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B2B Marketing Traction
JUNE 22, 2011
It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. At the show Facebook and Twitter provide good coverage in addition to YouTube. Create a LinkedIn Group for the show.
B2B Marketing Traction
DECEMBER 16, 2014
You have a great product or service. Why isn’t your marketing working? But your buyers are first and foremost human , and the way they buy consumer products has changed. They also buy because they feel good about the company that manufactures or supplies a product or service. You actually have a marketing budget.
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B2B Marketing Traction
JULY 1, 2015
Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. Are they “everywhere” on LinkedIn and you’re not? If you don’t have a plan, ask yourself these questions.
B2B Marketing Traction
AUGUST 15, 2011
Kim cares about his customers and prospects and works hard to bring growth opportunities to them. Whenever you add an eBook, article, customer case study, podcast, tip, product, service – anything of value – link to it from your Facebook wall. You do have a YouTube channel, don’t you?
B2B Marketing Traction
NOVEMBER 23, 2011
Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing. Measuring Marketing Results is More Accurate.
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