011

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Or is it a great platform for business connections and profiles. Twitter again. Link expansion.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

JULY 1, 2013

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Fills the Mobile Gap.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

APRIL 20, 2016

Your Personal Profiles. How do companies like LinkedIn and Facebook know where we work? With the recent launch of an account based targeting offering, LinkedIn has made it easier than ever to run account based advertising on their platform. You can exclude mobile in your targeting on Facebook, but not on LinkedIn).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

JUNE 18, 2014

There are 15 screens to page through in my profile, the first eight screens are captured below. Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. Does BlueKai Know My Interests? Your Turn. But that’s me.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

JULY 19, 2012

Of course, you can look at each publisher’s own audience profile and costs (and you should), but don’t stop there. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? But how do you evaluate new potential publishers you are not familiar with?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 17, 2011

But data collection and profiling will continue , accompanied by a new disclosure and opt-out. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. What is your opinion? Will regulation make a big difference in industry practices? If not, what will?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 15, 2011

Online Behavioral Advertising The online advertising industry’s inability to self-regulate to date, combined with profiling practices that are not well understood or disclosed, have brought the focus of regulators and technology solutions from browser companies. What other marketing activities belong on the list?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100