Redefining sales prospecting in an era where no one wants to talk to you
Sales Engine
NOVEMBER 12, 2015
Jennifer Gluckow: Cold calling may have worked in 1972 (and even 2002), but it’s now a distraction and an annoyance to the person receiving the call. In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. Social selling works the same way.
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