Avoid the Carnival Barker Approach to Publicity
Marketing Craftmanship
MARCH 16, 2012
Your media exposure must shine a light on your company’s value proposition (addressing why people should buy your products or services) in order for that publicity to serve as an effective credibility tool. More bluntly, if your publicity doesn’t make your firm’s sales collateral more believable, it’s a wasted effort.
100 
Let's personalize your content